{"id":136500,"date":"2024-05-13T11:30:00","date_gmt":"2024-05-13T09:30:00","guid":{"rendered":"https:\/\/metricool.com\/?p=136116"},"modified":"2025-12-01T17:53:06","modified_gmt":"2025-12-01T16:53:06","slug":"etude-microvideos","status":"publish","type":"post","link":"https:\/\/metricool.com\/fr\/etude-microvideos\/","title":{"rendered":"\u00c9tude vid\u00e9os courtes 2024 : TikTok, YouTube Shorts, Reels Instagram et Reels Facebook\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/fr\/etude-microvideos\/#Tendances_Videos_Courtes_2024\" >Tendances Vid\u00e9os Courtes 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/fr\/etude-microvideos\/#Donnees_de_lEtude_sur_les_Videos_Courtes\" >Donn\u00e9es de l&#8217;\u00c9tude sur les Vid\u00e9os Courtes<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Dans cette \u00e9tude sur les vid\u00e9os courtes, nous avons analys\u00e9 des milliers de donn\u00e9es dans le but de r\u00e9pondre aux questions que se posent de nombreuses marques, agences et social media managers, \u00e0 l\u2019heure de programmer une strat\u00e9gie de contenu sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quel format de vid\u00e9os courtes \u00e0 le plus d\u2019impact ?<\/li>\n\n\n\n<li>Est-ce que la taille du compte \u00e0 une influence ?<\/li>\n\n\n\n<li>Quel type de micro vid\u00e9o g\u00e9n\u00e8re le meilleur taux d\u2019engagement ?<\/li>\n\n\n\n<li>Quelle est la fr\u00e9quence de publication id\u00e9ale ?&nbsp;<\/li>\n\n\n\n<li>Sur Youtube, les Shorts surpassent-ils les vid\u00e9os longues ?<\/li>\n\n\n\n<li>Que choisir entre les reels Instagram ou les reels Facebook ?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Voici les principales questions que nous nous sommes pos\u00e9es, pour mener \u00e0 bien notre \u00e9tude annuelle sur les vid\u00e9os courtes des r\u00e9seaux sociaux<\/p>\n\n\n\n<p>Et tout \u00e7a c\u2019est pour vous, t\u00e9l\u00e9chargez l&#8217;\u00e9tude compl\u00e8te sur les vid\u00e9os courtes et tirez en vos propres conclusions pour pr\u00e9parer votre strat\u00e9gie de contenu.<\/p>\n\n\n<section id=\"newsletter-block_d6723fa991c6de18848c2ade9c0f9c88\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>T\u00e9l\u00e9chargez l\u2019\u00e9tude pour acc\u00e9der aux r\u00e9sultats<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=65\" id=\"mauticform_202405etudemicrovideofr\" data-mautic-form=\"202405etudemicrovideofr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202405etudemicrovideofr_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202405etudemicrovideofr_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202405etudemicrovideofr_prenom\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\" data-validate=\"prenom\" data-validation-type=\"text\">\r\n  <label id=\"mauticform_label_202405etudemicrovideofr_prenom\" for=\"mauticform_input_202405etudemicrovideofr_prenom\" class=\"mauticform-label\">Pr\u00e9nom<\/label>\r\n  \r\n      <input type=\"text\" name=\"mauticform[prenom]\" value=\"\" id=\"mauticform_input_202405etudemicrovideofr_prenom\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n 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class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" type=\"checkbox\" value=\"Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\"id=\"mauticform_checkboxgrp_label_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" for=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\">Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202405etudemicrovideofr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202405etudemicrovideofr_submit\" type=\"submit\">Submit<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202405etudemicrovideofr_id\" value=\"65\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202405etudemicrovideofr_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202405etudemicrovideofr_name\" value=\"202405etudemicrovideofr\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"color: black;\">Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es afin de g\u00e9rer l\u2019envoi des donn\u00e9es compl\u00e8tes de l\u2019\u00c9tude Microvideos 2024 et de segmenter vos int\u00e9r\u00eats dans le cas o\u00f9 vous seriez utilisateur\/trice de Metricool. Vous pouvez exercer vos droits \u00e0 <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. Plus d\u2019informations dans la\u00a0<a href=\"https:\/\/metricool.com\/fr\/politique-de-confidentialite\/\">Politique de confidentialit\u00e9<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tendances-videos-courtes-2024\"><span class=\"ez-toc-section\" id=\"Tendances_Videos_Courtes_2024\"><\/span>Tendances Vid\u00e9os Courtes 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le rapport souligne une tendance claire : Tiktok domine le format micro vid\u00e9o.<\/p>\n\n\n\n<p>Les vid\u00e9os courtes du r\u00e9seau social chinois sont celles qui affichent le<strong> nombre moyen de vues le plus \u00e9lev\u00e9<\/strong>, soit 18 173,32 vues, suivies de pr\u00e8s par les Reels Instagram, qui ont une moyenne de 16 152,88 vues.&nbsp;<\/p>\n\n\n\n<p>Les Reels Facebook avec 8 553,37 vues et les YouTube Shorts avec 646,89 vues moyennes, sont les formats vid\u00e9o les moins influents.&nbsp;<br>Concernant les Shorts, il est \u00e0 noter que c\u2019est le format micro vid\u00e9o qui obtient <strong>le taux d&#8217;engagement le plus \u00e9lev\u00e9, 5,91, <\/strong>bien que les autres soient \u00e0 peu pr\u00e8s au m\u00eame niveau, 5,75 pour les vid\u00e9os TikTok et 5,53 pour les reels Instagram. En revanche, les Reels Facebook sont \u00e0 la tra\u00eene avec un taux d&#8217;engagement de 2,07.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1024x606.png\" alt=\"\" class=\"wp-image-136502\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1024x606.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-300x178.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-768x455.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1536x910.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Autre conclusion int\u00e9ressante de l&#8217;\u00e9tude : les comptes Huges (avec plus de 50 000 followers) de chaque r\u00e9seau social, sont ceux qui maintiennent la fr\u00e9quence de publication la plus \u00e9lev\u00e9e.&nbsp;<\/p>\n\n\n\n<p>Les comptes Huges ne se contentent donc pas de cr\u00e9er une communaut\u00e9, ils s&#8217;efforcent \u00e9galement \u00e0 l&#8217;entretenir en publiant des vid\u00e9os courtes presque tous les jours.<\/p>\n\n\n\n<p>Acc\u00e9dez \u00e0 toutes les donn\u00e9es de l\u2019\u00e9tude sur les vid\u00e9os courtes en t\u00e9l\u00e9chargeant le rapport complet ICI.<\/p>\n\n\n<section id=\"newsletter-block_d6723fa991c6de18848c2ade9c0f9c88\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>T\u00e9l\u00e9chargez l\u2019\u00e9tude pour acc\u00e9der aux r\u00e9sultats<\/strong><\/span><\/p>\n                    <\/div>\n 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type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202405etudemicrovideofr_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"fr\" id=\"mauticform_input_202405etudemicrovideofr_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202405etudemicrovideofr_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" type=\"checkbox\" value=\"Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\"id=\"mauticform_checkboxgrp_label_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" for=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\">Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202405etudemicrovideofr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202405etudemicrovideofr_submit\" type=\"submit\">Submit<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202405etudemicrovideofr_id\" value=\"65\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202405etudemicrovideofr_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202405etudemicrovideofr_name\" value=\"202405etudemicrovideofr\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"color: black;\">Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es afin de g\u00e9rer l\u2019envoi des donn\u00e9es compl\u00e8tes de l\u2019\u00c9tude Microvideos 2024 et de segmenter vos int\u00e9r\u00eats dans le cas o\u00f9 vous seriez utilisateur\/trice de Metricool. Vous pouvez exercer vos droits \u00e0 <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. Plus d\u2019informations dans la\u00a0<a href=\"https:\/\/metricool.com\/fr\/politique-de-confidentialite\/\">Politique de confidentialit\u00e9<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donnees_de_lEtude_sur_les_Videos_Courtes\"><\/span>Donn\u00e9es de l&#8217;\u00c9tude sur les Vid\u00e9os Courtes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Comment avons-nous obtenu les donn\u00e9es pour l&#8217;\u00c9tude des Vid\u00e9os Courtes 2024 ?&nbsp;<\/strong><\/p>\n\n\n\n<p>En analysant les comptes et les vid\u00e9os des principales plateformes qui utilisent ce format : les Shorts YouTube, les vid\u00e9os TikTok, les Reels Instagram et les Reels Facebook.<\/p>\n\n\n\n<p>L\u2019\u00e9chantillon comprend 47.648 cha\u00eenes YouTube, 61.616 comptes TikTok, 232.385 comptes professionnels Instagram et 143.143 pages Facebook.<\/p>\n\n\n\n<p>Nous avons \u00e9galement recueilli les donn\u00e9es de 305 341 Shorts Youtube, 747 0741 vid\u00e9os TikTok, 1 687 846 Reels Instagram et 694 683 Reels Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>Videos Courtes<\/strong><\/td><td><strong>Comptes<\/strong><\/td><\/tr><tr><td><strong>YouTube<\/strong><\/td><td>305.341<\/td><td>47.648<\/td><\/tr><tr><td><strong>TikTok<\/strong><\/td><td>747.071<\/td><td>61.616<\/td><\/tr><tr><td><strong>Instagram<\/strong><\/td><td>1.687.846<\/td><td>232.385<\/td><\/tr><tr><td><strong>Facebook<\/strong><\/td><td>694.683<\/td><td>143.143<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>N\u2019h\u00e9sitez pas \u00e0 nous laisser un commentaire pour nous faire part de vos impressions sur cette \u00e9tude des vid\u00e9os courtes 2024. Dites-nous tout ! Quelles sont vos conclusions et comment allez vous les utiliser pour votre propre strat\u00e9gie de contenu ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cette \u00e9tude sur les vid\u00e9os courtes, nous avons analys\u00e9 des milliers de donn\u00e9es dans le but de r\u00e9pondre aux questions que se posent de nombreuses marques, agences et social media managers, \u00e0 l\u2019heure de programmer une strat\u00e9gie de contenu sur les r\u00e9seaux sociaux. Voici les principales questions que nous nous sommes pos\u00e9es, pour mener [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":136501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830035,10579],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-136500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","category-reseaux-sociaux","etiqueta_analitica-marketing-en-redes-sociales"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/webinar-estudio-microvideos-header-azul.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude vid\u00e9os courtes 2024 : Tiktok, Youtube Shorts, Reels Instagram et Reels Facebook<\/title>\n<meta name=\"description\" content=\"\u00c9tude Vid\u00e9os Courtes 2024. 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