{"id":152783,"date":"2024-09-09T16:20:27","date_gmt":"2024-09-09T14:20:27","guid":{"rendered":"https:\/\/metricool.com\/?p=152783"},"modified":"2025-12-01T17:38:28","modified_gmt":"2025-12-01T16:38:28","slug":"estudio-instagram","status":"publish","type":"post","link":"https:\/\/metricool.com\/es\/estudio-instagram\/","title":{"rendered":"Estudio de Instagram 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/es\/estudio-instagram\/#Tendencias_Instagram_2025\" >Tendencias Instagram 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/es\/estudio-instagram\/#%C2%BFComo_ha_cambiado_Instagram_en_2024_en_datos_generales\" >\u00bfC\u00f3mo ha cambiado Instagram en 2024 en datos generales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/es\/estudio-instagram\/#Muestra_del_Estudio_de_Instagram_2024\" >Muestra del Estudio de Instagram 2024<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Gu\u00eda esencial de Instagram para profesionales. Las tendencias y cambios a tener en cuenta tras analizar 391.490 cuentas, 5.608.075 publicaciones del feed, 3.614.692 reels y 23.626.298 stories.<\/strong><\/p>\n\n\n\n<p>Llega el estudio anual de Instagram 2024 de Metricool. La hoja de ruta para conocer la evoluci\u00f3n de Instagram tanto para <strong><em>marketers y social media managers como para marcas, agencias y creadores de contenidos.<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00bfQu\u00e9 formato consigue el mayor alcance?<\/strong><\/li>\n\n\n\n<li><strong>\u00bfCu\u00e1l es el tipo de publicaci\u00f3n al que m\u00e1s recurren las marcas?<\/strong><\/li>\n\n\n\n<li><strong>\u00bfSigue siendo la mejor hora para publicar las 20 horas?<\/strong><\/li>\n\n\n\n<li><strong>\u00bfCu\u00e1nto publican las marcas seg\u00fan el tama\u00f1o de cuenta?<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Aqu\u00ed tienes el Estudio de Instagram para analizar, descubrir y sacar tus propias conclusiones a trav\u00e9s de los datos.<\/p>\n\n\n<section id=\"newsletter-block_d7ec30d7a852e8e01f8a06af972a4367\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Descarga GRATIS el Estudio de Instagram 2024\u00a0<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Completa el formulario y te lo enviaremos al correo<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=113\" id=\"mauticform_202409estudioinstagram2024es\" data-mautic-form=\"202409estudioinstagram2024es\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202409estudioinstagram2024es_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202409estudioinstagram2024es_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202409estudioinstagram2024es_nombre\" data-validate=\"nombre\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202409estudioinstagram2024es_nombre\" for=\"mauticform_input_202409estudioinstagram2024es_nombre\" class=\"mauticform-label\">Nombre<\/label>\r\n                <input id=\"mauticform_input_202409estudioinstagram2024es_nombre\" name=\"mauticform[nombre]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202409estudioinstagram2024es_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202409estudioinstagram2024es_email\" for=\"mauticform_input_202409estudioinstagram2024es_email\" class=\"mauticform-label\">Email<\/label>\r\n                <input id=\"mauticform_input_202409estudioinstagram2024es_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202409estudioinstagram2024es_language\" name=\"mauticform[language]\" value=\"es\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202409estudioinstagram2024es_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" type=\"checkbox\" value=\"Quiero recibir comunicaciones comerciales de Metricool\" style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\">Quiero recibir comunicaciones comerciales de Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202409estudioinstagram2024es_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202409estudioinstagram2024es_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Enviar<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202409estudioinstagram2024es_id\" value=\"113\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202409estudioinstagram2024es_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202409estudioinstagram2024es_name\" value=\"202409estudioinstagram2024es\">\r\n\r\n        <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Redes Instagram 2024 y remitirte comunicaciones con novedades y promociones si marcas la casilla a tal fin. Tienes derecho de acceso, rectificaci\u00f3n, supresi\u00f3n, limitaci\u00f3n, oposici\u00f3n al tratamiento y portabilidad. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tendencias-instagram-2025\"><span class=\"ez-toc-section\" id=\"Tendencias_Instagram_2025\"><\/span>Tendencias Instagram 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bajo la lupa casi 400.000 cuentas de creadores y marcas que usan a diario Instagram, para resolver con datos en la mano las dudas frecuentes y extraer los insights m\u00e1s importantes a d\u00eda de hoy junto con las tendencias para 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comparate-con-cuentas-similares-para-crecer-en-instagram\"><strong>Comp\u00e1rate con cuentas similares para crecer en Instagram.<\/strong><\/h3>\n\n\n\n<p>La evoluci\u00f3n influye dependiendo del tama\u00f1o de las cuentas en base al n\u00famero de seguidores. Para ello en el estudio hemos dividido los datos de la siguiente manera.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"281\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_seguidores-1024x281.png\" alt=\"\" class=\"wp-image-152821\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_seguidores-1024x281.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_seguidores-300x82.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_seguidores-768x211.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_seguidores-1536x422.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_seguidores.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nuestro consejo: analiza el n\u00famero de seguidores de tu cuenta y comp\u00e1rate con cuentas similares a la tuya. De esta manera sabes de primera mano c\u00f3mo act\u00faan estos perfiles, qu\u00e9 m\u00e9tricas consiguen de media o cu\u00e1nto publican por semana.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-1024x683.png\" alt=\"\" class=\"wp-image-152818\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-1024x683.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-300x200.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-768x512.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-1536x1024.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-2048x1365.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-ha-cambiado-instagram-en-2024-en-datos-generales\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_ha_cambiado_Instagram_en_2024_en_datos_generales\"><\/span><strong>\u00bfC\u00f3mo ha cambiado Instagram en 2024 en datos generales?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En general se percibe el resurgir de las cuentas de creadores y marcas m\u00e1s peque\u00f1as. Lo que concuerda con las declaraciones de Mosseri (CEO de Instagram) el pasado 1 de mayo en su cuenta de Threads sobre el cambio de algoritmo: deja de importar qui\u00e9n publica (en relaci\u00f3n al tama\u00f1o de cuenta) si no qu\u00e9 publica para darle las mismas oportunidades a todos los creadores de contenido sin importar el n\u00famero de seguidores. Vamos, calidad de contenido antes que cantidad de seguidores.<\/p>\n\n\n\n<p>Muchos eran los que dec\u00edan que crecer en Instagram era misi\u00f3n imposible, con este cambio esta frase pierde valor. Ahora cualquier cuenta de cualquier tama\u00f1o tiene las mismas posibilidades de que Instagram muestre el contenido a los usuarios. En palabras de Mosseri, \u201cque los creadores m\u00e1s peque\u00f1os tengan m\u00e1s posibilidades de abrirse paso\u201d.<\/p>\n\n\n\n<p>Los datos est\u00e1n sobre la mesa, ahora te toca a ti sacar tus propias conclusiones. Al final del estudio a\u00f1adimos el apartado the best practices con consejos accionables.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-1024x576.png\" alt=\"\" class=\"wp-image-152815\" style=\"object-fit:cover\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-1536x864.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<section id=\"newsletter-block_5afb37f833b52fcbf81cc812f2039655\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><strong>Descarga el Estudio de Instagram 2024<\/strong><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p><span style=\"font-weight: 400;\">con todos los datos que hemos obtenido\u00a0<\/span><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=113\" id=\"mauticform_202409estudioinstagram2024es\" data-mautic-form=\"202409estudioinstagram2024es\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202409estudioinstagram2024es_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202409estudioinstagram2024es_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202409estudioinstagram2024es_nombre\" data-validate=\"nombre\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202409estudioinstagram2024es_nombre\" for=\"mauticform_input_202409estudioinstagram2024es_nombre\" class=\"mauticform-label\">Nombre<\/label>\r\n                <input id=\"mauticform_input_202409estudioinstagram2024es_nombre\" name=\"mauticform[nombre]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202409estudioinstagram2024es_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202409estudioinstagram2024es_email\" for=\"mauticform_input_202409estudioinstagram2024es_email\" class=\"mauticform-label\">Email<\/label>\r\n                <input id=\"mauticform_input_202409estudioinstagram2024es_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202409estudioinstagram2024es_language\" name=\"mauticform[language]\" value=\"es\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202409estudioinstagram2024es_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" type=\"checkbox\" value=\"Quiero recibir comunicaciones comerciales de Metricool\" style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\">Quiero recibir comunicaciones comerciales de Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202409estudioinstagram2024es_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202409estudioinstagram2024es_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Enviar<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202409estudioinstagram2024es_id\" value=\"113\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202409estudioinstagram2024es_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202409estudioinstagram2024es_name\" value=\"202409estudioinstagram2024es\">\r\n\r\n        <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Instagram 2024 y remitirte comunicaciones con novedades y promociones si marcas la casilla a tal fin. Tienes derecho de acceso, rectificaci\u00f3n, supresi\u00f3n, limitaci\u00f3n, oposici\u00f3n al tratamiento y portabilidad. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-muestra-del-estudio-de-instagram-2024\"><span class=\"ez-toc-section\" id=\"Muestra_del_Estudio_de_Instagram_2024\"><\/span>Muestra del Estudio de Instagram 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfC\u00f3mo ha sido la toma de datos para el informe de Instagram?&nbsp;<\/p>\n\n\n\n<p>Hemos analizado 391.490 cuentas de Instagram profesionales, tanto business como de creadores. Dentro de ese an\u00e1lisis hemos tomado los datos de:<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/estudio_instagram_Datos-analizados-2024_ES-1024x618.png\" alt=\"\" class=\"wp-image-152845\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/estudio_instagram_Datos-analizados-2024_ES-1024x618.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/estudio_instagram_Datos-analizados-2024_ES-300x181.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/estudio_instagram_Datos-analizados-2024_ES-768x463.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/estudio_instagram_Datos-analizados-2024_ES-1536x927.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/estudio_instagram_Datos-analizados-2024_ES.png 1739w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aclaraci\u00f3n sobre los reels:<\/p>\n\n\n\n<p><strong>Durante el estudio ver\u00e1s que existen dos tipos de reels. Como Instagram identifica a todos los formatos de v\u00eddeo como Reels, en el estudio diferenciamos los Reels que se comparten en el feed principal de los Reels que solo se incluyen en feed de reels, e incluimos los primeros en la categor\u00eda de Posts.<\/strong><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Gu\u00eda esencial de Instagram para profesionales. Las tendencias y cambios a tener en cuenta tras analizar 391.490 cuentas, 5.608.075 publicaciones del feed, 3.614.692 reels y 23.626.298 stories. Llega el estudio anual de Instagram 2024 de Metricool. La hoja de ruta para conocer la evoluci\u00f3n de Instagram tanto para marketers y social media managers como para [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":152813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830024,829830],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-152783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudios","category-instagram","etiqueta_analitica-instagram"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_2024.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 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