{"id":133106,"date":"2024-04-16T20:00:00","date_gmt":"2024-04-16T18:00:00","guid":{"rendered":"https:\/\/metricool.com\/?p=133083"},"modified":"2025-12-01T17:55:10","modified_gmt":"2025-12-01T16:55:10","slug":"tiktok-ads-study","status":"publish","type":"post","link":"https:\/\/metricool.com\/tiktok-ads-study\/","title":{"rendered":"2024 TikTok Ads Study: analysis, data, and conclusions"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/tiktok-ads-study\/#2024_TikTok_Ads_Strategies\" >2024 TikTok Ads Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/tiktok-ads-study\/#Comparison_between_TikTok_Ads_vs_Facebook_Ads\" >Comparison between TikTok Ads vs Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/tiktok-ads-study\/#TikTok_Ads_Study_Data\" >TikTok Ads Study Data<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Our TikTok Ads study is ready to solve the most common questions agencies, brands, and social media managers have when planning a TikTok Ads strategy. Discover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which campaign types are the favorite to promote on TikTok?<\/li>\n\n\n\n<li>Which campaigns generate the most impressions?<\/li>\n\n\n\n<li>Which campaign has the largest budget spent on average?<\/li>\n\n\n\n<li>What is the average CPC of the analyzed campaigns?<\/li>\n\n\n\n<li>Which country has the highest cost per click?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>These are just some of the questions we asked ourselves and answered in our 2024 TikTok Ads Study. Now it&#8217;s up to you to explore the study fully and draw your conclusions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"TikTok Ads 2024- How Brands, Content Creators, Social Media Managers Can Leverage Them For Success \ud83e\udd2f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nlwSnnpzKP0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Complete the below form to receive the complete study:<\/p>\n\n\n<section id=\"newsletter-block_11cc7472d1922e5af0fcd53c302c963a\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the 2024 TikTok Ads Study FREE<br \/>\n<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                               <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=49\" id=\"mauticform_202404tiktokadsstudyen\" data-mautic-form=\"202404tiktokadsstudyen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202404tiktokadsstudyen_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202404tiktokadsstudyen_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202404tiktokadsstudyen_f_name\" data-validate=\"f_name\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202404tiktokadsstudyen_f_name\" for=\"mauticform_input_202404tiktokadsstudyen_f_name\" class=\"mauticform-label\"style=color:black;\">Name<\/label>\r\n                <input id=\"mauticform_input_202404tiktokadsstudyen_f_name\" name=\"mauticform[f_name]\" value=\"\" class=\"mauticform-input\" type=\"text\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404tiktokadsstudyen_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202404tiktokadsstudyen_email\" for=\"mauticform_input_202404tiktokadsstudyen_email\" class=\"mauticform-label\"style=\"color: black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202404tiktokadsstudyen_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202404tiktokadsstudyen_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202404tiktokadsstudyen_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" type=\"checkbox\" value=\"I want to receive communications from Metricool\" style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwanttoreceivecommunicationsfromMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">I want to receive communications from Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404tiktokadsstudyen_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202404tiktokadsstudyen_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Submit<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202404tiktokadsstudyen_id\" value=\"49\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202404tiktokadsstudyen_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202404tiktokadsstudyen_name\" value=\"202404tiktokadsstudyen\">\r\n\r\n        <\/form>\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. is responsible for the processing of your data in order to send you the complete data for the TikTok Ads study 2024 and send you communications with news and promotions if you check the box for this purpose. You have the right of access, rectification, deletion, limitation, opposition to treatment and portability. You can exercise your rights at <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. More information in the\u00a0<a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy policy<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/lupa-1024x1024.png\" alt=\"\" class=\"wp-image-133108\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/lupa-1024x1024.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/lupa-300x300.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/lupa-150x150.png 150w, https:\/\/metricool.com\/wp-content\/uploads\/lupa-768x768.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/lupa-1536x1536.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/lupa.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2024-tiktok-ads-strategies\"><span class=\"ez-toc-section\" id=\"2024_TikTok_Ads_Strategies\"><\/span>2024 TikTok Ads Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What are the main conclusions of the study?<\/p>\n\n\n\n<p>One of the most interesting conclusions is <strong>the type of campaign that is the most used by brands, agencies, and social media managers<\/strong> &#8211; great data to take advantage of the trend. And the data has spoken: <strong>campaigns aimed at maximizing video views on TikTok are the most used<\/strong>.&nbsp; In total, we counted 1219 campaigns, representing 26.1% of the sample.<\/p>\n\n\n\n<p>At the same time, this is not a significant difference with respect to the next two types of campaigns, as Engagement campaigns account for 996 campaigns (21.3%) and Traffic campaigns for 826 campaigns (17.7%).<\/p>\n\n\n\n<p>Another interesting fact extracted from the study is <strong>which type of campaign invests more budget on average<\/strong>. Again, campaigns to increase video views receive the most investment: $2,537.94 per campaign. On the other hand, the Engagement objective is the one with the lowest average investment per campaign at $302.91.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comparison-between-tiktok-ads-vs-facebook-ads\"><span class=\"ez-toc-section\" id=\"Comparison_between_TikTok_Ads_vs_Facebook_Ads\"><\/span>Comparison between TikTok Ads vs Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After conducting <strong>in-depth<\/strong> studies of TikTok Ads and <a href=\"https:\/\/metricool.com\/facebook-ads-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads<\/a>, we compared the ads between the two platforms to help you decide which one to invest in, or which type of campaign to invest in.<\/p>\n\n\n\n<p>Differences between campaigns<\/p>\n\n\n\n<p>Undoubtedly, the biggest difference we see is in the budget invested. In Facebook Ad campaigns, the total budget invested was $34,192,542.04, while in TikTok Ads it was $5,480,456.84.<\/p>\n\n\n\n<p>Despite the popularity of TikTok, Meta still sees a larger investment when it comes to advertising campaigns. It is true however that Facebook ads have been posted on Meta, but also Instagram, WhatsApp, and Messenger ads.<\/p>\n\n\n\n<p>On the other hand, if we think about what type of objective is favored on the two platforms, we find a big difference. In TikTok Ads, advertisers prefer campaigns to maximize video views, while in Facebook Ads, the most used campaigns are those aimed at improving engagement.<\/p>\n\n\n\n<p>This is to be expected though since the nature of TikTok is videos and getting more views.<\/p>\n\n\n\n<p>Discover all the data in the TikTok Ads Study by downloading the full report HERE.<\/p>\n\n\n<section id=\"newsletter-block_d31b190714486f0aab9c9d7775983965\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the 2024 TikTok Ads Study FREE<br \/>\n<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                               <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=49\" id=\"mauticform_202404tiktokadsstudyen\" data-mautic-form=\"202404tiktokadsstudyen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202404tiktokadsstudyen_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202404tiktokadsstudyen_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202404tiktokadsstudyen_f_name\" data-validate=\"f_name\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202404tiktokadsstudyen_f_name\" for=\"mauticform_input_202404tiktokadsstudyen_f_name\" class=\"mauticform-label\"style=color:black;\">Name<\/label>\r\n                <input id=\"mauticform_input_202404tiktokadsstudyen_f_name\" name=\"mauticform[f_name]\" value=\"\" class=\"mauticform-input\" type=\"text\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404tiktokadsstudyen_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202404tiktokadsstudyen_email\" for=\"mauticform_input_202404tiktokadsstudyen_email\" class=\"mauticform-label\"style=\"color: black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202404tiktokadsstudyen_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202404tiktokadsstudyen_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202404tiktokadsstudyen_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" type=\"checkbox\" value=\"I want to receive communications from Metricool\"style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwanttoreceivecommunicationsfromMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">I want to receive communications from Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404tiktokadsstudyen_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202404tiktokadsstudyen_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Submit<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202404tiktokadsstudyen_id\" value=\"49\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202404tiktokadsstudyen_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202404tiktokadsstudyen_name\" value=\"202404tiktokadsstudyen\">\r\n\r\n        <\/form>\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. is responsible for the processing of your data in order to send you the complete data for the TikTok Ads study 2024 and send you communications with news and promotions if you check the box for this purpose. You have the right of access, rectification, deletion, limitation, opposition to treatment and portability. You can exercise your rights at <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. More information in the\u00a0<a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy policy<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<h2 class=\"wp-block-heading\" id=\"h-tiktok-ads-study-data\"><span class=\"ez-toc-section\" id=\"TikTok_Ads_Study_Data\"><\/span><strong>TikTok Ads Study Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What data did we base the study on? <strong>We analyzed 730 TikTok accounts<\/strong> for the report to understand how brands, agencies, and social media managers use ads on the short-form video social network.<\/p>\n\n\n\n<p>To extract this data we have <strong>taken a sample of 5,037 campaigns, for which $5,480,456.84 has been invested, over 90 days<\/strong>, from December 1, 2023, to February 29, 2024.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"884\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-6-1024x884.png\" alt=\"\" class=\"wp-image-133114\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-6-1024x884.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-6-300x259.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-6-768x663.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-6.png 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now it&#8217;s your turn to make a move, let us know in the comments what you thought of the 2024 TikTok Ads Study! How you are going to apply it to your strategy?&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our TikTok Ads study is ready to solve the most common questions agencies, brands, and social media managers have when planning a TikTok Ads strategy. Discover: These are just some of the questions we asked ourselves and answered in our 2024 TikTok Ads Study. Now it&#8217;s up to you to explore the study fully and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":133107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[17021,830033],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-133106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-advertising","category-studies","etiqueta_analitica-tiktok"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/header-tiktok-ads.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Ads 2024 Study. 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