{"id":130356,"date":"2024-03-20T08:50:47","date_gmt":"2024-03-20T07:50:47","guid":{"rendered":"https:\/\/metricool.com\/?p=130356"},"modified":"2025-12-01T18:00:21","modified_gmt":"2025-12-01T17:00:21","slug":"estudio-facebook-ads","status":"publish","type":"post","link":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/","title":{"rendered":"Estudio Facebook Ads 2024: an\u00e1lisis, datos y conclusiones"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#Tendencias_Facebook_Ads_2024\" >Tendencias Facebook Ads 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#Evolucion_de_Facebook_Ads_en_2024\" >Evoluci\u00f3n de Facebook Ads en 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#Datos_del_Estudio_de_Facebook_Ads\" >Datos del Estudio de Facebook Ads<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A trav\u00e9s de los datos obtenidos en el Estudio de Facebook Ads tratamos de dar respuesta a las grandes preguntas que marcas, agencias y social media managers tienen a la hora de preparar su estrategia de publicidad.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 campa\u00f1a es la m\u00e1s utilizada por marcas y social media managers?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 tipo de campa\u00f1a genera m\u00e1s impresiones?<\/li>\n\n\n\n<li>\u00bfEn cu\u00e1l se invierte m\u00e1s?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es el coste por clic (CPC) medio?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 pa\u00eds tiene el CPC m\u00e1s alto?<\/li>\n\n\n\n<li>\u00bfHa habido muchos cambios respecto al Estudio de 2023?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Esto es solo el principio, porque a partir de aqu\u00ed y con el Estudio de Facebook Ads 2024 en la mano, t\u00fa tienes que tomar las decisiones para tu pr\u00f3xima campa\u00f1a.<\/p>\n\n\n<section id=\"newsletter-block_2afd08d690ffcec39d6bb2d88d2dc054\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Descarga GRATIS\u00a0 el estudio de Facebook Ads 2024\u00a0<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=41\" id=\"mauticform_202403estudiofacebookadses\" data-mautic-form=\"202403estudiofacebookadses\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202403estudiofacebookadses_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202403estudiofacebookadses_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_nombre\" data-validate=\"nombre\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202403estudiofacebookadses_nombre\" for=\"mauticform_input_202403estudiofacebookadses_nombre\" class=\"mauticform-label\" style=\"color:black;\">Nombre<\/label>\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_nombre\" name=\"mauticform[nombre]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202403estudiofacebookadses_email\" for=\"mauticform_input_202403estudiofacebookadses_email\" class=\"mauticform-label\" style=\"color:black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_language\" name=\"mauticform[language]\" value=\"es\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202403estudiofacebookadses_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" type=\"checkbox\" value=\"Quiero recibir comunicaciones comerciales de Metricool\"style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">Quiero recibir comunicaciones comerciales de Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202403estudiofacebookadses_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Enviar<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202403estudiofacebookadses_id\" value=\"41\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202403estudiofacebookadses_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202403estudiofacebookadses_name\" value=\"202403estudiofacebookadses\">\r\n\r\n        <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Facebook Ads 2024 y segmentar tus intereses en el caso de que seas usuario\/a de Metricool. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tendencias-facebook-ads-2024\"><span class=\"ez-toc-section\" id=\"Tendencias_Facebook_Ads_2024\"><\/span>Tendencias Facebook Ads 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El Estudio arroja conclusiones interesantes sobre varios puntos que siempre est\u00e1n en el foco de marcas y social media managers.<\/p>\n\n\n\n<p><strong>Por ejemplo, las campa\u00f1as que m\u00e1s se utilizan.<\/strong> Uno de los datos m\u00e1s buscados y en el que destaca las campa\u00f1as de <strong>Engagement con un 42,4%. Con una escasa diferencia respecto a las de Tr\u00e1fico con un 32,6%.<\/strong><\/p>\n\n\n\n<p>Otro de los datos que llama la atenci\u00f3n a la hora de realizar las inversiones en Facebook Ads es saber en qu\u00e9 tipos de campa\u00f1a se invierte m\u00e1s de media. Y quiz\u00e1s el resultado te sorprenda, porque <strong>los anuncios destinados a Promocionar la App son los que mayor inversi\u00f3n de media por campa\u00f1a se destina, 1856,64 $ por campa\u00f1a.<\/strong><\/p>\n\n\n\n<p>Y no es el \u00fanico dato en el que este tipo de campa\u00f1a destaca. <strong>La Promoci\u00f3n de App tiene el coste por clic (CPC) m\u00e1s alto por campa\u00f1a <\/strong>a una gran distancia de las campa\u00f1as de Tr\u00e1fico, con un 0,04 $.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/manos-1024x576.png\" alt=\"\" class=\"wp-image-130368\" style=\"width:840px;height:472px\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/manos-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/manos-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/manos-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/manos-1536x864.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/manos.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-evolucion-de-facebook-ads-en-2024\"><span class=\"ez-toc-section\" id=\"Evolucion_de_Facebook_Ads_en_2024\"><\/span>Evoluci\u00f3n de Facebook Ads en 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">En realidad ha habido pocos cambios de un a\u00f1o para otro.<\/a> Es dif\u00edcil ver una gran revoluci\u00f3n entre el Estudio de Facebook de 2023 y el de 2024, pero a\u00fan as\u00ed con los datos de uno y otro comparas en qu\u00e9 aspectos ha cambiado el comportamiento de marcas y social media managers.&nbsp;<\/p>\n\n\n\n<p>Por ejemplo<strong>, la Promoci\u00f3n de las Apps se mantiene como el tipo de campa\u00f1a en la que m\u00e1s se invierte de media, 1856,64 $<\/strong>, con una peque\u00f1a reducci\u00f3n respecto a 2023 de 41,31 $.<\/p>\n\n\n\n<p>A su vez, el dato de las campa\u00f1as m\u00e1s utilizadas demuestra la importancia, un a\u00f1o m\u00e1s, de <strong>las de tipo Interacci\u00f3n: lideran el ranking y adem\u00e1s aumentan un 0,7% su uso.<\/strong> A su vez, las campa\u00f1as de Tr\u00e1fico repiten tambi\u00e9n en segundo lugar, aumentando su uso un 0,5%.<\/p>\n\n\n\n<p>Lo que sugiere que marcas y social media managers apuestan por conseguir interacciones y atraer usuarios a otras p\u00e1ginas de destino.<\/p>\n\n\n<section id=\"newsletter-block_7b6a68059855ea413980aca0d7576c84\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Analiza y recopila todos los datos del Estudio de Facebook Ads<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Desc\u00e1rgate el informe completo AQU\u00cd.<\/span><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=41\" id=\"mauticform_202403estudiofacebookadses\" data-mautic-form=\"202403estudiofacebookadses\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202403estudiofacebookadses_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202403estudiofacebookadses_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_nombre\" data-validate=\"nombre\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202403estudiofacebookadses_nombre\" for=\"mauticform_input_202403estudiofacebookadses_nombre\" class=\"mauticform-label\" style=\"color:black;\">Nombre<\/label>\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_nombre\" name=\"mauticform[nombre]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202403estudiofacebookadses_email\" for=\"mauticform_input_202403estudiofacebookadses_email\" class=\"mauticform-label\" style=\"color:black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_language\" name=\"mauticform[language]\" value=\"es\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202403estudiofacebookadses_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" type=\"checkbox\" value=\"Quiero recibir comunicaciones comerciales de Metricool\"style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">Quiero recibir comunicaciones comerciales de Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202403estudiofacebookadses_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Enviar<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202403estudiofacebookadses_id\" value=\"41\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202403estudiofacebookadses_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202403estudiofacebookadses_name\" value=\"202403estudiofacebookadses\">\r\n\r\n        <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Facebook Ads 2024 y segmentar tus intereses en el caso de que seas usuario\/a de Metricool. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Comparativa Facebook Ads vs TikTok Ads<\/h3>\n\n\n\n<p>Con el reciente lanzamiento del <a href=\"https:\/\/metricool.com\/es\/estudio-tiktok-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Estudio de TikTok Ads<\/strong><\/a> hemos querido comparar ambas plataformas para entender c\u00f3mo funciona en cada una y cu\u00e1l es la ideal seg\u00fan tu estrategia de publicidad.&nbsp;<\/p>\n\n\n\n<p>Una de las mayores diferencias que encontramos entre ambos estudios es el presupuesto que se ha invertido en cada una. <strong>Mientras que en Facebook Ads el presupuesto total ha sido de 34.192.542,04 $, en TikTok Ads, la plataforma de v\u00eddeos cortos, se ha contabilizado un total de 5.480.456,84 $<\/strong>.<\/p>\n\n\n\n<p>Por otro lado, <strong>la plataforma de Meta sigue siendo la elecci\u00f3n preferida de agencias, marcas y social media managers para realizar las campa\u00f1as de publicidad a pesar de que TikTok ha empujado fuerte desde su llegada<\/strong>. En este aspecto hay que tener en cuenta que en la muestra del Estudio de Facebook Ads se han tomado m\u00e9tricas de anuncios en Facebook, Instagram, Messenger y Whatsapp.<\/p>\n\n\n\n<p>Si tenemos en cuenta qu\u00e9 objetivo ha sido el predominante en las plataformas de TikTok y Meta tenemos una gran diferencia. <strong>Los anunciantes que utilizan TikTok Ads prefieren la campa\u00f1a que tiene el objetivo de maximizar las visualizaciones de los v\u00eddeos y en Facebook Ads<\/strong>, por su parte, las m\u00e1s populares son las que est\u00e1n destinadas a mejorar el engagement.&nbsp;<\/p>\n\n\n\n<p>Descubre todos los datos del Estudio de Facebook Ads descargando aqu\u00ed el informe completo.<\/p>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<h2 class=\"wp-block-heading\" id=\"h-datos-del-estudio-de-facebook-ads\"><span class=\"ez-toc-section\" id=\"Datos_del_Estudio_de_Facebook_Ads\"><\/span><strong>Datos del Estudio de Facebook Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfC\u00f3mo hemos preparado el estudio?<strong> Analizamos 26.223 cuentas profesionales <\/strong>para entender c\u00f3mo marcas, agencias y social media managers trabajan la estrategia de publicidad desde la plataforma de Meta.<\/p>\n\n\n\n<p>Para ello, hemos tomado muestra de 211.929 campa\u00f1as, en las que se han invertido un total de 34.192.542,045 $, durante 60 d\u00edas, entre el 1 de enero y el 29 de febrero de 2024.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"884\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-1-1024x884.png\" alt=\"\" class=\"wp-image-130375\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-1-1024x884.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-1-300x259.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-1-768x663.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-1.png 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>D\u00e9janos en los comentarios qu\u00e9 te ha parecido el estudio de Facebook Ads 2024 y si vas a comenzar a aplicarlo en tu estrategia de publicidad de Meta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estad\u00edsticas de LinkedIn. Qu\u00e9 formato funciona mejor, cu\u00e1l es la mejor frecuencia de publicaci\u00f3n y la mejor hora para publicar en LinkedIn\u2026<\/p>\n","protected":false},"author":7,"featured_media":181613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830024,829865],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-130356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudios","category-todo-sobre-facebook-ads","etiqueta_analitica-etiqueta-facebook"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/Facebook-Ads-Studie-1.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudio Facebook Ads 2024<\/title>\n<meta name=\"description\" content=\"Lo que necesitas saber para definir tu estrategia de Facebook Ads en 2024. 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