{"id":18615,"date":"2023-12-11T00:31:00","date_gmt":"2023-12-10T23:31:00","guid":{"rendered":"https:\/\/metricool.com\/?p=18615"},"modified":"2024-12-10T17:54:38","modified_gmt":"2024-12-10T16:54:38","slug":"linkedln-ads","status":"publish","type":"post","link":"https:\/\/metricool.com\/linkedln-ads\/","title":{"rendered":"How to Create LinkedIn Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/linkedln-ads\/#Advantages_of_LinkedIn_Ads\" >Advantages of LinkedIn Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/linkedln-ads\/#Disadvantages_of_LinkedIn_Ads\" >Disadvantages of LinkedIn Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/linkedln-ads\/#LinkedIn_Ads_Examples\" >LinkedIn Ads Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/linkedln-ads\/#How_To_Create_a_LinkedIn_Ad_Campaign\" >How To Create a LinkedIn Ad Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metricool.com\/linkedln-ads\/#LinkedIn_Ads_FAQs\" >LinkedIn Ads FAQs<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Advertising on all social media platforms has become an extremely effective way to market yourself or your brand. LinkedIn is no different. In this blog, you will learn how to advertise your brand using LinkedIn Ads, to create effective and profitable ads.<\/p>\n\n\n\n<p>You can choose between two pricing options to run LinkedIn ads:<\/p>\n\n\n\n<p>\u2705&nbsp;<strong>CPC (Cost per click):<\/strong>&nbsp;Choose the maximum bid that you are willing to pay per click. This is the most popular option if your objective is to drive traffic to your website.<\/p>\n\n\n\n<p>\u2705&nbsp;<strong>CPM (Cost per one thousand impressions): <\/strong>How much you are willing to pay each time your ad is seen 1,000 times independently of the number of clicks received. If your target is to get brand recognition or awareness, this is the best option.<\/p>\n\n\n\n<p>You will also have to decide the daily budget that you are willing to pay. For example, let\u2019s say that you decide to invest 10 dollars daily, when this amount is reached, LinkedIn will stop publishing your ad. With LinkedIn Business Manager, you can control all your ads in the same place. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advantages-of-linkedin-ads\"><span class=\"ez-toc-section\" id=\"Advantages_of_LinkedIn_Ads\"><\/span>Advantages of LinkedIn Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As with everything in life, LinkedIn ads also have their pros and cons:<\/p>\n\n\n\n<p>\u2705 &nbsp;<strong>LinkedIn segments the audience<\/strong> very strategically and directs your ads only to those truly interested in your brand.<\/p>\n\n\n\n<p>\u2705  With LinkedIn, you can <strong>monitor the evolution and success of your ads.<\/strong><\/p>\n\n\n\n<p>\u2705  <strong>Reach thousands of professionals<\/strong> with your ads, and gain authority in your industry. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-disadvantages-of-linkedin-ads\"><span class=\"ez-toc-section\" id=\"Disadvantages_of_LinkedIn_Ads\"><\/span>Disadvantages of LinkedIn Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u274c<strong>\u00a0CTR (Click-through rate)<\/strong>\u00a0is very low on LinkedIn.\u00a0The average CTR on LinkedIn is under 0.05%. This means that out of every 10,000 users who see your ad, only an average of 5 will click on it. Low, right?<\/p>\n\n\n\n<p>\u274c<strong>&nbsp;CPC (cost per click) is very high. <\/strong>Due to LinkedIn&#8217;s high professionalism, and attractive platform to market your brand, this increases the CPC. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-ads-examples\"><span class=\"ez-toc-section\" id=\"LinkedIn_Ads_Examples\"><\/span>LinkedIn Ads Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Depending on what your goals are, you can run six different types of ads:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-text-ads\">Text Ads<\/h3>\n\n\n\n<p>This ad format consists of a headline and a description. These texts are usually brief and use around 100 characters. <\/p>\n\n\n\n<p>These ads are normally displayed on the right side of your screen, and therefore, they are more often unnoticed compared to other ad formats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dynamic-ads\">Dynamic Ads<\/h3>\n\n\n\n<p>If you have ever used the tool to create ads on Google, this type of ad will be familiar to you. When you run a LinkedIn ad campaign you must segment your ads, the same way you do it on Google Ads.<\/p>\n\n\n\n<p>Dynamic ads are more personalized, and they are used to increase the number of followers on your business pages.<\/p>\n\n\n\n<p>Below is an example of this type of ad, that is displayed on the right of your screen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-display-ads\">LinkedIn Display Ads<\/h3>\n\n\n\n<p><a href=\"https:\/\/business.linkedin.com\/content\/dam\/business\/marketing-solutions\/global\/en_US\/site\/pdf\/product-sheets\/LinkedInDisplayAdsProductSheet6-10-13.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Display ads<\/strong><\/a> are banners with videos or photos that you can buy through an auction. Videos play as soon as the whole page is loaded. You can also add a CTA (call to action) to capture the attention of your customers.<\/p>\n\n\n\n<p>Since this type of ad is more visual, it is more effective in attracting customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sponsored-content\">Sponsored content<\/h3>\n\n\n\n<p>Sponsored updates that are shown in the homepage feed of LinkedIn members. It will clearly indicate that the publication is sponsored.<\/p>\n\n\n\n<p>This type of advertising is the most popular. If it\u2019s done properly and you avoid spamming your followers, it will be very effective as it has the same format as a standard publication.<\/p>\n\n\n\n<p>Inside sponsored ads there are several subcategories: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/single-image-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Single Image Ads<\/a>&#8211; a sponsored ad with one image that shows up on your target audience feed<\/li>\n\n\n\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/video-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Video Ads<\/a>&#8211; a sponsored ad accompanied by a video that shows up on your target audience feed<\/li>\n\n\n\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/carousel-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Carousel Ads<\/a>&#8211; a sponsored ad that is accompanied with several images<\/li>\n\n\n\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/event-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Event Ads<\/a>&#8211; a sponsored ad that is marketing for an upcoming event <\/li>\n\n\n\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/document-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Document Ads<\/a>&#8211; allow advertisers to promote documents directly in the LinkedIn feed<\/li>\n\n\n\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/thought-leader-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Thought Leader Ads<\/a>&#8211; You can use thought leader ads to&nbsp;promote content from executives and employees of your company<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2023-12-11-at-11.18.22-AM-1024x464.png\" alt=\"\" class=\"wp-image-121299\" style=\"width:620px;height:281px\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2023-12-11-at-11.18.22-AM-1024x464.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2023-12-11-at-11.18.22-AM-300x136.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2023-12-11-at-11.18.22-AM-768x348.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2023-12-11-at-11.18.22-AM-1536x697.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/Screenshot-2023-12-11-at-11.18.22-AM-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-sponsored-inmail\">LinkedIn Sponsored InMail<\/h3>\n\n\n\n<p>A sponsored InMail consists of a private message that can be sent directly to a user\u2019s inbox. They are similar to standard messages but will be marked as sponsored, normally including a CTA.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/IMG_0180-473x1024.png\" alt=\"\" class=\"wp-image-121294\" style=\"width:300px;height:649px\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/IMG_0180-473x1024.png 473w, https:\/\/metricool.com\/wp-content\/uploads\/IMG_0180-139x300.png 139w, https:\/\/metricool.com\/wp-content\/uploads\/IMG_0180-768x1662.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/IMG_0180-710x1536.png 710w, https:\/\/metricool.com\/wp-content\/uploads\/IMG_0180-946x2048.png 946w, https:\/\/metricool.com\/wp-content\/uploads\/IMG_0180.png 1170w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conversation-ads\">Conversation Ads <\/h3>\n\n\n\n<p>Conversation ads allow you to start conversations with professionals and people inside your industry via LinkedIn Messaging. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"810\" height=\"400\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/1632510149824.png\" alt=\"\" class=\"wp-image-121297\" style=\"width:490px;height:240px\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/1632510149824.png 810w, https:\/\/metricool.com\/wp-content\/uploads\/1632510149824-300x148.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/1632510149824-768x379.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-message-ads\">Message Ads <\/h3>\n\n\n\n<p>Message Ads are&nbsp;sent to your prospect&#8217;s LinkedIn Messaging experience when they are active on the app. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lead-gen-forms\">Lead Gen Forms <\/h3>\n\n\n\n<p>Specialized digital ads allow you to collect data via forms about potential customers who clicked on an ad you strategically target a group of people on LinkedIn. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-linkedin-ad-campaign\"><span class=\"ez-toc-section\" id=\"How_To_Create_a_LinkedIn_Ad_Campaign\"><\/span>How To Create a LinkedIn Ad Campaign <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you are up to date with all the different types of ads available on LinkedIn, it\u2019s time to learn how to create them.<\/p>\n\n\n\n<p>Before we get started, you must have a business page on LinkedIn beforehand, if that\u2019s not the case.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-start-a-campaign-manager-account\">Step 1: Start a Campaign Manager account<\/h3>\n\n\n\n<p>To create a LinkedIn ad, first, you must set up your campaign manager.\ue007<\/p>\n\n\n\n<p><strong>Campaign Manager <\/strong>is the tool that allows you to create accounts and run LinkedIn ad campaigns. It also lets you manage campaigns and gather reports with information about the performance of your campaigns, amongst other actions. <\/p>\n\n\n\n<p>You can create a new Campaign Manager account by heading to this site. You will need to enter your Account name and associated LinkedIn page, and then click on &#8220;Agree &amp; Create Account&#8221; to get started. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-choose-the-type-of-ad-you-want-to-create\">Step 2: Choose the type of ad you want to create<\/h3>\n\n\n\n<p>Once you have set up an account for your LinkedIn ads, it\u2019s time to select the type of ad that you want to run.<\/p>\n\n\n\n<p>In the previous section, you will find all the different ad formats that you can create on LinkedIn, so you can decide which one best adapts to your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-create-your-ad\">Step 3: Create your ad<\/h3>\n\n\n\n<p>Depending on what type of promotion you want to create, you can find out how to do it here:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sponsored-content-0\">Sponsored content<\/h4>\n\n\n\n<p>When you choose this type of ad, you must introduce the name that you want to give to your campaign and the language used to publish it.<\/p>\n\n\n\n<p>You can choose between:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standard ads<\/strong>: Used to drive users to your site.<\/li>\n\n\n\n<li><strong>Lead ads<\/strong>: Users will have to fill out a form on LinkedIn.<\/li>\n<\/ul>\n\n\n\n<p>Standard ads are most common since the second one is normally used to increase the database.<\/p>\n\n\n\n<p>After choosing the type of sponsored content, simply follow LinkedIn instructions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sponsored-inmail\">Sponsored InMail<\/h4>\n\n\n\n<p>Select the name of your ad and the sender. This is very important because the name and photo of the sender will appear in the user\u2019s inbox.<\/p>\n\n\n\n<p>Then, write the message and include a URL or image.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-text-ad-nbsp\">Text Ad&nbsp;<\/h4>\n\n\n\n<p>Add a headline of up to 25 characters, a brief description, and an image (optional).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-select-your-target-audience\">Step 4: Select your target audience<\/h3>\n\n\n\n<p>You can choose amongst different options to target your audience. You can reach different types of professionals by segmenting your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-set-your-budget\">Step 5: Set your budget<\/h3>\n\n\n\n<p>As we have explained at the beginning of this post, you can choose between two pricing methods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>CPC- cost<\/b> per click.<\/li>\n\n\n\n<li><strong>CPM<\/strong>&#8211; cost per impression.<\/li>\n<\/ul>\n\n\n\n<p>Then, you must set the amount you are willing to pay for the ads.<\/p>\n\n\n\n<p>LinkedIn will provide you with information on how much other users pay for similar ads and suggest a minimum bid.<\/p>\n\n\n\n<p>Then you must choose<\/p>\n\n\n\n<p>\u2705 Daily budget<\/p>\n\n\n\n<p>\u2705 Date to start the ad campaign<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-measure-conversions-and-add-the-linkedin-tag-to-your-website\">Step 6: Measure conversions and add the LinkedIn tag to your website<\/h3>\n\n\n\n<p>Return to your campaign manager, select an account, and start tracking conversions. This is crucial to value the success of your ad campaign and understand how many leads you are getting from your ads.<\/p>\n\n\n\n<p>Go to&nbsp;<strong>account assets and select Insight Tag.&nbsp;<\/strong>Once you have added the tag to your website, create your first conversion: Select the name, conversion type, value for your conversion, conversion windows for your clicks and views, ads where you want to apply the conversion, conversion method, and finally, enter the URL where you want to track conversions<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u27a1 Don\u2019t forget to install Insight Tag on every page of your site to track conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-7-optimize-your-linkedin-ad-campaigns\">Step 7: Optimize your LinkedIn ad campaigns<\/h3>\n\n\n\n<p>There are several ways to optimize your LinkedIn Ad Campaigns. But some best practices to remember would be to be sure you use high-quality media whether it be images or videos, include CTA&#8217;s, and be sure your links are up-to-date, test different longer or shorter texts, and as always be sure to measure your metrics and analytics so you can continue to tweak your ads to create the most effective ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-ads-faqs\"><span class=\"ez-toc-section\" id=\"LinkedIn_Ads_FAQs\"><\/span>LinkedIn Ads FAQs <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You now know what LinkedIn ads are, the pros and cons, the different types, and finally how to create them. But you may still have some questions, so below we will answer some frequently asked questions in regards to LinkedIn Ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-stop-ads-on-linkedin\">How do you stop ads on LinkedIn?<\/h3>\n\n\n\n<p>To stop an ad on LinkedIn, you will need to delete it. All you have to do is: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign in your Campaign Manager <\/li>\n\n\n\n<li>Select which campaign you want to delete in the ads tab<\/li>\n\n\n\n<li>Click on the trash can icon at the top<\/li>\n\n\n\n<li>Click delete<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-linkedin-ad-sizes\">What are LinkedIn Ad sizes? <\/h3>\n\n\n\n<p>LinkedIn offers a few recommendations when it comes to ad sizes: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vertical (4:5): Min 360 x 450 pixels. Max 1536 x 1920 pixels<\/li>\n\n\n\n<li>Vertical (9:16): Min 360 x 640 pixels. Max 1080 x 1920 pixels<\/li>\n\n\n\n<li>Landscape (16:9): Min 640 x 360 pixels. Max 1920 x 1080 pixels<\/li>\n\n\n\n<li>Square (1:1): Min 360 x 360 pixels. Max 1920 x 1920 pixels<\/li>\n\n\n\n<li>Aspect ratio tolerance: 5%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-good-cpc-for-linkedin-ads\">What is a good CPC for LinkedIn ads?<\/h3>\n\n\n\n<p>According to LinkedIn, the sweet spot for <strong>CPC or Cost Per Click for regular ads is between $3-$6<\/strong> whereas <strong>Dynamic Ads have been found to be slightly bigger at $6-$8. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-good-ctr-for-linkedin-ads\">What is a good CTR for LinkedIn ads?<\/h3>\n\n\n\n<p>The average click-through rate when it comes to LinkedIn Ads is found to be between<strong> 0.44 percent to 0.65 percent. <\/strong><\/p>\n\n\n\n<p>Now that your ad campaign is ready, you will start receiving information that you can use to optimize your campaigns.<\/p>\n\n\n\n<p>So this is it! You can now become an expert at creating successful ad campaigns on LinkedIn. <\/p>\n\n\n\n<p>To make your life a whole lot easier, we highly recommend you read about how you can use <a href=\"https:\/\/metricool.com\/schedule-linkedin-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metricool to schedule all your LinkedIn posts<\/a>! <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/linkedin-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Marketing Guide<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to learn how to advertise on LinkedIn? We have prepared a complete guide to advertising on the professional social network we know as LinkedIn. <\/p>\n","protected":false},"author":7,"featured_media":121312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[829881,17021],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-18615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin","category-online-advertising","etiqueta_analitica-linkedin"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/linkedinads.png","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create LinkedIn Ads<\/title>\n<meta name=\"description\" content=\"Advertising on LinkedIn can be very profitable if you know how. 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