{"id":125309,"date":"2025-03-10T14:11:12","date_gmt":"2025-03-10T13:11:12","guid":{"rendered":"https:\/\/metricool.com\/?p=125309"},"modified":"2026-01-15T15:28:46","modified_gmt":"2026-01-15T14:28:46","slug":"crossposting-instagram-facebook","status":"publish","type":"post","link":"https:\/\/metricool.com\/crossposting-instagram-facebook\/","title":{"rendered":"3 Expert Ways to Crosspost on Instagram and Facebook"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/crossposting-instagram-facebook\/#What_is_Crossposting_on_Instagram_The_Hack_Every_Social_Media_Manager_Needs\" >What is Crossposting on Instagram? The Hack Every Social Media Manager Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/crossposting-instagram-facebook\/#Crossposting_from_Instagram_to_Facebook_from_the_IG_App\" >Crossposting from Instagram to Facebook&nbsp;from the IG App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/crossposting-instagram-facebook\/#Crossposting_from_Facebook_to_Instagram_with_Meta_Business_Suite\" >Crossposting from Facebook to Instagram&nbsp;with Meta Business Suite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/crossposting-instagram-facebook\/#How_to_Crosspost_with_Metricool\" >How to Crosspost with Metricool&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metricool.com\/crossposting-instagram-facebook\/#The_Benefits_of_Crossposting_with_Metricool\" >The Benefits of Crossposting with Metricool<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Meta&#8217;s two biggest platforms Facebook and Instagram continue to dominate in 2025. According to our <a href=\"https:\/\/metricool.com\/social-media-study\/\">2025 social media study<\/a>, Facebook Reels reach increased by 13% last year, while Instagram posts reach increased by over 20%. So the benefits of posting on both platforms are obvious.<\/p>\n\n\n\n<p>We know that Meta\u2019s umbrella over Instagram, Facebook, and now Threads, allows us to easily switch between profiles, transfer data across channels, and even cross-post. This is an easy way for businesses and brands to repurpose content across multiple platforms at once. But how does crossposting on Instagram and Facebook work?&nbsp;<\/p>\n\n\n\n<p>In this article, we will explore the crossposting options available for Instagram and Facebook, so you can take advantage of these options when creating and posting content. There are a few ways you can crosspost, including through the native apps or using a third-party scheduling tool like Metricool.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s get into it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-crossposting-on-instagram-the-hack-every-social-media-manager-needs\"><span class=\"ez-toc-section\" id=\"What_is_Crossposting_on_Instagram_The_Hack_Every_Social_Media_Manager_Needs\"><\/span>What is Crossposting on Instagram? The Hack Every Social Media Manager Needs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crossposting on Instagram is a great way to make the most out of your content. If you&#8217;re a social media manager or business owner who posts on multiple platforms, you know that it can be time-consuming. Repurposing your content and crossposting is the perfect way to save time and maximize your efficiency. So read on to discover how to crosspost from Facebook to Instagram and vice versa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crossposting-from-instagram-to-facebook-nbsp-from-the-ig-app\"><span class=\"ez-toc-section\" id=\"Crossposting_from_Instagram_to_Facebook_from_the_IG_App\"><\/span>Crossposting from Instagram to Facebook&nbsp;from the IG App<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You may have noticed that when publishing Instagram content, you can share this on Facebook as well. You can find this option on the final editing page of a new post, where you will see the <strong>Share to Facebook<\/strong> toggle. This is a way that you can easily add content to both Instagram and Facebook at once.&nbsp;<\/p>\n\n\n\n<p>But what if you don\u2019t see that option? Well, then you may need to update your settings and add your Facebook account to Instagram. To add your Facebook Page, head to your Instagram Profile, click on <strong>Edit Profile,<\/strong> and then find the <strong>Public business information<\/strong> section. Here you can tap <strong>Connect and create<\/strong>.&nbsp;<\/p>\n\n\n\n<p>From here you will be guided through connecting your Facebook account.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/image-438-1024x660.jpeg\" alt=\"\" class=\"wp-image-125310\" style=\"width:512px;height:330px\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/image-438-1024x660.jpeg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/image-438-300x193.jpeg 300w, https:\/\/metricool.com\/wp-content\/uploads\/image-438-768x495.jpeg 768w, https:\/\/metricool.com\/wp-content\/uploads\/image-438.jpeg 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>To turn on and manage crossposting, head to your account <strong>Settings and privacy<\/strong>. Underneath the<strong> Who can see your content<\/strong> section, you will see an option for <strong>Crossposting.&nbsp;<\/strong><\/p>\n\n\n\n<p>This is where you can view your connected Facebook account, access your Meta Accounts Center, or connect your Facebook account if you haven\u2019t done so already. Within the Meta Accounts Center, you can manage which content you want to share across both platforms automatically.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"840\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/image-439-1024x840.jpeg\" alt=\"\" class=\"wp-image-125311\" style=\"width:512px;height:420px\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/image-439-1024x840.jpeg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/image-439-300x246.jpeg 300w, https:\/\/metricool.com\/wp-content\/uploads\/image-439-768x630.jpeg 768w, https:\/\/metricool.com\/wp-content\/uploads\/image-439.jpeg 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Instagram has expanded its crossposting options, allowing you to share your Facebook story, posts, and recommended Reels on Facebook. This was released by insider Jonah Manzano via a Threads post:&nbsp;<\/p>\n\n\n<blockquote class=\"text-post-media\" data-text-post-permalink=\"https:\/\/www.threads.net\/@jonahmanzano\/post\/C2H5FuDr1Ki\" data-text-post-version=\"0\" id=\"ig-tp-C2H5FuDr1Ki\" style=\" background:#FFF; border-width: 1px; border-style: solid; border-color: #00000026; border-radius: 16px; max-width:540px; margin: 1px; min-width:270px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><p> <a href=\"https:\/\/www.threads.net\/@jonahmanzano\/post\/C2H5FuDr1Ki\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%; font-family: -apple-system, BlinkMacSystemFont, sans-serif;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" padding: 40px; display: flex; flex-direction: column; align-items: center;\">\n<div style=\" display:block; height:32px; width:32px; padding-bottom:20px;\"> <svg aria-label=\"Threads\" height=\"32px\" role=\"img\" viewBox=\"0 0 192 192\" width=\"32px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M141.537 88.9883C140.71 88.5919 139.87 88.2104 139.019 87.8451C137.537 60.5382 122.616 44.905 97.5619 44.745C97.4484 44.7443 97.3355 44.7443 97.222 44.7443C82.2364 44.7443 69.7731 51.1409 62.102 62.7807L75.881 72.2328C81.6116 63.5383 90.6052 61.6848 97.2286 61.6848C97.3051 61.6848 97.3819 61.6848 97.4576 61.6855C105.707 61.7381 111.932 64.1366 115.961 68.814C118.893 72.2193 120.854 76.925 121.825 82.8638C114.511 81.6207 106.601 81.2385 98.145 81.7233C74.3247 83.0954 59.0111 96.9879 60.0396 116.292C60.5615 126.084 65.4397 134.508 73.775 140.011C80.8224 144.663 89.899 146.938 99.3323 146.423C111.79 145.74 121.563 140.987 128.381 132.296C133.559 125.696 136.834 117.143 138.28 106.366C144.217 109.949 148.617 114.664 151.047 120.332C155.179 129.967 155.42 145.8 142.501 158.708C131.182 170.016 117.576 174.908 97.0135 175.059C74.2042 174.89 56.9538 167.575 45.7381 153.317C35.2355 139.966 29.8077 120.682 29.6052 96C29.8077 71.3178 35.2355 52.0336 45.7381 38.6827C56.9538 24.4249 74.2039 17.11 97.0132 16.9405C119.988 17.1113 137.539 24.4614 149.184 38.788C154.894 45.8136 159.199 54.6488 162.037 64.9503L178.184 60.6422C174.744 47.9622 169.331 37.0357 161.965 27.974C147.036 9.60668 125.202 0.195148 97.0695 0H96.9569C68.8816 0.19447 47.2921 9.6418 32.7883 28.0793C19.8819 44.4864 13.2244 67.3157 13.0007 95.9325L13 96L13.0007 96.0675C13.2244 124.684 19.8819 147.514 32.7883 163.921C47.2921 182.358 68.8816 191.806 96.9569 192H97.0695C122.03 191.827 139.624 185.292 154.118 170.811C173.081 151.866 172.51 128.119 166.26 113.541C161.776 103.087 153.227 94.5962 141.537 88.9883ZM98.4405 129.507C88.0005 130.095 77.1544 125.409 76.6196 115.372C76.2232 107.93 81.9158 99.626 99.0812 98.6368C101.047 98.5234 102.976 98.468 104.871 98.468C111.106 98.468 116.939 99.0737 122.242 100.233C120.264 124.935 108.662 128.946 98.4405 129.507Z\"><\/path><\/svg><\/div>\n<div style=\" font-size: 15px; line-height: 21px; color: #999999; font-weight: 400; padding-bottom: 4px; \"> Post by @jonahmanzano<\/div>\n<div style=\" font-size: 15px; line-height: 21px; color: #000000; font-weight: 600; \"> View on Threads<\/div>\n<\/div>\n<p><\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.threads.net\/embed.js\"><\/script><\/p>\n\n\n\n<p>If you connect these two accounts and crosspost content, Instagram will show you the stats of your Facebook post inside your notifications, including the number of reactions and comments. Once again, this will only work if your Instagram and Facebook accounts are connected.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To crosspost across Instagram and Facebook accounts, you must have a creator or business Instagram account, a Facebook Page, and a personal Facebook account that has admin access to your Facebook Page.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crossposting-from-facebook-to-instagram-nbsp-with-meta-business-suite\"><span class=\"ez-toc-section\" id=\"Crossposting_from_Facebook_to_Instagram_with_Meta_Business_Suite\"><\/span>Crossposting from Facebook to Instagram&nbsp;with Meta Business Suite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On the Facebook side, you also have the option to crosspost to Instagram from a Facebook Page. You can do this through <a href=\"https:\/\/metricool.com\/meta-business-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Meta Business Suite<\/strong><\/a>, which is Meta\u2019s all-in-one social media management tool. Through this, you can create content, post to both Instagram and Facebook, and schedule the post to be published at a later time.&nbsp;<\/p>\n\n\n\n<p>Utilize the Facebook and Instagram feed preview options to see how your content will appear in the feed. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">If you want to give your content an extra push,&nbsp;you can also toggle on the option to <strong>boost posts<\/strong><\/span>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-crosspost-with-metricool-nbsp\"><span class=\"ez-toc-section\" id=\"How_to_Crosspost_with_Metricool\"><\/span>How to Crosspost with Metricool&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to publish to Instagram and Facebook simultaneously, as well as other social media channels like X (Twitter), LinkedIn, TikTok, and more, Metricool is your best option.<\/p>\n\n\n\n<p>Our easy-to-use platform simplifies your social media management, allowing you to manage content for all channels in one place. <\/p>\n\n\n\n<p>Log into your Metricool account and follow these steps to crosspost from Facebook to Instagram or vice versa.<\/p>\n\n\n\n<p><strong>1. Go to Planning and select &#8220;+ Create post&#8221; <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.35.15-1024x477.png\" alt=\"\" class=\"wp-image-179051\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.35.15-1024x477.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.35.15-300x140.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.35.15-768x357.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.35.15-1536x715.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.35.15.png 1693w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>2. Create your post on Instagram or Facebook and click &#8220;Schedule&#8221;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"894\" height=\"817\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.41.40.png\" alt=\"\" class=\"wp-image-179052\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.41.40.png 894w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.41.40-300x274.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.41.40-768x702.png 768w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<p><strong>3. Open your scheduled post from the calendar and press &#8220;Duplicate&#8221;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"896\" height=\"816\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.44.14.png\" alt=\"\" class=\"wp-image-179053\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.44.14.png 896w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.44.14-300x273.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.44.14-768x699.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n\n\n\n<p><strong>4. Edit your post if necessary and select the channel you want to post it<\/strong> <strong>on<\/strong> in the top left corner (You can add new channels with the &#8220;+&#8221; symbol)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"896\" height=\"817\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.59.03.png\" alt=\"\" class=\"wp-image-179056\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.59.03.png 896w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.59.03-300x274.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2025-03-10-at-13.59.03-768x700.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n\n\n\n<p><strong>5. Press Schedule and your post is ready!<\/strong><\/p>\n\n\n\n<p>Don&#8217;t have a Metricool account yet? Why not? it&#8217;s free!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/social-media-study\/\">Create your FREE Metricool account<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-crossposting-with-metricool\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Crossposting_with_Metricool\"><\/span>The Benefits of Crossposting with Metricool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whatever your social media goals, crossposting and repurposing content is guaranteed to help you achieve them. If you want to monetize your content, crossposting will help you save time, which you can use to perfect your content to make sure it hits the mark. <\/p>\n\n\n\n<p>If your goal is to gain more followers check out how Jennifer was able to gain 70k in a short space of time, with repurposing content as a big part of her strategy: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"She gained 70k followers on Instagram doing THIS\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WMs8rbIlBek?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/metricool.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The social media planner makes it easy for you to create content specific to each platform, and schedule out the posts for when you want each to be published. The drag-and-drop calendar allows you to schedule each post for when you want it to be posted, in case you want the content to go out at different times.&nbsp;<\/p>\n\n\n\n<p>Schedule your content at the best times to post for Instagram, Facebook, Twitter, and TikTok, so you can reach your audience when the majority of them are active. This is a unique feature that can help increase your visibility, and understand what times are more optimal for your brand. You can even see an exact percentage of how many of your followers are active at each hour.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/image-1359-1024x517.png\" alt=\"\" class=\"wp-image-125312\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/image-1359-1024x517.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/image-1359-300x151.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/image-1359-768x388.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/image-1359.png 1417w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.metricool.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Create your FREE Metricool Account<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crossposting is a valuable option for reposting content across multiple channels at once. 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