{"id":10580,"date":"2025-05-30T09:03:09","date_gmt":"2025-05-30T07:03:09","guid":{"rendered":"https:\/\/metricool.com\/?p=10580"},"modified":"2025-12-24T11:45:21","modified_gmt":"2025-12-24T10:45:21","slug":"what-is-metricool","status":"publish","type":"post","link":"https:\/\/metricool.com\/what-is-metricool\/","title":{"rendered":"What Is Metricool? Your All-in-One Social Media Management Platform"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/what-is-metricool\/#So_What_Is_Metricool\" >So, What Is Metricool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/what-is-metricool\/#How_Does_Metricool_Work\" >How Does Metricool Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/what-is-metricool\/#What_Platforms_Does_Metricool_Support\" >What Platforms Does Metricool Support?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/what-is-metricool\/#What_Can_You_Do_With_Metricool\" >What Can You Do With Metricool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metricool.com\/what-is-metricool\/#Metricool_Studies_and_Templates_to_Guide_Your_Strategy\" >Metricool Studies and Templates to Guide Your Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metricool.com\/what-is-metricool\/#How_Much_Does_Metricool_Cost\" >How Much Does Metricool Cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metricool.com\/what-is-metricool\/#Final_Thoughts_Why_Use_Metricool\" >Final Thoughts: Why Use Metricool?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>If you&#8217;re juggling multiple social media accounts, analyzing performance, and running ad campaigns while trying to grow your brand or serve your clients, you\u2019ve probably wished there was a simpler way to do it all.<\/p>\n\n\n\n<p>That\u2019s where Metricool comes in.<\/p>\n\n\n\n<p>Metricool is a complete social media management tool built for creators, businesses, marketers, and agencies (regardless of social media expertise) who want to stay on top of their online presence without bouncing between platforms or spreadsheets.<\/p>\n\n\n\n<p>From scheduling posts and checking analytics to managing ads and reporting, Metricool helps you take care of your entire digital strategy in one place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-what-is-metricool\"><span class=\"ez-toc-section\" id=\"So_What_Is_Metricool\"><\/span>So, What Is Metricool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Metricool is an all-in-one platform that lets you <strong>plan, manage, and measure<\/strong> your content across social media, your website, and online ad platforms.<\/p>\n\n\n\n<p>It\u2019s used by freelancers, brands, and agencies to save time, stay organized, and make informed decisions backed by real data.<\/p>\n\n\n\n<p>Here\u2019s a quick breakdown of what you can do with Metricool:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schedule and publish posts across multiple social platforms from a single dashboard<\/li>\n\n\n\n<li>Monitor performance with detailed analytics for both social media and your website<\/li>\n\n\n\n<li>Manage ad campaigns on platforms like Facebook, Google, and TikTok<\/li>\n\n\n\n<li>Analyze your competitors and stay ahead of the curve<\/li>\n\n\n\n<li>Build and export custom reports to share with clients or your team<\/li>\n<\/ul>\n\n\n\n<p>All of this happens in one clean, easy-to-use interface you can access from your browser.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"What&#039;s Metricool?: An Overview of the the Swiss Army Knife of Social Media | METRICOOL TUTORIAL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gtd71ITBLps?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/metricool.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-metricool-work\"><span class=\"ez-toc-section\" id=\"How_Does_Metricool_Work\"><\/span>How Does Metricool Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Using Metricool starts with connecting your digital accounts including social media profiles, your website, and ad platforms to the Metricool dashboard. Once everything\u2019s linked, you get a full view of your online activity.<\/p>\n\n\n\n<p>From there, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Schedule content<\/strong> for all your platforms in a drag-and-drop calendar<\/li>\n\n\n\n<li><strong>Check real-time and historical data<\/strong> for your social accounts, blog, and website<\/li>\n\n\n\n<li><strong>Compare competitor performance<\/strong> and spot what\u2019s working in your niche<\/li>\n\n\n\n<li><strong>Monitor and fine-tune ads<\/strong> on Facebook Ads, Google Ads, and TikTok Ads<\/li>\n\n\n\n<li><strong>Generate branded reports<\/strong> (PDF or PowerPoint) with just a few clicks<\/li>\n\n\n\n<li><strong>Use AI tools<\/strong> to assist with captions, content ideas, and post improvements<\/li>\n<\/ul>\n\n\n\n<p>Whether you&#8217;re a solo creator or part of a larger marketing team, Metricool helps you stay consistent and organized.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.metricool.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Register for Metricool FREE<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-platforms-does-metricool-support\"><span class=\"ez-toc-section\" id=\"What_Platforms_Does_Metricool_Support\"><\/span>What Platforms Does Metricool Support?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As of 2025, Metricool supports a wide range of platforms. This means you can connect all your social media and ad accounts in one place. No more switching between tabs.<\/p>\n\n\n\n<p>Here\u2019s what you can manage with Metricool:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-networks\">Social Networks:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook<\/strong> (Pages and Groups)<\/li>\n\n\n\n<li><strong>Instagram<\/strong> (Business accounts)<\/li>\n\n\n\n<li><strong>X<\/strong> (formerly Twitter) available as a paid add-on<\/li>\n\n\n\n<li><strong>LinkedIn<\/strong> (Profiles and Pages, available on paid plans)<\/li>\n\n\n\n<li><strong>TikTok<\/strong><\/li>\n\n\n\n<li><strong>Pinterest<\/strong><\/li>\n\n\n\n<li><strong>YouTube<\/strong><\/li>\n\n\n\n<li><strong>Twitch<\/strong><\/li>\n\n\n\n<li><strong>Google Business Profile<\/strong><\/li>\n\n\n\n<li><strong>Threads<\/strong> (publishing support available)<\/li>\n\n\n\n<li><strong>Bluesky<\/strong> (publishing support available)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-other\">Other:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Websites and blogs<\/strong>: Track visitor analytics<\/li>\n\n\n\n<li><strong>Facebook Ads, Google Ads, and TikTok Ads: <\/strong>Manage ad campaigns<\/li>\n\n\n\n<li><strong>SmartLinks<\/strong>: Build link-in-bio pages with built-in analytics<\/li>\n<\/ul>\n\n\n\n<p>Some features require a premium plan, such as access to LinkedIn and X\/Twitter.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"How to Manage Multiple Social Media Accounts Using One Platform \ud83d\udcbb\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/txZApDf3XGA?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/metricool.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-can-you-do-with-metricool\"><span class=\"ez-toc-section\" id=\"What_Can_You_Do_With_Metricool\"><\/span>What Can You Do With Metricool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Metricool packs a wide range of features to support your content and marketing strategy from start to finish. Here\u2019s what you can expect:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-schedule-and-publish-content\">\ud83d\uddd3 Schedule and publish content<\/h3>\n\n\n\n<p>Save time and stay consistent with a visual calendar that lets you schedule content across all your connected platforms like Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/planning-social-media-content-with-metricool\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Schedule Content with Metricool<\/a><\/div>\n<\/div>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan content days or weeks in advance<\/li>\n\n\n\n<li>Preview each post exactly how it will appear per platform<\/li>\n\n\n\n<li>Set auto-publishing and forget about posting manually<\/li>\n\n\n\n<li>See the best times to post for different platforms based on your audience<\/li>\n\n\n\n<li>Repurpose content across platforms without starting from scratch<\/li>\n\n\n\n<li>Create drafts or notes to stay organized as you build your calendar<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Calendar-Planner-Instagram-Best-Times-to-Post.png\" alt=\"\" class=\"wp-image-189255\" style=\"width:850px\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Calendar-Planner-Instagram-Best-Times-to-Post.png 750w, https:\/\/metricool.com\/wp-content\/uploads\/Calendar-Planner-Instagram-Best-Times-to-Post-300x160.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<p>Whether you&#8217;re running multiple accounts or juggling different content formats (like Reels, carousels, and Stories), Metricool gives you a full view of your publishing schedule in one place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-analyze-your-performance\">\ud83d\udcca Analyze your performance<\/h3>\n\n\n\n<p>Once your content is live, it&#8217;s all about the results. Metricool pulls performance data directly from each platform so you can track what\u2019s working and what\u2019s not.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Instagram-Interactions-1.png\" alt=\"\" class=\"wp-image-189254\" style=\"width:550px\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Instagram-Interactions-1.png 400w, https:\/\/metricool.com\/wp-content\/uploads\/Instagram-Interactions-1-240x300.png 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p>Metrics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engagement (likes, comments, shares, saves)<\/li>\n\n\n\n<li>Impressions, reach, and clicks<\/li>\n\n\n\n<li>Follower growth and audience demographics<\/li>\n\n\n\n<li>Website traffic and blog performance<\/li>\n\n\n\n<li>Reels, Stories, and carousel stats<\/li>\n\n\n\n<li>Peak posting times and content type breakdowns<\/li>\n<\/ul>\n\n\n\n<p>You can also compare performance over time and spot trends that help shape your future strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-track-competitors-and-hashtags\">\ud83d\udcc8 Track competitors and hashtags<\/h3>\n\n\n\n<p>Keep an eye on what others in your industry are doing without leaving your dashboard.<\/p>\n\n\n\n<p>With Metricool, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add competitor profiles and compare follower growth, engagement, and posting habits<\/li>\n\n\n\n<li><a href=\"https:\/\/metricool.com\/how-to-measure-hashtags\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track hashtags<\/a> to see what\u2019s trending in your niche<\/li>\n\n\n\n<li>Benchmark your performance against similar accounts<\/li>\n\n\n\n<li>Identify gaps and opportunities to stand out<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/social-media-competitor-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Competitor Analysis Guide<\/a><\/div>\n<\/div>\n\n\n\n<p>It\u2019s a simple way to make smarter decisions without needing to guess what your audience wants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-ai-tools-for-content\">\ud83e\udde0 Use AI tools for content<\/h3>\n\n\n\n<p>Running out of ideas? The <a href=\"https:\/\/metricool.com\/ai-social-media-assistant-metricool\/\">AI Assistant inside Metricool<\/a> is built to help you speed up the content creation process.<\/p>\n\n\n\n<p>Depending on your plan, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get post ideas tailored to your industry or goals<\/li>\n\n\n\n<li>Match content to your audience and different platforms<\/li>\n\n\n\n<li>Polish captions and tweak your tone of voice<\/li>\n\n\n\n<li>Generate multiple copy variations to A\/B test<\/li>\n\n\n\n<li>Use AI to build out content drafts faster<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/ai-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use AI for Social Media<\/a><\/div>\n<\/div>\n\n\n\n<p>It\u2019s a handy tool when you\u2019re stuck or just want to save time during content planning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-manage-ad-campaigns\">\ud83c\udfaf Manage ad campaigns<\/h3>\n\n\n\n<p>If you\u2019re running ads on Facebook, Instagram, Google, or TikTok, you can manage them directly through Metricool.<\/p>\n\n\n\n<p>You\u2019ll be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create Meta and Google ad campaigns directly from the platform<\/li>\n\n\n\n<li>Monitor campaign performance (CTR, CPC, conversions)<\/li>\n\n\n\n<li>View all your ad accounts in one dashboard<\/li>\n\n\n\n<li>Compare ad sets and creatives<\/li>\n\n\n\n<li>Adjust budgets and strategies based on real-time results<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"How to manage Facebook, Google, and TikTok Ads | METRICOOL TUTORIAL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZHz9SxkcH6c?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/metricool.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>No need to bounce between separate ad managers \u2014 it\u2019s all centralized for easier oversight and faster decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-smartlinks-link-in-bio\">\ud83d\udcce Create SmartLinks (link-in-bio)<\/h3>\n\n\n\n<p>Your social bio link is valuable real estate. Metricool\u2019s SmartLinks feature lets you build customizable link-in-bio pages to drive traffic wherever you need it to go.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/metricool-smartlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metricool SmartLinks [+ FREE Downloadable Guide]<\/a><\/div>\n<\/div>\n\n\n\n<p>SmartLinks lets you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add buttons, links, and social icons<\/li>\n\n\n\n<li>Organize content into sections<\/li>\n\n\n\n<li>Customize colors and themes to match your brand<\/li>\n\n\n\n<li>Track click-through data and user behavior<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s especially useful for Instagram and TikTok, where a single clickable link limits what you can share.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-export-custom-reports\">\ud83d\udcc4 Export custom reports<\/h3>\n\n\n\n<p>Forget the spreadsheets. Metricool helps you create clean, branded reports in minutes.<\/p>\n\n\n\n<p>Features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Download reports in PDF or PowerPoint format<\/li>\n\n\n\n<li>Add your logo and brand colors<\/li>\n\n\n\n<li>Choose the metrics you want to highlight<\/li>\n\n\n\n<li>Set up recurring reports for clients or team members<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"435\" height=\"296\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-05-30-at-08.49.44-2.png\" alt=\"\" class=\"wp-image-189264\" style=\"object-fit:cover\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-05-30-at-08.49.44-2.png 435w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-05-30-at-08.49.44-2-300x204.png 300w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"416\" height=\"294\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-05-30-at-08.49.57-1.png\" alt=\"\" class=\"wp-image-189265\" style=\"object-fit:cover\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-05-30-at-08.49.57-1.png 416w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-05-30-at-08.49.57-1-300x212.png 300w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"420\" height=\"293\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-05-30-at-08.50.07.png\" alt=\"\" class=\"wp-image-189266\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-05-30-at-08.50.07.png 420w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-05-30-at-08.50.07-300x209.png 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Great for agencies or freelancers who need to show results to clients without spending hours building slides.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-manage-your-social-inbox\">\ud83d\udce5 Manage your social inbox<\/h3>\n\n\n\n<p>Keeping up with <a href=\"https:\/\/metricool.com\/what-is-a-dm-message\/\">DMs and comments<\/a> across platforms can be overwhelming when you\u2019re managing multiple accounts. Metricool\u2019s unified inbox brings everything into one place so you never miss an important message.<\/p>\n\n\n\n<p>With inbox management, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View and respond to messages and comments from Instagram, Facebook, and Google Business in one dashboard<\/li>\n\n\n\n<li>Filter conversations by account or platform<\/li>\n\n\n\n<li>Mark messages as read, unread, or resolved to stay organized<\/li>\n\n\n\n<li>Reply to Instagram DMs and comments directly without switching apps<\/li>\n\n\n\n<li>Manage customer questions, feedback, and mentions faster<\/li>\n<\/ul>\n\n\n\n<p>Whether you\u2019re handling support inquiries or just engaging with your audience, Metricool helps you stay on top of your community without the tab overload.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-collaborate-with-your-team\">\ud83e\udd1d Collaborate with your team<\/h3>\n\n\n\n<p>If you work with a team or handle client accounts, Metricool\u2019s collaboration tools keep everything organized.<\/p>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invite team members or clients to specific brands<\/li>\n\n\n\n<li>Assign roles with custom permissions<\/li>\n\n\n\n<li>Use approval workflows before publishing<\/li>\n\n\n\n<li>Add internal comments and notes on posts<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/content-approval-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metricool Content Approval Process<\/a><\/div>\n<\/div>\n\n\n\n<p>This makes it easier to manage multiple people and workflows without clutter or confusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-third-party-integrations\">\ud83d\udd0c Use third-party integrations<\/h3>\n\n\n\n<p>Here are some of the integrations you\u2019ll find:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canva<\/strong>: Design your content and pull visuals directly into Metricool<\/li>\n\n\n\n<li><strong>Google Drive<\/strong>: Store and access media, documents, and reports from the cloud<\/li>\n\n\n\n<li><strong>Zapier<\/strong>: Set up automations between Metricool and thousands of other apps<\/li>\n\n\n\n<li><strong>Adobe Express<\/strong>: Create polished, branded graphics to use in your posts<\/li>\n\n\n\n<li><strong>Looker Studio<\/strong>: Build advanced reports and visual dashboards with your Metricool data<\/li>\n\n\n\n<li><strong>Google Tag Manager<\/strong>: Add and manage tracking codes on your website with ease<\/li>\n\n\n\n<li><strong>WordPress<\/strong>: Monitor blog performance and connect your website for complete analytics<\/li>\n\n\n\n<li><strong>Shopify<\/strong>: Track site visits, conversions, and connect your eCommerce data<\/li>\n\n\n\n<li><strong>Joomla<\/strong>: Sync your site for traffic insights and user behavior analytics<\/li>\n\n\n\n<li><strong>Wix<\/strong>: Connect your website to see how your content drives visits and engagement<\/li>\n\n\n\n<li><strong>Squarespace<\/strong>: Bring your site data into Metricool to get a full picture of your strategy<\/li>\n<\/ul>\n\n\n\n<p>These integrations help you keep everything connected, save time, and avoid the hassle of switching between tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-metricool-studies-and-templates-to-guide-your-strategy\"><span class=\"ez-toc-section\" id=\"Metricool_Studies_and_Templates_to_Guide_Your_Strategy\"><\/span>Metricool Studies and Templates to Guide Your Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Metricool doesn\u2019t just give you the tools to manage your social media. It also gives you the insights to grow smarter.<\/p>\n\n\n\n<p>Throughout the year, Metricool releases in-depth studies based on real data. These reports cover a wide range of topics, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media Trends<\/strong>: Find out what\u2019s working across platforms like Instagram, TikTok, Facebook, and X<\/li>\n\n\n\n<li><strong>Ad Performance Benchmarks<\/strong>: Get data on cost per click, impressions, engagement, and more across Meta, Google, and TikTok Ads<\/li>\n\n\n\n<li><strong>Platform-Specific Behavior<\/strong>: Learn how users interact with Stories, Reels, videos, and posts on different networks<\/li>\n\n\n\n<li><strong>Industry Comparisons<\/strong>: See how different business types perform so you can set realistic goals<\/li>\n<\/ul>\n\n\n\n<p>Along with these studies, you can also find free templates for planning your content calendar, tracking results, and organizing your campaigns. They\u2019re designed to save you time and give you a solid foundation to build your strategy regardless of your social media expertise.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">See All Metricool Studies<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-much-does-metricool-cost\"><span class=\"ez-toc-section\" id=\"How_Much_Does_Metricool_Cost\"><\/span>How Much Does Metricool Cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Metricool offers a variety of plans depending on your needs. Whether you\u2019re a solo creator or a large agency, there\u2019s a pricing tier for you.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/premium-vs-free-metricool-plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metricool Free vs. Premium Plans<\/a><\/div>\n<\/div>\n\n\n\n<p>Here\u2019s a quick summary of the main plans (prices may vary by region):<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-forever-free-0-month\">Forever Free \u2013 \u20ac0\/month<\/h3>\n\n\n\n<p>This plan is ideal if you&#8217;re just testing the waters or managing a single brand.&nbsp;<\/p>\n\n\n\n<p>It includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 brand<\/li>\n\n\n\n<li>20 posts\/month<\/li>\n\n\n\n<li>Connect Facebook, Instagram, TikTok, YouTube, and more<\/li>\n\n\n\n<li>Track 5 competitor profiles<\/li>\n\n\n\n<li>Access 1 month of historical analytics<\/li>\n\n\n\n<li>Basic AI Assistant access<\/li>\n\n\n\n<li>LinkedIn and Twitter\/X not included<\/li>\n<\/ul>\n\n\n\n<p>Perfect for individuals or small businesses with simple needs. (And yes, it\u2019s really forever free).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-starter-from-18-month-billed-annually\">Starter \u2013 From $18\/month (billed annually)<\/h3>\n\n\n\n<p>Perfect for growing creators, freelancers, or small teams who want more flexibility and features.<\/p>\n\n\n\n<p>With this plan, you get everything in the Free plan, as well as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Up to 10 brands<\/li>\n\n\n\n<li>Unlimited* scheduling<\/li>\n\n\n\n<li>LinkedIn connection<\/li>\n\n\n\n<li>Access to Twitter\/X (add-on)<\/li>\n\n\n\n<li>100 competitor profiles<\/li>\n\n\n\n<li>Unlimited analytics history<\/li>\n\n\n\n<li>Custom reports (PDF, PPT)<\/li>\n\n\n\n<li>SmartLinks<\/li>\n\n\n\n<li>Canva &amp; Google Drive integrations<\/li>\n\n\n\n<li>20 AI Assistant credits per brand\/month<\/li>\n<\/ul>\n\n\n\n<p>Great for creators, freelancers, and small teams looking for more control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advanced-from-45-month-billed-annually\">Advanced \u2013 From $45\/month (billed annually)<\/h3>\n\n\n\n<p>Designed for agencies or teams that need to collaborate, streamline reporting, and manage more brands.&nbsp;<\/p>\n\n\n\n<p>You get everything in the Starter plan, plus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Up to 15 brands (plans scale up to 50)<\/li>\n\n\n\n<li>All Starter features<\/li>\n\n\n\n<li>Team and client access<\/li>\n\n\n\n<li>Role permissions<\/li>\n\n\n\n<li>Approval workflows<\/li>\n\n\n\n<li>Custom report templates<\/li>\n\n\n\n<li>Zapier &amp; Looker Studio integrations<\/li>\n\n\n\n<li>\u201cAdjust instructions\u201d option in the AI Assistant<\/li>\n\n\n\n<li>35 AI credits per brand\/month<\/li>\n<\/ul>\n\n\n\n<p>Best for agencies or teams who need collaboration tools and more reporting flexibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-custom-plan\">Custom Plan<\/h3>\n\n\n\n<p>If you&#8217;re running a large agency or enterprise with complex needs, the Custom plan is fully flexible. You\u2019ll get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50+ brands<\/li>\n\n\n\n<li>Tailored limits and features<\/li>\n\n\n\n<li>All Advanced features<\/li>\n\n\n\n<li>White-label options<\/li>\n\n\n\n<li>API access<\/li>\n\n\n\n<li>More integrations and support<\/li>\n<\/ul>\n\n\n\n<p>This plan is built for those who need a tailored solution and advanced functionality across teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-why-use-metricool\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_Why_Use_Metricool\"><\/span>Final Thoughts: Why Use Metricool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Metricool gives you everything you need to stay on top of your social media and digital marketing efforts: from planning and scheduling to analyzing performance and running ad campaigns.<\/p>\n\n\n\n<p>It\u2019s made for creators, freelancers, brands, and agencies who want one place to manage it all. And with flexible plans (including a forever free one), you can start simple and scale as you grow.<\/p>\n\n\n<section id=\"banner-block_764611a1baa9e51d0b93b0c9d139a9ae\" class=\"bloque-banner  \">\n    <div class=\"interior-banner acotado horizontal\">\n        <div class=\"contenedor datos\">\n            <div class=\"cabecera-banner\">\n                <div class=\"titulo\">\n                                            <p>Tired of Juggling Multiple Social Media Tools? Meet Metricool<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"cuerpo-banner\">\n                <p>From post scheduling to reporting and ad management, do it all from one clean dashboard.<\/p>\n            <\/div>\n                            <div class=\"botonera\">\n                    <a href=\"https:\/\/app.metricool.com\/register\"   title=\"Register for Metricool FREE\" class=\"btn-cta-negro\">Register for Metricool FREE<\/a>\n                <\/div>\n                    <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Tired of switching between tools? Metricool lets you schedule posts, track performance, and manage ads from one dashboard. Discover what Metricool is and how to use it with this guide.<\/p>\n","protected":false},"author":34,"featured_media":128687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830085],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-10580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","etiqueta_analitica-brand"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/que-es-metricool-1-e1766573116418.jpg","author_info":{"display_name":"Sara Mart\u00edn","author_link":"https:\/\/metricool.com\/author\/saramartin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Metricool? 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