{"id":199921,"date":"2025-09-10T15:03:00","date_gmt":"2025-09-10T13:03:00","guid":{"rendered":"https:\/\/metricool.com\/?p=199921"},"modified":"2025-10-02T13:06:52","modified_gmt":"2025-10-02T11:06:52","slug":"social-media-short-video-report-2025","status":"publish","type":"post","link":"https:\/\/metricool.com\/social-media-short-video-report-2025\/","title":{"rendered":"State of Short-Form Video in Social Media in 2025 [Report]"},"content":{"rendered":"\n<p><strong>Reels, TikToks, and Shorts dominate social media in 2025<\/strong>. Millions are published every day, all competing for just a few seconds of our attention. But what\u2019s actually working?<\/p>\n\n\n\n<p>To find out, <strong>we analyzed over 5 million videos and 582,000 accounts<\/strong> worldwide. This report shows how short-form video is evolving and what brands and creators can learn from it.<\/p>\n\n\n<section id=\"newsletter-block_292600a4f76092230d7c93b05dcd4f97\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p>Download it now<\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Fill out the form and <strong>get your free copy<\/strong> of the 2025 Short-Form Video Report<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=338\" id=\"mauticform_202509shortvideoreportdownloaden\" data-mautic-form=\"202509shortvideoreportdownloaden\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202509shortvideoreportdownloaden_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202509shortvideoreportdownloaden_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n  \r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202509shortvideoreportdownloaden_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202509shortvideoreportdownloaden_email\" for=\"mauticform_input_202509shortvideoreportdownloaden_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202509shortvideoreportdownloaden_email\" placeholder=\"Your best email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202509shortvideoreportdownloaden_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-2\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">Yes, send me actionable tips, tools, and offers to grow my online presence with Metricool<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"en\" id=\"mauticform_input_202509shortvideoreportdownloaden_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202509shortvideoreportdownloaden_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202509shortvideoreportdownloaden_submit\" type=\"submit\">DOWNLOAD NOW<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202509shortvideoreportdownloaden_id\" value=\"338\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202509shortvideoreportdownloaden_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202509shortvideoreportdownloaden_name\" value=\"202509shortvideoreportdownloaden\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p class=\"p1\"><em>Metricool Software, S.L. is responsible for processing your data in order to manage the delivery of the full 2025 Short-Form Video Report and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting legal@metricool.com. For more information, please refer to our <a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy Policy<\/a>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<p>Short-form video isn\u2019t a new trend anymore. Almost every brand and creator is making content in this format. Just this year, <strong>short-form video posts have grown by 70%<\/strong>, reaching nearly 6 million videos published just by Metricool users.<\/p>\n\n\n\n<p>But which platform delivers the best results with this format? Is there still room to grow with short-form video?<\/p>\n\n\n\n<p>The data has the answers. After analyzing video performance across 582,456 accounts, a few trends stand out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram and YouTube are showing signs of saturation<\/strong>; more content, but drops in reach and views.<\/li>\n\n\n\n<li><strong>Engagement rises sharply on TikTok<\/strong>, yet reach is spread among a larger number of accounts.<\/li>\n\n\n\n<li><strong>On YouTube, interactions have <\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>d<\/strong><\/span><strong>eclined by nearly 50%&nbsp;<\/strong>compared to last year, despite an increase in Shorts.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-PREVIEW-EN-1024x576.png\" alt=\"\" class=\"wp-image-200838\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-PREVIEW-EN-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-PREVIEW-EN-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-PREVIEW-EN-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-PREVIEW-EN.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Overall, short-form video is still a major part of most social media strategies, but each platform offers different opportunities.<\/p>\n\n\n\n<p>The main lesson: posting isn\u2019t enough. You need to understand how your audience behaves on each platform and adjust your strategy before your competitors do.<\/p>\n\n\n\n<p><strong>Want the full details? Download the report and make decisions based on 6 million data points, not guesses.<\/strong><\/p>\n\n\n<section id=\"newsletter-block_292600a4f76092230d7c93b05dcd4f97\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p>Download it now<\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Fill out the form and <strong>get your free copy<\/strong> of the 2025 Short-Form Video Report<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=338\" id=\"mauticform_202509shortvideoreportdownloaden\" data-mautic-form=\"202509shortvideoreportdownloaden\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202509shortvideoreportdownloaden_error\"><\/div>\r\n            <div class=\"mauticform-message\" id=\"mauticform_202509shortvideoreportdownloaden_message\"><\/div><div class=\"mauticform-innerform\">\r\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n                  \r\n\r\n\r\n      \r\n  \r\n    \r\n  \r\n\r\n    \r\n\r\n                    \r\n<div id=\"mauticform_202509shortvideoreportdownloaden_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\r\n  <label id=\"mauticform_label_202509shortvideoreportdownloaden_email\" for=\"mauticform_input_202509shortvideoreportdownloaden_email\" class=\"mauticform-label\">Email<\/label>\r\n  \r\n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202509shortvideoreportdownloaden_email\" placeholder=\"Your best email\" class=\"mauticform-input\">\r\n  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\r\n<\/div>\r\n                  \r\n\r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n\r\n\r\n\r\n<div id=\"mauticform_202509shortvideoreportdownloaden_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-2\">\r\n    \r\n                  \r\n    <div class=\"mauticform-checkboxgrp-row\">\r\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\r\n        <label class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">Yes, send me actionable tips, tools, and offers to grow my online presence with Metricool<\/label>\r\n\r\n    <\/div>  \r\n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\r\n<\/div>\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n\r\n\r\n    <input name=\"mauticform[language]\" value=\"en\" id=\"mauticform_input_202509shortvideoreportdownloaden_language\" class=\"mauticform-hidden\" type=\"hidden\">\r\n\r\n\r\n                  \r\n      \r\n  \r\n    \r\n    \r\n<div id=\"mauticform_202509shortvideoreportdownloaden_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\r\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202509shortvideoreportdownloaden_submit\" type=\"submit\">DOWNLOAD NOW<\/button>\r\n<\/div>\r\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202509shortvideoreportdownloaden_id\" value=\"338\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202509shortvideoreportdownloaden_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202509shortvideoreportdownloaden_name\" value=\"202509shortvideoreportdownloaden\">\r\n        \r\n    <\/form>\r\n\r\n                                <\/div>\n                    <div class=\"pie-newsletter\">\n                <p class=\"p1\"><em>Metricool Software, S.L. is responsible for processing your data in order to manage the delivery of the full 2025 Short-Form Video Report and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting legal@metricool.com. For more information, please refer to our <a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy Policy<\/a>.<\/em><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-marketing-isn-t-just-about-posting\">Social media marketing isn\u2019t just about posting\u2026<\/h3>\n\n\n\n<p>With Metricool, manage your content from start to finish in one place:<\/p>\n\n\n\n<p>Plan your posts, check out what your competitors are doing, track analytics, and create custom reports all from a single dashboard (no jumping between platforms needed).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.metricool.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">TRY METRICOOL NOW<\/a><\/div>\n<\/div>\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Reels, TikToks, and Shorts dominate social media in 2025. Millions are published every day, all competing for just a few seconds of our attention. But what\u2019s actually working? To find out, we analyzed over 5 million videos and 582,000 accounts worldwide. This report shows how short-form video is evolving and what brands and creators can [&hellip;]<\/p>\n","protected":false},"author":208,"featured_media":200813,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830033],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-199921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studies","etiqueta_analitica-social-media-resources"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/SHORT-VIDEO-REPORT-FEATURED-IMAGE-1.png","author_info":{"display_name":"David B.","author_link":"https:\/\/metricool.com\/author\/davidbustos\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - 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