{"id":134418,"date":"2025-06-25T17:47:37","date_gmt":"2025-06-25T15:47:37","guid":{"rendered":"https:\/\/metricool.com\/?p=134418"},"modified":"2025-12-24T12:25:52","modified_gmt":"2025-12-24T11:25:52","slug":"important-instagram-statistics","status":"publish","type":"post","link":"https:\/\/metricool.com\/important-instagram-statistics\/","title":{"rendered":"Instagram Statistics in 2025 Every Marketer Should Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/important-instagram-statistics\/#Key_Instagram_Statistics_2025\" >Key Instagram Statistics 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/important-instagram-statistics\/#Instagram_Demographic_Statistics\" >Instagram Demographic Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/important-instagram-statistics\/#Instagram_Usage_Statistics\" >Instagram Usage Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/important-instagram-statistics\/#Instagram_Video_Statistics\" >Instagram Video Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metricool.com\/important-instagram-statistics\/#Instagram_Marketing_Advertising_Statistics\" >Instagram Marketing &amp; Advertising Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metricool.com\/important-instagram-statistics\/#Instagram_Threads_Statistics\" >Instagram Threads Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metricool.com\/important-instagram-statistics\/#Instagram_Playbook_2025_Key_Stats\" >Instagram Playbook 2025 Key Stats<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Instagram, known for its visually appealing platform and focus on user-generated content, has become a valuable tool for brands looking to connect with their audience. With more than 2 billion monthly active users, Instagram provides a vibrant and engaged community for brands and businesses of any scale to leverage. This is a perfect opportunity to uncover powerful Instagram statistics that reveal how people engage, share, and shop.<\/p>\n\n\n\n<p>Below, we\u2019ll look at interesting Instagram statistics that every social media manager needs to know in 2025. Explore key user demographics, usage trends, advertising insights, and video content dynamics. With this, you can optimize your brand\u2019s social media strategy to better engage with Instagram\u2019s diverse user base.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/instagram-content-playbook-2025\/\">Check Out the 2025 Instagram Playbook<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-instagram-statistics-2025\"><span class=\"ez-toc-section\" id=\"Key_Instagram_Statistics_2025\"><\/span>Key Instagram Statistics 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Instagram has over 2 billion monthly active users.<sup data-fn=\"9309b536-591d-4cc5-b4d5-908c183e5982\" class=\"fn\"><a id=\"9309b536-591d-4cc5-b4d5-908c183e5982-link\" href=\"#9309b536-591d-4cc5-b4d5-908c183e5982\">1<\/a><\/sup><\/li>\n\n\n\n<li>Behind Facebook and YouTube, Instagram is the third most popular social media platform (tied with WhatsApp).<sup data-fn=\"1c992b13-c962-495d-a0ba-b633425b05a0\" class=\"fn\"><a id=\"1c992b13-c962-495d-a0ba-b633425b05a0-link\" href=\"#1c992b13-c962-495d-a0ba-b633425b05a0\">2<\/a><\/sup><\/li>\n\n\n\n<li>The Instagram app has been downloaded approximately 3.8 billion times.<sup data-fn=\"e134dcb4-ab3d-496f-89e3-d9c645495709\" class=\"fn\"><a id=\"e134dcb4-ab3d-496f-89e3-d9c645495709-link\" href=\"#e134dcb4-ab3d-496f-89e3-d9c645495709\">3<\/a><\/sup><\/li>\n\n\n\n<li>In 2023, the Instagram app was downloaded 696 million times, making it the most downloaded app globally that year.&nbsp;However, the photo app lost its leading position to TikTok in 2024.<sup data-fn=\"b6fa58d2-abe0-4ecd-88ed-d1bf074032cd\" class=\"fn\"><a id=\"b6fa58d2-abe0-4ecd-88ed-d1bf074032cd-link\" href=\"#b6fa58d2-abe0-4ecd-88ed-d1bf074032cd\">4<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>21% of social media users say Instagram is their favorite social media platform.<sup data-fn=\"aaa95617-090d-4035-addf-dc5468dc7376\" class=\"fn\"><a id=\"aaa95617-090d-4035-addf-dc5468dc7376-link\" href=\"#aaa95617-090d-4035-addf-dc5468dc7376\">5<\/a><\/sup><\/li>\n\n\n\n<li>Instagram is the fourth most-visited website in the world.<sup data-fn=\"22e11c17-59b0-418b-ae7a-86e98607c745\" class=\"fn\"><a id=\"22e11c17-59b0-418b-ae7a-86e98607c745-link\" href=\"#22e11c17-59b0-418b-ae7a-86e98607c745\">6<\/a><\/sup><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"Instagram Statistics YOU should KNOW!\ud83d\ude4c #socialmedia #socialmediatips #instagramtips\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/DZZ1VeyyE18?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/metricool.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-demographic-statistics\"><span class=\"ez-toc-section\" id=\"Instagram_Demographic_Statistics\"><\/span>Instagram Demographic Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Instagram users are pretty evenly split by gender. 50.6% of users are male, and 49.4% of users are female.<sup data-fn=\"5e5830e8-ac81-4950-9e81-2c335161e7ea\" class=\"fn\"><a id=\"5e5830e8-ac81-4950-9e81-2c335161e7ea-link\" href=\"#5e5830e8-ac81-4950-9e81-2c335161e7ea\">7<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>62% of Instagram users are between the ages of 18-34.<sup data-fn=\"d3655455-bda4-4889-970f-4e8c0b80ebe7\" class=\"fn\"><a id=\"d3655455-bda4-4889-970f-4e8c0b80ebe7-link\" href=\"#d3655455-bda4-4889-970f-4e8c0b80ebe7\">8<\/a><\/sup><\/li>\n\n\n\n<li>Teenagers between 13 and 17 make up 8.1% of Instagram users.<sup data-fn=\"309901f9-7998-43de-9248-e4875f324124\" class=\"fn\"><a id=\"309901f9-7998-43de-9248-e4875f324124-link\" href=\"#309901f9-7998-43de-9248-e4875f324124\">9<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>50% of teenagers use Instagram at least once per day.<sup data-fn=\"5f1a4eaf-e162-4902-9926-39f2d680eba3\" class=\"fn\"><a id=\"5f1a4eaf-e162-4902-9926-39f2d680eba3-link\" href=\"#5f1a4eaf-e162-4902-9926-39f2d680eba3\">10<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>India has the largest number of Instagram users (362.9 million), followed by the US (169.65 million users), and then Brazil (134.6 million users).<sup data-fn=\"a5bbf956-1785-4710-a779-23bd33fa89f6\" class=\"fn\"><a id=\"a5bbf956-1785-4710-a779-23bd33fa89f6-link\" href=\"#a5bbf956-1785-4710-a779-23bd33fa89f6\">11<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Over half of all US adults who earn more than $100,000 USD per year use Instagram, compared to just 37% of US adults who earn less than US$30,000 per year.<sup data-fn=\"ce470530-e69f-4da0-acee-ba0eef72c3bc\" class=\"fn\"><a id=\"ce470530-e69f-4da0-acee-ba0eef72c3bc-link\" href=\"#ce470530-e69f-4da0-acee-ba0eef72c3bc\">12<\/a><\/sup>&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-usage-statistics\"><span class=\"ez-toc-section\" id=\"Instagram_Usage_Statistics\"><\/span>Instagram Usage Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol start=\"13\" class=\"wp-block-list\">\n<li>The average US adult spends 33.1 minutes per day on Instagram.<sup data-fn=\"a2f86d72-ffa1-4f7d-be82-dc3d9ebc1a9a\" class=\"fn\"><a id=\"a2f86d72-ffa1-4f7d-be82-dc3d9ebc1a9a-link\" href=\"#a2f86d72-ffa1-4f7d-be82-dc3d9ebc1a9a\">13<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Users share 1.3 billion images on Instagram every day.<sup data-fn=\"e842d61a-a54f-42e4-86e6-76dacf8c8a3b\" class=\"fn\"><a id=\"e842d61a-a54f-42e4-86e6-76dacf8c8a3b-link\" href=\"#e842d61a-a54f-42e4-86e6-76dacf8c8a3b\">14<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Only 16% of US adults use Instagram for their news consumption.<sup data-fn=\"d55bf2f3-69ef-4d38-8c2a-365844643f15\" class=\"fn\"><a id=\"d55bf2f3-69ef-4d38-8c2a-365844643f15-link\" href=\"#d55bf2f3-69ef-4d38-8c2a-365844643f15\">15<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>99.9% of Instagram users are active on at least one other social media platform.<sup data-fn=\"b0d4f116-2fde-43a8-9537-cc3757cbd95e\" class=\"fn\"><a id=\"b0d4f116-2fde-43a8-9537-cc3757cbd95e-link\" href=\"#b0d4f116-2fde-43a8-9537-cc3757cbd95e\">16<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>58% of Instagram users use the platform to find information about brands or products.<sup data-fn=\"6c8625d4-83ff-4aee-a0e5-71cda4ad27f1\" class=\"fn\"><a id=\"6c8625d4-83ff-4aee-a0e5-71cda4ad27f1-link\" href=\"#6c8625d4-83ff-4aee-a0e5-71cda4ad27f1\">17<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>35% of Instagram users prefer Stories that have a mix of photo, text, and video.<sup data-fn=\"538669dd-a71d-4f98-84dd-76a3496872d3\" class=\"fn\"><a id=\"538669dd-a71d-4f98-84dd-76a3496872d3-link\" href=\"#538669dd-a71d-4f98-84dd-76a3496872d3\">18<\/a><\/sup><\/li>\n\n\n\n<li>70% of shoppers use Instagram to purchase products or services online.<sup data-fn=\"317c1d06-338a-4ead-ab6e-002faee11d3f\" class=\"fn\"><a id=\"317c1d06-338a-4ead-ab6e-002faee11d3f-link\" href=\"#317c1d06-338a-4ead-ab6e-002faee11d3f\">19<\/a><\/sup><\/li>\n\n\n\n<li>44% of Instagram users use the app for shopping each week.<sup data-fn=\"25c2f63a-a87c-4357-8107-45fc10c0ed76\" class=\"fn\"><a id=\"25c2f63a-a87c-4357-8107-45fc10c0ed76-link\" href=\"#25c2f63a-a87c-4357-8107-45fc10c0ed76\">20<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>While 19% of all US adults start their online product search on Instagram, 36% of Gen Z start their product search on Instagram.<sup data-fn=\"d0f78e03-f8fc-46e7-a2f9-1ff471d29eac\" class=\"fn\"><a id=\"d0f78e03-f8fc-46e7-a2f9-1ff471d29eac-link\" href=\"#d0f78e03-f8fc-46e7-a2f9-1ff471d29eac\">21<\/a><\/sup><\/li>\n\n\n\n<li>The best time to post is 8 pm, globally. This is when the most users are engaged.<sup data-fn=\"5c2b99e6-45f7-4f14-88ce-d447931ba75e\" class=\"fn\"><a id=\"5c2b99e6-45f7-4f14-88ce-d447931ba75e-link\" href=\"#5c2b99e6-45f7-4f14-88ce-d447931ba75e\">22<\/a><\/sup><\/li>\n\n\n\n<li>28% of Gen Z Instagram users exchange Instagram handles over phone numbers when meeting someone new.<sup data-fn=\"5d8cf153-89cf-45be-ad28-5730f1d74b09\" class=\"fn\"><a id=\"5d8cf153-89cf-45be-ad28-5730f1d74b09-link\" href=\"#5d8cf153-89cf-45be-ad28-5730f1d74b09\">23<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Over 50% of Instagram accounts use the Explore tab each month.<sup data-fn=\"9bb43174-4247-4047-b924-df878df10471\" class=\"fn\"><a id=\"9bb43174-4247-4047-b924-df878df10471-link\" href=\"#9bb43174-4247-4047-b924-df878df10471\">24<\/a><\/sup>&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-video-statistics\"><span class=\"ez-toc-section\" id=\"Instagram_Video_Statistics\"><\/span>Instagram Video Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol start=\"25\" class=\"wp-block-list\">\n<li>Instagram Reels have the highest reach rate of approximately 37.87% out of all Instagram content types.<sup data-fn=\"362544fa-18e9-4650-89c8-d7ff67dd8599\" class=\"fn\"><a id=\"362544fa-18e9-4650-89c8-d7ff67dd8599-link\" href=\"#362544fa-18e9-4650-89c8-d7ff67dd8599\">25<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Compared to other content types, <a href=\"https:\/\/metricool.com\/instagram-reels-guide\/\">Instagram Reels<\/a> have twice the average impression rate.<sup data-fn=\"f0afe373-284f-4061-86d0-de5a4a419708\" class=\"fn\"><a id=\"f0afe373-284f-4061-86d0-de5a4a419708-link\" href=\"#f0afe373-284f-4061-86d0-de5a4a419708\">26<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>694,000 Instagram Reels are sent via DM every minute.<sup data-fn=\"e0cc2ed0-0ea7-43d1-b8cf-dd1bcc11a00c\" class=\"fn\"><a id=\"e0cc2ed0-0ea7-43d1-b8cf-dd1bcc11a00c-link\" href=\"#e0cc2ed0-0ea7-43d1-b8cf-dd1bcc11a00c\">27<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Carousels have the highest engagement rate out of all types of posts, with 10.15%.<sup data-fn=\"05d313c1-d048-4625-9a0f-22c12494dc4d\" class=\"fn\"><a id=\"05d313c1-d048-4625-9a0f-22c12494dc4d-link\" href=\"#05d313c1-d048-4625-9a0f-22c12494dc4d\">28<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Over a million people watch Instagram Live videos daily.<sup data-fn=\"3038c595-ef41-4f1a-bf37-e4e6b9037598\" class=\"fn\"><a id=\"3038c595-ef41-4f1a-bf37-e4e6b9037598-link\" href=\"#3038c595-ef41-4f1a-bf37-e4e6b9037598\">29<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Nearly half of all Instagram influencers use Live to reach their audience.<sup data-fn=\"d8903736-fff0-45e5-b6a0-9efa37b1eef5\" class=\"fn\"><a id=\"d8903736-fff0-45e5-b6a0-9efa37b1eef5-link\" href=\"#d8903736-fff0-45e5-b6a0-9efa37b1eef5\">30<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>80% of social media users would rather watch an Instagram Live video than read a blog post from a brand.<sup data-fn=\"ab60d19e-1143-410c-9069-00cac97e3877\" class=\"fn\"><a id=\"ab60d19e-1143-410c-9069-00cac97e3877-link\" href=\"#ab60d19e-1143-410c-9069-00cac97e3877\">31<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Instagram Stories are the most popular content type, with 71.92% of posts accounting for Stories.<sup data-fn=\"f2a15220-f5c0-47c6-83d8-2e690e6745cd\" class=\"fn\"><a id=\"f2a15220-f5c0-47c6-83d8-2e690e6745cd-link\" href=\"#f2a15220-f5c0-47c6-83d8-2e690e6745cd\">32<\/a><\/sup><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-marketing-amp-advertising-statistics\"><span class=\"ez-toc-section\" id=\"Instagram_Marketing_Advertising_Statistics\"><\/span>Instagram Marketing &amp; Advertising Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol start=\"33\" class=\"wp-block-list\">\n<li>Over 97% of US marketers use Instagram.<sup data-fn=\"1f692d61-545d-4fd2-88c4-03bd34b865fe\" class=\"fn\"><a id=\"1f692d61-545d-4fd2-88c4-03bd34b865fe-link\" href=\"#1f692d61-545d-4fd2-88c4-03bd34b865fe\">33<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>More than half of US marketers use Instagram Reels for influencer marketing.<sup data-fn=\"3c0da541-e12a-4a00-8070-e6411bfeccda\" class=\"fn\"><a id=\"3c0da541-e12a-4a00-8070-e6411bfeccda-link\" href=\"#3c0da541-e12a-4a00-8070-e6411bfeccda\">34<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Brands that start conversations with their customers in Instagram DMs see a 70% conversion rate.<sup data-fn=\"41bfd538-b4ba-4f2c-bb8b-185e81e3ae8d\" class=\"fn\"><a id=\"41bfd538-b4ba-4f2c-bb8b-185e81e3ae8d-link\" href=\"#41bfd538-b4ba-4f2c-bb8b-185e81e3ae8d\">35<\/a><\/sup><\/li>\n\n\n\n<li>In 2022, influencers earned an average of $1,311 per Instagram photo posted and $2,784 per Instagram story.<sup data-fn=\"148babf8-f72e-4219-9ff1-01985dfdc858\" class=\"fn\"><a id=\"148babf8-f72e-4219-9ff1-01985dfdc858-link\" href=\"#148babf8-f72e-4219-9ff1-01985dfdc858\">36<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Instagram influencer marketing spending reached US$2.2 billion in 2024, an increase from 2023&#8217;s US$1.9 billion.<sup data-fn=\"d585b346-70cb-4050-b0bd-c4b8b49c15a2\" class=\"fn\"><a id=\"d585b346-70cb-4050-b0bd-c4b8b49c15a2-link\" href=\"#d585b346-70cb-4050-b0bd-c4b8b49c15a2\">37<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>30% of marketers say Instagram has the biggest ROI for influencer marketing.<sup data-fn=\"a2905eac-636b-4f68-ac7c-3761c52175ff\" class=\"fn\"><a id=\"a2905eac-636b-4f68-ac7c-3761c52175ff-link\" href=\"#a2905eac-636b-4f68-ac7c-3761c52175ff\">38<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>65.39% of Instagram influencers have between 1,000 and 10,000 followers.<sup data-fn=\"550cfa44-9031-41f7-b172-50f7754091c2\" class=\"fn\"><a id=\"550cfa44-9031-41f7-b172-50f7754091c2-link\" href=\"#550cfa44-9031-41f7-b172-50f7754091c2\">39<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>32% of marketers say Instagram is the easiest platform for influencer marketing.<sup data-fn=\"a423fab4-26ed-4b15-8655-671a79278a29\" class=\"fn\"><a id=\"a423fab4-26ed-4b15-8655-671a79278a29-link\" href=\"#a423fab4-26ed-4b15-8655-671a79278a29\">40<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>User-generated content gives brands a 4.5% higher conversion rate than other types of content on Instagram.<sup data-fn=\"408f0159-2263-4304-9c7d-992c5a0e66d1\" class=\"fn\"><a id=\"408f0159-2263-4304-9c7d-992c5a0e66d1-link\" href=\"#408f0159-2263-4304-9c7d-992c5a0e66d1\">41<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Instagram ad revenue earned Meta approximately US$70.9 billion in 2024.<sup data-fn=\"486a9e1b-fe24-427a-950a-a81a9846cb9b\" class=\"fn\"><a id=\"486a9e1b-fe24-427a-950a-a81a9846cb9b-link\" href=\"#486a9e1b-fe24-427a-950a-a81a9846cb9b\">42<\/a><\/sup>&nbsp;&nbsp;<\/li>\n\n\n\n<li>Instagram ads have the potential to reach nearly 2 billion potential customers each month.<sup data-fn=\"daefe95e-cf05-4e92-8ef0-c6f67b74b98e\" class=\"fn\"><a id=\"daefe95e-cf05-4e92-8ef0-c6f67b74b98e-link\" href=\"#daefe95e-cf05-4e92-8ef0-c6f67b74b98e\">43<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Average Instagram CPC is US$1.23.<sup data-fn=\"b239d29a-a090-45b8-acf0-8c1565b30dce\" class=\"fn\"><a id=\"b239d29a-a090-45b8-acf0-8c1565b30dce-link\" href=\"#b239d29a-a090-45b8-acf0-8c1565b30dce\">44<\/a><\/sup>&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-threads-statistics\"><span class=\"ez-toc-section\" id=\"Instagram_Threads_Statistics\"><\/span>Instagram Threads Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol start=\"45\" class=\"wp-block-list\">\n<li>Instagram Threads hit 1 million sign-ups quicker than any other social media platform in history (in 5 hours).<sup data-fn=\"dd018c36-6000-4ad0-aad7-cba4b65dbe61\" class=\"fn\"><a id=\"dd018c36-6000-4ad0-aad7-cba4b65dbe61-link\" href=\"#dd018c36-6000-4ad0-aad7-cba4b65dbe61\">45<\/a><\/sup><\/li>\n\n\n\n<li>&nbsp;Currently, Instagram Threads has over 200 million active users.<sup data-fn=\"8d782e06-b986-42d9-8155-ae84ab30fa3c\" class=\"fn\"><a id=\"8d782e06-b986-42d9-8155-ae84ab30fa3c-link\" href=\"#8d782e06-b986-42d9-8155-ae84ab30fa3c\">46<\/a><\/sup><\/li>\n\n\n\n<li>In the US, there are 23.7 million monthly active users on Threads.<sup data-fn=\"ac2fc039-fa55-46d1-88ad-f9166beba37f\" class=\"fn\"><a id=\"ac2fc039-fa55-46d1-88ad-f9166beba37f-link\" href=\"#ac2fc039-fa55-46d1-88ad-f9166beba37f\">47<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Despite its strong start, Thread users only spend about 3 minutes on the app daily. This is down from a daily average of 21 minutes in the previous year.<sup data-fn=\"d6d3966b-bbc5-4e31-a6b2-7e1d68813d78\" class=\"fn\"><a id=\"d6d3966b-bbc5-4e31-a6b2-7e1d68813d78-link\" href=\"#d6d3966b-bbc5-4e31-a6b2-7e1d68813d78\">48<\/a><\/sup>&nbsp;<\/li>\n\n\n\n<li>Instagram Threads has been downloaded 162 million times worldwide, with India having the most downloads (54.2 million).<sup data-fn=\"a2566696-5d3f-4544-9da7-1053915c738e\" class=\"fn\"><a id=\"a2566696-5d3f-4544-9da7-1053915c738e-link\" href=\"#a2566696-5d3f-4544-9da7-1053915c738e\">49<\/a><\/sup><\/li>\n\n\n\n<li>Threads is expected to earn US$113 billion in revenue by 2026.<sup data-fn=\"1de07784-5646-4de3-9bdf-54810d4602b2\" class=\"fn\"><a id=\"1de07784-5646-4de3-9bdf-54810d4602b2-link\" href=\"#1de07784-5646-4de3-9bdf-54810d4602b2\">50<\/a><\/sup><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Playbook_2025_Key_Stats\"><\/span>Instagram Playbook 2025 Key Stats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What does Instagram really look like in 2025? Metricool and HypeAuditor teamed up to find out. In our <a href=\"https:\/\/metricool.com\/instagram-content-playbook-2025\/\">2025 Instagram playbook<\/a>, we have analyzed 700 million posts from 28 million influencer accounts to uncover the real numbers behind reach, engagement, and growth. The updated insights below highlight some of the biggest shifts shaping content performance this year:&nbsp;<\/p>\n\n\n\n<p>51. Posting 2-3 times weekly will drive, on average, 19% growth. <\/p>\n\n\n\n<p>52. 10+ posts per week will most likely boost growth by 79%.<\/p>\n\n\n\n<p>53. 93.5% of Instagram accounts publish only once a week or less. This post frequency is linked to an average 2% yearly follower loss.<\/p>\n\n\n\n<p>54. The best days for posting Instagram content are on Wednesdays and Fridays.<\/p>\n\n\n\n<p>55. Influencers on Instagram generate 3\u00d7 more likes and comments than brand accounts.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n<section id=\"newsletter-block_840e897288b842e8ccc085088677827f\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the 2024 Instagram Study\u00a0<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Fill out the form and we will send it to your email address<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                                <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=110\" id=\"mauticform_202409-Instagram-Study-PDF-EN\" data-mautic-form=\"202409-Instagram-Study-PDF-EN\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202409-Instagram-Study-PDF-EN_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202409-Instagram-Study-PDF-EN_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202409-Instagram-Study-PDF-EN_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202409-Instagram-Study-PDF-EN_email\" for=\"mauticform_input_202409-Instagram-Study-PDF-EN_email\" class=\"mauticform-label\">Email<\/label>\r\n                <input id=\"mauticform_input_202409-Instagram-Study-PDF-EN_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202409-Instagram-Study-PDF-EN_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202409-Instagram-Study-PDF-EN_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" type=\"checkbox\" value=\"I want to receive communications from Metricool\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwanttoreceivecommunicationsfromMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" class=\"mauticform-checkboxgrp-label\">I want to receive communications from Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202409-Instagram-Study-PDF-EN_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202409-Instagram-Study-PDF-EN_submit\" value=\"\" class=\"mauticform-button btn btn-default\">DOWNLOAD THE STUDY<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202409-Instagram-Study-PDF-EN_id\" value=\"110\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202409-Instagram-Study-PDF-EN_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202409-Instagram-Study-PDF-EN_name\" value=\"202409-Instagram-Study-PDF-EN\">\r\n\r\n        <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. is responsible for processing your data to send you the report template and to send you communications with news and promotions if you check the box for that purpose. You have the right to access, rectify, delete, limit, oppose the processing, and port your data. You can exercise your rights by emailing\u00a0<a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. More information can be found in the\u00a0<a href=\"https:\/\/metricool.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>.<br \/>\n<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<ol style=\"font-size:9px;\" class=\"wp-block-footnotes\"><li id=\"9309b536-591d-4cc5-b4d5-908c183e5982\">https:\/\/www.statista.com\/topics\/1882\/instagram\/#topicOverview <a href=\"#9309b536-591d-4cc5-b4d5-908c183e5982-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><li id=\"1c992b13-c962-495d-a0ba-b633425b05a0\">https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/ <a href=\"#1c992b13-c962-495d-a0ba-b633425b05a0-link\" aria-label=\"Jump to footnote reference 2\">\u21a9\ufe0e<\/a><\/li><li id=\"e134dcb4-ab3d-496f-89e3-d9c645495709\">https:\/\/www.businessofapps.com\/data\/instagram-statistics\/#:~:text=Instagram%20has%20been%20downloaded%20approximately%203.8%20billion%20times. <a href=\"#e134dcb4-ab3d-496f-89e3-d9c645495709-link\" aria-label=\"Jump to footnote reference 3\">\u21a9\ufe0e<\/a><\/li><li id=\"b6fa58d2-abe0-4ecd-88ed-d1bf074032cd\">https:\/\/www.businessofapps.com\/data\/most-popular-apps\/#:~:text=Instagram%20was%20the%20most%20downloaded%20app%20globally%20in%202023%2C%20with%20696%20million%20downloads <a href=\"#b6fa58d2-abe0-4ecd-88ed-d1bf074032cd-link\" aria-label=\"Jump to footnote reference 4\">\u21a9\ufe0e<\/a><\/li><li id=\"aaa95617-090d-4035-addf-dc5468dc7376\">https:\/\/www.gwi.com\/reports\/social <a href=\"#aaa95617-090d-4035-addf-dc5468dc7376-link\" aria-label=\"Jump to footnote reference 5\">\u21a9\ufe0e<\/a><\/li><li id=\"22e11c17-59b0-418b-ae7a-86e98607c745\">https:\/\/www.similarweb.com\/top-websites\/ <a href=\"#22e11c17-59b0-418b-ae7a-86e98607c745-link\" aria-label=\"Jump to footnote reference 6\">\u21a9\ufe0e<\/a><\/li><li id=\"5e5830e8-ac81-4950-9e81-2c335161e7ea\">https:\/\/www.statista.com\/statistics\/802776\/distribution-of-users-on-instagram-worldwide-gender\/ <a href=\"#5e5830e8-ac81-4950-9e81-2c335161e7ea-link\" aria-label=\"Jump to footnote reference 7\">\u21a9\ufe0e<\/a><\/li><li id=\"d3655455-bda4-4889-970f-4e8c0b80ebe7\">https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/ <a href=\"#d3655455-bda4-4889-970f-4e8c0b80ebe7-link\" aria-label=\"Jump to footnote reference 8\">\u21a9\ufe0e<\/a><\/li><li id=\"309901f9-7998-43de-9248-e4875f324124\">https:\/\/datareportal.com\/essential-instagram-stats#:~:text=131.1%C2%A0million%20users%20aged%2013%20to%2017%20(8.1%25%20of%20Instagram%E2%80%99s%20total%20ad%20audience) <a href=\"#309901f9-7998-43de-9248-e4875f324124-link\" aria-label=\"Jump to footnote reference 9\">\u21a9\ufe0e<\/a><\/li><li id=\"5f1a4eaf-e162-4902-9926-39f2d680eba3\">https:\/\/www.pewresearch.org\/short-reads\/2023\/04\/24\/teens-and-social-media-key-findings-from-pew-research-center-surveys\/#:~:text=About%20half%20of%20teens%20use%20Instagram%20(50%25) <a href=\"#5f1a4eaf-e162-4902-9926-39f2d680eba3-link\" aria-label=\"Jump to footnote reference 10\">\u21a9\ufe0e<\/a><\/li><li id=\"a5bbf956-1785-4710-a779-23bd33fa89f6\">https:\/\/www.statista.com\/statistics\/578364\/countries-with-most-instagram-users\/ <a href=\"#a5bbf956-1785-4710-a779-23bd33fa89f6-link\" aria-label=\"Jump to footnote reference 11\">\u21a9\ufe0e<\/a><\/li><li id=\"ce470530-e69f-4da0-acee-ba0eef72c3bc\">https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/?tabId=tab-64e32376-5a21-4b1d-8f8b-5f92406db984 <a href=\"#ce470530-e69f-4da0-acee-ba0eef72c3bc-link\" aria-label=\"Jump to footnote reference 12\">\u21a9\ufe0e<\/a><\/li><li id=\"a2f86d72-ffa1-4f7d-be82-dc3d9ebc1a9a\">https:\/\/www.emarketer.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes <a href=\"#a2f86d72-ffa1-4f7d-be82-dc3d9ebc1a9a-link\" aria-label=\"Jump to footnote reference 13\">\u21a9\ufe0e<\/a><\/li><li id=\"e842d61a-a54f-42e4-86e6-76dacf8c8a3b\">https:\/\/photutorial.com\/photos-statistics\/#:~:text=1.3%20billion%20on%20Instagram <a href=\"#e842d61a-a54f-42e4-86e6-76dacf8c8a3b-link\" aria-label=\"Jump to footnote reference 14\">\u21a9\ufe0e<\/a><\/li><li id=\"d55bf2f3-69ef-4d38-8c2a-365844643f15\">https:\/\/www.pewresearch.org\/journalism\/fact-sheet\/social-media-and-news-fact-sheet\/#:~:text=regularly%20get%20news%20on%20Instagram%20(16%25) <a href=\"#d55bf2f3-69ef-4d38-8c2a-365844643f15-link\" aria-label=\"Jump to footnote reference 15\">\u21a9\ufe0e<\/a><\/li><li id=\"b0d4f116-2fde-43a8-9537-cc3757cbd95e\">https:\/\/www.gwi.com\/reports\/social <a href=\"#b0d4f116-2fde-43a8-9537-cc3757cbd95e-link\" aria-label=\"Jump to footnote reference 16\">\u21a9\ufe0e<\/a><\/li><li id=\"6c8625d4-83ff-4aee-a0e5-71cda4ad27f1\">https:\/\/www.gwi.com\/reports\/social <a href=\"#6c8625d4-83ff-4aee-a0e5-71cda4ad27f1-link\" aria-label=\"Jump to footnote reference 17\">\u21a9\ufe0e<\/a><\/li><li id=\"538669dd-a71d-4f98-84dd-76a3496872d3\">https:\/\/blog.hubspot.com\/marketing\/instagram-story-formats#:~:text=However%2C%2035%25%20of%20consumers%20actually%20prefer%20short%20narratives%20with%20a%20mix%20of%20photos%2C%20text%2C%20and%20videos. <a href=\"#538669dd-a71d-4f98-84dd-76a3496872d3-link\" aria-label=\"Jump to footnote reference 18\">\u21a9\ufe0e<\/a><\/li><li id=\"317c1d06-338a-4ead-ab6e-002faee11d3f\">https:\/\/business.instagram.com\/getting-started <a href=\"#317c1d06-338a-4ead-ab6e-002faee11d3f-link\" aria-label=\"Jump to footnote reference 19\">\u21a9\ufe0e<\/a><\/li><li id=\"25c2f63a-a87c-4357-8107-45fc10c0ed76\">https:\/\/blog.hootsuite.com\/instagram-statistics\/#:~:text=44%25%20of%20Instagram%20users%20use%20the%20app%20to%20shop%20on%20a%20weekly%20basis <a href=\"#25c2f63a-a87c-4357-8107-45fc10c0ed76-link\" aria-label=\"Jump to footnote reference 20\">\u21a9\ufe0e<\/a><\/li><li id=\"d0f78e03-f8fc-46e7-a2f9-1ff471d29eac\">https:\/\/www.emarketer.com\/insights\/facebook-advertising-statistics\/#:~:text=A%20chart%20showing%20where%20US%20Gen%20Z%20and%20total%20consumers%20begin%20their%20online%20product%20searches%2C%20February%202023.%20(Subscribers%20only) <a href=\"#d0f78e03-f8fc-46e7-a2f9-1ff471d29eac-link\" aria-label=\"Jump to footnote reference 21\">\u21a9\ufe0e<\/a><\/li><li id=\"5c2b99e6-45f7-4f14-88ce-d447931ba75e\">https:\/\/metricool.com\/instagram-research-study\/ <a href=\"#5c2b99e6-45f7-4f14-88ce-d447931ba75e-link\" aria-label=\"Jump to footnote reference 22\">\u21a9\ufe0e<\/a><\/li><li id=\"5d8cf153-89cf-45be-ad28-5730f1d74b09\">https:\/\/about.instagram.com\/blog\/announcements\/instagram-trend-talk#:~:text=After%20meeting%20someone%20new%2C%2028%25%20of%20Gen%20Zs%20make%20the%20first%20move%20by%20exchanging%20Instagram%20handles%20as%20opposed%20to%20exchanging%20phone%20numbers. <a href=\"#5d8cf153-89cf-45be-ad28-5730f1d74b09-link\" aria-label=\"Jump to footnote reference 23\">\u21a9\ufe0e<\/a><\/li><li id=\"9bb43174-4247-4047-b924-df878df10471\">https:\/\/about.instagram.com\/blog\/announcements\/making-explore-an-even-better-home-for-your-interests#:~:text=Today%E2%80%99s%20launch%20marks%20an%20important%20step%20forward%20for%20Explore%2C%20which%20is%20used%20by%20more%20than%2050%25%20of%20accounts%20on%20Instagram%20every%20month. <a href=\"#9bb43174-4247-4047-b924-df878df10471-link\" aria-label=\"Jump to footnote reference 24\">\u21a9\ufe0e<\/a><\/li><li id=\"362544fa-18e9-4650-89c8-d7ff67dd8599\">https:\/\/metricool.com\/instagram-research-study\/ <a href=\"#362544fa-18e9-4650-89c8-d7ff67dd8599-link\" aria-label=\"Jump to footnote reference 25\">\u21a9\ufe0e<\/a><\/li><li id=\"f0afe373-284f-4061-86d0-de5a4a419708\">https:\/\/www.socialinsider.io\/blog\/instagram-benchmarks\/#:~:text=7.-,Reels%20have%20a%202x%20higher%20average%20impression%20rate%20compared%20to%20the%20other%20Instagram%20content%20types,-We%E2%80%99re%20down%20to <a href=\"#f0afe373-284f-4061-86d0-de5a4a419708-link\" aria-label=\"Jump to footnote reference 26\">\u21a9\ufe0e<\/a><\/li><li id=\"e0cc2ed0-0ea7-43d1-b8cf-dd1bcc11a00c\">https:\/\/www.statista.com\/statistics\/195140\/new-user-generated-content-uploaded-by-users-per-minute\/ <a href=\"#e0cc2ed0-0ea7-43d1-b8cf-dd1bcc11a00c-link\" aria-label=\"Jump to footnote reference 27\">\u21a9\ufe0e<\/a><\/li><li id=\"05d313c1-d048-4625-9a0f-22c12494dc4d\">https:\/\/metricool.com\/instagram-research-study\/ <a href=\"#05d313c1-d048-4625-9a0f-22c12494dc4d-link\" aria-label=\"Jump to footnote reference 28\">\u21a9\ufe0e<\/a><\/li><li id=\"3038c595-ef41-4f1a-bf37-e4e6b9037598\">https:\/\/earthweb.com\/instagram-live-statistics\/#:~:text=More%20than%20100%20million%20people%20watch%20Instagram%20live%20every%20day <a href=\"#3038c595-ef41-4f1a-bf37-e4e6b9037598-link\" aria-label=\"Jump to footnote reference 29\">\u21a9\ufe0e<\/a><\/li><li id=\"d8903736-fff0-45e5-b6a0-9efa37b1eef5\">https:\/\/gitnux.org\/instagram-live-statistics\/#:~:text=their%20target%20audiences.-,49.4%25%20of%20influencers%20use%20Instagram%20Live,-%2C%20while%2073.4%25%20of <a href=\"#d8903736-fff0-45e5-b6a0-9efa37b1eef5-link\" aria-label=\"Jump to footnote reference 30\">\u21a9\ufe0e<\/a><\/li><li id=\"ab60d19e-1143-410c-9069-00cac97e3877\">https:\/\/growthoid.com\/instagram-live-statistics\/#:~:text=This%20may%20be%20because%20of%20the%20fact%20that%2080%25%20of%20people%20would%20rather%20watch%20a%20live%20video%20from%20a%20brand%20over%20reading%20their%20blog.%C2%A0 <a href=\"#ab60d19e-1143-410c-9069-00cac97e3877-link\" aria-label=\"Jump to footnote reference 31\">\u21a9\ufe0e<\/a><\/li><li id=\"f2a15220-f5c0-47c6-83d8-2e690e6745cd\">https:\/\/metricool.com\/instagram-research-study\/ <a href=\"#f2a15220-f5c0-47c6-83d8-2e690e6745cd-link\" aria-label=\"Jump to footnote reference 32\">\u21a9\ufe0e<\/a><\/li><li id=\"1f692d61-545d-4fd2-88c4-03bd34b865fe\">https:\/\/www.emarketer.com\/content\/instagram-still-crucial-influencer-marketing-even-tiktok-on-rise#:~:text=97.6%25%20of%20US%20marketers <a href=\"#1f692d61-545d-4fd2-88c4-03bd34b865fe-link\" aria-label=\"Jump to footnote reference 33\">\u21a9\ufe0e<\/a><\/li><li id=\"3c0da541-e12a-4a00-8070-e6411bfeccda\">https:\/\/www.emarketer.com\/content\/instagram-still-crucial-influencer-marketing-even-tiktok-on-rise#:~:text=53.7%25%20of%20US%20marketers%20will%20use%20Instagram%20Reels%20for%20influencer%20marketing%20this%20year%2C%20making%20it%20the%20top%20platform%20for%20influencer%20marketing%20according%20to%20our%20forecast. <a href=\"#3c0da541-e12a-4a00-8070-e6411bfeccda-link\" aria-label=\"Jump to footnote reference 34\">\u21a9\ufe0e<\/a><\/li><li id=\"41bfd538-b4ba-4f2c-bb8b-185e81e3ae8d\">https:\/\/business.instagram.com\/?content_id=4bMiwQxCPUSOsnT&amp;ref=sem_smb&amp;utm_term=dsa-1876348200369&amp;gclid=CjwKCAjwkNOpBhBEEiwAb3MvvTlLtH82AbwzaLyxjE3zlRhMzHDgT5BIkCrYumTls3HauPG5zKGvwBoCoO4QAvD_BwE <a href=\"#41bfd538-b4ba-4f2c-bb8b-185e81e3ae8d-link\" aria-label=\"Jump to footnote reference 35\">\u21a9\ufe0e<\/a><\/li><li id=\"148babf8-f72e-4219-9ff1-01985dfdc858\">https:\/\/izea.com\/thank-you\/content\/2023-state-of-influencer-earnings\/?submissionGuid=01faf5ea-b352-45e6-b37c-438fc69511ec <a href=\"#148babf8-f72e-4219-9ff1-01985dfdc858-link\" aria-label=\"Jump to footnote reference 36\">\u21a9\ufe0e<\/a><\/li><li id=\"d585b346-70cb-4050-b0bd-c4b8b49c15a2\">https:\/\/www.emarketer.com\/insights\/facebook-advertising-statistics\/#:~:text=%C2%A0A%20chart%20showing%20US%20influencer%20marketing%20spending%2C%20by%20platform%2C%202023%20and%202024. <a href=\"#d585b346-70cb-4050-b0bd-c4b8b49c15a2-link\" aria-label=\"Jump to footnote reference 37\">\u21a9\ufe0e<\/a><\/li><li id=\"a2905eac-636b-4f68-ac7c-3761c52175ff\">https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/#:~:text=Thirty%20percent%20of%20marketers%20in%20the%20HubSpot%20survey%20say%20that%20they%20get%20the%20biggest%20ROI%20for%20influencer%20marketing%20through%20the%20platform. <a href=\"#a2905eac-636b-4f68-ac7c-3761c52175ff-link\" aria-label=\"Jump to footnote reference 38\">\u21a9\ufe0e<\/a><\/li><li id=\"550cfa44-9031-41f7-b172-50f7754091c2\">https:\/\/www.statista.com\/statistics\/1250578\/distribution-instagram-influencers-by-number-of-followers-worldwide\/ <a href=\"#550cfa44-9031-41f7-b172-50f7754091c2-link\" aria-label=\"Jump to footnote reference 39\">\u21a9\ufe0e<\/a><\/li><li id=\"a423fab4-26ed-4b15-8655-671a79278a29\">https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/#:~:text=32%25%20say%20that%20it%E2%80%99s%20the%20easiest%20platform%20for%20working%20with%20influencers. <a href=\"#a423fab4-26ed-4b15-8655-671a79278a29-link\" aria-label=\"Jump to footnote reference 40\">\u21a9\ufe0e<\/a><\/li><li id=\"408f0159-2263-4304-9c7d-992c5a0e66d1\">https:\/\/gitnux.org\/instagram-live-statistics\/#:~:text=Additionally%2C%20user%2Dgenerated%20content%20on%20Instagram%20has%20been%20found%20to%20have%204.5%25%20higher%20conversion%20rate%20compared%20with%20other%20forms%20of%20content%20shared%20by%20brands%20themselves <a href=\"#408f0159-2263-4304-9c7d-992c5a0e66d1-link\" aria-label=\"Jump to footnote reference 41\">\u21a9\ufe0e<\/a><\/li><li id=\"486a9e1b-fe24-427a-950a-a81a9846cb9b\">https:\/\/www.oberlo.com\/statistics\/instagram-ad-revenue#:~:text=Instagram%E2%80%99s%20annual%20revenues%20from%20ads%20totaled%20%2450.6%20billion%2C%20the%20first%20time%20they%20exceeded%20the%20%2450%20billion%20milestone. <a href=\"#486a9e1b-fe24-427a-950a-a81a9846cb9b-link\" aria-label=\"Jump to footnote reference 42\">\u21a9\ufe0e<\/a><\/li><li id=\"daefe95e-cf05-4e92-8ef0-c6f67b74b98e\">https:\/\/blog.hootsuite.com\/instagram-ads-guide\/#:~:text=96.6%25%20of%20Instagram%E2%80%99s%20active%20user%20base%20every%20month <a href=\"#daefe95e-cf05-4e92-8ef0-c6f67b74b98e-link\" aria-label=\"Jump to footnote reference 43\">\u21a9\ufe0e<\/a><\/li><li id=\"b239d29a-a090-45b8-acf0-8c1565b30dce\">https:\/\/revealbot.com\/instagram-advertising-costs\/cpc-cost-per-click <a href=\"#b239d29a-a090-45b8-acf0-8c1565b30dce-link\" aria-label=\"Jump to footnote reference 44\">\u21a9\ufe0e<\/a><\/li><li id=\"dd018c36-6000-4ad0-aad7-cba4b65dbe61\">https:\/\/www.statista.com\/chart\/29174\/time-to-one-million-users\/ <a href=\"#dd018c36-6000-4ad0-aad7-cba4b65dbe61-link\" aria-label=\"Jump to footnote reference 45\">\u21a9\ufe0e<\/a><\/li><li id=\"8d782e06-b986-42d9-8155-ae84ab30fa3c\">https:\/\/explodingtopics.com\/blog\/threads-users#:~:text=Threads%20currently%20has%20over%20160%20million%20users. <a href=\"#8d782e06-b986-42d9-8155-ae84ab30fa3c-link\" aria-label=\"Jump to footnote reference 46\">\u21a9\ufe0e<\/a><\/li><li id=\"ac2fc039-fa55-46d1-88ad-f9166beba37f\">https:\/\/famewall.io\/statistics\/threads-stats\/#:~:text=There%20are%2023.7%20million%20monthly%20active%20users%20in%20the%20US%20as%20of%20the%20latest%20data <a href=\"#ac2fc039-fa55-46d1-88ad-f9166beba37f-link\" aria-label=\"Jump to footnote reference 47\">\u21a9\ufe0e<\/a><\/li><li id=\"d6d3966b-bbc5-4e31-a6b2-7e1d68813d78\">https:\/\/famewall.io\/statistics\/threads-stats\/#:~:text=Thread%20users%20on%20average%20spend%203%20minutes%20daily%20while%20using%20the%20app <a href=\"#d6d3966b-bbc5-4e31-a6b2-7e1d68813d78-link\" aria-label=\"Jump to footnote reference 48\">\u21a9\ufe0e<\/a><\/li><li id=\"a2566696-5d3f-4544-9da7-1053915c738e\">https:\/\/famewall.io\/statistics\/threads-stats\/#:~:text=Threads%20has%20162%20million%20downloads%20worldwide%20on%20the%20App%20Store%20and%20Play%20Stores <a href=\"#a2566696-5d3f-4544-9da7-1053915c738e-link\" aria-label=\"Jump to footnote reference 49\">\u21a9\ufe0e<\/a><\/li><li id=\"1de07784-5646-4de3-9bdf-54810d4602b2\">https:\/\/www.businessofapps.com\/data\/threads-statistics\/#:~:text=Threads%20annual%20forecast%20revenue%202024%20to%202026%20(%24bn) <a href=\"#1de07784-5646-4de3-9bdf-54810d4602b2-link\" aria-label=\"Jump to footnote reference 50\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>Instagram continues to evolve and the data tells the story. These key stats help marketers refine their strategy with confidence. <\/p>\n","protected":false},"author":216,"featured_media":134428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":"[{\"content\":\"https:\/\/www.statista.com\/topics\/1882\/instagram\/#topicOverview\",\"id\":\"9309b536-591d-4cc5-b4d5-908c183e5982\"},{\"content\":\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\",\"id\":\"1c992b13-c962-495d-a0ba-b633425b05a0\"},{\"content\":\"https:\/\/www.businessofapps.com\/data\/instagram-statistics\/#:~:text=Instagram%20has%20been%20downloaded%20approximately%203.8%20billion%20times.\",\"id\":\"e134dcb4-ab3d-496f-89e3-d9c645495709\"},{\"content\":\"https:\/\/www.businessofapps.com\/data\/most-popular-apps\/#:~:text=Instagram%20was%20the%20most%20downloaded%20app%20globally%20in%202023%2C%20with%20696%20million%20downloads\",\"id\":\"b6fa58d2-abe0-4ecd-88ed-d1bf074032cd\"},{\"content\":\"https:\/\/www.gwi.com\/reports\/social\",\"id\":\"aaa95617-090d-4035-addf-dc5468dc7376\"},{\"content\":\"https:\/\/www.similarweb.com\/top-websites\/\",\"id\":\"22e11c17-59b0-418b-ae7a-86e98607c745\"},{\"content\":\"https:\/\/www.statista.com\/statistics\/802776\/distribution-of-users-on-instagram-worldwide-gender\/\",\"id\":\"5e5830e8-ac81-4950-9e81-2c335161e7ea\"},{\"content\":\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\",\"id\":\"d3655455-bda4-4889-970f-4e8c0b80ebe7\"},{\"content\":\"https:\/\/datareportal.com\/essential-instagram-stats#:~:text=131.1%C2%A0million%20users%20aged%2013%20to%2017%20(8.1%25%20of%20Instagram%E2%80%99s%20total%20ad%20audience)\",\"id\":\"309901f9-7998-43de-9248-e4875f324124\"},{\"content\":\"https:\/\/www.pewresearch.org\/short-reads\/2023\/04\/24\/teens-and-social-media-key-findings-from-pew-research-center-surveys\/#:~:text=About%20half%20of%20teens%20use%20Instagram%20(50%25)\",\"id\":\"5f1a4eaf-e162-4902-9926-39f2d680eba3\"},{\"content\":\"https:\/\/www.statista.com\/statistics\/578364\/countries-with-most-instagram-users\/\",\"id\":\"a5bbf956-1785-4710-a779-23bd33fa89f6\"},{\"content\":\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/?tabId=tab-64e32376-5a21-4b1d-8f8b-5f92406db984\",\"id\":\"ce470530-e69f-4da0-acee-ba0eef72c3bc\"},{\"content\":\"https:\/\/www.emarketer.com\/chart\/263759\/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes\",\"id\":\"a2f86d72-ffa1-4f7d-be82-dc3d9ebc1a9a\"},{\"content\":\"https:\/\/photutorial.com\/photos-statistics\/#:~:text=1.3%20billion%20on%20Instagram\",\"id\":\"e842d61a-a54f-42e4-86e6-76dacf8c8a3b\"},{\"content\":\"https:\/\/www.pewresearch.org\/journalism\/fact-sheet\/social-media-and-news-fact-sheet\/#:~:text=regularly%20get%20news%20on%20Instagram%20(16%25)\",\"id\":\"d55bf2f3-69ef-4d38-8c2a-365844643f15\"},{\"content\":\"https:\/\/www.gwi.com\/reports\/social\",\"id\":\"b0d4f116-2fde-43a8-9537-cc3757cbd95e\"},{\"content\":\"https:\/\/www.gwi.com\/reports\/social\",\"id\":\"6c8625d4-83ff-4aee-a0e5-71cda4ad27f1\"},{\"content\":\"https:\/\/blog.hubspot.com\/marketing\/instagram-story-formats#:~:text=However%2C%2035%25%20of%20consumers%20actually%20prefer%20short%20narratives%20with%20a%20mix%20of%20photos%2C%20text%2C%20and%20videos.\",\"id\":\"538669dd-a71d-4f98-84dd-76a3496872d3\"},{\"content\":\"https:\/\/business.instagram.com\/getting-started\",\"id\":\"317c1d06-338a-4ead-ab6e-002faee11d3f\"},{\"content\":\"https:\/\/blog.hootsuite.com\/instagram-statistics\/#:~:text=44%25%20of%20Instagram%20users%20use%20the%20app%20to%20shop%20on%20a%20weekly%20basis\",\"id\":\"25c2f63a-a87c-4357-8107-45fc10c0ed76\"},{\"content\":\"https:\/\/www.emarketer.com\/insights\/facebook-advertising-statistics\/#:~:text=A%20chart%20showing%20where%20US%20Gen%20Z%20and%20total%20consumers%20begin%20their%20online%20product%20searches%2C%20February%202023.%20(Subscribers%20only)\",\"id\":\"d0f78e03-f8fc-46e7-a2f9-1ff471d29eac\"},{\"content\":\"https:\/\/metricool.com\/instagram-research-study\/\",\"id\":\"5c2b99e6-45f7-4f14-88ce-d447931ba75e\"},{\"content\":\"https:\/\/about.instagram.com\/blog\/announcements\/instagram-trend-talk#:~:text=After%20meeting%20someone%20new%2C%2028%25%20of%20Gen%20Zs%20make%20the%20first%20move%20by%20exchanging%20Instagram%20handles%20as%20opposed%20to%20exchanging%20phone%20numbers.\",\"id\":\"5d8cf153-89cf-45be-ad28-5730f1d74b09\"},{\"content\":\"https:\/\/about.instagram.com\/blog\/announcements\/making-explore-an-even-better-home-for-your-interests#:~:text=Today%E2%80%99s%20launch%20marks%20an%20important%20step%20forward%20for%20Explore%2C%20which%20is%20used%20by%20more%20than%2050%25%20of%20accounts%20on%20Instagram%20every%20month.\",\"id\":\"9bb43174-4247-4047-b924-df878df10471\"},{\"content\":\"https:\/\/metricool.com\/instagram-research-st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