{"id":187858,"date":"2025-06-03T08:57:56","date_gmt":"2025-06-03T06:57:56","guid":{"rendered":"https:\/\/metricool.com\/?p=187858"},"modified":"2026-01-08T12:37:51","modified_gmt":"2026-01-08T11:37:51","slug":"social-ads-study","status":"publish","type":"post","link":"https:\/\/metricool.com\/social-ads-study\/","title":{"rendered":"503,281 campaigns analyzed. A real look at how brands are advertising on social media."},"content":{"rendered":"\n<p>In the first quarter of 2025, we dug into thousands of campaigns on TikTok and Meta (Facebook, Instagram, and WhatsApp). The result? The biggest social media ads study we&#8217;ve done to date, packed with real insights on how budgets are spent, what ad formats actually work, and the trends shaping social advertising right now.<\/p>\n\n\n\n<p>Spoiler: some of the numbers might surprise you.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which campaign goal has the highest CPC (Cost Per Click)?<\/li>\n\n\n\n<li>What types of campaigns get the most impressions?<\/li>\n\n\n\n<li>Where are brands putting the most money?<\/li>\n\n\n\n<li>What are the most common campaign types?<\/li>\n\n\n\n<li>And what do high-performing ads actually look like?<\/li>\n<\/ul>\n\n\n\n<p>Now it\u2019s your turn to dive in. Use the data to see if your ads are on the right track. We\u2019ve pulled together all the numbers \u2014 now it\u2019s over to you to turn those insights into your next move. Download the full Social Ads Study for free and start shaping your strategy with real data.<\/p>\n\n\n<section id=\"newsletter-block_ef23f6c1771b2568c85f040c19c7a6dd\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <div class=\"cabecera-newsletter\">\n<div class=\"titulo\">\n<p>Download the 2025 Social Ads Study for FREE<\/p>\n<\/div>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <div>\n<div class=\"cuerpo-newsletter\">\n<p class=\"p1\">Fill out the form and get your copy<\/p>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=259\" id=\"mauticform_202506socialadsstudydownloaden\" data-mautic-form=\"202506socialadsstudydownloaden\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202506socialadsstudydownloaden_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202506socialadsstudydownloaden_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n  \r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202506socialadsstudydownloaden_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202506socialadsstudydownloaden_email\" for=\"mauticform_input_202506socialadsstudydownloaden_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202506socialadsstudydownloaden_email\" placeholder=\"Your best email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202506socialadsstudydownloaden_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-2\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\"style=\"display: inline; font-size: .8em; font-weight: 500;\"  id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">Yes, send me actionable tips, tools, and offers to grow my online presence with Metricool<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"en\" id=\"mauticform_input_202506socialadsstudydownloaden_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202506socialadsstudydownloaden_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202506socialadsstudydownloaden_submit\" type=\"submit\">I WANT IT<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202506socialadsstudydownloaden_id\" value=\"259\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202506socialadsstudydownloaden_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202506socialadsstudydownloaden_name\" value=\"202506socialadsstudydownloaden\">\r\n        \r\n    <\/form>\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p class=\"p1\"><em>Metricool Software, S.L. is responsible for processing your data in order to manage the delivery of the full 2025 Social Ads Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting legal@metricool.com. For more information, please refer to our <a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy Policy<\/a>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>Here\u2019s a sneak peek at some interesting takeaways from the study:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Longest campaigns:<\/strong> Lead Generation, with an average length of 72 days<\/li>\n\n\n\n<li><strong>Most used campaign type on TikTok:<\/strong> Video Views, making up 24% of all TikTok campaigns<\/li>\n\n\n\n<li><strong>Highest average spend per campaign:<\/strong> App Promotion campaigns \u2014 $7,036.07 on average across TikTok and Meta<\/li>\n\n\n\n<li><strong>Most engaging campaigns on Meta:<\/strong> Traffic campaigns, with a 30.8% interaction rate<\/li>\n\n\n\n<li><strong>Lowest CPM on TikTok:<\/strong> Reach campaigns cost just $0.32 per thousand impressions<\/li>\n\n\n\n<li><strong>Top CTR on TikTok:<\/strong> Traffic campaigns have a 4.93% click-through rate, nearly double Meta\u2019s 2.54%<\/li>\n\n\n\n<li><strong>Lowest CPA on Meta:<\/strong> Sales campaigns, at just $0.13 per action<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<p><strong>Download the Social Media Ads Study here.<\/strong><\/p>\n\n\n<section id=\"newsletter-block_dfd59bbf6ee92063300faf092c058cad\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <div class=\"cabecera-newsletter\">\n<div class=\"titulo\">\n<p>Download the 2025 Social Ads Study for FREE<\/p>\n<\/div>\n<\/div>\n<div class=\"cuerpo-newsletter\"><\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <div>\n<div class=\"cuerpo-newsletter\">\n<p class=\"p1\">Fill out the form and get your copy<\/p>\n<\/div>\n<\/div>\n<div class=\"formulario\">\n<form id=\"mauticform_202503linkedinstudydownloaden\" role=\"form\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=236\" autocomplete=\"false\" enctype=\"multipart\/form-data\" method=\"post\" data-mautic-form=\"202503linkedinstudydownloaden\">\n<div id=\"mauticform_202503linkedinstudydownloaden_message\" class=\"mauticform-message\"><\/div>\n<div class=\"mauticform-innerform\">\n<div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\"><\/div>\n<\/div>\n<\/form>\n<\/div>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=259\" id=\"mauticform_202506socialadsstudydownloaden\" data-mautic-form=\"202506socialadsstudydownloaden\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202506socialadsstudydownloaden_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202506socialadsstudydownloaden_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n  \r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202506socialadsstudydownloaden_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202506socialadsstudydownloaden_email\" for=\"mauticform_input_202506socialadsstudydownloaden_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202506socialadsstudydownloaden_email\" placeholder=\"Your best email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202506socialadsstudydownloaden_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-2\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\"style=\"display: inline; font-size: .8em; font-weight: 500;\"  id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">Yes, send me actionable tips, tools, and offers to grow my online presence with Metricool<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"en\" id=\"mauticform_input_202506socialadsstudydownloaden_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202506socialadsstudydownloaden_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202506socialadsstudydownloaden_submit\" type=\"submit\">I WANT IT<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202506socialadsstudydownloaden_id\" value=\"259\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202506socialadsstudydownloaden_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202506socialadsstudydownloaden_name\" value=\"202506socialadsstudydownloaden\">\r\n        \r\n    <\/form>\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p class=\"p1\"><em>Metricool Software, S.L. is responsible for processing your data in order to manage the delivery of the full 2025 Social Ads Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting legal@metricool.com. For more information, please refer to our <a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy Policy<\/a>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>In the first quarter of 2025, we dug into thousands of campaigns on TikTok and Meta (Facebook, Instagram, and WhatsApp). The result? The biggest social media ads study we&#8217;ve done to date, packed with real insights on how budgets are spent, what ad formats actually work, and the trends shaping social advertising right now. Spoiler: [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":188812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[176,830033],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-187858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-studies","etiqueta_analitica-social-media-resources"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg","author_info":{"display_name":"Carlos Bravo","author_link":"https:\/\/metricool.com\/author\/carlosbravo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Ads Study 2025: Campaign Goals and Trends Uncovered<\/title>\n<meta name=\"description\" content=\"Download the FREE Social Ads Study 2025: build a winning social media advertising strategy backed by real data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/social-ads-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"503,281 campaigns analyzed. A real look at how brands are advertising on social media.\" \/>\n<meta property=\"og:description\" content=\"Download the FREE Social Ads Study 2025: build a winning social media advertising strategy backed by real data\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metricool.com\/social-ads-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Metricool\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Metricool-1570481493223837\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T06:57:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T11:37:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Bravo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@metricool\" \/>\n<meta name=\"twitter:site\" content=\"@metricool\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Bravo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/metricool.com\/social-ads-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/metricool.com\/social-ads-study\/\"},\"author\":{\"name\":\"Carlos Bravo\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/person\/c782256a55812261094e579ddc3b1ae6\"},\"headline\":\"503,281 campaigns analyzed. A real look at how brands are advertising on social media.\",\"datePublished\":\"2025-06-03T06:57:56+00:00\",\"dateModified\":\"2026-01-08T11:37:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/metricool.com\/social-ads-study\/\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/metricool.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/social-ads-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg\",\"articleSection\":[\"Content Marketing\",\"Social Media Studies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/metricool.com\/social-ads-study\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/metricool.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/metricool.com\/social-ads-study\/\",\"url\":\"https:\/\/metricool.com\/social-ads-study\/\",\"name\":\"Social Ads Study 2025: Campaign Goals and Trends Uncovered\",\"isPartOf\":{\"@id\":\"https:\/\/metricool.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/metricool.com\/social-ads-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/social-ads-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg\",\"datePublished\":\"2025-06-03T06:57:56+00:00\",\"dateModified\":\"2026-01-08T11:37:51+00:00\",\"description\":\"Download the FREE Social Ads Study 2025: build a winning social media advertising strategy backed by real data\",\"breadcrumb\":{\"@id\":\"https:\/\/metricool.com\/social-ads-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/metricool.com\/social-ads-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/metricool.com\/social-ads-study\/#primaryimage\",\"url\":\"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg\",\"contentUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/metricool.com\/social-ads-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/metricool.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"503,281 campaigns analyzed. A real look at how brands are advertising on social media.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/metricool.com\/#website\",\"url\":\"https:\/\/metricool.com\/\",\"name\":\"Metricool\",\"description\":\"Blog &amp; Social Media Finally Together\",\"publisher\":{\"@id\":\"https:\/\/metricool.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/metricool.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/metricool.com\/#organization\",\"name\":\"Metricool\",\"url\":\"https:\/\/metricool.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png\",\"contentUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png\",\"width\":343,\"height\":60,\"caption\":\"Metricool\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Metricool-1570481493223837\",\"https:\/\/x.com\/metricool\",\"https:\/\/www.instagram.com\/metricoolapp\/\",\"https:\/\/www.tiktok.com\/@metricoolapp\",\"https:\/\/www.threads.com\/@metricoolapp\",\"https:\/\/www.youtube.com\/channel\/UC0NjePvj-YE5qeysRNfY-gA\",\"https:\/\/www.linkedin.com\/company\/metricool\/\",\"https:\/\/es.pinterest.com\/metricool\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/person\/c782256a55812261094e579ddc3b1ae6\",\"name\":\"Carlos Bravo\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/carlos-bravo-guardiola\/\"],\"knowsAbout\":[\"Email Markeing\",\"Content Creation\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"Content Specialist\",\"worksFor\":\"Metricool\",\"url\":\"https:\/\/metricool.com\/author\/carlosbravo\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Social Ads Study 2025: Campaign Goals and Trends Uncovered","description":"Download the FREE Social Ads Study 2025: build a winning social media advertising strategy backed by real data","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/metricool.com\/social-ads-study\/","og_locale":"en_US","og_type":"article","og_title":"503,281 campaigns analyzed. A real look at how brands are advertising on social media.","og_description":"Download the FREE Social Ads Study 2025: build a winning social media advertising strategy backed by real data","og_url":"https:\/\/metricool.com\/social-ads-study\/","og_site_name":"Metricool","article_publisher":"https:\/\/www.facebook.com\/Metricool-1570481493223837","article_published_time":"2025-06-03T06:57:56+00:00","article_modified_time":"2026-01-08T11:37:51+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg","type":"image\/jpeg"}],"author":"Carlos Bravo","twitter_card":"summary_large_image","twitter_creator":"@metricool","twitter_site":"@metricool","twitter_misc":{"Written by":"Carlos Bravo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/metricool.com\/social-ads-study\/#article","isPartOf":{"@id":"https:\/\/metricool.com\/social-ads-study\/"},"author":{"name":"Carlos Bravo","@id":"https:\/\/metricool.com\/#\/schema\/person\/c782256a55812261094e579ddc3b1ae6"},"headline":"503,281 campaigns analyzed. A real look at how brands are advertising on social media.","datePublished":"2025-06-03T06:57:56+00:00","dateModified":"2026-01-08T11:37:51+00:00","mainEntityOfPage":{"@id":"https:\/\/metricool.com\/social-ads-study\/"},"wordCount":276,"commentCount":0,"publisher":{"@id":"https:\/\/metricool.com\/#organization"},"image":{"@id":"https:\/\/metricool.com\/social-ads-study\/#primaryimage"},"thumbnailUrl":"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg","articleSection":["Content Marketing","Social Media Studies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/metricool.com\/social-ads-study\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/metricool.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/metricool.com\/social-ads-study\/","url":"https:\/\/metricool.com\/social-ads-study\/","name":"Social Ads Study 2025: Campaign Goals and Trends Uncovered","isPartOf":{"@id":"https:\/\/metricool.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/metricool.com\/social-ads-study\/#primaryimage"},"image":{"@id":"https:\/\/metricool.com\/social-ads-study\/#primaryimage"},"thumbnailUrl":"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg","datePublished":"2025-06-03T06:57:56+00:00","dateModified":"2026-01-08T11:37:51+00:00","description":"Download the FREE Social Ads Study 2025: build a winning social media advertising strategy backed by real data","breadcrumb":{"@id":"https:\/\/metricool.com\/social-ads-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/metricool.com\/social-ads-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metricool.com\/social-ads-study\/#primaryimage","url":"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg","contentUrl":"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/metricool.com\/social-ads-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/metricool.com\/"},{"@type":"ListItem","position":2,"name":"503,281 campaigns analyzed. A real look at how brands are advertising on social media."}]},{"@type":"WebSite","@id":"https:\/\/metricool.com\/#website","url":"https:\/\/metricool.com\/","name":"Metricool","description":"Blog &amp; Social Media Finally Together","publisher":{"@id":"https:\/\/metricool.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/metricool.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/metricool.com\/#organization","name":"Metricool","url":"https:\/\/metricool.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metricool.com\/#\/schema\/logo\/image\/","url":"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png","contentUrl":"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png","width":343,"height":60,"caption":"Metricool"},"image":{"@id":"https:\/\/metricool.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Metricool-1570481493223837","https:\/\/x.com\/metricool","https:\/\/www.instagram.com\/metricoolapp\/","https:\/\/www.tiktok.com\/@metricoolapp","https:\/\/www.threads.com\/@metricoolapp","https:\/\/www.youtube.com\/channel\/UC0NjePvj-YE5qeysRNfY-gA","https:\/\/www.linkedin.com\/company\/metricool\/","https:\/\/es.pinterest.com\/metricool\/"]},{"@type":"Person","@id":"https:\/\/metricool.com\/#\/schema\/person\/c782256a55812261094e579ddc3b1ae6","name":"Carlos Bravo","sameAs":["https:\/\/www.linkedin.com\/in\/carlos-bravo-guardiola\/"],"knowsAbout":["Email Markeing","Content Creation"],"knowsLanguage":["English","Spanish"],"jobTitle":"Content Specialist","worksFor":"Metricool","url":"https:\/\/metricool.com\/author\/carlosbravo\/"}]}},"lang":"en","translations":{"en":187858,"es":187390,"fr":187959,"de":187995},"taxonomy_info":{"category":[{"value":176,"label":"Content Marketing"},{"value":830033,"label":"Social Media Studies"}],"etiqueta_analitica":[{"value":830688,"label":"Social Media Resources"}]},"featured_image_src_large":["https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-1-1024x576.jpg",1024,576,true],"comment_info":4,"category_info":[{"term_id":176,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":176,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","cat_ID":176,"category_count":132,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0},{"term_id":830033,"name":"Social Media Studies","slug":"studies","term_group":0,"term_taxonomy_id":830033,"taxonomy":"category","description":"","parent":0,"count":27,"filter":"raw","cat_ID":830033,"category_count":27,"category_description":"","cat_name":"Social Media Studies","category_nicename":"studies","category_parent":0}],"tag_info":false,"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts\/187858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/comments?post=187858"}],"version-history":[{"count":11,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts\/187858\/revisions"}],"predecessor-version":[{"id":204071,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts\/187858\/revisions\/204071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/media\/188812"}],"wp:attachment":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/media?parent=187858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/categories?post=187858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/tags?post=187858"},{"taxonomy":"etiqueta_analiticav2","embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/etiqueta_analiticav2?post=187858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}