{"id":187390,"date":"2025-06-03T08:48:19","date_gmt":"2025-06-03T06:48:19","guid":{"rendered":"https:\/\/metricool.com\/?p=187390"},"modified":"2026-01-08T12:40:35","modified_gmt":"2026-01-08T11:40:35","slug":"estudio-social-ads","status":"publish","type":"post","link":"https:\/\/metricool.com\/es\/estudio-social-ads\/","title":{"rendered":"503.281 campa\u00f1as analizadas. Una radiograf\u00eda de c\u00f3mo se anuncian las marcas en redes"},"content":{"rendered":"\n<p>Durante el primer trimestre de 2025, pusimos la lupa sobre miles de campa\u00f1as en TikTok y Meta (Facebook, Instagram y WhatsApp). Para elaborar el estudio m\u00e1s grande hasta la fecha sobre campa\u00f1as de publicidad en redes sociales, con datos reales que revelan en qu\u00e9 se gasta el presupuesto, qu\u00e9 formatos funcionan mejor y qu\u00e9 tendencias est\u00e1n marcando el rumbo.<\/p>\n\n\n\n<p>Spoiler: algunas cifras te van a sorprender.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfEn qu\u00e9 objetivo es m\u00e1s caro el CPC (Coste por Clic)?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 campa\u00f1as generan m\u00e1s impresiones?<\/li>\n\n\n\n<li>\u00bfEn qu\u00e9 tipo de anuncios se invierte m\u00e1s?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 tipos de camapa\u00f1as son los m\u00e1s utilizados por las marcas?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo son los anuncios que funcionan?<\/li>\n<\/ul>\n\n\n\n<p>Ahora es tu turno, es momento de analizar los datos de este estudio y saber si est\u00e1s invirtiendo bien en tus anuncios. Te ponemos encima de la mesa los datos, pero no las decisiones: descarga el Estudio de Ads GRATIS, \u00e9chale un vistazo a todas las p\u00e1ginas y saca las conclusiones que impulsar\u00e1n tu estrategia.<\/p>\n\n\n<section id=\"newsletter-block_24f3f9b4acf3bebe7166ebde4fcb3e93\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p>CONSIGUE EL ESTUDIO GRATIS<\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>\u00a1Completa el formulario y te lo enviamos!<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=258\" id=\"mauticform_202506socialadsstudydownloades\" data-mautic-form=\"202506socialadsstudydownloades\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202506socialadsstudydownloades_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202506socialadsstudydownloades_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n  \r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202506socialadsstudydownloades_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202506socialadsstudydownloades_email\" for=\"mauticform_input_202506socialadsstudydownloades_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202506socialadsstudydownloades_email\" placeholder=\"Tu mejor email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202506socialadsstudydownloades_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-2\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\" \r\n\r\n4) Actualizar el Excel indicando en verde que se ha actualizado el formid=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">S\u00ed, quiero recibir estrategias, recursos y ofertas de Metricool para hacer crecer mi marca digital<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"es\" id=\"mauticform_input_202506socialadsstudydownloades_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202506socialadsstudydownloades_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202506socialadsstudydownloades_submit\" type=\"submit\">DESCARGAR<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202506socialadsstudydownloades_id\" value=\"258\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202506socialadsstudydownloades_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202506socialadsstudydownloades_name\" value=\"202506socialadsstudydownloades\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><em>Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder remitirte el Estudio de Social Ads y remitirte comunicaciones con novedades y promociones si marcas la casilla a tal fin. Tienes derecho de acceso, rectificaci\u00f3n, supresi\u00f3n, limitaci\u00f3n, oposici\u00f3n al tratamiento y portabilidad. Puedes ejercitar tus derechos en legal@metricool.com. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>Aqu\u00ed te dejamos algunas conclusiones interesantes del Estudio:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La campa\u00f1a m\u00e1s larga: las de <strong>Clientes Potenciales<\/strong> con una media de 72 d\u00edas por campa\u00f1a<\/li>\n\n\n\n<li>La campa\u00f1a m\u00e1s utilizada: las de <strong>Visualizaciones de V\u00eddeo<\/strong>, un 24% de las campa\u00f1as de TikTok tienen este objetivo<\/li>\n\n\n\n<li>El mayor gasto medio en una campa\u00f1a: en las de <strong>Promoci\u00f3n de la Aplicaci\u00f3n<\/strong>, $7036,07,&nbsp; por campa\u00f1a entre TikTok y Meta<\/li>\n\n\n\n<li>La campa\u00f1a que m\u00e1s interacciones consigue: las de <strong>Tr\u00e1fico en Meta<\/strong>, 30,8% es el porcentaje de interacciones de estas campa\u00f1as<\/li>\n\n\n\n<li>El <strong>CPM (Coste por Mil Impresiones)<\/strong> en TikTok en las campa\u00f1as de Alcance es de $0,32<\/li>\n\n\n\n<li>El <strong>CTR (Click Through Rate)<\/strong> de las campa\u00f1as de Tr\u00e1fico en TikTok es de 4,93%, casi el doble que en Meta (2,54%)<\/li>\n\n\n\n<li>El <strong>CPA (Coste por Acci\u00f3n)<\/strong> en Meta en las campa\u00f1as de Ventas es de $0,13, el costo m\u00e1s barato,<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<p>Descarga el Estudio de Ads en Redes Sociales AQU\u00cd.<\/p>\n\n\n<section id=\"newsletter-block_24f3f9b4acf3bebe7166ebde4fcb3e93\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p>CONSIGUE EL ESTUDIO GRATIS<\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>\u00a1Completa el formulario y te lo enviamos!<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=258\" id=\"mauticform_202506socialadsstudydownloades\" data-mautic-form=\"202506socialadsstudydownloades\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202506socialadsstudydownloades_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202506socialadsstudydownloades_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n  \r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202506socialadsstudydownloades_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202506socialadsstudydownloades_email\" for=\"mauticform_input_202506socialadsstudydownloades_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202506socialadsstudydownloades_email\" placeholder=\"Tu mejor email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202506socialadsstudydownloades_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-2\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\" \r\n\r\n4) Actualizar el Excel indicando en verde que se ha actualizado el formid=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">S\u00ed, quiero recibir estrategias, recursos y ofertas de Metricool para hacer crecer mi marca digital<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"es\" id=\"mauticform_input_202506socialadsstudydownloades_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202506socialadsstudydownloades_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202506socialadsstudydownloades_submit\" type=\"submit\">DESCARGAR<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202506socialadsstudydownloades_id\" value=\"258\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202506socialadsstudydownloades_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202506socialadsstudydownloades_name\" value=\"202506socialadsstudydownloades\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><em>Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder remitirte el Estudio de Social Ads y remitirte comunicaciones con novedades y promociones si marcas la casilla a tal fin. Tienes derecho de acceso, rectificaci\u00f3n, supresi\u00f3n, limitaci\u00f3n, oposici\u00f3n al tratamiento y portabilidad. Puedes ejercitar tus derechos en legal@metricool.com. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n            <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Durante el primer trimestre de 2025, pusimos la lupa sobre miles de campa\u00f1as en TikTok y Meta (Facebook, Instagram y WhatsApp). Para elaborar el estudio m\u00e1s grande hasta la fecha sobre campa\u00f1as de publicidad en redes sociales, con datos reales que revelan en qu\u00e9 se gasta el presupuesto, qu\u00e9 formatos funcionan mejor y qu\u00e9 tendencias [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":188809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830024],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-187390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudios","etiqueta_analitica-marketing-en-redes-sociales"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST.jpg","author_info":{"display_name":"Carlos Bravo","author_link":"https:\/\/metricool.com\/author\/carlosbravo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudio Social Ads 2025: evoluci\u00f3n de las campa\u00f1as y objetivos<\/title>\n<meta name=\"description\" content=\"Descarga GRATIS el Estudio de Social Ads 2025: crea una estrategia ganadora de publicidad en redes sociales basada en datos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/es\/estudio-social-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"503.281 campa\u00f1as analizadas. Una radiograf\u00eda de c\u00f3mo se anuncian las marcas en redes\" \/>\n<meta property=\"og:description\" content=\"Descarga GRATIS el Estudio de Social Ads 2025: crea una estrategia ganadora de publicidad en redes sociales basada en datos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metricool.com\/es\/estudio-social-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Metricool\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Metricool-1570481493223837\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T06:48:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T11:40:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Bravo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@metricool\" \/>\n<meta name=\"twitter:site\" content=\"@metricool\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Bravo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/metricool.com\/es\/estudio-social-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/metricool.com\/es\/estudio-social-ads\/\"},\"author\":{\"name\":\"Carlos Bravo\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/person\/c782256a55812261094e579ddc3b1ae6\"},\"headline\":\"503.281 campa\u00f1as analizadas. 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