{"id":111014,"date":"2024-04-02T08:03:00","date_gmt":"2024-04-02T06:03:00","guid":{"rendered":"https:\/\/metricool.com\/?p=111014"},"modified":"2025-10-01T13:36:10","modified_gmt":"2025-10-01T11:36:10","slug":"instagram-testing-longer-reels-uploads","status":"publish","type":"post","link":"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/","title":{"rendered":"Instagram&#8217;s Longer Reel Uploads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/#Why_Did_Instagram_Launch_Longer_Reels\" >Why Did Instagram Launch Longer Reels?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/#How_to_Make_Longer_Reels_on_Instagram\" >How to Make Longer Reels on Instagram<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Instagram has launched another feature for Reels. They have decided to allow users to <strong>upload a Reel up to <a href=\"https:\/\/help.instagram.com\/270447560766967\" target=\"_blank\" rel=\"noreferrer noopener\">90 seconds long<\/a><\/strong>.  With TikTok and Instagram Reels being very similar, I think we all saw this update coming since TikTok allows for this option as well.  So it makes sense that Instagram is following suit. But let&#8217;s dive deeper into these longer Reel options, shall we? <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/IMG_1305-473x1024.png\" alt=\"\" class=\"wp-image-133050\" width=\"274\" height=\"593\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/IMG_1305-473x1024.png 473w, https:\/\/metricool.com\/wp-content\/uploads\/IMG_1305-139x300.png 139w, https:\/\/metricool.com\/wp-content\/uploads\/IMG_1305-768x1662.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/IMG_1305-710x1536.png 710w, https:\/\/metricool.com\/wp-content\/uploads\/IMG_1305-946x2048.png 946w, https:\/\/metricool.com\/wp-content\/uploads\/IMG_1305.png 1170w\" sizes=\"(max-width: 274px) 100vw, 274px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-did-instagram-launch-longer-reels\"><span class=\"ez-toc-section\" id=\"Why_Did_Instagram_Launch_Longer_Reels\"><\/span>Why Did Instagram Launch Longer Reels? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram is no stranger to longer-form video content. Back in 2018, the app released IGTV where users could upload videos that were longer than 60-seconds. IGTV only ended up lasting until October 2021, shortly after IG Reels were introduced. Reels are now the app&#8217;s way of sharing video content. <\/p>\n\n\n\n<p>We think that longer-form videos are making a comeback! We can see that users on TikTok are creating more expansive videos to capture more content. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-longer-reels-on-instagram\"><span class=\"ez-toc-section\" id=\"How_to_Make_Longer_Reels_on_Instagram\"><\/span>How to Make Longer Reels on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To make longer reels on Instagram all you have to do is choose from the length option before filming: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open Instagram <\/li>\n\n\n\n<li>Click the + and scroll to the &#8216;Reel&#8217; option <\/li>\n\n\n\n<li>On the left side locate &#8216;Length&#8217;<\/li>\n\n\n\n<li>Choose from 15, 30, 60, or 90 <\/li>\n<\/ul>\n\n\n\n<p>Longer Reels on Instagram allows users to provide their audience with more information, easier storytelling, and much more. If you post longer Instagram reels how do they perform for you? <\/p>\n\n\n\n<p>For a full guide on how to best utilize Instagram Reels, you will want to take a look at our Instagram Reels Guide linked below: <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/instagram-reels-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Reels Guide <\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instagram has launched another feature for Reels. They have decided to allow users to upload a Reel up to 90 seconds long. With TikTok and Instagram Reels being very similar, I think we all saw this update coming since TikTok allows for this option as well. So it makes sense that Instagram is following suit. [&hellip;]<\/p>\n","protected":false},"author":190,"featured_media":133058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[829836,830187],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-111014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-news","etiqueta_analitica-etiqueta-noticias"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/Blog-Post-Headers-1-1.jpg","author_info":{"display_name":"Robert Catoir","author_link":"https:\/\/metricool.com\/author\/robert\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram&#039;s Longer Reel Uploads<\/title>\n<meta name=\"description\" content=\"You are now able to upload longer reels! Longer videos have become more and more popular. Will you be trying this?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram&#039;s Longer Reel Uploads\" \/>\n<meta property=\"og:description\" content=\"You are now able to upload longer reels! Longer videos have become more and more popular. Will you be trying this?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/\" \/>\n<meta property=\"og:site_name\" content=\"Metricool\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Metricool-1570481493223837\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-02T06:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T11:36:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prewp.metricool.com\/wp-content\/uploads\/Blog-Post-Headers-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Catoir\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@metricool\" \/>\n<meta name=\"twitter:site\" content=\"@metricool\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Catoir\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/\"},\"author\":{\"name\":\"Robert Catoir\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/person\/6c0d63603cfd0b2fc41f439d5216b2ad\"},\"headline\":\"Instagram&#8217;s Longer Reel Uploads\",\"datePublished\":\"2024-04-02T06:03:00+00:00\",\"dateModified\":\"2025-10-01T11:36:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/\"},\"wordCount\":253,\"publisher\":{\"@id\":\"https:\/\/metricool.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/Blog-Post-Headers-1-1.jpg\",\"articleSection\":[\"Instagram\",\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/metricool.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/\",\"url\":\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/\",\"name\":\"Instagram's Longer Reel Uploads\",\"isPartOf\":{\"@id\":\"https:\/\/metricool.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/instagram-testing-longer-reels-uploads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/Blog-Post-Headers-1-1.jpg\",\"datePublished\":\"2024-04-02T06:03:00+00:00\",\"dateModified\":\"2025-10-01T11:36:10+00:00\",\"description\":\"You are now able to upload longer reels! 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