{"id":211497,"date":"2025-12-10T10:19:12","date_gmt":"2025-12-10T09:19:12","guid":{"rendered":"https:\/\/metricool.com\/?p=211497"},"modified":"2026-01-14T13:10:03","modified_gmt":"2026-01-14T12:10:03","slug":"estudio-redes-sociales","status":"publish","type":"post","link":"https:\/\/metricool.com\/es\/estudio-redes-sociales\/","title":{"rendered":"Estudio de Redes Sociales 2026: Tendencias, Datos Reales y Formatos que Funcionan"},"content":{"rendered":"\n<p>\u00bfQu\u00e9 est\u00e1 pasando realmente en las redes sociales? \u00bfQu\u00e9 plataformas han crecido? \u00bfD\u00f3nde hay m\u00e1s interacci\u00f3n? \u00bfCu\u00e1l es el mejor formato para captar atenci\u00f3n? \u00bfD\u00f3nde interact\u00faan m\u00e1s los usuarios?<\/p>\n\n\n\n<p>Las redes sociales cambian r\u00e1pido, pero entre tanta novedad, <strong>los datos nunca fallan<\/strong>.<\/p>\n\n\n\n<p>En nuestro Estudio de Redes Sociales 2026, analizamos m\u00e1s de <strong>39 millones de publicaciones<\/strong> de <strong>m\u00e1s de un mill\u00f3n de cuentas reales<\/strong>.&nbsp;Un documento con cientos de&nbsp; p\u00e1ginas donde vas a encontrar&nbsp; lo que <strong>marcas, negocios y creadores han hecho de verdad<\/strong> en cada plataforma durante el \u00faltimo a\u00f1o.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id211497_e590a8-a4{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id211497_e590a8-a4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id211497_e590a8-a4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id211497_e590a8-a4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id211497_e590a8-a4{background-color:#d0e9d7;}.kb-row-layout-id211497_e590a8-a4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id211497_e590a8-a4 > .kt-row-column-wrap{row-gap:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id211497_e590a8-a4{margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id211497_e590a8-a4 > .kt-row-column-wrap{row-gap:20px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id211497_e590a8-a4 alignnone kt-row-has-bg wp-block-kadence-rowlayout\" id=\"form\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column211497_bd7f04-a0 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column211497_bd7f04-a0 > .kt-inside-inner-col,.kadence-column211497_bd7f04-a0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column211497_bd7f04-a0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column211497_bd7f04-a0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column211497_bd7f04-a0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column211497_bd7f04-a0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column211497_bd7f04-a0{position:relative;}@media all and (max-width: 1024px){.kadence-column211497_bd7f04-a0 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column211497_bd7f04-a0, .kt-inside-inner-col > .kadence-column211497_bd7f04-a0:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column211497_bd7f04-a0 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column211497_bd7f04-a0 {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column211497_bd7f04-a0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading211497_eb88b5-b6, .wp-block-kadence-advancedheading.kt-adv-heading211497_eb88b5-b6[data-kb-block=\"kb-adv-heading211497_eb88b5-b6\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading211497_eb88b5-b6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading211497_eb88b5-b6[data-kb-block=\"kb-adv-heading211497_eb88b5-b6\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading211497_eb88b5-b6, .wp-block-kadence-advancedheading.kt-adv-heading211497_eb88b5-b6[data-kb-block=\"kb-adv-heading211497_eb88b5-b6\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading211497_eb88b5-b6, .wp-block-kadence-advancedheading.kt-adv-heading211497_eb88b5-b6[data-kb-block=\"kb-adv-heading211497_eb88b5-b6\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading211497_eb88b5-b6 heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading211497_eb88b5-b6\"><strong>Descarga gratis el<mark true=\"true\" class=\"kt-highlight\"> Estudio de Redes Sociales 2026<\/mark><\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading211497_706ec1-5e, .wp-block-kadence-advancedheading.kt-adv-heading211497_706ec1-5e[data-kb-block=\"kb-adv-heading211497_706ec1-5e\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading211497_706ec1-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading211497_706ec1-5e[data-kb-block=\"kb-adv-heading211497_706ec1-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading211497_706ec1-5e, .wp-block-kadence-advancedheading.kt-adv-heading211497_706ec1-5e[data-kb-block=\"kb-adv-heading211497_706ec1-5e\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading211497_706ec1-5e, .wp-block-kadence-advancedheading.kt-adv-heading211497_706ec1-5e[data-kb-block=\"kb-adv-heading211497_706ec1-5e\"]{padding-top:0px;padding-bottom:0px;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading211497_706ec1-5e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading211497_706ec1-5e\">Completa el formulario y hazte con tu copia<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column211497_be87a6-a0 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:0px;}.kadence-column211497_be87a6-a0 > .kt-inside-inner-col,.kadence-column211497_be87a6-a0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column211497_be87a6-a0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column211497_be87a6-a0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column211497_be87a6-a0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column211497_be87a6-a0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column211497_be87a6-a0{position:relative;}@media all and (max-width: 1024px){.kadence-column211497_be87a6-a0 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column211497_be87a6-a0, .kt-inside-inner-col > .kadence-column211497_be87a6-a0:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column211497_be87a6-a0 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column211497_be87a6-a0 button {    width: 100%;    padding: 24px 10px !important;  }}@media screen and (max-width: 1024px) {  .kadence-column211497_be87a6-a0 {    max-width: 600px !important;  }}.kadence-column211497_be87a6-a0 button[type=\"submit\"] {  font-weight: bold;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column211497_be87a6-a0\"><div class=\"kt-inside-inner-col\">\n<form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=413\" id=\"mauticform_202512socialmediastudy2026es\" data-mautic-form=\"202512socialmediastudy2026es\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202512socialmediastudy2026es_error\"><\/div>\n            <div class=\"mauticform-message\" id=\"mauticform_202512socialmediastudy2026es_message\"><\/div><div class=\"mauticform-innerform\">\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\n                  \n\n\n      \n  \n    \n  \n\n    \n\n                    \n<div id=\"mauticform_202512socialmediastudy2026es_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\n  <label id=\"mauticform_label_202512socialmediastudy2026es_email\" for=\"mauticform_input_202512socialmediastudy2026es_email\" class=\"mauticform-label\">Email<\/label>\n  \n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202512socialmediastudy2026es_email\" placeholder=\"Tu mejor email\" class=\"mauticform-input\">\n  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\n<\/div>\n                  \n\n\n\n\n\n\n    \n\n\n\n\n<div id=\"mauticform_202512socialmediastudy2026es_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-2\">\n    \n                  \n    <div class=\"mauticform-checkboxgrp-row\">\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">S\u00ed, quiero recibir estrategias, recursos y ofertas de Metricool para hacer crecer mis redes sociales<\/label>\n\n    <\/div>  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\n<\/div>\n\n                  \n      \n  \n    \n    \n\n\n    <input name=\"mauticform[language]\" value=\"es\" id=\"mauticform_input_202512socialmediastudy2026es_language\" class=\"mauticform-hidden\" type=\"hidden\">\n\n\n                  \n      \n  \n    \n    \n<div id=\"mauticform_202512socialmediastudy2026es_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202512socialmediastudy2026es_submit\" type=\"submit\">DESCARGAR<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202512socialmediastudy2026es_id\" value=\"413\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202512socialmediastudy2026es_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202512socialmediastudy2026es_name\" value=\"202512socialmediastudy2026es\">\n        \n    <\/form>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading211497_fd8fde-7c, .wp-block-kadence-advancedheading.kt-adv-heading211497_fd8fde-7c[data-kb-block=\"kb-adv-heading211497_fd8fde-7c\"]{max-width:704px;padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading211497_fd8fde-7c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading211497_fd8fde-7c[data-kb-block=\"kb-adv-heading211497_fd8fde-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading211497_fd8fde-7c, .wp-block-kadence-advancedheading.kt-adv-heading211497_fd8fde-7c[data-kb-block=\"kb-adv-heading211497_fd8fde-7c\"]{padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<p class=\"kt-adv-heading211497_fd8fde-7c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading211497_fd8fde-7c\"><em>Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Redes Sociales 2026 y remitirte comunicaciones con novedades y promociones si marcas la casilla a tal fin. Tienes derecho de acceso, rectificaci\u00f3n, supresi\u00f3n, limitaci\u00f3n, oposici\u00f3n al tratamiento y portabilidad. Puedes ejercitar tus derechos en legal@metricool.com. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pol\u00edtica de privacidad.<\/a><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Social-Media-Study-2026-Post-ES-2-1024x576.png\" alt=\"\" class=\"wp-image-213152\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Social-Media-Study-2026-Post-ES-2-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/Social-Media-Study-2026-Post-ES-2-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Social-Media-Study-2026-Post-ES-2-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/Social-Media-Study-2026-Post-ES-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-que-hay-en-el-estudio\"><strong>Qu\u00e9 hay en el estudio<\/strong><\/h3>\n\n\n\n<p>Una radiograf\u00eda completa del panorama social media actual, red por red. Con datos comparativos con los del a\u00f1o pasado, clasificados por tama\u00f1o de cuenta y tipo de contenido.<\/p>\n\n\n\n<p>Desde el crecimiento de Threads hasta el rendimiento del v\u00eddeo en Facebook, pasando por la ca\u00edda del alcance en Instagram o el nuevo rol del Perfil de Empresa en Google, este informe te permite entender qu\u00e9 est\u00e1 funcionando, qu\u00e9 no y <strong>d\u00f3nde hay potencial de crecimiento para tu marca o negocio<\/strong>.<\/p>\n\n\n\n<p>Adem\u00e1s, cada an\u00e1lisis est\u00e1 acompa\u00f1ado&nbsp; de insights de creadores de contenido y profesionales del sector, que comparten su experiencia en primera persona sobre lo que est\u00e1 cambiando (y lo que no) en redes sociales.<\/p>\n\n\n<style>.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-testimonial-item-wrap{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-testimonial-item-wrap{max-width:500px;}.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-testimonial-media-inner-wrap{width:60px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap211497_e800ee-83{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap211497_e800ee-83 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap211497_e800ee-83 kt-testimonial-halign-center kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-211497_39b9da-c5 wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\"><\/h2><\/div><div class=\"kt-testimonial-content-wrap\"><blockquote class=\"kt-testimonial-content\"><em>Mi predicci\u00f3n para 2026 es que vamos a vivir un giro dr\u00e1stico hacia unas redes sociales m\u00e1s pausadas. M\u00e1s v\u00eddeos largos en YouTube, vuelta a los blogs y el auge de los creadores que transmiten calma. Despu\u00e9s de cinco a\u00f1os de v\u00eddeos cortos, fren\u00e9ticos y una avalancha de contenido generado con IA, la gente vuelve a buscar un ritmo m\u00e1s humano y una narrativa aut\u00e9ntica.<\/em><\/blockquote><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-150x150.png\" class=\"kt-testimonial-image wp-image-211503 size-thumbnail\" alt=\"\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-150x150.png 150w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-300x300.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-768x768.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1.png 1023w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><strong>Latasha James<\/strong><\/div><\/div><div class=\"kt-testimonial-occupation-wrap\"><div class=\"kt-testimonial-occupation\">Creadora de contenido (228K suscriptores en YouTube)<br><\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quieres-saber-cual-es-la-mejor-red-social-para-crecer-en-2026\"><strong>\u00bfQuieres saber cu\u00e1l es la mejor red social para crecer en 2026?<\/strong><\/h3>\n\n\n\n<p>\u00bfQu\u00e9 formatos est\u00e1n generando m\u00e1s interacci\u00f3n en cada plataforma? \u00bfO cu\u00e1l es la mejor hora para publicar en cada red social? Desc\u00e1rgate gratis el informe completo y accede a datos reales que te ayudar\u00e1n a tomar decisiones con cabeza:<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id211497_e1846e-f2{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id211497_e1846e-f2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id211497_e1846e-f2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id211497_e1846e-f2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id211497_e1846e-f2{background-color:#d0e9d7;}.kb-row-layout-id211497_e1846e-f2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id211497_e1846e-f2 > .kt-row-column-wrap{row-gap:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id211497_e1846e-f2{margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id211497_e1846e-f2 > .kt-row-column-wrap{row-gap:20px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id211497_e1846e-f2 alignnone kt-row-has-bg wp-block-kadence-rowlayout\" id=\"form\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column211497_d729ab-c1 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column211497_d729ab-c1 > .kt-inside-inner-col,.kadence-column211497_d729ab-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column211497_d729ab-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column211497_d729ab-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column211497_d729ab-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column211497_d729ab-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column211497_d729ab-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column211497_d729ab-c1 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column211497_d729ab-c1, .kt-inside-inner-col > .kadence-column211497_d729ab-c1:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column211497_d729ab-c1 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column211497_d729ab-c1 {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column211497_d729ab-c1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading211497_1f60d7-32, .wp-block-kadence-advancedheading.kt-adv-heading211497_1f60d7-32[data-kb-block=\"kb-adv-heading211497_1f60d7-32\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading211497_1f60d7-32 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading211497_1f60d7-32[data-kb-block=\"kb-adv-heading211497_1f60d7-32\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading211497_1f60d7-32, .wp-block-kadence-advancedheading.kt-adv-heading211497_1f60d7-32[data-kb-block=\"kb-adv-heading211497_1f60d7-32\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading211497_1f60d7-32, .wp-block-kadence-advancedheading.kt-adv-heading211497_1f60d7-32[data-kb-block=\"kb-adv-heading211497_1f60d7-32\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading211497_1f60d7-32 heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading211497_1f60d7-32\"><strong>Descarga gratis el<mark true=\"true\" class=\"kt-highlight\"> Estudio de Redes Sociales 2026<\/mark><\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading211497_3cafec-68, .wp-block-kadence-advancedheading.kt-adv-heading211497_3cafec-68[data-kb-block=\"kb-adv-heading211497_3cafec-68\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading211497_3cafec-68 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading211497_3cafec-68[data-kb-block=\"kb-adv-heading211497_3cafec-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading211497_3cafec-68, .wp-block-kadence-advancedheading.kt-adv-heading211497_3cafec-68[data-kb-block=\"kb-adv-heading211497_3cafec-68\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading211497_3cafec-68, .wp-block-kadence-advancedheading.kt-adv-heading211497_3cafec-68[data-kb-block=\"kb-adv-heading211497_3cafec-68\"]{padding-top:0px;padding-bottom:0px;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading211497_3cafec-68 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading211497_3cafec-68\">Completa el formulario y hazte con tu copia<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column211497_684a97-f1 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:0px;}.kadence-column211497_684a97-f1 > .kt-inside-inner-col,.kadence-column211497_684a97-f1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column211497_684a97-f1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column211497_684a97-f1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column211497_684a97-f1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column211497_684a97-f1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column211497_684a97-f1{position:relative;}@media all and (max-width: 1024px){.kadence-column211497_684a97-f1 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column211497_684a97-f1, .kt-inside-inner-col > .kadence-column211497_684a97-f1:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column211497_684a97-f1 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column211497_684a97-f1 button {    width: 100%;    padding: 24px 10px !important;  }}@media screen and (max-width: 1024px) {  .kadence-column211497_684a97-f1 {    max-width: 600px !important;  }}.kadence-column211497_684a97-f1 button[type=\"submit\"] {  font-weight: bold;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column211497_684a97-f1\"><div class=\"kt-inside-inner-col\">\n<form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=413\" id=\"mauticform_202512socialmediastudy2026es\" data-mautic-form=\"202512socialmediastudy2026es\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202512socialmediastudy2026es_error\"><\/div>\n            <div class=\"mauticform-message\" id=\"mauticform_202512socialmediastudy2026es_message\"><\/div><div class=\"mauticform-innerform\">\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\n                  \n\n\n      \n  \n    \n  \n\n    \n\n                    \n<div id=\"mauticform_202512socialmediastudy2026es_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\n  <label id=\"mauticform_label_202512socialmediastudy2026es_email\" for=\"mauticform_input_202512socialmediastudy2026es_email\" class=\"mauticform-label\">Email<\/label>\n  \n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202512socialmediastudy2026es_email\" placeholder=\"Tu mejor email\" class=\"mauticform-input\">\n  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\n<\/div>\n                  \n\n\n\n\n\n\n    \n\n\n\n\n<div id=\"mauticform_202512socialmediastudy2026es_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-2\">\n    \n                  \n    <div class=\"mauticform-checkboxgrp-row\">\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">S\u00ed, quiero recibir estrategias, recursos y ofertas de Metricool para hacer crecer mis redes sociales<\/label>\n\n    <\/div>  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\n<\/div>\n\n                  \n      \n  \n    \n    \n\n\n    <input name=\"mauticform[language]\" value=\"es\" id=\"mauticform_input_202512socialmediastudy2026es_language\" class=\"mauticform-hidden\" type=\"hidden\">\n\n\n                  \n      \n  \n    \n    \n<div id=\"mauticform_202512socialmediastudy2026es_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202512socialmediastudy2026es_submit\" type=\"submit\">DESCARGAR<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202512socialmediastudy2026es_id\" value=\"413\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202512socialmediastudy2026es_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202512socialmediastudy2026es_name\" value=\"202512socialmediastudy2026es\">\n        \n    <\/form>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading211497_5ee8d6-04, .wp-block-kadence-advancedheading.kt-adv-heading211497_5ee8d6-04[data-kb-block=\"kb-adv-heading211497_5ee8d6-04\"]{max-width:704px;padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading211497_5ee8d6-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading211497_5ee8d6-04[data-kb-block=\"kb-adv-heading211497_5ee8d6-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading211497_5ee8d6-04, .wp-block-kadence-advancedheading.kt-adv-heading211497_5ee8d6-04[data-kb-block=\"kb-adv-heading211497_5ee8d6-04\"]{padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<p class=\"kt-adv-heading211497_5ee8d6-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading211497_5ee8d6-04\"><em>Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Redes Sociales 2026 y remitirte comunicaciones con novedades y promociones si marcas la casilla a tal fin. Tienes derecho de acceso, rectificaci\u00f3n, supresi\u00f3n, limitaci\u00f3n, oposici\u00f3n al tratamiento y portabilidad. Puedes ejercitar tus derechos en legal@metricool.com. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pol\u00edtica de privacidad.<\/a><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 est\u00e1 pasando realmente en las redes sociales? \u00bfQu\u00e9 plataformas han crecido? \u00bfD\u00f3nde hay m\u00e1s interacci\u00f3n? \u00bfCu\u00e1l es el mejor formato para captar atenci\u00f3n? \u00bfD\u00f3nde interact\u00faan m\u00e1s los usuarios? Las redes sociales cambian r\u00e1pido, pero entre tanta novedad, los datos nunca fallan. En nuestro Estudio de Redes Sociales 2026, analizamos m\u00e1s de 39 millones de [&hellip;]<\/p>\n","protected":false},"author":208,"featured_media":213146,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830024,170],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-211497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudios","category-redes-sociales","etiqueta_analitica-marketing-en-redes-sociales"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/social-media-study-2026-metricool-blog-e1766567983673.jpg","author_info":{"display_name":"David B.","author_link":"https:\/\/metricool.com\/author\/davidbustos\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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