{"id":148884,"date":"2024-07-26T17:27:23","date_gmt":"2024-07-26T15:27:23","guid":{"rendered":"https:\/\/metricool.com\/?p=148884"},"modified":"2024-11-18T22:44:29","modified_gmt":"2024-11-18T21:44:29","slug":"olympic-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/metricool.com\/olympic-marketing-campaigns\/","title":{"rendered":"Analysis of Olympic Athletes&#8217; Social Media Growth and Brand Partnerships in Paris 2024\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#A_New_Era_of_Social_Media_for_Olympians\" >A New Era of Social Media for Olympians&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#Data_Analysis_Olympic_Athletes_Social_Media_Growth_and_Brand_Partnerships_Across_Instagram_and_X_for_Paris_2024\" >Data Analysis: Olympic Athletes&#8217; Social Media Growth and Brand Partnerships Across Instagram and X for Paris 2024&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#Paris_2024_Partners_and_Sponsors\" >Paris 2024 Partners and Sponsors&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#Conclusions\" >Conclusions&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>As Olympic athletes gear up for the official kick-off to Paris 2024, fans tune in globally to follow athletes\u2019 journeys, mostly via social media and digital media platforms. Not only are these Olympians the best athletes in the world, but they are also some of the most well-known personal brands. Thus, followers expect Olympic athletes to uphold their notoriety.&nbsp;<\/p>\n\n\n\n<p>This has manifested in athletes&#8217; presence on social media platforms, brand partnership announcements, business launches, and even political stands. Athletes and brands are under pressure, especially during the Olympics, to perform on and off the field.&nbsp;<\/p>\n\n\n\n<p>We put athletes and brands to the test, to monitor how athletes&#8217; and brands&#8217; social media presence and emerging partnerships affect following, interactions, and engagement from after the Olympic trials leading up to the week before the games.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_New_Era_of_Social_Media_for_Olympians\"><\/span>A New Era of Social Media for Olympians&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When each Olympics comes around, new athletes step into the limelight, accelerating into stardom, while brands attach themselves to veteran Olympians. This is a vital moment for brands to weave in front of hundreds of millions globally.&nbsp;<\/p>\n\n\n\n<p>Olympic brand partnerships are shifting this year, with the IOC\u2019s (International Olympic Committee) adoption of <strong>Rule 40 of the Olympic Charter<\/strong>. This rule controls advertising by both official sponsors and others attempting to limit \u201cambush marketing\u201d during the games period, July 19, 2024, to August 13, 2024.&nbsp;<\/p>\n\n\n\n<p>This Rule limits how Olympic Partner Sponsors (\u201cOP Sponsors\u201d) can advertise participants. For example, OP Sponsors can advertise participants&#8217; images, names, or sports performances with necessary consent, and run Congradulatory Advertising, as long as the ad doesn\u2019t imply enhancements to performance from the product or service.&nbsp;<\/p>\n\n\n\n<p>Those who are not OP Sponsors have strict rules to follow when advertising around the games, including limitations to any \u201cOlympic Properties\u201d. This includes the Olympic symbols, Paris 2024 mascots, national Olympic team emblems, and other symbolic Olympic rhetoric.&nbsp;<\/p>\n\n\n\n<p>While this means limitations for brands, it means more power to athletes\u2019 brand partnership selections and management.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Analysis_Olympic_Athletes_Social_Media_Growth_and_Brand_Partnerships_Across_Instagram_and_X_for_Paris_2024\"><\/span>Data Analysis: Olympic Athletes&#8217; Social Media Growth and Brand Partnerships Across Instagram and X for Paris 2024&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Big players such as Nike, Adidas, Coca-Cola, Powerade, Ralph Lauren, and SKIMS attached themselves to the most renowned including Simone Biles, Katie Ledecky, LeBron James, Caeleb Dressel, Coco Guaff, and Sha\u2019Carri Richardson for the Paris 2024 games.&nbsp;<\/p>\n\n\n\n<p>While following the Olympics, we wanted to monitor how athletes\u2019 social media pages, large and small, transformed leading up to the opening ceremony. We analyzed the US Women\u2019s National Gymnastics Team and top USA Men\u2019s and Women\u2019s Swimmers on Instagram and X, to put this to the test.&nbsp;<\/p>\n\n\n\n<p>We analyzed 12 athletes from June 15 to July 21, 2024, to see how Olympic promotions affect athlete\u2019s social media followings and engagement. As mentioned above, these athletes include the USA women\u2019s gymnastics team and key players from the USA men\u2019s and women\u2019s swimming teams.\u00a0<\/p>\n\n\n\n<p>This data analysis was conducted with <strong><a href=\"https:\/\/metricool.com\/competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metricool&#8217;s Competitor Analysis<\/a><\/strong> feature, available for any public Instagram, X, Facebook, YouTube, and Twitch account. This pulls in key account growth and engagement metrics, allowing brands to analyze marketing efforts and top-performing strategies in the period. <\/p>\n\n\n\n<p>These athletes include gymnasts Simone Biles, Sunisa Lee, Jordan Chiles, Jade Carey, and Hezly Rivera, and swimmers Caeleb Dressel, Katie Ledecky, Simone Manuel, Regan Smith, Kate Douglass, Thomas Heilman, and Chris Giuliano.\u00a0<\/p>\n\n\n\n<p>Almost every analyzed athlete\u2019s Instagram and X social media profiles increased in following and engagement.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">USA Gymnasts and Swimmers Take Instagram Gold <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"349\" height=\"1024\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/image-528-349x1024.jpeg\" alt=\"\" class=\"wp-image-148885\" style=\"width:349px;height:auto\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/image-528-349x1024.jpeg 349w, https:\/\/metricool.com\/wp-content\/uploads\/image-528-102x300.jpeg 102w, https:\/\/metricool.com\/wp-content\/uploads\/image-528-524x1536.jpeg 524w, https:\/\/metricool.com\/wp-content\/uploads\/image-528.jpeg 546w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/figure>\n<\/div>\n\n\n<p>This data reveals key brand partnerships for the games, such as USA gymnast Simone Biles publishing sponsored posts with <a href=\"https:\/\/www.instagram.com\/reel\/C8Ps613uEPL\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Athleta<\/a> and <a href=\"https:\/\/www.instagram.com\/reel\/C9V9M_yNNXJ\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Visa<\/a>, and USA gymnast <a href=\"https:\/\/www.instagram.com\/reel\/C8msmmGOHQJ\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sunisa Lee<\/a> and swimmer <a href=\"https:\/\/www.instagram.com\/p\/C8myrJZx85M\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Caeleb Dressel<\/a> announcing partnerships with SKIMS.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"272\" height=\"1024\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/image-529-272x1024.jpeg\" alt=\"\" class=\"wp-image-148886\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/image-529-272x1024.jpeg 272w, https:\/\/metricool.com\/wp-content\/uploads\/image-529-80x300.jpeg 80w, https:\/\/metricool.com\/wp-content\/uploads\/image-529-408x1536.jpeg 408w, https:\/\/metricool.com\/wp-content\/uploads\/image-529.jpeg 425w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/><\/figure>\n<\/div>\n\n\n<p>USA Swimmer Katie Ledecky announced five brand partnerships on Instagram alone, including official team USA gear <a href=\"https:\/\/www.instagram.com\/p\/C8pg1POxrVX\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ralph Lauren<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/C9Siz8VtW6C\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Athleta<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/C9Aq9tfxvH3\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LaCroix<\/a>, <a href=\"https:\/\/www.instagram.com\/reel\/C8urIPaxq9Y\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Simon Audio<\/a>, and <a href=\"https:\/\/www.instagram.com\/reel\/C8r6f8YxHF9\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CorePower<\/a>. In the period, her third top-performing reel included a promotion of her audiobook, <em>Just Add Water<\/em>.\u00a0<\/p>\n\n\n\n<p>We also unveiled partnerships and social media growth with ascending Olympians, such as Jordan Chiles, Jade Carey, Hezley Rivera, Simone Manuel, Regan Smith, Kate Douglass, and Thomas Heilman.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Account Following Data\u00a0<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>USA gymnast Simone Biles gained 100,281 followers in less than a month reaching over 7.3 million, with an average engagement rate of 4.35%<\/strong> and total likes on Reels and posts reaching 3,197,737.<\/li>\n\n\n\n<li><strong>USA gymnasts Sunisa Lee and Jordan Chiles gained 10,000 followers<\/strong>, while <strong>Carey received 14,687 new followers.\u00a0<\/strong><\/li>\n\n\n\n<li>All analyzed USA swimmers saw follower increases, with <strong>Katie Ledecky leading at 3,702 new followers.<\/strong><\/li>\n\n\n\n<li>While <strong>Simone Manuel and Caeleb Dressel increased followers on Instagram<\/strong>, both athletes<strong> lost followers on X<\/strong>.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Athlete Account Engagement&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thomas Heilman and Chris Giuliano <\/strong>saw the<strong> highest engagement rates on Instagram, at 40% and 75% <\/strong>respectively.<\/li>\n\n\n\n<li><strong>Hezly Rivera and Jade Carey <\/strong>reached the<strong> highest engagement rates on Instagram amongst the gymnasts, 23% and 13%<\/strong> respectively.\u00a0<\/li>\n\n\n\n<li><strong>Jade Carey and Simone Manuel <\/strong>saw the<strong> highest engagement rates on X, 6.05% and 5.4%<\/strong>, respectively.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Account Interactions&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>All gymnasts experienced interaction increases of over 14%<\/strong>, with Jade Carey and Hezly Rivera\u2019s interactions (likes and comments) growing the fastest on Instagram.\u00a0<\/li>\n\n\n\n<li><strong>Regan Smith and Simone Manuel had the highest post and Reel interaction growth<\/strong>, with Regan Smith\u2019s post comments on Instagram increasing by 1,827%.<\/li>\n\n\n\n<li><strong>Katie Ledecky\u2019s X interactions skyrocketed, growing in likes by 3,431% and reposts by 2,527%<\/strong>. <\/li>\n<\/ul>\n\n\n\n<p>Access the full findings and raw data <strong><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Sm8vtLbHT4ma_an--HvQoIuHxScxPuDTBzI3XywzFyE\/edit?usp=drive_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">here<\/a><\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data Conclusions&nbsp;<\/h3>\n\n\n\n<p>Let\u2019s break down this data further and translate\u00a0how this relates to social media discourse and online Olympic participation leading into Paris 2024.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Instagram&nbsp;<\/h4>\n\n\n\n<p>Our data concluded that Instagram dominates the social media landscape in Olympic athlete sponsorships. <strong>All athletes saw followers and interaction increases on Instagram, and more sponsored posts were published on this network.&nbsp;<\/strong><\/p>\n\n\n\n<p>When analyzing engagement rates, it\u2019s important to note that the largest account\u2019s engagement rates may seem more minimal, however, this is mostly due to the size of their account. For example, even though Simone Biles has the most likes and comments on her posts, the overall engagement rate is 4.35%.&nbsp;<\/p>\n\n\n\n<p>On the other hand, many of the \u201csmaller\u201d athlete accounts experienced higher engagement rates and larger interaction growth. For example, Jade Carey and Hezly Rivera, with 345,958 followers and 106,611 followers, saw overall engagement rates of 13.72% and 23.06% respectively.&nbsp;<\/p>\n\n\n\n<p>Despite only posting 3 times in the period, swimmers Thomas Heilman and Chris Giuliano had the highest audience engagement, 40% and 75% respectively. Heilman\u2019s top two Instagram posts in the period reached 34% and 20% engagement.&nbsp;<\/p>\n\n\n\n<p>There were 25 sponsored posts and brand partnership announcements on Instagram, compared to X\u2019s 2. These partnerships included the following brands:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SKIMS<\/li>\n\n\n\n<li>Ralph Lauren\u00a0<\/li>\n\n\n\n<li>Athleta<\/li>\n\n\n\n<li>Visa<\/li>\n\n\n\n<li>LaCroix\u00a0<\/li>\n\n\n\n<li>Nulopetfood<\/li>\n\n\n\n<li>Eli Lilly and Company<\/li>\n\n\n\n<li>Toyota<\/li>\n\n\n\n<li>American Kidney Fund\u00a0<\/li>\n\n\n\n<li>Too Good and Co.\u00a0<\/li>\n\n\n\n<li>Bliss\u00a0<\/li>\n\n\n\n<li>Drink Bubblr\u00a0<\/li>\n\n\n\n<li>Milani Cosmetics\u00a0<\/li>\n\n\n\n<li>r.e.m. beauty\u00a0<\/li>\n\n\n\n<li>CorePower<\/li>\n\n\n\n<li>JCrew<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">X<\/h4>\n\n\n\n<p>On the other hand, X hasn\u2019t shown as much importance for social media marketing going into Paris 2024. However, athletes Simone Biles, Sunisa Lee, and Jordan Chiles were the most active on X, publishing over 5 times in the period. Katie Ledecky published 5 times on X and Simone Manuel 3, while Caeleb Dressel only posted once, Chris Giuliano did not utilize X, and Thomas Heilman is not an X user.&nbsp;<\/p>\n\n\n\n<p>Follower numbers were not as significant on X as on Instagram, with Simone Biles and Jordan Chiles gaining the most followers amongst all athletes, with 919 and 476 respectively. Simone Manuel and Caeleb Dressel lost X followers, likely due to lower activity.&nbsp;<\/p>\n\n\n\n<p>While brand partnerships weren\u2019t popular, brand mentions on X played an important role in this network. Jordan Chiles was mentioned by Beyonc\u00e9, Michael Jordan, and Meg Thee Stallion on X, while Jade Carey had shout-outs from NYX Cosmetics and Wendy\u2019s X accounts.&nbsp;<\/p>\n\n\n\n<p>While this data doesn\u2019t encompass the entire Olympic social media sphere, it shows just how important social media\u2019s role is for advertising and marketing during this period. As the games continue, we will monitor these athletes and key brand partnerships to analyze the impact of these campaigns.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paris 2024 Creator Collective&nbsp;<\/h3>\n\n\n\n<p>For the first time, NBCUniversal announced a \u201cParis Creator Collective\u201d featuring 27 creators, in partnership with Meta, Overtime, Snapchat, TikTok, and YouTube. NBCUniversal will send these 27 creators to report the Olympics from the ground, in a new perspective.&nbsp;<\/p>\n\n\n\n<p>NBC Olympics President Gary Zenkel <a href=\"https:\/\/www.nbcsports.com\/pressbox\/press-releases\/nbcuniversal-to-send-27-creators-to-olympic-games-paris-2024-in-partnership-with-meta-overtime-snapchat-tiktok-and-youtube\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">states<\/a>, \u201cCreators participating in this new program will bring a unique perspective to fans of the Olympic Games. From the athletes to the food to the celebration, creators will offer their communities of fans a truly unique, engaging look at this summer\u2019s global gathering in Paris.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"804\" height=\"452\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/image-530.jpeg\" alt=\"\" class=\"wp-image-148887\" style=\"width:504px;height:auto\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/image-530.jpeg 804w, https:\/\/metricool.com\/wp-content\/uploads\/image-530-300x169.jpeg 300w, https:\/\/metricool.com\/wp-content\/uploads\/image-530-768x432.jpeg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.nbcsports.com\/pressbox\/press-releases\/nbcuniversal-to-send-27-creators-to-olympic-games-paris-2024-in-partnership-with-meta-overtime-snapchat-tiktok-and-youtube\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong><em>Source: NBC Sports<\/em><\/strong><\/a><\/p>\n\n\n\n<p>This is an effort to reach the next generation of fans and creators and offer a more accessible viewing experience to the public through custom content.&nbsp;<\/p>\n\n\n\n<p>Here is the full list of creators by platform:&nbsp;<\/p>\n\n\n\n<p><strong>Meta<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chris Matthews, <a href=\"https:\/\/www.instagram.com\/lethalshooter\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@lethalshooter<\/a>\u00a0<\/li>\n\n\n\n<li>Criss Jackson, <a href=\"https:\/\/www.instagram.com\/crissajackson\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@crissajackson<\/a><\/li>\n\n\n\n<li>Katelyn Ohashi, <a href=\"https:\/\/www.instagram.com\/katelyn_ohashi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@katelyn_ohashi<\/a><\/li>\n\n\n\n<li>Lecrae, <a href=\"https:\/\/www.instagram.com\/lecrae\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@lecrae<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Overtime<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Megan Eugenio, <a href=\"https:\/\/www.tiktok.com\/@overtimemegan?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@overtimemegan<\/a><\/li>\n\n\n\n<li>Maddy Sells, <a href=\"https:\/\/www.tiktok.com\/@overtimemaddy?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@overtimemaddy<\/a><\/li>\n\n\n\n<li>Peter Dunks <a href=\"https:\/\/www.instagram.com\/overtimepeter\/?img_index=2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@overtimepeter<\/a><\/li>\n\n\n\n<li>Kieran Hickey-Semple <a href=\"https:\/\/www.tiktok.com\/@carebearkieran?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@carebearkieran<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Snapchat<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duke Dennis, <a href=\"https:\/\/www.snapchat.com\/add\/dukedennis?sender_web_id=575a567c-6b21-492e-b239-3debfcf5f8e4&amp;device_type=desktop&amp;is_copy_url=true\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@dukedennis<\/a><\/li>\n\n\n\n<li>Enisa, <a href=\"https:\/\/www.snapchat.com\/add\/enisa.music?sender_web_id=27d1f98e-843b-4837-818e-b819294ed623&amp;device_type=desktop&amp;is_copy_url=true\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@enisa.music<\/a><\/li>\n\n\n\n<li>Harry Jowsey, <a href=\"https:\/\/www.snapchat.com\/add\/harryjowsey?locale=en-US\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@harryjowsey<\/a><\/li>\n\n\n\n<li>Kai Cenat, <a href=\"https:\/\/www.snapchat.com\/add\/kai_cenat?locale=en-US\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@kai_cenat<\/a><\/li>\n\n\n\n<li>Olivia Dunne, <a href=\"https:\/\/www.snapchat.com\/add\/livvy_gymnast?sender_web_id=5ec10c3a-37d4-4ecf-aaef-10f3d309ce7e&amp;device_type=desktop&amp;is_copy_url=true\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@livvy_gymnast<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>TikTok:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clarke Peoples, <a href=\"https:\/\/www.tiktok.com\/@claaaarke\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@claaaarke<\/a><\/li>\n\n\n\n<li>Daniel Macdonald, <a href=\"https:\/\/www.tiktok.com\/@itsdanielmac\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@itsdanielmac<\/a><\/li>\n\n\n\n<li>Richard Chao, <a href=\"https:\/\/www.tiktok.com\/@hangryblogger?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@hangryblogger<\/a><\/li>\n\n\n\n<li>Jasmine Nguyen, <a href=\"https:\/\/www.tiktok.com\/@__jasminenguyen\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@jasminenguyen<\/a><\/li>\n\n\n\n<li>King Asante <a href=\"https:\/\/www.tiktok.com\/@king.asante\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@king.asante<\/a><\/li>\n\n\n\n<li>Molly Carlson, <a href=\"https:\/\/www.tiktok.com\/@mollycarlson\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@mollycarlson<\/a><\/li>\n\n\n\n<li>Shannon Burns, <a href=\"https:\/\/www.tiktok.com\/@itsshannonburns?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@itsshannonburns<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>YouTube<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carter Kench, <a href=\"https:\/\/urldefense.com\/v3\/__https:\/www.youtube.com\/@CarterKench__;!!PIZeeW5wscynRQ!txqgOo-11p2km2fosCqJuxbL53sdaqmFAJPvBaQWKC-cJUGrQsT1ku2tn3ICA2gcMEiN7YND0Cy8EyV8cF-fmdbkQqg3gDg$\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@CarterKench<\/a><\/li>\n\n\n\n<li>Haley Kalil, <a href=\"https:\/\/www.youtube.com\/@haleyybaylee\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@haleyybaylee<\/a><\/li>\n\n\n\n<li>Sandra Jeenie Kwon <a href=\"https:\/\/www.youtube.com\/@jeenie.weenie\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@Jeenie.Weenie<\/a><\/li>\n\n\n\n<li>Matthew Meager <a href=\"https:\/\/www.youtube.com\/@MMG69\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@MMG<\/a><\/li>\n\n\n\n<li>Kristy Scott, <a href=\"https:\/\/www.youtube.com\/@itsthescotts\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@itsthescotts<\/a><\/li>\n\n\n\n<li>Zhongni \u201cZhong\u201d Zhu, <a href=\"https:\/\/www.youtube.com\/@zhong\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@Zhong<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paris_2024_Partners_and_Sponsors\"><\/span>Paris 2024 Partners and Sponsors&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Paris 2024\u2019s official website lists the official sponsors and supporters of the Olympics, who contribute to the Paris 2024 Olympic and Paralympic Games. This year there are 14 Worldwide Partners, which include the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Airbnb\u00a0<\/li>\n\n\n\n<li>Alibaba\u00a0<\/li>\n\n\n\n<li>Allianz\u00a0<\/li>\n\n\n\n<li>Atos\u00a0<\/li>\n\n\n\n<li>Bridgestone\u00a0<\/li>\n\n\n\n<li>Coca-Cola\u00a0<\/li>\n\n\n\n<li>Deloitte\u00a0<\/li>\n\n\n\n<li>Intel\u00a0<\/li>\n\n\n\n<li>Omega\u00a0<\/li>\n\n\n\n<li>Panasonic\u00a0<\/li>\n\n\n\n<li>P&amp;G<\/li>\n\n\n\n<li>Samsung\u00a0<\/li>\n\n\n\n<li>Toyota\u00a0<\/li>\n\n\n\n<li>Visa\u00a0<\/li>\n<\/ul>\n\n\n\n<p>There are 65+ other Premium Partners, Official Partners, and Official Supporters for Paris 2024. These stakeholders help promote the games and perpetuate the legacy of the Olympic games.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After evaluating the social media atmosphere surrounding the Paris 2024 Olympics, brands across all industries understand the impact of social media marketing and athlete promotion during highly attended and participative events.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, with Rule 40, athletes have more control over selecting their brand partnerships and how they are promoting them during the games period. While the largest brands continue to sponsor the largest athletes, there is ample coverage of those athletes heading into their first Olympic games.&nbsp;<\/p>\n\n\n\n<p>Social media platforms are committed to targeting Gen Z users as a way to tap in and participate in Paris 2024. Influencers will play a huge role in this, allowing viewers to see on-the-ground footage of a world phenomenon, the Olympics.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Olympics is a world phenomenon where hundreds of millions of fans tune into the games globally. We analyzed how Olympic athletes&#8217; social media presence and brand partnerships influence the fandom and online participation leading into Paris 2024. <\/p>\n","protected":false},"author":172,"featured_media":148889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830064,830033],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-148884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers-marketing","category-studies","etiqueta_analitica-marketing-de-influencers"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg","author_info":{"display_name":"Anniston Ward","author_link":"https:\/\/metricool.com\/author\/anniston\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Athletes&#039; Social Presence Transform Olympic Marketing Campaigns<\/title>\n<meta name=\"description\" content=\"As athletes gear up for Paris 2024, we analyzed how Olympic marketing campaigns and promotions affect online rhetoric and athlete following.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/olympic-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analysis of Olympic Athletes&#039; Social Media Growth and Brand Partnerships in Paris 2024\u00a0\" \/>\n<meta property=\"og:description\" content=\"As athletes gear up for Paris 2024, we analyzed how Olympic marketing campaigns and promotions affect online rhetoric and athlete following.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metricool.com\/olympic-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Metricool\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Metricool-1570481493223837\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-26T15:27:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-18T21:44:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prewp.metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anniston Ward\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@metricool\" \/>\n<meta name=\"twitter:site\" content=\"@metricool\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anniston Ward\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/\"},\"author\":{\"name\":\"Anniston Ward\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/person\/ebf48ec7e7c7c65beee08a46e49b381c\"},\"headline\":\"Analysis of Olympic Athletes&#8217; Social Media Growth and Brand Partnerships in Paris 2024\u00a0\",\"datePublished\":\"2024-07-26T15:27:23+00:00\",\"dateModified\":\"2024-11-18T21:44:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/\"},\"wordCount\":1758,\"publisher\":{\"@id\":\"https:\/\/metricool.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg\",\"articleSection\":[\"Influencer Marketing\",\"Social Media Studies\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/metricool.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/\",\"url\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/\",\"name\":\"Athletes' Social Presence Transform Olympic Marketing Campaigns\",\"isPartOf\":{\"@id\":\"https:\/\/metricool.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg\",\"datePublished\":\"2024-07-26T15:27:23+00:00\",\"dateModified\":\"2024-11-18T21:44:29+00:00\",\"description\":\"As athletes gear up for Paris 2024, we analyzed how Olympic marketing campaigns and promotions affect online rhetoric and athlete following.\",\"breadcrumb\":{\"@id\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/metricool.com\/olympic-marketing-campaigns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#primaryimage\",\"url\":\"https:\/\/metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg\",\"contentUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/metricool.com\/olympic-marketing-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/metricool.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Analysis of Olympic Athletes&#8217; Social Media Growth and Brand Partnerships in Paris 2024\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/metricool.com\/#website\",\"url\":\"https:\/\/metricool.com\/\",\"name\":\"Metricool\",\"description\":\"Blog &amp; Social Media Finally Together\",\"publisher\":{\"@id\":\"https:\/\/metricool.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/metricool.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/metricool.com\/#organization\",\"name\":\"Metricool\",\"url\":\"https:\/\/metricool.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png\",\"contentUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png\",\"width\":343,\"height\":60,\"caption\":\"Metricool\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Metricool-1570481493223837\",\"https:\/\/x.com\/metricool\",\"https:\/\/www.instagram.com\/metricoolapp\/\",\"https:\/\/www.tiktok.com\/@metricoolapp\",\"https:\/\/www.threads.com\/@metricoolapp\",\"https:\/\/www.youtube.com\/channel\/UC0NjePvj-YE5qeysRNfY-gA\",\"https:\/\/www.linkedin.com\/company\/metricool\/\",\"https:\/\/es.pinterest.com\/metricool\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/person\/ebf48ec7e7c7c65beee08a46e49b381c\",\"name\":\"Anniston Ward\",\"description\":\"PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/annistonmward\/\"],\"knowsAbout\":[\"SEO Copywriting\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"SEO Copywriter\",\"worksFor\":\"Metricool\",\"url\":\"https:\/\/metricool.com\/author\/anniston\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Athletes' Social Presence Transform Olympic Marketing Campaigns","description":"As athletes gear up for Paris 2024, we analyzed how Olympic marketing campaigns and promotions affect online rhetoric and athlete following.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/metricool.com\/olympic-marketing-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Analysis of Olympic Athletes' Social Media Growth and Brand Partnerships in Paris 2024\u00a0","og_description":"As athletes gear up for Paris 2024, we analyzed how Olympic marketing campaigns and promotions affect online rhetoric and athlete following.","og_url":"https:\/\/metricool.com\/olympic-marketing-campaigns\/","og_site_name":"Metricool","article_publisher":"https:\/\/www.facebook.com\/Metricool-1570481493223837","article_published_time":"2024-07-26T15:27:23+00:00","article_modified_time":"2024-11-18T21:44:29+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/prewp.metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg","type":"image\/jpeg"}],"author":"Anniston Ward","twitter_card":"summary_large_image","twitter_creator":"@metricool","twitter_site":"@metricool","twitter_misc":{"Written by":"Anniston Ward","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/metricool.com\/olympic-marketing-campaigns\/#article","isPartOf":{"@id":"https:\/\/metricool.com\/olympic-marketing-campaigns\/"},"author":{"name":"Anniston Ward","@id":"https:\/\/metricool.com\/#\/schema\/person\/ebf48ec7e7c7c65beee08a46e49b381c"},"headline":"Analysis of Olympic Athletes&#8217; Social Media Growth and Brand Partnerships in Paris 2024\u00a0","datePublished":"2024-07-26T15:27:23+00:00","dateModified":"2024-11-18T21:44:29+00:00","mainEntityOfPage":{"@id":"https:\/\/metricool.com\/olympic-marketing-campaigns\/"},"wordCount":1758,"publisher":{"@id":"https:\/\/metricool.com\/#organization"},"image":{"@id":"https:\/\/metricool.com\/olympic-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg","articleSection":["Influencer Marketing","Social Media Studies"],"inLanguage":"en-US","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/metricool.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/metricool.com\/olympic-marketing-campaigns\/","url":"https:\/\/metricool.com\/olympic-marketing-campaigns\/","name":"Athletes' Social Presence Transform Olympic Marketing Campaigns","isPartOf":{"@id":"https:\/\/metricool.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/metricool.com\/olympic-marketing-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/metricool.com\/olympic-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg","datePublished":"2024-07-26T15:27:23+00:00","dateModified":"2024-11-18T21:44:29+00:00","description":"As athletes gear up for Paris 2024, we analyzed how Olympic marketing campaigns and promotions affect online rhetoric and athlete following.","breadcrumb":{"@id":"https:\/\/metricool.com\/olympic-marketing-campaigns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/metricool.com\/olympic-marketing-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metricool.com\/olympic-marketing-campaigns\/#primaryimage","url":"https:\/\/metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg","contentUrl":"https:\/\/metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/metricool.com\/olympic-marketing-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/metricool.com\/"},{"@type":"ListItem","position":2,"name":"Analysis of Olympic Athletes&#8217; Social Media Growth and Brand Partnerships in Paris 2024\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/metricool.com\/#website","url":"https:\/\/metricool.com\/","name":"Metricool","description":"Blog &amp; Social Media Finally Together","publisher":{"@id":"https:\/\/metricool.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/metricool.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/metricool.com\/#organization","name":"Metricool","url":"https:\/\/metricool.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metricool.com\/#\/schema\/logo\/image\/","url":"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png","contentUrl":"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png","width":343,"height":60,"caption":"Metricool"},"image":{"@id":"https:\/\/metricool.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Metricool-1570481493223837","https:\/\/x.com\/metricool","https:\/\/www.instagram.com\/metricoolapp\/","https:\/\/www.tiktok.com\/@metricoolapp","https:\/\/www.threads.com\/@metricoolapp","https:\/\/www.youtube.com\/channel\/UC0NjePvj-YE5qeysRNfY-gA","https:\/\/www.linkedin.com\/company\/metricool\/","https:\/\/es.pinterest.com\/metricool\/"]},{"@type":"Person","@id":"https:\/\/metricool.com\/#\/schema\/person\/ebf48ec7e7c7c65beee08a46e49b381c","name":"Anniston Ward","description":"PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.","sameAs":["https:\/\/www.linkedin.com\/in\/annistonmward\/"],"knowsAbout":["SEO Copywriting"],"knowsLanguage":["English","Spanish"],"jobTitle":"SEO Copywriter","worksFor":"Metricool","url":"https:\/\/metricool.com\/author\/anniston\/"}]}},"lang":"en","translations":{"en":148884},"taxonomy_info":{"category":[{"value":830064,"label":"Influencer Marketing"},{"value":830033,"label":"Social Media Studies"}],"etiqueta_analitica":[{"value":829694,"label":"Influencers Marketing"}]},"featured_image_src_large":["https:\/\/metricool.com\/wp-content\/uploads\/How-Olympic-Athletes-Partnerships-Change-Influencer-Marketing-Campaigns-1024x576.jpg",1024,576,true],"comment_info":0,"category_info":[{"term_id":830064,"name":"Influencer Marketing","slug":"influencers-marketing","term_group":0,"term_taxonomy_id":830064,"taxonomy":"category","description":"","parent":0,"count":37,"filter":"raw","cat_ID":830064,"category_count":37,"category_description":"","cat_name":"Influencer Marketing","category_nicename":"influencers-marketing","category_parent":0},{"term_id":830033,"name":"Social Media Studies","slug":"studies","term_group":0,"term_taxonomy_id":830033,"taxonomy":"category","description":"","parent":0,"count":27,"filter":"raw","cat_ID":830033,"category_count":27,"category_description":"","cat_name":"Social Media Studies","category_nicename":"studies","category_parent":0}],"tag_info":false,"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts\/148884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/comments?post=148884"}],"version-history":[{"count":2,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts\/148884\/revisions"}],"predecessor-version":[{"id":148891,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts\/148884\/revisions\/148891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/media\/148889"}],"wp:attachment":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/media?parent=148884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/categories?post=148884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/tags?post=148884"},{"taxonomy":"etiqueta_analiticav2","embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/etiqueta_analiticav2?post=148884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}