{"id":136427,"date":"2024-05-07T10:00:00","date_gmt":"2024-05-07T08:00:00","guid":{"rendered":"https:\/\/metricool.com\/?p=136116"},"modified":"2025-12-01T17:53:41","modified_gmt":"2025-12-01T16:53:41","slug":"kurzvideo-studie-metricool","status":"publish","type":"post","link":"https:\/\/metricool.com\/de\/kurzvideo-studie-metricool\/","title":{"rendered":"Kurzvideo-Studie 2024: Vergleich von Shorts, Instagram Reels, Facebook und TikTok Reels"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In unserer Kurzvideo-Studie analysieren wir Tausende von Daten, um die Fragen zu beantworten, die sich Marken, Agenturen und Social-Media-Manager bei der Entwicklung ihrer Social-Media-Content-Strategie stellen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welches Kurzvideo-Format hat den gr\u00f6\u00dften Erfolg?<\/li>\n\n\n\n<li>Spielt die Kontogr\u00f6\u00dfe, also die Anzahl der Follower, eine Rolle?<\/li>\n\n\n\n<li>Welche Kurzvideo-Art erzielt die h\u00f6chste Engagement-Rate?<\/li>\n\n\n\n<li>Wie oft sollte man im Idealfall posten?<\/li>\n\n\n\n<li>Haben Shorts die l\u00e4ngeren YouTube-Videos abgel\u00f6st?<\/li>\n\n\n\n<li>Instagram Reels oder Facebook Reels?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Das sind die wichtigsten Fragen, die wir uns gestellt haben, um unsere j\u00e4hrliche Kurzvideo-Studie durchzuf\u00fchren.<\/p>\n\n\n\n<p>Lade die vollst\u00e4ndige Studie HIER herunter und ziehe deine eigenen Schlussfolgerungen, um Zugang zu allen Daten zu erhalten und deine Content-Strategie zu optimieren.<\/p>\n\n\n<section id=\"newsletter-block_808b393af233c9a4a27685f1854fc411\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Lade HIER die Studie herunter, um Zugang zu allen Daten zu erhalten.<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <style type=\"text\/css\" scoped>\r\n    .mauticform_wrapper { max-width: 600px; margin: 10px auto; }\r\n    .mauticform-innerform {}\r\n    .mauticform-post-success {}\r\n    .mauticform-name { font-weight: bold; font-size: 1.5em; margin-bottom: 3px; }\r\n    .mauticform-description { margin-top: 2px; margin-bottom: 10px; }\r\n    .mauticform-error { margin-bottom: 10px; color: red; }\r\n    .mauticform-message { margin-bottom: 10px;color: green; }\r\n    .mauticform-row { display: block; margin-bottom: 20px; }\r\n    .mauticform-label { font-size: 1.1em; display: block; font-weight: bold; margin-bottom: 5px; }\r\n    .mauticform-row.mauticform-required .mauticform-label:after { color: #e32; content: \" *\"; display: inline; }\r\n    .mauticform-helpmessage { display: block; font-size: 0.9em; margin-bottom: 3px; }\r\n    .mauticform-errormsg { display: block; color: red; margin-top: 2px; }\r\n    .mauticform-selectbox, .mauticform-input, .mauticform-textarea { width: 100%; padding: 0.5em 0.5em; border: 1px solid #CCC; background: #fff; box-shadow: 0px 0px 0px #fff inset; 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border-color: #dddddd; opacity: 0.75; cursor: not-allowed; }\r\n    .mauticform-pagebreak-wrapper .mauticform-button-wrapper {  display: inline; }\r\n<\/style><style type=\"text\/css\" scoped>\r\n    .mauticform-field-hidden { display:none }\r\n<\/style>\r\n\r\n<div id=\"mauticform_wrapper_202404kurzvideostudiede\" class=\"mauticform_wrapper\">\r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=60\" id=\"mauticform_202404kurzvideostudiede\" data-mautic-form=\"202404kurzvideostudiede\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202404kurzvideostudiede_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202404kurzvideostudiede_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202404kurzvideostudiede_f_name\" data-validate=\"f_name\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202404kurzvideostudiede_f_name\" for=\"mauticform_input_202404kurzvideostudiede_f_name\" class=\"mauticform-label\"><span style=\"color: black;\">Vorname<\/span><\/label>\r\n                <input id=\"mauticform_input_202404kurzvideostudiede_f_name\" name=\"mauticform[f_name]\" value=\"\" class=\"mauticform-input\" type=\"text\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">Pflichtfeld<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404kurzvideostudiede_nachname\" data-validate=\"nachname\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202404kurzvideostudiede_nachname\" for=\"mauticform_input_202404kurzvideostudiede_nachname\" class=\"mauticform-label\"><span style=\"color: black;\">Nachname<\/span><\/label>\r\n                <input id=\"mauticform_input_202404kurzvideostudiede_nachname\" name=\"mauticform[nachname]\" value=\"\" class=\"mauticform-input\" type=\"text\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404kurzvideostudiede_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-3 mauticform-required\">\r\n                <label id=\"mauticform_label_202404kurzvideostudiede_email\" for=\"mauticform_input_202404kurzvideostudiede_email\" class=\"mauticform-label\"><span style=\"color: black;\">E-Mail<\/span><\/label>\r\n                <input id=\"mauticform_input_202404kurzvideostudiede_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">Pflichtfeld<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202404kurzvideostudiede_language\" name=\"mauticform[language]\" value=\"de\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202404kurzvideostudiede_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-5\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IchmochtekommerzielleMitteilungenvonMetricoolerhalten0\" type=\"checkbox\" value=\"Ich m\u00f6chte kommerzielle Mitteilungen von Metricool erhalten.\" style=\"width: 5%;>\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IchmochtekommerzielleMitteilungenvonMetricoolerhalten0\" for=\"mauticform_checkboxgrp_checkbox_legal_IchmochtekommerzielleMitteilungenvonMetricoolerhalten0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\"><span style=\"color: black;\">Ich m\u00f6chte kommerzielle Mitteilungen von Metricool erhalten.<\/span><\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404kurzvideostudiede_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-6\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202404kurzvideostudiede_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Abschicken<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202404kurzvideostudiede_id\" value=\"60\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202404kurzvideostudiede_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202404kurzvideostudiede_name\" value=\"202404kurzvideostudiede\">\r\n\r\n        <\/form>\r\n<\/div>\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"color: black;\">Metricool Software, S.L. ist f\u00fcr die Verarbeitung deiner Daten verantwortlich, um den Versand der vollst\u00e4ndigen Daten der TikTok Ads Studie 2024 zu verwalten und um deine Interessen zu segmentieren, falls du ein Metricool-Nutzer bist. Du kannst deine Rechte unter\u00a0<a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>\u00a0aus\u00fcben. Weitere Informationen findest du in der\u00a0<a href=\"https:\/\/metricool.com\/de\/datenschutzrichtlinie\/\">Datenschutzrichtlinie<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kurzvideos-trends-2024\">Kurzvideos: Trends 2024<\/h2>\n\n\n\n<p>Was das Format Kurzvideos angeht, ist die Studie deutlich: TikTok ist in dieser Hinsicht der absolute Champion.&nbsp;<\/p>\n\n\n\n<p>Die Kurzvideos dieses chinesischen sozialen Netzwerks haben mit 18.173,32 <strong>die h\u00f6chste durchschnittliche Anzahl an Aufrufen<\/strong>, dicht gefolgt von Instagram Reels mit durchschnittlich 16.152,88.&nbsp;<\/p>\n\n\n\n<p>Facebook Reels mit 8.553,37 und YouTube Shorts mit jeweils 646,89 durchschnittlichen Aufrufen sind die am wenigsten einflussreichen Videoformate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1024x606.png\" alt=\"\" class=\"wp-image-136429\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1024x606.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-300x178.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-768x455.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1536x910.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In Bezug auf die <strong>Shorts<\/strong> ist jedoch zu erw\u00e4hnen, dass sie die<strong> h\u00f6chste Engagement-Rate<\/strong> von 5,91 aufweisen, w\u00e4hrend die anderen Formate vergleichsweise stabil bleiben, mit 5,75 f\u00fcr TikTok-Videos und 5,53 f\u00fcr Instagram Reels. Facebook Reels hingegen hinken mit einer Engagement-Rate von 2,07 etwas hinterher.<\/p>\n\n\n\n<p>Eine weitere Erkenntnis der Studie ist, dass Accounts mit vielen Followern (\u00fcber 50.000) auf allen Social-Media-Plattformen eine erh\u00f6hte Ver\u00f6ffentlichungsfrequenz aufweisen.<\/p>\n\n\n\n<p>Man k\u00f6nnte also sagen, dass sich gro\u00dfe Accounts nicht nur auf den Aufbau einer guten Community konzentrieren, sondern sich auch darum bem\u00fchen, diese zu pflegen, indem sie fast t\u00e4glich Kurzvideos ver\u00f6ffentlichen.&nbsp;<\/p>\n\n\n\n<p>Alle Daten aus der Kurzvideo-Studie kannst du HIER herunterladen.<\/p>\n\n\n<section id=\"newsletter-block_b44a61a7ef5ed4b27348e6062007e53d\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Erhalten Sie alle Daten aus der Kurzvideo-Studie hier.<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Lade den vollst\u00e4ndigen Bericht HIER herunter.<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <style type=\"text\/css\" scoped>\r\n    .mauticform_wrapper { max-width: 600px; 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font-size: .8em; font-weight: 500;\"><span style=\"color: black;\">Ich m\u00f6chte kommerzielle Mitteilungen von Metricool erhalten.<\/span><\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202404kurzvideostudiede_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-6\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202404kurzvideostudiede_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Abschicken<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202404kurzvideostudiede_id\" value=\"60\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202404kurzvideostudiede_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202404kurzvideostudiede_name\" value=\"202404kurzvideostudiede\">\r\n\r\n        <\/form>\r\n<\/div>\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"color: black;\">Metricool Software, S.L. ist f\u00fcr die Verarbeitung deiner Daten verantwortlich, um den Versand der vollst\u00e4ndigen Daten der TikTok Ads Studie 2024 zu verwalten und um deine Interessen zu segmentieren, falls du ein Metricool-Nutzer bist. Du kannst deine Rechte unter\u00a0<a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>\u00a0aus\u00fcben. Weitere Informationen findest du in der\u00a0<a href=\"https:\/\/metricool.com\/de\/datenschutzrichtlinie\/\">Datenschutzrichtlinie<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Woher kommen die Daten der Kurzvideo-Studie 2024?<\/h3>\n\n\n\n<p><strong><strong>Woher haben wir die Daten f\u00fcr die Studie erhalten?<\/strong><\/strong><\/p>\n\n\n\n<p>Wir sind an diese Informationen gelangt, indem wir Konten und Videos auf den wichtigsten Social-Media-Plattformen analysiert haben, die dieses Format verwenden: YouTube Shorts, TikTok, Instagram Reels und Facebook Reels.<\/p>\n\n\n\n<p>F\u00fcr die Stichprobe analysierten wir 47.648 YouTube-Kan\u00e4le, 61.616 TikTok-Konten, 232.385 Instagram-Unternehmenskonten und 143.143 Facebook-Fanseiten.<\/p>\n\n\n\n<p>Au\u00dferdem haben wir Daten von 305.341 Kurzvideos, 747.0741 TikTok-Videos, 1.687.846 Instagram-Reels und 694.683 Facebook-Reels gesammelt und analysiert.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>Kurzvideo<\/strong><\/td><td><strong>Konten<\/strong><\/td><\/tr><tr><td><strong>YouTube<\/strong><\/td><td>305.341<\/td><td>47.648<\/td><\/tr><tr><td><strong>TikTok<\/strong><\/td><td>747.071<\/td><td>61.616<\/td><\/tr><tr><td><strong>Instagram<\/strong><\/td><td>1.687.846<\/td><td>232.385<\/td><\/tr><tr><td><strong>Facebook<\/strong><\/td><td>694.683<\/td><td>143.143<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Jetzt bist du an der Reihe. Teile mit uns deine Gedanken zur Kurzvideo-Studie 2024, welche Schl\u00fcsse du daraus ziehst und wie du sie in deine Content-Strategie einbeziehen m\u00f6chtest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entdecke die letzte Metricool-Studie und erfahre, welches Kurzvideo-Format am besten funktioniert.<\/p>\n","protected":false},"author":7,"featured_media":136428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830257,830556],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-136427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soziale-medien","category-studien","etiqueta_analitica-marketing-en-redes-sociales"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/webinar-estudio-microvideos-header-azul.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Welches Video-Format funktioniert am besten? 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