{"id":187959,"date":"2025-06-03T08:59:02","date_gmt":"2025-06-03T06:59:02","guid":{"rendered":"https:\/\/metricool.com\/?p=187959"},"modified":"2025-10-08T11:03:56","modified_gmt":"2025-10-08T09:03:56","slug":"etude-social-ads","status":"publish","type":"post","link":"https:\/\/metricool.com\/fr\/etude-social-ads\/","title":{"rendered":"503 281 campagnes pass\u00e9es au crible. Un vrai relev\u00e9 de la publicit\u00e9 des marques sur les r\u00e9seaux sociaux"},"content":{"rendered":"\n<p>Au premier trimestre 2025, nous avons analys\u00e9 des milliers de campagnes sur TikTok et Meta (Facebook, Instagram et WhatsApp). Objectif : r\u00e9aliser la plus grande \u00e9tude jamais men\u00e9e sur les campagnes publicitaires sur les r\u00e9seaux sociaux, avec des donn\u00e9es concr\u00e8tes r\u00e9v\u00e9lant comment est d\u00e9pens\u00e9 le budget, quels formats fonctionnent le mieux et quelles tendances dessinent l\u2019avenir du secteur.<\/p>\n\n\n\n<p>Spoiler : certaines donn\u00e9es vont vous \u00e9tonner.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour quel objectif le CPC (co\u00fbt par clic) est-il le plus \u00e9lev\u00e9 ?<\/li>\n\n\n\n<li>Quelles campagnes g\u00e9n\u00e8rent le plus d\u2019impressions ?<\/li>\n\n\n\n<li>Dans quel type de publicit\u00e9 investit-on le plus ?<\/li>\n\n\n\n<li>Quels types de campagnes sont les plus utilis\u00e9s par les marques ?<\/li>\n\n\n\n<li>\u00c0 quoi ressemblent les publicit\u00e9s qui fonctionnent ?<\/li>\n<\/ul>\n\n\n\n<p>C\u2019est maintenant \u00e0 vous de jouer : d\u00e9couvrez les donn\u00e9es de cette \u00e9tude et v\u00e9rifiez si vous investissez efficacement dans vos publicit\u00e9s. On vous fournit les statistiques, \u00e0 vous de prendre les d\u00e9cisions : t\u00e9l\u00e9chargez GRATUITEMENT l\u2019\u00c9tude Social Ads, parcourez toutes les pages et tirez les conclusions qui boosteront votre strat\u00e9gie.<\/p>\n\n\n<section id=\"newsletter-block_2e329516fcacd9855a4a88d950f4a1d8\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p>T\u00e9l\u00e9chargez l\u2019\u00e9tude Social Ads ICI<\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=260\" id=\"mauticform_202506socialadsstudydownloadfr\" data-mautic-form=\"202506socialadsstudydownloadfr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202506socialadsstudydownloadfr_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202506socialadsstudydownloadfr_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202506socialadsstudydownloadfr_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202506socialadsstudydownloadfr_email\" for=\"mauticform_input_202506socialadsstudydownloadfr_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202506socialadsstudydownloadfr_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[preferred_locale]\" value=\"fr\" id=\"mauticform_input_202506socialadsstudydownloadfr_preferred_locale\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202506socialadsstudydownloadfr_legal1\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal1][]\" id=\"mauticform_checkboxgrp_checkbox_legal1_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\" \r\n id=\"mauticform_checkboxgrp_label_legal1_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal1_YES0\">Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202506socialadsstudydownloadfr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202506socialadsstudydownloadfr_submit\" type=\"submit\">Envoyer<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202506socialadsstudydownloadfr_id\" value=\"260\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202506socialadsstudydownloadfr_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202506socialadsstudydownloadfr_name\" value=\"202506socialadsstudydownloadfr\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><!-- wp:kadence\/advancedheading {\"uniqueID\":\"196504_538b93-2a\",\"padding\":[20,\"\",\"\",\"\"],\"markBorder\":\"\",\"markBorderStyles\":[{\"top\":[null,\"\",\"\"],\"right\":[null,\"\",\"\"],\"bottom\":[null,\"\",\"\"],\"left\":[null,\"\",\"\"],\"unit\":\"px\"}],\"tabletMarkBorderStyles\":[{\"top\":[null,\"\",\"\"],\"right\":[null,\"\",\"\"],\"bottom\":[null,\"\",\"\"],\"left\":[null,\"\",\"\"],\"unit\":\"\"}],\"mobileMarkBorderStyles\":[{\"top\":[null,\"\",\"\"],\"right\":[null,\"\",\"\"],\"bottom\":[null,\"\",\"\"],\"left\":[null,\"\",\"\"],\"unit\":\"\"}],\"htmlTag\":\"p\",\"fontSize\":[11,\"\",\"\"],\"maxWidth\":[739,\"\",\"\"]} --><\/p>\n<p class=\"kt-adv-heading196504_538b93-2a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading196504_538b93-2a\"><em>Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es, afin de g\u00e9rer votre abonnement pour recevoir notre mod\u00e8le et vous envoyer des communications avec des actualit\u00e9s et\/ou d\u2019\u00e9ventuelles promotions Metricool, sauf si vous vous y opposez, et ce, \u00e0 tout moment. Vous disposez d\u2019un droit d\u2019acc\u00e8s, de rectification, de suppression, de limitation et d\u2019opposition au traitement et de portabilit\u00e9. Vous pouvez exercer vos droits sur&nbsp;info@metricool.com. Plus d\u2019informations dans la&nbsp;<a href=\"https:\/\/metricool.com\/fr\/politique-de-confidentialite\/\" target=\"_blank\" rel=\"noreferrer noopener\">politique de confidentialit\u00e9.<\/a><\/em><\/p>\n<p><!-- \/wp:kadence\/advancedheading --><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>Voici quelques conclusions int\u00e9ressantes de l\u2019\u00e9tude :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La campagne la plus longue<\/strong> : celles de g\u00e9n\u00e9ration de prospects, avec une moyenne de 72 jours par campagne<br><\/li>\n\n\n\n<li><strong>La campagne la plus utilis\u00e9e<\/strong> : les campagnes de vues vid\u00e9o, qui repr\u00e9sentent 24 % des campagnes sur TikTok<br><\/li>\n\n\n\n<li><strong>La d\u00e9pense moyenne la plus \u00e9lev\u00e9e<\/strong> : les campagnes de promotion d\u2019application, avec 7036,07 $ par campagne sur TikTok et Meta<br><\/li>\n\n\n\n<li><strong>La campagne g\u00e9n\u00e9rant le plus d\u2019interactions<\/strong> : celles de trafic sur Meta, avec un taux d\u2019interactions de 30,8 %<br><\/li>\n\n\n\n<li><strong>Le CPM (co\u00fbt pour mille impressions)<\/strong> sur TikTok pour les campagnes de port\u00e9e est de 0,32 $<br><\/li>\n\n\n\n<li><strong>Le CTR (taux de clics)<\/strong> des campagnes de trafic sur TikTok est de 4,93 %, presque le double de celui sur Meta (2,54 %)<br><\/li>\n\n\n\n<li><strong>Le CPA (co\u00fbt par action)<\/strong> le plus bas est sur Meta dans les campagnes de ventes : 0,13 $<\/li>\n<\/ul>\n\n\n\n<p>T\u00e9l\u00e9chargez l\u2019\u00c9tude Social Ads sur les r\u00e9seaux sociaux ici..<\/p>\n\n\n<section id=\"newsletter-block_0b6d45e1746b0c0cc47d23f05d10a587\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p>T\u00e9l\u00e9chargez l\u2019\u00e9tude Social Ads ICI<\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=260\" id=\"mauticform_202506socialadsstudydownloadfr\" data-mautic-form=\"202506socialadsstudydownloadfr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202506socialadsstudydownloadfr_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202506socialadsstudydownloadfr_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n\r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202506socialadsstudydownloadfr_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202506socialadsstudydownloadfr_email\" for=\"mauticform_input_202506socialadsstudydownloadfr_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202506socialadsstudydownloadfr_email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[preferred_locale]\" value=\"fr\" id=\"mauticform_input_202506socialadsstudydownloadfr_preferred_locale\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202506socialadsstudydownloadfr_legal1\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal1][]\" id=\"mauticform_checkboxgrp_checkbox_legal1_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\" \r\n id=\"mauticform_checkboxgrp_label_legal1_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal1_YES0\">Oui, je veux recevoir des astuces, ressources et offres de Metricool pour developper ma strat\u00e9gie digitale.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202506socialadsstudydownloadfr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202506socialadsstudydownloadfr_submit\" type=\"submit\">Envoyer<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202506socialadsstudydownloadfr_id\" value=\"260\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202506socialadsstudydownloadfr_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202506socialadsstudydownloadfr_name\" value=\"202506socialadsstudydownloadfr\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p>Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es, afin de g\u00e9rer votre abonnement pour recevoir notre \u00c9tude Social Ads et vous envoyer des communications avec des actualit\u00e9s et\/ou d\u2019\u00e9ventuelles promotions Metricool, sauf si vous vous y opposez, et ce, \u00e0 tout moment. Vous disposez d\u2019un droit d\u2019acc\u00e8s, de rectification, de suppression, de limitation et d\u2019opposition au traitement et de portabilit\u00e9. Vous pouvez exercer vos droits sur info@metricool.com. Plus d\u2019informations dans la politique de confidentialit\u00e9.<\/p>\n            <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Au premier trimestre 2025, nous avons analys\u00e9 des milliers de campagnes sur TikTok et Meta (Facebook, Instagram et WhatsApp). Objectif : r\u00e9aliser la plus grande \u00e9tude jamais men\u00e9e sur les campagnes publicitaires sur les r\u00e9seaux sociaux, avec des donn\u00e9es concr\u00e8tes r\u00e9v\u00e9lant comment est d\u00e9pens\u00e9 le budget, quels formats fonctionnent le mieux et quelles tendances dessinent [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":188814,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830035],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-187959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","etiqueta_analitica-brand"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/SOCIAL-ADS-BLOG-POST-2.jpg","author_info":{"display_name":"Carlos Bravo","author_link":"https:\/\/metricool.com\/author\/carlosbravo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude Social Ads 2025 : \u00e9volution des campagnes et des objectifs<\/title>\n<meta name=\"description\" content=\"T\u00e9l\u00e9chargez GRATUITEMENT l&#039;\u00c9tude Social Ads 2025 : cr\u00e9ez une strat\u00e9gie publicitaire gagnante sur les r\u00e9seaux sociaux bas\u00e9e sur des donn\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/fr\/etude-social-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"503 281 campagnes pass\u00e9es au crible. 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