{"id":158351,"date":"2024-10-16T12:00:00","date_gmt":"2024-10-16T10:00:00","guid":{"rendered":"https:\/\/metricool.com\/?p=158256"},"modified":"2025-12-01T17:34:27","modified_gmt":"2025-12-01T16:34:27","slug":"twitter-study","status":"publish","type":"post","link":"https:\/\/metricool.com\/twitter-study\/","title":{"rendered":"2024 X\/Twitter Study: Data,Trends, and Best Practices to Grow on X in 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/twitter-study\/#What_is_the_ideal_posting_frequency\" >What is the ideal posting frequency?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/twitter-study\/#Does_posting_frequency_influence_interactions\" >Does posting frequency influence interactions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/twitter-study\/#Threads_or_long-form_posts\" >Threads or long-form posts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/twitter-study\/#What_is_the_best_time_to_post_on_X\" >What is the best time to post on X?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>The guide to understand X, the microblogging social network, for professionals. Investigate the trends and conclusions after analyzing 23,561 accounts, 2,144,853 posts, and 31,066 threads here.&nbsp;<\/strong><\/p>\n\n\n\n<p>This study answers how to grow on Twitter\/X, with the essential metrics in hand. Data to uncover the keys and evolution of X for social media managers, brands, agencies, and content creators.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the average weekly posting frequency?<\/li>\n\n\n\n<li>Does posting frequency influence impressions?<\/li>\n\n\n\n<li>What is the best time to post on X?<\/li>\n<\/ul>\n\n\n\n<p>Examine the full data and information, in an infographic format, to analyze, compare, and draw your own conclusions about the evolution of X\/Twitter in 2024.<\/p>\n\n\n<section id=\"newsletter-block_6ea832016ffbde0e7c6b07988dceffee\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the FREE 2024 X Study<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Complete the form and receive the study by email<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                             <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=130\" id=\"mauticform_202410xstudyen\" data-mautic-form=\"202410xstudyen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202410xstudyen_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202410xstudyen_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202410xstudyen_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202410xstudyen_email\" for=\"mauticform_input_202410xstudyen_email\" class=\"mauticform-label\">Email<\/label>\r\n                <input id=\"mauticform_input_202410xstudyen_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202410xstudyen_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202410xstudyen_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwishtoreceivecommunicationswithnewsofferspromotionsandorMetricoolresources0\" type=\"checkbox\" value=\"I wish to receive communications with news, offers, promotions and\/or Metricool resources.\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwishtoreceivecommunicationswithnewsofferspromotionsandorMetricoolresources0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwishtoreceivecommunicationswithnewsofferspromotionsandorMetricoolresources0\" class=\"mauticform-checkboxgrp-label\">I wish to receive communications with news, offers, promotions and\/or Metricool resources.<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202410xstudyen_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202410xstudyen_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Submit<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202410xstudyen_id\" value=\"130\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202410xstudyen_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202410xstudyen_name\" value=\"202410xstudyen\">\r\n\r\n        <\/form>\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><em>Metricool Software, S.L. is the data controller of your data to send you the download link of the 2024 X Study<\/em><em>\u00a0and to send you communications with news, resources and \/ or promotions if you check the box to that effect. You have the rights of access, rectification, erasure, limitation and objection to the processing and portability of your data. You can exercise your rights by sending an email to <\/em><em><u><a class=\"PrimaryLink BaseLink\" href=\"mailto:legal@metricool.com\" target=\"_blank\" rel=\"noreferrer noopener\">legal@metricool.com<\/a><\/u><\/em><em>. More information can be found in the <\/em><em><u><a class=\"PrimaryLink BaseLink\" href=\"https:\/\/metricool.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Policy<\/a><\/u><\/em><em>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/01-grafica-seguidores-3-1024x450.png\" alt=\"\" class=\"wp-image-158362\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/01-grafica-seguidores-3-1024x450.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/01-grafica-seguidores-3-300x132.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/01-grafica-seguidores-3-768x338.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/01-grafica-seguidores-3.png 1506w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-ideal-posting-frequency\"><span class=\"ez-toc-section\" id=\"What_is_the_ideal_posting_frequency\"><\/span><strong><strong>What is the ideal posting frequency?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The average global posting frequency on X is 12 posts per week.&nbsp;<\/p>\n\n\n\n<p>However, if we zoom in on the data by account size, the accounts with the most followers post the most per week. With an average of almost 95 posts weekly, they break away from the others.&nbsp;<\/p>\n\n\n\n<p>Do you want to keep up with the largest accounts? The data indicates that the higher the posting frequency, the larger the account size, so increasing your posting frequency could positively impact your follower growth.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our recommendation is to compare your data against accounts with similar following. This way, you can directly reference the ideal weekly posting frequency.<\/p>\n<\/blockquote>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/02-grafica-frecuencia-publicacion-2-1024x736.png\" alt=\"\" class=\"wp-image-158363\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/02-grafica-frecuencia-publicacion-2-1024x736.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/02-grafica-frecuencia-publicacion-2-300x216.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/02-grafica-frecuencia-publicacion-2-768x552.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/02-grafica-frecuencia-publicacion-2.png 1346w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now, if you post more, does that mean you will stand out more?<\/p>\n\n\n\n<p>Posting more increases your chances of receiving more impressions, through reaching new users and boosting our brand awareness on X. In fact, the accounts with the highest number of followers gain the highest average number of impressions.&nbsp;<\/p>\n\n\n\n<p>However, it\u2019s not the only determining factor. The content you share within each post determines the number of impressions generated. The higher the content value, the greater the chances of success.<\/p>\n\n\n<section id=\"newsletter-block_6ea832016ffbde0e7c6b07988dceffee\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the FREE 2024 X Study<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Complete the form and receive the study by email<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                             <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=130\" id=\"mauticform_202410xstudyen\" data-mautic-form=\"202410xstudyen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202410xstudyen_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202410xstudyen_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202410xstudyen_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202410xstudyen_email\" for=\"mauticform_input_202410xstudyen_email\" class=\"mauticform-label\">Email<\/label>\r\n                <input id=\"mauticform_input_202410xstudyen_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202410xstudyen_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202410xstudyen_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwishtoreceivecommunicationswithnewsofferspromotionsandorMetricoolresources0\" type=\"checkbox\" value=\"I wish to receive communications with news, offers, promotions and\/or Metricool resources.\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwishtoreceivecommunicationswithnewsofferspromotionsandorMetricoolresources0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwishtoreceivecommunicationswithnewsofferspromotionsandorMetricoolresources0\" class=\"mauticform-checkboxgrp-label\">I wish to receive communications with news, offers, promotions and\/or Metricool resources.<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202410xstudyen_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202410xstudyen_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Submit<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202410xstudyen_id\" value=\"130\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202410xstudyen_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202410xstudyen_name\" value=\"202410xstudyen\">\r\n\r\n        <\/form>\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><em>Metricool Software, S.L. is the data controller of your data to send you the download link of the 2024 X Study<\/em><em>\u00a0and to send you communications with news, resources and \/ or promotions if you check the box to that effect. You have the rights of access, rectification, erasure, limitation and objection to the processing and portability of your data. You can exercise your rights by sending an email to <\/em><em><u><a class=\"PrimaryLink BaseLink\" href=\"mailto:legal@metricool.com\" target=\"_blank\" rel=\"noreferrer noopener\">legal@metricool.com<\/a><\/u><\/em><em>. More information can be found in the <\/em><em><u><a class=\"PrimaryLink BaseLink\" href=\"https:\/\/metricool.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Policy<\/a><\/u><\/em><em>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-does-posting-frequency-influence-interactions\"><span class=\"ez-toc-section\" id=\"Does_posting_frequency_influence_interactions\"><\/span><strong><strong>Does posting frequency influence interactions?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The posting frequency rate is also reflected in the number of interactions.&nbsp;<\/p>\n\n\n\n<p>If we focus on interactions by account size, the accounts with the most followers receive the highest number of likes, an average of 47.95 per post. This coincides with reposts (11.46 on average), replies (4.69 on average), quotes (1.63 on average), profile clicks (15.11 on average), and link clicks (32.54 on average).<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-3-1024x450.png\" alt=\"\" class=\"wp-image-158364\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-3-1024x450.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-3-300x132.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-3-768x338.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-3-1536x675.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/03-impresiones-3.png 1809w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-users-interact-on-x\"><strong><strong>How do users interact on X?<\/strong><\/strong><\/h3>\n\n\n\n<p>X users have a favorite interaction: likes taking first place with an average of 44 \u201cLikes\u201d. Link clicks within a post take second place, while profile visits are the third-most used interaction type.&nbsp;<\/p>\n\n\n\n<p>Reposts, replies, and quotes rank next, respectively. While users like to share their opinions, they prefer to reply than to quote the content.&nbsp;<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"313\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-3-1024x313.png\" alt=\"\" class=\"wp-image-158365\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-3-1024x313.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-3-300x92.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-3-768x235.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-3-1536x470.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/04-grafica-interacciones-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Therefore, with impressions as the key metric, you can stand out on X, while also generating quality interactions with your content. Remember that posting frequency is just as important as the value you bring to users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-know-if-you-have-a-positive-engagement-rate\"><strong><strong>How do you know if you have a positive engagement rate?<\/strong><\/strong><\/h3>\n\n\n\n<p>Engagement is a key metric for understanding the degree of user engagement with your content. But, what is a \u201cgood\u201d engagement rate on X?<\/p>\n\n\n\n<p>While no one figure indicates \u201cperfect\u201d engagement, the answer lies in comparison to the previous study, which will confirm if engagement has increased or decreased.<\/p>\n\n\n\n<p>A good place to start is to compare your engagement rate with similarly sized accounts to see if you\u2019re achieving the average results.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color has-link-color\"><tbody><tr><td><strong>Tiny Account<\/strong><\/td><td>2.21% engagement rate<\/td><\/tr><tr><td><strong><strong>Small Account<\/strong><\/strong><\/td><td>1.3% engagement rate<\/td><\/tr><tr><td><strong><strong>Medium Account<\/strong><\/strong><\/td><td>1.83% engagement rate<\/td><\/tr><tr><td><strong><strong>Big Account<\/strong><\/strong><\/td><td>1.81% engagement rate<\/td><\/tr><tr><td><strong><strong>Huge Account<\/strong><\/strong><\/td><td>1.83% engagement rate<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<section id=\"newsletter-block_6ea832016ffbde0e7c6b07988dceffee\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the FREE 2024 X Study<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Complete the form and receive the study by email<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                             <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=130\" id=\"mauticform_202410xstudyen\" data-mautic-form=\"202410xstudyen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" 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                            <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><em>Metricool Software, S.L. is the data controller of your data to send you the download link of the 2024 X Study<\/em><em>\u00a0and to send you communications with news, resources and \/ or promotions if you check the box to that effect. You have the rights of access, rectification, erasure, limitation and objection to the processing and portability of your data. You can exercise your rights by sending an email to <\/em><em><u><a class=\"PrimaryLink BaseLink\" href=\"mailto:legal@metricool.com\" target=\"_blank\" rel=\"noreferrer noopener\">legal@metricool.com<\/a><\/u><\/em><em>. More information can be found in the <\/em><em><u><a class=\"PrimaryLink BaseLink\" href=\"https:\/\/metricool.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Policy<\/a><\/u><\/em><em>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-threads-or-long-form-posts\"><span class=\"ez-toc-section\" id=\"Threads_or_long-form_posts\"><\/span><strong><strong>Threads or long-form posts?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The data proves that accounts prefer long texts (25,000 characters) over threads. The sample found an average of 44.87 long posts versus an average of 15.28 threads.<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"216\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-3-1024x216.png\" alt=\"\" class=\"wp-image-158367\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-3-1024x216.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-3-300x63.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-3-768x162.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-3-1536x324.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/06-hilos-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The answer is clear when analyzing the number of threads and long posts per week by account size. Accounts with the highest number of followers post the most long-form posts and share the most threads.<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"216\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-3-1024x216.png\" alt=\"\" class=\"wp-image-158368\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-3-1024x216.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-3-300x63.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-3-768x162.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-3-1536x324.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/06-post-largos-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Remember to use this data to compare your account according to the number of followers<\/p>\n<\/blockquote>\n\n\n\n<p>To compare, we have collected information from verified accounts, those that have access to long-form posts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-best-time-to-post-on-x\"><span class=\"ez-toc-section\" id=\"What_is_the_best_time_to_post_on_X\"><\/span><strong><strong>What is the best time to post on X?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The time of day with the highest average connected users is 9 p.m., globally. Wednesday is the best day to post followed by Tuesday and Thursday.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/07-horas-3-1024x491.png\" alt=\"\" class=\"wp-image-158369\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/07-horas-3-1024x491.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/07-horas-3-300x144.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/07-horas-3-768x368.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/07-horas-3-1536x737.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/07-horas-3.png 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We group the time zones to extract global data, so it doesn\u2019t matter where you reside to compare this data.<\/p>\n\n\n<section id=\"newsletter-block_6ea832016ffbde0e7c6b07988dceffee\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the FREE 2024 X Study<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Complete the form and receive the study by email<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                             <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=130\" id=\"mauticform_202410xstudyen\" data-mautic-form=\"202410xstudyen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202410xstudyen_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202410xstudyen_message\"><\/div>\r\n        <div 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S.L. is the data controller of your data to send you the download link of the 2024 X Study<\/em><em>\u00a0and to send you communications with news, resources and \/ or promotions if you check the box to that effect. You have the rights of access, rectification, erasure, limitation and objection to the processing and portability of your data. You can exercise your rights by sending an email to <\/em><em><u><a class=\"PrimaryLink BaseLink\" href=\"mailto:legal@metricool.com\" target=\"_blank\" rel=\"noreferrer noopener\">legal@metricool.com<\/a><\/u><\/em><em>. More information can be found in the <\/em><em><u><a class=\"PrimaryLink BaseLink\" href=\"https:\/\/metricool.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Policy<\/a><\/u><\/em><em>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>Now it\u2019s your turn to get into research mode! Download the 2024 X Study infographic and start drawing your own conclusions &#8211; it\u2019s only a click away!<\/p>\n\n\n\n<figure style=\"background-color:black;\" class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/08-dias-3-1024x439.png\" alt=\"\" class=\"wp-image-158370\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/08-dias-3-1024x439.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/08-dias-3-300x129.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/08-dias-3-768x329.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/08-dias-3-1536x658.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/08-dias-3.png 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Are you wanting to scale your X account organically? Find cutting-edge data and trends to drive your 2025 X\/Twitter strategies. Download the full report here for free!<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830033,829877],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-158351","post","type-post","status-publish","format-standard","hentry","category-studies","category-twitter","etiqueta_analitica-twitter"],"acf":[],"featured_image_src":null,"author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 X\/Twitter Study: Data and Trends to Grow on X in 2025<\/title>\n<meta name=\"description\" content=\"After analyzing over 2 million X posts, we have the key answers to how to grow on Twitter in 2025. 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