{"id":195619,"date":"2025-07-23T14:00:00","date_gmt":"2025-07-23T12:00:00","guid":{"rendered":"https:\/\/metricool.com\/?p=195619"},"modified":"2025-10-07T12:52:05","modified_gmt":"2025-10-07T10:52:05","slug":"2025-us-podcast-study","status":"publish","type":"post","link":"https:\/\/metricool.com\/2025-us-podcast-study\/","title":{"rendered":"Podcasting &amp; Social Media Report: The Strategies Behind the Most Popular Shows in the U.S."},"content":{"rendered":"\n<p><strong>The Mel Robbins Podcast, Crime Junkie, Call Her Daddy<\/strong>: you\u2019ve probably heard of them. These are some of the top-performing podcasts in the U.S. They set the tone in the industry and know how to build strong connections with their listeners.<\/p>\n\n\n\n<p>But it\u2019s not just about recording episodes and uploading them. What sets them apart is how they promote their content on social media to reach new audiences. That\u2019s what this study is all about: understanding how they do it and what you can learn from them.<\/p>\n\n\n\n<p>But we didn\u2019t stop at just those three. In partnership with Mumbler (a platform to monetize podcasts and audio content) and Podstatus (a tool to track your reviews, rankings, and competitors), we at Metricool analyzed 16,873 posts from the top 100 podcasts in the U.S.<\/p>\n\n\n\n<p><em>So, how often are they posting? What types of content work best? Which platforms get the most engagement?<\/em><\/p>\n\n\n\n<p>Even if you don\u2019t run a podcast, this data can help you shape your content strategy. Whether you\u2019re a creator, marketer, or just curious about what\u2019s working online, <strong>our report is packed with real-world insights and tips you can start using right away<\/strong>.<\/p>\n\n\n\n<p>Download the study and start building your strategy with data that actually matters.<\/p>\n\n\n<section id=\"newsletter-block_7e1bf752604689a863204c4e42c2507e\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p>Download it now<\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Fill out the form and get your copy<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                                <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=301\" id=\"mauticform_202507podcastingstudious\" data-mautic-form=\"202507podcastingstudious\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202507podcastingstudious_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202507podcastingstudious_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n  \r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202507podcastingstudious_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202507podcastingstudious_email\" for=\"mauticform_input_202507podcastingstudious_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202507podcastingstudious_email\" placeholder=\"Your best email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n                    \r\n\r\n\r\n<div id=\"mauticform_202507podcastingstudious_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-2 mauticform-required\" data-validate=\"legal\" data-validation-type=\"checkboxgrp\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">I agree to the use of my data for the purposes described.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"en\" id=\"mauticform_input_202507podcastingstudious_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202507podcastingstudious_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202507podcastingstudious_submit\" type=\"submit\">GET YOUR COPY<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202507podcastingstudious_id\" value=\"301\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202507podcastingstudious_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202507podcastingstudious_name\" value=\"202507podcastingstudious\">\r\n        \r\n    <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p class=\"p1\"><em>Metricool Software, S.L. is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting legal@metricool.com. For more information, please refer to our <a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy Policy<\/a>.<\/em><\/p>\n<p class=\"p1\"><em>Mumbler Audio, S.L is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting hello@mumbler.io. For more information, please refer to our <a href=\"https:\/\/mumbler.io\/en\/privacy-policy\/\">Privacy Policy<\/a>.<\/em><\/p>\n<p class=\"p1\"><em>Podstatus is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting carlos@tenorsoftware.com. For more information, please refer to our <a href=\"https:\/\/podstatus.com\/legal\">Privacy Policy<\/a>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-did-you-know\">Did you know\u2026<\/h3>\n\n\n\n<p><strong>87% of podcasts post content on YouTube<\/strong>, making it the top platform for podcasters<\/p>\n\n\n\n<p>YouTube also sees the most discussion, with an average of <strong>537.16 comments per post<\/strong><\/p>\n\n\n\n<p><strong>Instagram wins for engagement<\/strong>, with posts averaging <strong>5,517.51 interactions<\/strong><\/p>\n\n\n\n<p><strong>YouTube also leads in engagement rate<\/strong>, coming in at <strong>3.13%<\/strong><\/p>\n\n\n\n<p><strong>X (formerly Twitter)<\/strong> is where podcasts post the most, averaging <strong>96.55 posts per month<\/strong><\/p>\n\n\n\n<p>You\u2019ll find all of this and more inside the <strong>2025 U.S. Podcast Study<\/strong>. It\u2019s free and ready for download.<\/p>\n\n\n<section id=\"newsletter-block_f913e770e1930904f8c0e6cd64916f10\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p>Download it now<\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <div>\n<div class=\"cuerpo-newsletter\">\n<p class=\"p1\">Fill out the form and get your copy<\/p>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                                <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=301\" id=\"mauticform_202507podcastingstudious\" data-mautic-form=\"202507podcastingstudious\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202507podcastingstudious_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202507podcastingstudious_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n  \r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202507podcastingstudious_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202507podcastingstudious_email\" for=\"mauticform_input_202507podcastingstudious_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202507podcastingstudious_email\" placeholder=\"Your best email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n                    \r\n\r\n\r\n<div id=\"mauticform_202507podcastingstudious_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-2 mauticform-required\" data-validate=\"legal\" data-validation-type=\"checkboxgrp\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">I agree to the use of my data for the purposes described.<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"en\" id=\"mauticform_input_202507podcastingstudious_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202507podcastingstudious_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202507podcastingstudious_submit\" type=\"submit\">GET YOUR COPY<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202507podcastingstudious_id\" value=\"301\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202507podcastingstudious_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202507podcastingstudious_name\" value=\"202507podcastingstudious\">\r\n        \r\n    <\/form>                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p class=\"p1\"><em>Metricool Software, S.L. is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting legal@metricool.com. For more information, please refer to our <a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy Policy<\/a>.<\/em><\/p>\n<p class=\"p1\"><em>Mumbler Audio, S.L is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting hello@mumbler.io. For more information, please refer to our <a href=\"https:\/\/mumbler.io\/en\/privacy-policy\/\">Privacy Policy<\/a>.<\/em><\/p>\n<p class=\"p1\"><em>Podstatus is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting carlos@tenorsoftware.com. For more information, please refer to our <a href=\"https:\/\/podstatus.com\/legal\">Privacy Policy<\/a>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Social media marketing isn\u2019t just about posting\u2026<\/h3>\n\n\n\n<p>With Metricool, manage your content from start to finish in one place:<\/p>\n\n\n\n<p>Plan your posts, check out what your competitors are doing, track analytics, and create custom reports all from a single dashboard (no jumping between platforms needed).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.metricool.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">TRY METRICOOL NOW<\/a><\/div>\n<\/div>\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>The Mel Robbins Podcast, Crime Junkie, Call Her Daddy: you\u2019ve probably heard of them. These are some of the top-performing podcasts in the U.S. They set the tone in the industry and know how to build strong connections with their listeners. But it\u2019s not just about recording episodes and uploading them. What sets them apart [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":195618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830033],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-195619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studies","etiqueta_analitica-social-media-resources"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/blog-podcast-study-2.jpg","author_info":{"display_name":"Carlos Bravo","author_link":"https:\/\/metricool.com\/author\/carlosbravo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[REPORT] How the Most Popular U.S. Shows Use Social Media<\/title>\n<meta name=\"description\" content=\"Download the FREE report and learn the social media strategies top podcasts use to grow their audience (with real data).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/2025-us-podcast-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcasting &amp; Social Media Report: The Strategies Behind the Most Popular Shows in the U.S.\" \/>\n<meta property=\"og:description\" content=\"Download the FREE report and learn the social media strategies top podcasts use to grow their audience (with real data).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metricool.com\/2025-us-podcast-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Metricool\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Metricool-1570481493223837\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-23T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T10:52:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prewp.metricool.com\/wp-content\/uploads\/blog-podcast-study-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Bravo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@metricool\" \/>\n<meta name=\"twitter:site\" content=\"@metricool\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Bravo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/metricool.com\/2025-us-podcast-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/metricool.com\/2025-us-podcast-study\/\"},\"author\":{\"name\":\"Carlos Bravo\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/person\/c782256a55812261094e579ddc3b1ae6\"},\"headline\":\"Podcasting &amp; 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