{"id":158284,"date":"2024-10-16T09:00:00","date_gmt":"2024-10-16T07:00:00","guid":{"rendered":"https:\/\/metricool.com\/?p=158256"},"modified":"2025-12-01T12:30:01","modified_gmt":"2025-12-01T11:30:01","slug":"etude-twitter","status":"publish","type":"post","link":"https:\/\/metricool.com\/fr\/etude-twitter\/","title":{"rendered":"Pr\u00e9sentation Twitter : statistiques X pour pr\u00e9parer 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/fr\/etude-twitter\/#Quelle_est_la_frequence_de_publication_ideale\" >Quelle est la fr\u00e9quence de publication id\u00e9ale ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/fr\/etude-twitter\/#La_frequence_de_publication_booste-t-elle_les_interactions\" >La fr\u00e9quence de publication booste-t-elle les interactions ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/fr\/etude-twitter\/#Threads_ou_longues_publications\" >Threads ou longues publications ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/fr\/etude-twitter\/#Quel_est_le_meilleur_moment_pour_publier\" >Quel est le meilleur moment pour publier ?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Explorez l\u2019univers du r\u00e9seau du microblogging, avec cette pr\u00e9sentation Twitter, sp\u00e9cialement r\u00e9alis\u00e9e pour les pros. Plongez dans les statistiques X et les conclusions issues de l\u2019analyse de 23 561 comptes, 2 144 853 publications et 31 066 fils de discussions.<\/p>\n\n\n\n<p>Comment booster votre croissance sur Twitter\/X ? D\u00e9couvrez-le gr\u00e2ce aux donn\u00e9es cl\u00e9s qui r\u00e9v\u00e8lent l\u2019\u00e9volution de la plateforme, et d\u00e9cryptent les meilleures pratiques pour les social media managers, marques, agences et cr\u00e9ateurs de contenu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c0 quelle fr\u00e9quence publier ?<\/li>\n\n\n\n<li>La r\u00e9gularit\u00e9 influence-t-elle vos impressions ?<\/li>\n\n\n\n<li>Quelle est l\u2019heure id\u00e9ale pour poster ?<\/li>\n<\/ul>\n\n\n\n<p>Avec cette infographie, faites le plein de chiffres et d\u2019analyses pour percer les secrets de X, et optimisez votre strat\u00e9gie pour 2025.<\/p>\n\n\n<section id=\"newsletter-block_d9a7b80578a5cc34058b933353062af2\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>T\u00e9l\u00e9chargez GRATUITEMENT l&#8217;\u00c9tude X 2024<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Compl\u00e9tez le formulaire et nous vous l&#8217;enverrons par e-mail.<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=133\" id=\"mauticform_202410etudexfr\" data-mautic-form=\"202410etudexfr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202410etudexfr_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202410etudexfr_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202410etudexfr_prenom\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\" data-validate=\"prenom\" data-validation-type=\"text\">\r\n  <label id=\"mauticform_label_202410etudexfr_prenom\" for=\"mauticform_input_202410etudexfr_prenom\" class=\"mauticform-label\">Pr\u00e9nom<\/label>\r\n  \r\n      <input type=\"text\" name=\"mauticform[prenom]\" value=\"\" id=\"mauticform_input_202410etudexfr_prenom\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202410etudexfr_email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202410etudexfr_email\" for=\"mauticform_input_202410etudexfr_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202410etudexfr_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[preferred_locale]\" value=\"fr\" id=\"mauticform_input_202410etudexfr_preferred_locale\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202410etudexfr_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" type=\"checkbox\" value=\"Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\"id=\"mauticform_checkboxgrp_label_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" for=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\">Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202410etudexfr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202410etudexfr_submit\" type=\"submit\">Envoyer<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202410etudexfr_id\" value=\"133\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202410etudexfr_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202410etudexfr_name\" value=\"202410etudexfr\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es afin de g\u00e9rer l\u2019envoi des donn\u00e9es compl\u00e8tes de l\u2019\u00c9tude X 2024 et de segmenter vos int\u00e9r\u00eats dans le cas o\u00f9 vous seriez utilisateur\/trice de Metricool. Vous pouvez exercer vos droits \u00e0 legal@metricool.com. Plus d\u2019informations dans la <a href=\"https:\/\/metricool.com\/fr\/politique-de-confidentialite\/\">Politique de confidentialit\u00e9.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/01-grafica-seguidores-1-1024x450.png\" alt=\"\" class=\"wp-image-158295\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/01-grafica-seguidores-1-1024x450.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/01-grafica-seguidores-1-300x132.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/01-grafica-seguidores-1-768x338.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/01-grafica-seguidores-1.png 1506w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quelle-est-la-frequence-de-publication-ideale\"><span class=\"ez-toc-section\" id=\"Quelle_est_la_frequence_de_publication_ideale\"><\/span><strong>Quelle est la fr\u00e9quence de publication id\u00e9ale ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La fr\u00e9quence de publication globale sur X est d&#8217;environ <strong>12 posts par semaine<\/strong>. Mais si l&#8217;on se penche sur les comptes avec le plus grand nombre de followers, ce chiffre grimpe en fl\u00e8che : avec <strong>une moyenne de pr\u00e8s de 95 publications hebdomadaires<\/strong>, ces comptes se distinguent nettement des autres.<\/p>\n\n\n\n\n\n\n\n<p>Vous souhaitez jouer dans la cour des grands ? Les donn\u00e9es montrent que plus vous publiez, plus vous avez de chances de voir votre audience cro\u00eetre. Augmenter votre fr\u00e9quence de publication pourrait donc \u00eatre la cl\u00e9 pour gagner en visibilit\u00e9 et en abonn\u00e9s.<\/p>\n\n\n<section id=\"banner-block_faf066e0c508483c504c78ed792a8fc3\" class=\"bloque-banner  \">\n    <div class=\"interior-banner acotado vertical\">\n        <div class=\"contenedor datos\">\n            <div class=\"cabecera-banner\">\n                <div class=\"titulo\">\n                                            <p><b>MetriTip<\/b><\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"cuerpo-banner\">\n                <p><span style=\"font-weight: 400;\">Comparez-vous aux comptes ayant un nombre de followers similaire au v\u00f4tre. Cette action vous donnera une meilleure id\u00e9e du rythme \u00e0 adopter chaque semaine.<\/span><\/p>\n            <\/div>\n                    <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p><strong>Alors, publier davantage signifie-t-il forc\u00e9ment se d\u00e9marquer ?&nbsp;<\/strong><\/p>\n\n\n\n<p>Publier plus augmente sans conteste vos chances d&#8217;obtenir plus d&#8217;impressions, d&#8217;atteindre de nouveaux utilisateurs, et de renforcer votre marque sur la plateforme. Les comptes les plus populaires sont d&#8217;ailleurs ceux qui enregistrent les meilleures moyennes d&#8217;impressions.&nbsp;<\/p>\n\n\n\n<p>Cependant, la fr\u00e9quence ne fait pas tout : <strong>la qualit\u00e9 du contenu<\/strong> que vous partagez est \u00e9galement primordiale. Plus il est riche et pertinent, plus vos chances de succ\u00e8s augmentent.<\/p>\n\n\n<section id=\"newsletter-block_d9a7b80578a5cc34058b933353062af2\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>T\u00e9l\u00e9chargez GRATUITEMENT l&#8217;\u00c9tude X 2024<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Compl\u00e9tez le formulaire et nous vous l&#8217;enverrons par e-mail.<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=133\" id=\"mauticform_202410etudexfr\" data-mautic-form=\"202410etudexfr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202410etudexfr_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202410etudexfr_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202410etudexfr_prenom\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\" data-validate=\"prenom\" data-validation-type=\"text\">\r\n  <label id=\"mauticform_label_202410etudexfr_prenom\" for=\"mauticform_input_202410etudexfr_prenom\" class=\"mauticform-label\">Pr\u00e9nom<\/label>\r\n  \r\n      <input type=\"text\" name=\"mauticform[prenom]\" value=\"\" id=\"mauticform_input_202410etudexfr_prenom\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202410etudexfr_email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202410etudexfr_email\" for=\"mauticform_input_202410etudexfr_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202410etudexfr_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[preferred_locale]\" value=\"fr\" id=\"mauticform_input_202410etudexfr_preferred_locale\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202410etudexfr_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" type=\"checkbox\" value=\"Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\"id=\"mauticform_checkboxgrp_label_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" for=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\">Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202410etudexfr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202410etudexfr_submit\" type=\"submit\">Envoyer<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202410etudexfr_id\" value=\"133\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202410etudexfr_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202410etudexfr_name\" value=\"202410etudexfr\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es afin de g\u00e9rer l\u2019envoi des donn\u00e9es compl\u00e8tes de l\u2019\u00c9tude X 2024 et de segmenter vos int\u00e9r\u00eats dans le cas o\u00f9 vous seriez utilisateur\/trice de Metricool. Vous pouvez exercer vos droits \u00e0 legal@metricool.com. Plus d\u2019informations dans la <a href=\"https:\/\/metricool.com\/fr\/politique-de-confidentialite\/\">Politique de confidentialit\u00e9.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-frequence-de-publication-booste-t-elle-les-interactions\"><span class=\"ez-toc-section\" id=\"La_frequence_de_publication_booste-t-elle_les_interactions\"><\/span><strong>La fr\u00e9quence de publication booste-t-elle les interactions ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Publier plus souvent se traduit g\u00e9n\u00e9ralement par plus d&#8217;interactions.<\/strong> Les comptes avec le plus grand nombre d&#8217;abonn\u00e9s sont aussi ceux qui enregistrent les meilleures performances d&#8217;engagement.<\/p>\n\n\n\n<p>Les donn\u00e9es de la pr\u00e9sentation Twitter montrent que les grands comptes obtiennent en moyenne :<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"313\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-1-1024x313.png\" alt=\"\" class=\"wp-image-158298\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-1-1024x313.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-1-300x92.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-1-768x235.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-1-1536x470.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Autrement dit, augmenter la fr\u00e9quence de publication peut vraiment faire la diff\u00e9rence pour atteindre un public plus large et stimuler les interactions sur X.<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-1-1024x450.png\" alt=\"\" class=\"wp-image-158296\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-1-1024x450.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-1-300x132.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-1-768x338.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-1-1536x675.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-1.png 1809w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comment-les-utilisateurs-interagissent-ils-sur-x\"><strong>Comment les utilisateurs interagissent-ils sur X ?<\/strong><\/h3>\n\n\n\n<p>Sur X,<strong> le \u00ab J&#8217;aime \u00bb est l&#8217;interaction num\u00e9ro un<\/strong>, avec une moyenne de 44 par publication. Les clics sur les liens du post prennent la deuxi\u00e8me place, suivis de pr\u00e8s par les clics sur le profil.<\/p>\n\n\n\n<p>Les reposts, r\u00e9ponses et citations se retrouvent en bas du classement, les utilisateurs pr\u00e9f\u00e9rant r\u00e9pondre plut\u00f4t que citer.<\/p>\n\n\n\n<p><strong>Pour attirer l&#8217;attention, misez sur des interactions engageantes<\/strong>. La fr\u00e9quence de publication compte, mais le v\u00e9ritable atout r\u00e9side dans le contenu que vous proposez et la valeur que vous apportez \u00e0 votre audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comment-evaluer-votre-taux-d-engagement-sur-x\"><strong>Comment \u00e9valuer votre taux d&#8217;engagement sur X ?<\/strong><\/h3>\n\n\n\n<p>L&#8217;engagement est essentiel pour mesurer l&#8217;implication de votre audience avec votre contenu. Mais alors, qu&#8217;est-ce qu&#8217;un bon taux d&#8217;engagement ?<\/p>\n\n\n\n<p>Pas de chiffre magique ici ! L&#8217;important, c&#8217;est de se comparer \u00e0 la p\u00e9riode pr\u00e9c\u00e9dente pour voir si votre engagement a progress\u00e9.&nbsp;<\/p>\n\n\n\n<p>Pour commencer, n&#8217;h\u00e9sitez pas \u00e0 vous mesurer \u00e0 des comptes similaires au v\u00f4tre. Cela vous donnera une id\u00e9e claire de votre position dans la moyenne et vous aidera \u00e0 ajuster votre strat\u00e9gie !<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color has-link-color\"><tbody><tr><td><strong>Comptes Tiny<\/strong><\/td><td>2,21 % de taux d&#8217;engagement<\/td><\/tr><tr><td><strong><strong>Comptes<\/strong> Small<\/strong><\/td><td>1,3 % de taux d&#8217;engagement<\/td><\/tr><tr><td><strong><strong>Comptes<\/strong> Medium<\/strong><\/td><td>1,83 % de taux d&#8217;engagement<\/td><\/tr><tr><td><strong><strong>Comptes<\/strong> Big<\/strong><\/td><td>1,81 % de taux d&#8217;engagement<\/td><\/tr><tr><td><strong><strong>Comptes<\/strong> Huge<\/strong><\/td><td>1,83 % de taux d&#8217;engagement<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<section id=\"newsletter-block_d9a7b80578a5cc34058b933353062af2\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>T\u00e9l\u00e9chargez GRATUITEMENT l&#8217;\u00c9tude X 2024<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Compl\u00e9tez le formulaire et nous vous l&#8217;enverrons par e-mail.<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=133\" id=\"mauticform_202410etudexfr\" data-mautic-form=\"202410etudexfr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202410etudexfr_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202410etudexfr_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202410etudexfr_prenom\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\" data-validate=\"prenom\" data-validation-type=\"text\">\r\n  <label id=\"mauticform_label_202410etudexfr_prenom\" for=\"mauticform_input_202410etudexfr_prenom\" class=\"mauticform-label\">Pr\u00e9nom<\/label>\r\n  \r\n      <input type=\"text\" name=\"mauticform[prenom]\" value=\"\" id=\"mauticform_input_202410etudexfr_prenom\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202410etudexfr_email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202410etudexfr_email\" for=\"mauticform_input_202410etudexfr_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202410etudexfr_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[preferred_locale]\" value=\"fr\" id=\"mauticform_input_202410etudexfr_preferred_locale\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202410etudexfr_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" type=\"checkbox\" value=\"Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\"id=\"mauticform_checkboxgrp_label_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" for=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\">Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202410etudexfr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202410etudexfr_submit\" type=\"submit\">Envoyer<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202410etudexfr_id\" value=\"133\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202410etudexfr_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202410etudexfr_name\" value=\"202410etudexfr\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es afin de g\u00e9rer l\u2019envoi des donn\u00e9es compl\u00e8tes de l\u2019\u00c9tude X 2024 et de segmenter vos int\u00e9r\u00eats dans le cas o\u00f9 vous seriez utilisateur\/trice de Metricool. Vous pouvez exercer vos droits \u00e0 legal@metricool.com. Plus d\u2019informations dans la <a href=\"https:\/\/metricool.com\/fr\/politique-de-confidentialite\/\">Politique de confidentialit\u00e9.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-threads-ou-longues-publications\"><span class=\"ez-toc-section\" id=\"Threads_ou_longues_publications\"><\/span><strong>Threads ou longues publications ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sur X, les utilisateurs privil\u00e9gient les publications longues (jusqu&#8217;\u00e0 25 000 caract\u00e8res) plut\u00f4t que les fils de discussion. Les chiffres parlent d&#8217;eux-m\u00eames : notre pr\u00e9sentation Twitter montre une moyenne de <strong>44,87 publications longues contre seulement 15,28 threads<\/strong>.<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"216\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-1-1024x216.png\" alt=\"\" class=\"wp-image-158300\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-1-1024x216.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-1-300x63.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-1-768x162.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-1-1536x324.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En zoomant sur les diff\u00e9rentes tailles de comptes, il est \u00e9vident que les profils avec le plus de followers publient non seulement plus de textes longs, mais aussi davantage de fils de discussion. Cela prouve que les grands comptes aiment approfondir leurs sujets !<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"216\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-1-1024x216.png\" alt=\"\" class=\"wp-image-158301\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-1-1024x216.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-1-300x63.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-1-768x162.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-1-1536x324.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<section id=\"banner-block_5c13db41b7f41fe8755cd53775e34695\" class=\"bloque-banner  \">\n    <div class=\"interior-banner acotado vertical\">\n        <div class=\"contenedor datos\">\n            <div class=\"cabecera-banner\">\n                <div class=\"titulo\">\n                                            <p><b>MetriTip<\/b><\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"cuerpo-banner\">\n                <p><span style=\"font-weight: 400;\">Utilisez ces statistiques X pour ajuster votre strat\u00e9gie en fonction de votre nombre de followers. Ne sous-estimez pas l&#8217;impact d&#8217;un contenu riche et engageant sur votre audience.<\/span><\/p>\n            <\/div>\n                    <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>Pour cette analyse, nous avons collect\u00e9 des informations aupr\u00e8s de comptes v\u00e9rifi\u00e9s, ceux qui ont acc\u00e8s aux publications longues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quel-est-le-meilleur-moment-pour-publier\"><span class=\"ez-toc-section\" id=\"Quel_est_le_meilleur_moment_pour_publier\"><\/span><strong>Quel est le meilleur moment pour publier ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&#8217;heure de la journ\u00e9e o\u00f9 l&#8217;on observe le plus grand nombre d&#8217;utilisateurs connect\u00e9s est <strong>21 heures<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/07-horas-1-1024x491.png\" alt=\"\" class=\"wp-image-158302\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/07-horas-1-1024x491.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/07-horas-1-300x144.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/07-horas-1-768x368.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/07-horas-1-1536x737.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/07-horas-1.png 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Quant au meilleur jour pour publier, c&#8217;est <strong>le mercredi, suivi du mardi et du jeudi<\/strong>.<\/p>\n\n\n\n<p>Peu importe o\u00f9 vous \u00eates dans le monde, ces donn\u00e9es ont \u00e9t\u00e9 collect\u00e9es en tenant compte de tous les fuseaux horaires pour vous offrir une vision globale.<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/08-dias-1-1024x439.png\" alt=\"\" class=\"wp-image-158303\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/08-dias-1-1024x439.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/08-dias-1-300x129.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/08-dias-1-768x329.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/08-dias-1-1536x658.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/08-dias-1.png 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<section id=\"newsletter-block_d9a7b80578a5cc34058b933353062af2\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>T\u00e9l\u00e9chargez GRATUITEMENT l&#8217;\u00c9tude X 2024<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Compl\u00e9tez le formulaire et nous vous l&#8217;enverrons par e-mail.<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=133\" id=\"mauticform_202410etudexfr\" data-mautic-form=\"202410etudexfr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202410etudexfr_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202410etudexfr_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202410etudexfr_prenom\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\" data-validate=\"prenom\" data-validation-type=\"text\">\r\n  <label id=\"mauticform_label_202410etudexfr_prenom\" for=\"mauticform_input_202410etudexfr_prenom\" class=\"mauticform-label\">Pr\u00e9nom<\/label>\r\n  \r\n      <input type=\"text\" name=\"mauticform[prenom]\" value=\"\" id=\"mauticform_input_202410etudexfr_prenom\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202410etudexfr_email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202410etudexfr_email\" for=\"mauticform_input_202410etudexfr_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202410etudexfr_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[preferred_locale]\" value=\"fr\" id=\"mauticform_input_202410etudexfr_preferred_locale\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202410etudexfr_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" type=\"checkbox\" value=\"Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\"id=\"mauticform_checkboxgrp_label_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\" for=\"mauticform_checkboxgrp_checkbox_legal_OuijeveuxrecevoirdesastucesressourcesetoffresdeMetricoolpourdeveloppermastrategiedigitale0\">Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202410etudexfr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" 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D\u00e9couvrez-le gr\u00e2ce aux donn\u00e9es cl\u00e9s qui r\u00e9v\u00e8lent l\u2019\u00e9volution [&hellip;]<\/p>\n","protected":false},"author":174,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830035,829899],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-158284","post","type-post","status-publish","format-standard","hentry","category-etudes","category-twitter","etiqueta_analitica-twitter"],"acf":[],"featured_image_src":null,"author_info":{"display_name":"Barbara Seigne","author_link":"https:\/\/metricool.com\/author\/barbara\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pr\u00e9sentation Twitter : 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