{"id":133083,"date":"2024-04-16T16:00:00","date_gmt":"2024-04-16T14:00:00","guid":{"rendered":"https:\/\/metricool.com\/?p=133083"},"modified":"2025-12-01T17:56:23","modified_gmt":"2025-12-01T16:56:23","slug":"estudio-tiktok-ads","status":"publish","type":"post","link":"https:\/\/metricool.com\/es\/estudio-tiktok-ads\/","title":{"rendered":"Estudio TikTok Ads 2024. Estrategia y an\u00e1lisis"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/es\/estudio-tiktok-ads\/#Estrategias_para_TikTok_Ads_2024\" >Estrategias para TikTok Ads 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/es\/estudio-tiktok-ads\/#Comparativa_TikTok_Ads_vs_Facebook_Ads\" >Comparativa TikTok Ads vs Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/es\/estudio-tiktok-ads\/#Datos_del_Estudio_de_TikTok_Ads\" >Datos del Estudio de TikTok Ads<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Agencias, marcas y social media managers, llega el estudio de TikTok Ads listo para resolver las inc\u00f3gnitas m\u00e1s comunes a la hora de plantear tu estrategia de anuncios en TikTok. Descubre:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 tipo de campa\u00f1a es la favorita para promocionarse en TikTok?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l genera m\u00e1s impresiones?&nbsp;<\/li>\n\n\n\n<li>\u00bfEn qu\u00e9 campa\u00f1a se invierte mayor presupuesto de media?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es el CPC medio de las campa\u00f1as analizadas?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 pa\u00eds tiene el coste por clic m\u00e1s alto?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Estas son solo algunas de las preguntas que nos hemos planteado y a las que hemos dado respuesta en el Estudio de TikTok Ads 2024. Ahora te toca a ti explorar el estudio al completo y sacar tus propias conclusiones.&nbsp;<\/p>\n\n\n\n<p>Completa este formulario para que te enviemos el informe completo:<\/p>\n\n\n<section id=\"newsletter-block_85ed0189e4243c5c5c4991db2888fd10\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Descarga GRATIS\u00a0 el estudio de TikTok Ads 2024\u00a0<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=52\" id=\"mauticform_202404pdftiktokadses\" data-mautic-form=\"202404pdftiktokadses\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202404pdftiktokadses_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202404pdftiktokadses_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202404pdftiktokadses_nombre\" data-validate=\"nombre\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202404pdftiktokadses_nombre\" for=\"mauticform_input_202404pdftiktokadses_nombre\" class=\"mauticform-label\" style=\"color:black;\">Nombre<\/label>\r\n                <input id=\"mauticform_input_202404pdftiktokadses_nombre\" name=\"mauticform[nombre]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404pdftiktokadses_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202404pdftiktokadses_email\" for=\"mauticform_input_202404pdftiktokadses_email\" class=\"mauticform-label\" style=\"color:black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202404pdftiktokadses_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202404pdftiktokadses_language\" name=\"mauticform[language]\" value=\"es\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202404pdftiktokadses_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" type=\"checkbox\" value=\"Quiero recibir comunicaciones comerciales de Metricool\"style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" class=\"mauticform-checkboxgrp-label\"style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">Quiero recibir comunicaciones comerciales de Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404pdftiktokadses_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202404pdftiktokadses_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Enviar<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202404pdftiktokadses_id\" value=\"52\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202404pdftiktokadses_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202404pdftiktokadses_name\" value=\"202404pdftiktokadses\">\r\n\r\n        <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de TikTok Ads 2024 y segmentar tus intereses en el caso de que seas usuario\/a de Metricool. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/lupa-1024x1024.png\" alt=\"\" class=\"wp-image-133099\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/lupa-1024x1024.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/lupa-300x300.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/lupa-150x150.png 150w, https:\/\/metricool.com\/wp-content\/uploads\/lupa-768x768.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/lupa-1536x1536.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/lupa.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-estrategias-para-tiktok-ads-2024\"><span class=\"ez-toc-section\" id=\"Estrategias_para_TikTok_Ads_2024\"><\/span>Estrategias para TikTok Ads 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfCu\u00e1les son las principales conclusiones que arroja el Estudio?&nbsp;<\/p>\n\n\n\n<p>Una de las m\u00e1s interesantes es <strong>qu\u00e9 tipo de campa\u00f1a es la m\u00e1s utilizada por marcas, agencias y social media managers,<\/strong> un dato genial para aprovechar esa tendencia.<\/p>\n\n\n\n<p>Y los datos han hablado: <strong>las campa\u00f1as destinadas a maximizar las visualizaciones de los v\u00eddeos en TikTok son las m\u00e1s utilizadas<\/strong>. En total, hemos contabilizado 1219 campa\u00f1as, lo que representa un 26,1% de la muestra.<\/p>\n\n\n\n<p>A su vez, no es una diferencia significativa respecto a las dos siguientes, pues las de Engagement se cuentan por 996 campa\u00f1as (21,3%) y las de Tr\u00e1fico 826 campa\u00f1as (17,7%).<\/p>\n\n\n\n<p>Otro dato interesante que hemos extra\u00eddo del Estudio es<strong> en qu\u00e9 campa\u00f1a se invierte mayor presupuesto de media<\/strong>. De nuevo, son las campa\u00f1as para aumentar la visualizaci\u00f3n de v\u00eddeos las que m\u00e1s inversi\u00f3n reciben: 2.537,94 $ por campa\u00f1a. Por su parte, el objetivo de Engagement es el que menos inversi\u00f3n de media tiene por campa\u00f1a: 302,91$.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comparativa-tiktok-ads-vs-facebook-ads\"><span class=\"ez-toc-section\" id=\"Comparativa_TikTok_Ads_vs_Facebook_Ads\"><\/span>Comparativa TikTok Ads vs Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tras haber realizado los estudios de TikTok Ads y <a href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/\"><strong>Facebook Ads<\/strong><\/a><strong> en profundidad<\/strong>, comparamos los ads entre ambas plataformas para ayudarte a decidir en cu\u00e1l invertir, o en qu\u00e9 tipo de campa\u00f1a conviene invertir.<\/p>\n\n\n\n<p>Diferencias entre campa\u00f1as<\/p>\n\n\n\n<p>Sin duda, la mayor diferencia que vemos es en el presupuesto invertido. En las campa\u00f1as de Facebook Ads el presupuesto total invertido ha sido de 34.192.542,04 $, mientras que en TikTok Ads ha sido de 5.480.456,84 $.<\/p>\n\n\n\n<p>A pesar de la popularidad de TikTok, Meta sigue teniendo un buen cartel a la hora de realizar campa\u00f1as publicitarias. S\u00ed que es cierto que en Meta se han contabilizado anuncios de Facebook, pero tambi\u00e9n de Instagram, Whatsapp y Messenger.<\/p>\n\n\n\n<p>Por otro lado, si pensamos en qu\u00e9 tipo de objetivo es el favorito en las dos plataformas encontramos una gran diferencia. En TikTok Ads los anunciantes prefieren la campa\u00f1a para maximizar las visualizaciones de los v\u00eddeos mientras que en Facebook Ads, las m\u00e1s utilizadas son las destinadas a mejorar el engagement.<\/p>\n\n\n\n<p>Algo esperado, puesto que la naturaleza de TikTok son los v\u00eddeos y conseguir una mayor cantidad de visualizaciones.<\/p>\n\n\n\n<p>Descubre todos los datos del Estudio de TikTok Ads Ads descargando el informe completo AQU\u00cd.<\/p>\n\n\n<section id=\"newsletter-block_85ed0189e4243c5c5c4991db2888fd10\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Descarga GRATIS\u00a0 el estudio de TikTok Ads 2024\u00a0<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=52\" id=\"mauticform_202404pdftiktokadses\" data-mautic-form=\"202404pdftiktokadses\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202404pdftiktokadses_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202404pdftiktokadses_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202404pdftiktokadses_nombre\" data-validate=\"nombre\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202404pdftiktokadses_nombre\" for=\"mauticform_input_202404pdftiktokadses_nombre\" class=\"mauticform-label\" style=\"color:black;\">Nombre<\/label>\r\n                <input id=\"mauticform_input_202404pdftiktokadses_nombre\" name=\"mauticform[nombre]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404pdftiktokadses_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202404pdftiktokadses_email\" for=\"mauticform_input_202404pdftiktokadses_email\" class=\"mauticform-label\" style=\"color:black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202404pdftiktokadses_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202404pdftiktokadses_language\" name=\"mauticform[language]\" value=\"es\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202404pdftiktokadses_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" type=\"checkbox\" value=\"Quiero recibir comunicaciones comerciales de Metricool\"style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" class=\"mauticform-checkboxgrp-label\"style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">Quiero recibir comunicaciones comerciales de Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404pdftiktokadses_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202404pdftiktokadses_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Enviar<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202404pdftiktokadses_id\" value=\"52\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202404pdftiktokadses_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202404pdftiktokadses_name\" value=\"202404pdftiktokadses\">\r\n\r\n        <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de TikTok Ads 2024 y segmentar tus intereses en el caso de que seas usuario\/a de Metricool. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<h2 class=\"wp-block-heading\" id=\"h-datos-del-estudio-de-tiktok-ads\"><span class=\"ez-toc-section\" id=\"Datos_del_Estudio_de_TikTok_Ads\"><\/span><strong>Datos del Estudio de TikTok Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfEn qu\u00e9 datos hemos basado el Estudio? <strong>Hemos analizado 730 cuentas de TikTok <\/strong>para realizar el informe y as\u00ed entender c\u00f3mo las marcas, agencias y social media managers utilizan los anuncios en la red social de los v\u00eddeos cortos.<\/p>\n\n\n\n<p>Para sacar estos datos hemos t<strong>omado la muestra de 5.037 campa\u00f1as, para la que se han invertido 5480456.84 $, durante 90 d\u00edas<\/strong>, del 1 de diciembre de 2023 hasta el 29 de febrero de 2024.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"884\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-5-1024x884.png\" alt=\"\" class=\"wp-image-133100\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-5-1024x884.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-5-300x259.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-5-768x663.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-5.png 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ahora te toca a ti mover ficha, d\u00e9janos en los comentarios qu\u00e9 te ha parecido el Estudio de TikTok Ads 2024 y c\u00f3mo vas a aplicarlo en tu estrategia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agencias, marcas y social media managers, llega el estudio de TikTok Ads listo para resolver las inc\u00f3gnitas m\u00e1s comunes a la hora de plantear tu estrategia de anuncios en TikTok. Descubre: Estas son solo algunas de las preguntas que nos hemos planteado y a las que hemos dado respuesta en el Estudio de TikTok Ads [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":133101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830024,16727],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-133083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudios","category-publicidad-online","etiqueta_analitica-tiktok"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/header-tiktok-ads.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudio TikTok Ads 2024. 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