{"id":152856,"date":"2024-09-09T07:30:00","date_gmt":"2024-09-09T05:30:00","guid":{"rendered":"https:\/\/metricool.com\/?p=152856"},"modified":"2025-12-01T17:40:24","modified_gmt":"2025-12-01T16:40:24","slug":"instagram-studie","status":"publish","type":"post","link":"https:\/\/metricool.com\/de\/instagram-studie\/","title":{"rendered":"Instagram Studie 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/de\/instagram-studie\/#Instagram-Trends_2025\" >Instagram-Trends 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/de\/instagram-studie\/#Wie_hat_sich_Instagram_2024_verandert\" >Wie hat sich Instagram 2024 ver\u00e4ndert?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/de\/instagram-studie\/#Beispiel_aus_der_Instagram-Studie_2024\" >Beispiel aus der Instagram-Studie (2024)<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><strong>Der Metricool Instagram-Leitfaden f\u00fcr Profis. Die wichtigsten Trends und Ver\u00e4nderungen, die du im Auge behalten solltest, basierend auf der Analyse von 391.490 Konten, 5.608.075 Feed-Posts, 3.614.692 Reels und 23.626.298 Stories.<\/strong><\/strong><\/p>\n\n\n\n<p>Die j\u00e4hrliche Instagram-Studie 2024 von Metricool ist endlich da! Sie ist dein umfassender Leitfaden, um die Entwicklungen auf Instagram besser zu verstehen \u2013 ganz gleich, ob du Marketer, Social Media Manager, eine Marke, Agentur oder Content Creator bist.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welches Format erzielt die gr\u00f6\u00dfte Reichweite?<\/li>\n\n\n\n<li>Welche Art von Posts nutzen Marken am h\u00e4ufigsten?<\/li>\n\n\n\n<li>Ist 20 Uhr immer noch die beste Zeit zum Posten?<\/li>\n\n\n\n<li>Wie oft posten Marken je nach Kontogr\u00f6\u00dfe?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Hier ist die Instagram-Studie, mit der du analysieren, entdecken und deine eigenen Schlussfolgerungen auf Basis der Daten ziehen kannst.<\/p>\n\n\n<section id=\"newsletter-block_e7f86debc0e5fb991e9ad0cb16681e20\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><strong>Lade dir die Instagram-Studie 2024 KOSTENLOS herunter!<\/strong><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>F\u00fclle das Formular aus und du erh\u00e4ltst die Studie per E-Mail!<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=111\" id=\"mauticform_202409instagramstudypdfde\" data-mautic-form=\"202409instagramstudypdfde\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202409instagramstudypdfde_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202409instagramstudypdfde_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202409instagramstudypdfde_vorname\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\" data-validate=\"vorname\" data-validation-type=\"text\">\r\n  <label id=\"mauticform_label_202409instagramstudypdfde_vorname\" for=\"mauticform_input_202409instagramstudypdfde_vorname\" class=\"mauticform-label\">Vorname<\/label>\r\n  \r\n      <input type=\"text\" name=\"mauticform[vorname]\" value=\"\" id=\"mauticform_input_202409instagramstudypdfde_vorname\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202409instagramstudypdfde_email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202409instagramstudypdfde_email\" for=\"mauticform_input_202409instagramstudypdfde_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202409instagramstudypdfde_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"de\" id=\"mauticform_input_202409instagramstudypdfde_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202409instagramstudypdfde_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_JaichmochteStrategienRessourcenundAngebotevonMetricoolerhaltenummeinedigitaleMarkeweiterauszubauen0\" type=\"checkbox\" value=\"Ja, ich m\u00f6chte Strategien, Ressourcen und Angebote von Metricool erhalten, um meine digitale Marke weiter auszubauen\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\"id=\"mauticform_checkboxgrp_label_legal_JaichmochteStrategienRessourcenundAngebotevonMetricoolerhaltenummeinedigitaleMarkeweiterauszubauen0\" for=\"mauticform_checkboxgrp_checkbox_legal_JaichmochteStrategienRessourcenundAngebotevonMetricoolerhaltenummeinedigitaleMarkeweiterauszubauen0\">Ja, ich m\u00f6chte Strategien, Ressourcen und Angebote von Metricool erhalten, um meine digitale Marke weiter auszubauen<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202409instagramstudypdfde_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202409instagramstudypdfde_submit\" type=\"submit\">Los geht&#8217;s!<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202409instagramstudypdfde_id\" value=\"111\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202409instagramstudypdfde_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202409instagramstudypdfde_name\" value=\"202409instagramstudypdfde\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. ist f\u00fcr die Verarbeitung deiner Daten verantwortlich, um den Versand der vollst\u00e4ndigen Daten der Instagram Studie 2024 zu verwalten und um deine Interessen zu segmentieren, falls du ein Metricool-Nutzer bist. Du kannst deine Rechte unter <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>\u00a0aus\u00fcben. Weitere Informationen findest du in der\u00a0<a href=\"https:\/\/metricool.com\/de\/datenschutzrichtlinie\/\" target=\"_blank\" rel=\"noopener\">Datenschutzrichtlinie<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-trends-2025\"><span class=\"ez-toc-section\" id=\"Instagram-Trends_2025\"><\/span>Instagram-Trends 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wir haben fast 400.000 Konten unter die Lupe genommen von Creatorn und Marken, die Instagram t\u00e4glich nutzen, um h\u00e4ufige Fragen mit handfesten Daten zu beantworten. Wir haben die wichtigsten Insights und Trends bis 2025 herausgearbeitet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vergleiche-dich-mit-ahnlichen-konten-um-auf-instagram-zu-wachsen\"><strong><strong>Vergleiche dich mit \u00e4hnlichen Konten, um auf Instagram zu wachsen<\/strong><\/strong><\/h3>\n\n\n\n<p>Die Entwicklung deiner Reichweite h\u00e4ngt stark von der Gr\u00f6\u00dfe deines Accounts ab, gemessen an der Anzahl deiner Follower. In der Studie haben wir die Daten entsprechend aufgeteilt.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"281\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_follower_DE-1024x281.png\" alt=\"\" class=\"wp-image-152859\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_follower_DE-1024x281.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_follower_DE-300x82.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_follower_DE-768x211.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_follower_DE-1536x422.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_follower_DE.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Unser Tipp: Analysiere die Followerzahl deines Accounts und vergleiche dich mit \u00e4hnlichen Profilen. So erf\u00e4hrst du aus erster Hand, wie diese Accounts agieren, welche Durchschnittswerte sie erzielen und wie oft sie pro Woche posten.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-1024x683.png\" alt=\"\" class=\"wp-image-152818\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-1024x683.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-300x200.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-768x512.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-1536x1024.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_likes-2048x1365.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wie-hat-sich-instagram-2024-verandert\"><span class=\"ez-toc-section\" id=\"Wie_hat_sich_Instagram_2024_verandert\"><\/span><strong><strong>Wie hat sich Instagram 2024 ver\u00e4ndert?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ein klarer Trend zeigt sich: Kleine Creator- und Marken-Accounts erleben ein Comeback. Das deckt sich mit den Aussagen von Adam Mosseri, dem CEO von Instagram, der am 1. Mai auf seiner Threads-Seite die \u00c4nderung des Algorithmus ank\u00fcndigte: Es spielt keine Rolle mehr, wer etwas postet (also die Gr\u00f6\u00dfe des Accounts), sondern was gepostet wird. Jeder Content Creator hat jetzt die gleichen Chancen, unabh\u00e4ngig von der Followerzahl. Qualit\u00e4t des Inhalts steht nun klar \u00fcber der Menge an Followern.<\/p>\n\n\n\n<p>Lange galt es als nahezu unm\u00f6glich, auf Instagram zu wachsen, doch mit dieser \u00c4nderung verliert diese Aussage an Gewicht. Jetzt hat jeder Account, egal wie gro\u00df, die gleichen Chancen, dass seine Inhalte den Nutzern angezeigt werden. Mosseri selbst betonte: \u201eKleinere Creator haben nun mehr M\u00f6glichkeiten, sich durchzusetzen.\u201c<\/p>\n\n\n\n<p>Die Daten sprechen f\u00fcr sich \u2013 jetzt liegt es an dir, deine eigenen Schl\u00fcsse daraus zu ziehen. Am Ende der Studie findest du zudem den Abschnitt &#8220;Best Practices&#8221; mit umsetzbaren Tipps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-1024x576.png\" alt=\"\" class=\"wp-image-152815\" style=\"object-fit:cover\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts-1536x864.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_posts.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<section id=\"newsletter-block_e7f86debc0e5fb991e9ad0cb16681e20\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><strong>Lade dir die Instagram-Studie 2024 KOSTENLOS herunter!<\/strong><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>F\u00fclle das Formular aus und du erh\u00e4ltst die Studie per E-Mail!<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=111\" id=\"mauticform_202409instagramstudypdfde\" data-mautic-form=\"202409instagramstudypdfde\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202409instagramstudypdfde_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202409instagramstudypdfde_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202409instagramstudypdfde_vorname\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\" data-validate=\"vorname\" data-validation-type=\"text\">\r\n  <label id=\"mauticform_label_202409instagramstudypdfde_vorname\" for=\"mauticform_input_202409instagramstudypdfde_vorname\" class=\"mauticform-label\">Vorname<\/label>\r\n  \r\n      <input type=\"text\" name=\"mauticform[vorname]\" value=\"\" id=\"mauticform_input_202409instagramstudypdfde_vorname\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202409instagramstudypdfde_email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202409instagramstudypdfde_email\" for=\"mauticform_input_202409instagramstudypdfde_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202409instagramstudypdfde_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"de\" id=\"mauticform_input_202409instagramstudypdfde_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202409instagramstudypdfde_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_JaichmochteStrategienRessourcenundAngebotevonMetricoolerhaltenummeinedigitaleMarkeweiterauszubauen0\" type=\"checkbox\" value=\"Ja, ich m\u00f6chte Strategien, Ressourcen und Angebote von Metricool erhalten, um meine digitale Marke weiter auszubauen\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\"id=\"mauticform_checkboxgrp_label_legal_JaichmochteStrategienRessourcenundAngebotevonMetricoolerhaltenummeinedigitaleMarkeweiterauszubauen0\" for=\"mauticform_checkboxgrp_checkbox_legal_JaichmochteStrategienRessourcenundAngebotevonMetricoolerhaltenummeinedigitaleMarkeweiterauszubauen0\">Ja, ich m\u00f6chte Strategien, Ressourcen und Angebote von Metricool erhalten, um meine digitale Marke weiter auszubauen<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202409instagramstudypdfde_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202409instagramstudypdfde_submit\" type=\"submit\">Los geht&#8217;s!<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202409instagramstudypdfde_id\" value=\"111\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202409instagramstudypdfde_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202409instagramstudypdfde_name\" value=\"202409instagramstudypdfde\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. ist f\u00fcr die Verarbeitung deiner Daten verantwortlich, um den Versand der vollst\u00e4ndigen Daten der Instagram Studie 2024 zu verwalten und um deine Interessen zu segmentieren, falls du ein Metricool-Nutzer bist. Du kannst deine Rechte unter <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>\u00a0aus\u00fcben. Weitere Informationen findest du in der\u00a0<a href=\"https:\/\/metricool.com\/de\/datenschutzrichtlinie\/\" target=\"_blank\" rel=\"noopener\">Datenschutzrichtlinie<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beispiel-aus-der-instagram-studie-2024\"><span class=\"ez-toc-section\" id=\"Beispiel_aus_der_Instagram-Studie_2024\"><\/span><strong>Beispiel aus der Instagram-Studie (2024)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wie wurden die Daten f\u00fcr den Instagram-Bericht erhoben?&nbsp;<\/p>\n\n\n\n<p>Wir haben 391.490 professionelle Instagram-Accounts analysiert, sowohl von Unternehmen als auch von Creators. Dabei haben wir Daten aus folgenden Quellen gesammelt:<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_data-2024_DE-1024x618.png\" alt=\"\" class=\"wp-image-152860\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_data-2024_DE-1024x618.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_data-2024_DE-300x181.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_data-2024_DE-768x463.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_data-2024_DE-1536x927.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_data-2024_DE.png 1739w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Hinweis zu den Reels:<\/strong><\/p>\n\n\n\n<p><strong><strong>Im Laufe der Studie wirst du feststellen, dass es zwei Arten von Reels gibt. Da Instagram alle Videoformate als Reels kennzeichnet, unterscheiden wir in der Studie zwischen Reels, die im Haupt-Feed geteilt werden, und solchen, die ausschlie\u00dflich im Reels-Feed erscheinen. Die Reels aus dem Haupt-Feed haben wir in die Kategorie Posts aufgenommen.<\/strong><\/strong><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Der Metricool Instagram-Leitfaden f\u00fcr Profis. Die wichtigsten Trends und Ver\u00e4nderungen, die du im Auge behalten solltest, basierend auf der Analyse von 391.490 Konten, 5.608.075 Feed-Posts, 3.614.692 Reels und 23.626.298 Stories. Die j\u00e4hrliche Instagram-Studie 2024 von Metricool ist endlich da! Sie ist dein umfassender Leitfaden, um die Entwicklungen auf Instagram besser zu verstehen \u2013 ganz gleich, [&hellip;]<\/p>\n","protected":false},"author":197,"featured_media":152813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830306,830556],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-152856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-studien","etiqueta_analitica-instagram"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/instagram_study_2024.jpg","author_info":{"display_name":"Lea","author_link":"https:\/\/metricool.com\/author\/lea\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Studie 2024 | Metricool<\/title>\n<meta name=\"description\" content=\"Diese Instagram 2024-Studie enth\u00fcllt die wichtigsten Trends, Strategien und Daten. 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