{"id":152827,"date":"2024-09-09T15:18:16","date_gmt":"2024-09-09T13:18:16","guid":{"rendered":"https:\/\/metricool.com\/?p=152827"},"modified":"2025-12-01T17:36:30","modified_gmt":"2025-12-01T16:36:30","slug":"instagram-research-study","status":"publish","type":"post","link":"https:\/\/metricool.com\/instagram-research-study\/","title":{"rendered":"2024 Instagram Study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/instagram-research-study\/#2025_Instagram_Trends_Predictions\" >2025 Instagram Trends Predictions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/instagram-research-study\/#How_Has_Instagram_Changed_in_2024_General_Data\" >How Has Instagram Changed in 2024? General Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/instagram-research-study\/#2024_Instagram_Study_Data_Set\" >2024 Instagram Study Data Set<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><strong>Essential Instagram guide for professionals. Trends and evolutions to monitor after analyzing 391,490 accounts, 5,608,075 feed posts, \u200b\u200b3,614,692 Reels, and 23,626,298 Stories.<\/strong><\/strong><\/p>\n\n\n\n<p>Metricool\u2019s annual Instagram study has arrived. The roadmap to Instagram\u2019s 2024 evolution for <strong><em>marketers, social media managers, brands, agencies, and content creators.<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Which format garners the most reach?&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>What content format do brands publish the most?<\/strong><\/li>\n\n\n\n<li><strong>Is 8 pm still the best time to post?&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>How often do brands post content?<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"2024 Instagram Study | Best Time to Post, Best Content Formats, Reels vs. Carousels, and More! \ud83e\udd29\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7icFnOgqbY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/metricool.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Download the Instagram study to analyze, discover, and draw your conclusions through the data.<\/p>\n\n\n<section id=\"newsletter-block_7168da09a2d44f00d2cbdad1b8ae153a\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the 2024 Instagram Study\u00a0<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Fill out the form and we will send it to your email address<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                                <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=110\" id=\"mauticform_202409-Instagram-Study-PDF-EN\" data-mautic-form=\"202409-Instagram-Study-PDF-EN\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202409-Instagram-Study-PDF-EN_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202409-Instagram-Study-PDF-EN_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202409-Instagram-Study-PDF-EN_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202409-Instagram-Study-PDF-EN_email\" for=\"mauticform_input_202409-Instagram-Study-PDF-EN_email\" class=\"mauticform-label\">Email<\/label>\r\n                <input id=\"mauticform_input_202409-Instagram-Study-PDF-EN_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202409-Instagram-Study-PDF-EN_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202409-Instagram-Study-PDF-EN_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" type=\"checkbox\" value=\"I want to receive communications from Metricool\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwanttoreceivecommunicationsfromMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" class=\"mauticform-checkboxgrp-label\">I want to receive communications from Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202409-Instagram-Study-PDF-EN_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202409-Instagram-Study-PDF-EN_submit\" value=\"\" class=\"mauticform-button btn btn-default\">DOWNLOAD THE STUDY<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202409-Instagram-Study-PDF-EN_id\" value=\"110\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202409-Instagram-Study-PDF-EN_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202409-Instagram-Study-PDF-EN_name\" value=\"202409-Instagram-Study-PDF-EN\">\r\n\r\n        <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. is responsible for processing your data to send you the report template and to send you communications with news and promotions if you check the box for that purpose. You have the right to access, rectify, delete, limit, oppose the processing, and port your data. You can exercise your rights by emailing\u00a0<a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. More information can be found in the\u00a0<a href=\"https:\/\/metricool.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>.<br \/>\n<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2025-instagram-trends-predictions\"><span class=\"ez-toc-section\" id=\"2025_Instagram_Trends_Predictions\"><\/span>2025 Instagram Trends Predictions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How do brands and creators use Instagram daily? Nearly 400,000 professional accounts were put under the magnifying glass to answer the most commonly asked questions and extract the most powerful insights of today, and trends for 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-compare-with-similar-sized-accounts-to-benchmark-your-instagram-goals\"><strong>Compare with similar-sized accounts <\/strong>to benchmark your Instagram goals<\/h3>\n\n\n\n<p>The evolutionary data depends on the account size, based on the number of followers. For this purpose, we have divided the data set as follows.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"281\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_followers_us-1024x281.png\" alt=\"\" class=\"wp-image-152832\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_followers_us-1024x281.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_followers_us-300x82.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_followers_us-768x211.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_followers_us-1536x422.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_followers_us.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Our tip: Compare your account with similarly sized accounts in the data set to directly compare profiles, such as average metric performance and weekly posting frequency.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/image-2-20240905-143435.png\" alt=\"This image has an empty alt attribute; its file name is instagram_study_likes-1024x683.png\" class=\"wp-image-152831\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/image-2-20240905-143435.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/image-2-20240905-143435-300x200.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/image-2-20240905-143435-768x512.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-has-instagram-changed-in-2024-general-data\"><span class=\"ez-toc-section\" id=\"How_Has_Instagram_Changed_in_2024_General_Data\"><\/span><strong>How Has Instagram Changed in 2024? General Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Instagram study data shows a resurgence of smaller creator and brand accounts. This coincides with Instagram CEO, Adam Mosseri\u2019s, statement about algorithm changes in a May 1st Threads post. Mosseri confirms that it no longer matters <em>who<\/em> publishes (regarding account size) but <em>what<\/em> they publish. This is the network\u2019s push to equalize all content creators and brands regardless of the number of followers. That being said, content quality is more important than follower quantity.<\/p>\n\n\n\n<p>While many have debated that growing on Instagram is impossible, the algorithm changes depreciate this argument. Now, accounts of all sizes have the same possibility of their content being dispersed amongst user\u2019s feeds. In Mosseri\u2019s words, \u201csmaller creators have a better chance to break through.\u201d<\/p>\n\n\n\n<p>With the data in your hands, conclude and view the best practices section at the end of the study with actionable tips and strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-1024x576.png\" alt=\"\" class=\"wp-image-152815\" style=\"object-fit:cover\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-1536x864.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<section id=\"newsletter-block_dc22d6abf9dd1ec59281b0e1d0af5e05\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the 2024 Instagram Study\u00a0<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>with all the data we have obtained<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                                <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=110\" id=\"mauticform_202409-Instagram-Study-PDF-EN\" data-mautic-form=\"202409-Instagram-Study-PDF-EN\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202409-Instagram-Study-PDF-EN_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202409-Instagram-Study-PDF-EN_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202409-Instagram-Study-PDF-EN_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202409-Instagram-Study-PDF-EN_email\" for=\"mauticform_input_202409-Instagram-Study-PDF-EN_email\" class=\"mauticform-label\">Email<\/label>\r\n                <input id=\"mauticform_input_202409-Instagram-Study-PDF-EN_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202409-Instagram-Study-PDF-EN_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202409-Instagram-Study-PDF-EN_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" type=\"checkbox\" value=\"I want to receive communications from Metricool\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwanttoreceivecommunicationsfromMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" class=\"mauticform-checkboxgrp-label\">I want to receive communications from Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202409-Instagram-Study-PDF-EN_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202409-Instagram-Study-PDF-EN_submit\" value=\"\" class=\"mauticform-button btn btn-default\">DOWNLOAD THE STUDY<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202409-Instagram-Study-PDF-EN_id\" value=\"110\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202409-Instagram-Study-PDF-EN_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202409-Instagram-Study-PDF-EN_name\" value=\"202409-Instagram-Study-PDF-EN\">\r\n\r\n        <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. is responsible for processing your data to send you the report template and to send you communications with news and promotions if you check the box for that purpose. You have the right to access, rectify, delete, limit, oppose the processing, and port your data. You can exercise your rights by emailing\u00a0<a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. More information can be found in the\u00a0<a href=\"https:\/\/metricool.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2024-instagram-study-data-set\"><span class=\"ez-toc-section\" id=\"2024_Instagram_Study_Data_Set\"><\/span><strong>2024 Instagram Study Data Set<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How was data collected for this Instagram report?<\/p>\n\n\n\n<p>We analyzed 391,490 professional Instagram accounts, both business and creator. Within the analysis, we extracted data from:<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study-2024_data_EN-1024x618.png\" alt=\"\" class=\"wp-image-152848\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study-2024_data_EN-1024x618.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study-2024_data_EN-300x181.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study-2024_data_EN-768x463.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study-2024_data_EN-1536x927.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study-2024_data_EN.png 1739w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n\n\n<p>Reels clarification:<\/p>\n\n\n\n<p><strong>During the study, you will see two types of Reels. As Instagram identifies all video formats as Reels, we differentiate Reels shared in the main feed (Reels in the main feed) from Reels shared exclusively in the Reels feed.<\/strong><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Each year, Metricool&#8217;s team dives into the data to see how social media networks have evolved over the year. Our 2024 Instagram Study has data, insights, and trend predictions to help social media managers and brands improve their Instagram marketing strategy. <\/p>\n","protected":false},"author":172,"featured_media":152813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[829836,830033],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-152827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-studies","etiqueta_analitica-instagram"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_2024.jpg","author_info":{"display_name":"Anniston Ward","author_link":"https:\/\/metricool.com\/author\/anniston\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Instagram Study | Metricool<\/title>\n<meta name=\"description\" content=\"Which format garners the most reach? 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