{"id":213636,"date":"2025-12-16T12:33:09","date_gmt":"2025-12-16T11:33:09","guid":{"rendered":"https:\/\/metricool.com\/?p=213636"},"modified":"2026-01-14T13:10:53","modified_gmt":"2026-01-14T12:10:53","slug":"etude-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/metricool.com\/fr\/etude-reseaux-sociaux\/","title":{"rendered":"\u00c9tude R\u00e9seaux Sociaux 2026 : Tendances, Donn\u00e9es R\u00e9elles et Formats qui Cartonnent"},"content":{"rendered":"\n<p>Que se passe-t-il vraiment sur les r\u00e9seaux sociaux ? Quelles plateformes ont connu la plus forte croissance ? O\u00f9 les utilisateurs interagissent-ils le plus ? Quels formats captent le mieux l\u2019attention ?<\/p>\n\n\n\n<p>Les r\u00e9seaux sociaux \u00e9voluent \u00e0 toute vitesse, mais une chose reste s\u00fbre : <strong>les donn\u00e9es, elles, ne mentent jamais<\/strong>.<\/p>\n\n\n\n<p>Dans notre \u00c9tude des R\u00e9seaux Sociaux 2026, nous avons analys\u00e9 plus de <strong>39 millions de publications provenant de plus d\u2019un million de comptes r\u00e9els<\/strong>.<\/p>\n\n\n\n<p>Un rapport riche de plusieurs centaines de pages qui d\u00e9voile ce que <strong>les marques, entreprises et cr\u00e9ateurs<\/strong> ont r\u00e9ellement publi\u00e9 sur chaque plateforme au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id213636_2eded7-84{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id213636_2eded7-84 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id213636_2eded7-84 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id213636_2eded7-84 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id213636_2eded7-84{background-color:#d0e9d7;}.kb-row-layout-id213636_2eded7-84 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id213636_2eded7-84 > .kt-row-column-wrap{row-gap:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id213636_2eded7-84{margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id213636_2eded7-84 > .kt-row-column-wrap{row-gap:20px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id213636_2eded7-84 alignnone kt-row-has-bg wp-block-kadence-rowlayout\" id=\"form\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column213636_8a65dc-a9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column213636_8a65dc-a9 > .kt-inside-inner-col,.kadence-column213636_8a65dc-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column213636_8a65dc-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column213636_8a65dc-a9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column213636_8a65dc-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column213636_8a65dc-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column213636_8a65dc-a9{position:relative;}@media all and (max-width: 1024px){.kadence-column213636_8a65dc-a9 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column213636_8a65dc-a9, .kt-inside-inner-col > .kadence-column213636_8a65dc-a9:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column213636_8a65dc-a9 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column213636_8a65dc-a9 {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column213636_8a65dc-a9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading213636_2269c3-68, .wp-block-kadence-advancedheading.kt-adv-heading213636_2269c3-68[data-kb-block=\"kb-adv-heading213636_2269c3-68\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213636_2269c3-68 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213636_2269c3-68[data-kb-block=\"kb-adv-heading213636_2269c3-68\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading213636_2269c3-68, .wp-block-kadence-advancedheading.kt-adv-heading213636_2269c3-68[data-kb-block=\"kb-adv-heading213636_2269c3-68\"]{text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading213636_2269c3-68 heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213636_2269c3-68\"><strong>T\u00e9l\u00e9chargez<\/strong><br><strong><mark true=\"true\" class=\"kt-highlight\">l&#8217;\u00c9tude des R\u00e9seaux Sociaux 2026<\/mark><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading213636_26746e-f5, .wp-block-kadence-advancedheading.kt-adv-heading213636_26746e-f5[data-kb-block=\"kb-adv-heading213636_26746e-f5\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-sm, 0.9rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213636_26746e-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213636_26746e-f5[data-kb-block=\"kb-adv-heading213636_26746e-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading213636_26746e-f5, .wp-block-kadence-advancedheading.kt-adv-heading213636_26746e-f5[data-kb-block=\"kb-adv-heading213636_26746e-f5\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading213636_26746e-f5, .wp-block-kadence-advancedheading.kt-adv-heading213636_26746e-f5[data-kb-block=\"kb-adv-heading213636_26746e-f5\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading213636_26746e-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213636_26746e-f5\">Remplissez le formulaire et recevez gratuitement votre exemplaire<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column213636_e6ec6d-49 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column213636_e6ec6d-49 > .kt-inside-inner-col,.kadence-column213636_e6ec6d-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column213636_e6ec6d-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column213636_e6ec6d-49 > .kt-inside-inner-col{flex-direction:column;}.kadence-column213636_e6ec6d-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column213636_e6ec6d-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column213636_e6ec6d-49{position:relative;}@media all and (max-width: 1024px){.kadence-column213636_e6ec6d-49 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column213636_e6ec6d-49, .kt-inside-inner-col > .kadence-column213636_e6ec6d-49:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column213636_e6ec6d-49 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column213636_e6ec6d-49 button {    width: 100%;    padding: 24px 10px !important;  }}@media screen and (max-width: 1024px) {  .kadence-column213636_e6ec6d-49 {    max-width: 600px !important;  }}.kadence-column213636_e6ec6d-49 button[type=\"submit\"] {  font-weight: bold;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column213636_e6ec6d-49\"><div class=\"kt-inside-inner-col\">\n<form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=418\" id=\"mauticform_202512socialmediastudy2026fr\" data-mautic-form=\"202512socialmediastudy2026fr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202512socialmediastudy2026fr_error\"><\/div>\n            <div class=\"mauticform-message\" id=\"mauticform_202512socialmediastudy2026fr_message\"><\/div><div class=\"mauticform-innerform\">\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\n                  \n\n\n      \n  \n    \n\n\n    \n\n                    \n<div id=\"mauticform_202512socialmediastudy2026fr_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\n  <label id=\"mauticform_label_202512socialmediastudy2026fr_email\" for=\"mauticform_input_202512socialmediastudy2026fr_email\" class=\"mauticform-label\">Email<\/label>\n  \n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202512socialmediastudy2026fr_email\" class=\"mauticform-input\">\n  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\n<\/div>\n                  \n      \n  \n    \n    \n\n\n    <input name=\"mauticform[preferred_locale]\" value=\"fr\" id=\"mauticform_input_202512socialmediastudy2026fr_preferred_locale\" class=\"mauticform-hidden\" type=\"hidden\">\n\n\n                  \n\n\n\n\n\n\n    \n\n\n\n\n<div id=\"mauticform_202512socialmediastudy2026fr_legal1\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\n    \n                  \n    <div class=\"mauticform-checkboxgrp-row\">\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal1][]\" id=\"mauticform_checkboxgrp_checkbox_legal1_YES0\" type=\"checkbox\" value=\"YES\">\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal1_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal1_YES0\">Je souhaite recevoir des communications avec des actualit\u00e9s, des offres, des promotions et\/ou des ressources de Metricool.<\/label>\n\n    <\/div>  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\n<\/div>\n\n                  \n      \n  \n    \n    \n<div id=\"mauticform_202512socialmediastudy2026fr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202512socialmediastudy2026fr_submit\" type=\"submit\">T\u00c9L\u00c9CHARGER<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202512socialmediastudy2026fr_id\" value=\"418\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202512socialmediastudy2026fr_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202512socialmediastudy2026fr_name\" value=\"202512socialmediastudy2026fr\">\n        \n    <\/form>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading213636_47557e-35, .wp-block-kadence-advancedheading.kt-adv-heading213636_47557e-35[data-kb-block=\"kb-adv-heading213636_47557e-35\"]{max-width:704px;padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213636_47557e-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213636_47557e-35[data-kb-block=\"kb-adv-heading213636_47557e-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading213636_47557e-35, .wp-block-kadence-advancedheading.kt-adv-heading213636_47557e-35[data-kb-block=\"kb-adv-heading213636_47557e-35\"]{padding-bottom:0px;margin-bottom:0px;}}<\/style>\n<p class=\"kt-adv-heading213636_47557e-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213636_47557e-35\"><em><em><em>Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es afin de g\u00e9rer votre inscription \u00e0 l\u2019\u00c9tude des R\u00e9seaux Sociaux 2026 et de segmenter vos int\u00e9r\u00eats dans le cas o\u00f9 vous seriez utilisateur\/trice de Metricool. Vous pouvez exercer vos droits \u00e0 legal@metricool.com. Plus d\u2019informations dans la&nbsp;<a href=\"https:\/\/metricool.com\/fr\/politique-de-confidentialite\/\">Politique de confidentialit\u00e9.<\/a><\/em><\/em><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/BLOG_FR-1024x576.png\" alt=\"\" class=\"wp-image-213819\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/BLOG_FR-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/BLOG_FR-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/BLOG_FR-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/BLOG_FR.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-que-contient-l-etude\"><strong>Ce que contient l\u2019\u00e9tude<\/strong><\/h2>\n\n\n\n<p>Une radiographie compl\u00e8te du paysage social media actuel, plateforme par plateforme. Des donn\u00e9es comparatives avec l\u2019ann\u00e9e pr\u00e9c\u00e9dente, class\u00e9es selon la taille des comptes et le type de contenu.<\/p>\n\n\n\n<p>De la croissance de Threads aux performances de la vid\u00e9o sur Facebook, en passant par la baisse de la port\u00e9e sur Instagram ou le nouveau r\u00f4le des Profils d\u2019Entreprise sur Google, ce rapport vous aide \u00e0 comprendre : ce qui fonctionne, ce qui est has been,&nbsp; et <strong>o\u00f9 se trouve le potentiel de croissance pour votre marque ou votre business<\/strong>.<\/p>\n\n\n\n<p>Chaque analyse est accompagn\u00e9e d\u2019insights exclusifs de cr\u00e9ateurs de contenu et de professionnels du secteur, qui partagent leur exp\u00e9rience de terrain sur ce qui change (et ce qui ne change pas) dans l\u2019univers social media.<\/p>\n\n\n<style>.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-testimonial-item-wrap{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-testimonial-item-wrap{max-width:500px;}.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-testimonial-media-inner-wrap{width:60px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap213636_f7ceb6-df{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap213636_f7ceb6-df .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap213636_f7ceb6-df kt-testimonial-halign-center kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-213636_1f0580-ba wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\"><\/h2><\/div><div class=\"kt-testimonial-content-wrap\"><blockquote class=\"kt-testimonial-content\"><em><em>Ma pr\u00e9diction pour 2026, c\u2019est un virage radical vers des r\u00e9seaux sociaux plus lents. Plus de vid\u00e9os longues sur YouTube, le retour des blogs, et la mont\u00e9e des cr\u00e9ateurs qui transmettent la s\u00e9r\u00e9nit\u00e9. Apr\u00e8s cinq ann\u00e9es de vid\u00e9os courtes, fr\u00e9n\u00e9tiques, et d\u2019une avalanche de contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA, les gens recherchent \u00e0 nouveau un rythme humain et une narration authentique.<\/em><\/em><\/blockquote><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-150x150.png\" class=\"kt-testimonial-image wp-image-211503 size-thumbnail\" alt=\"\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-150x150.png 150w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-300x300.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-768x768.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1.png 1023w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><strong>Latasha James<\/strong><\/div><\/div><div class=\"kt-testimonial-occupation-wrap\"><div class=\"kt-testimonial-occupation\">Cr\u00e9atrice de contenu (228K abonn\u00e9s sur YouTube)<br><\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-envie-de-savoir-quelle-est-la-meilleure-plateforme-pour-se-developper-en-2026\"><strong>Envie de savoir quelle est la meilleure plateforme pour se d\u00e9velopper en 2026 ?<\/strong><\/h2>\n\n\n\n<p>Ou quels formats g\u00e9n\u00e8rent le plus d\u2019interactions sur chaque r\u00e9seau ? Ou encore \u00e0 quelle heure publier pour maximiser votre port\u00e9e ?<\/p>\n\n\n\n<p>T\u00e9l\u00e9chargez gratuitement l\u2019\u00e9tude compl\u00e8te et acc\u00e9dez \u00e0 des donn\u00e9es r\u00e9elles pour prendre vos d\u00e9cisions strat\u00e9giques en toute confiance.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id213636_2375d6-6b{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id213636_2375d6-6b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id213636_2375d6-6b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id213636_2375d6-6b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-sm, 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1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column213636_36b264-b7, .kt-inside-inner-col > .kadence-column213636_36b264-b7:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column213636_36b264-b7 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column213636_36b264-b7 {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column213636_36b264-b7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading213636_82fc08-4b, .wp-block-kadence-advancedheading.kt-adv-heading213636_82fc08-4b[data-kb-block=\"kb-adv-heading213636_82fc08-4b\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213636_82fc08-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213636_82fc08-4b[data-kb-block=\"kb-adv-heading213636_82fc08-4b\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading213636_82fc08-4b, .wp-block-kadence-advancedheading.kt-adv-heading213636_82fc08-4b[data-kb-block=\"kb-adv-heading213636_82fc08-4b\"]{text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading213636_82fc08-4b heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213636_82fc08-4b\"><strong>T\u00e9l\u00e9chargez<\/strong><br><strong><mark true=\"true\" class=\"kt-highlight\">l&#8217;\u00c9tude des R\u00e9seaux Sociaux 2026<\/mark><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading213636_739faa-1b, .wp-block-kadence-advancedheading.kt-adv-heading213636_739faa-1b[data-kb-block=\"kb-adv-heading213636_739faa-1b\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-sm, 0.9rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213636_739faa-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213636_739faa-1b[data-kb-block=\"kb-adv-heading213636_739faa-1b\"] 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exemplaire<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column213636_f19427-df > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column213636_f19427-df > .kt-inside-inner-col,.kadence-column213636_f19427-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column213636_f19427-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column213636_f19427-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column213636_f19427-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column213636_f19427-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column213636_f19427-df{position:relative;}@media all and (max-width: 1024px){.kadence-column213636_f19427-df > 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class=\"kt-inside-inner-col\">\n<form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=418\" id=\"mauticform_202512socialmediastudy2026fr\" data-mautic-form=\"202512socialmediastudy2026fr\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202512socialmediastudy2026fr_error\"><\/div>\n            <div class=\"mauticform-message\" id=\"mauticform_202512socialmediastudy2026fr_message\"><\/div><div class=\"mauticform-innerform\">\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\n                  \n\n\n      \n  \n    \n\n\n    \n\n                    \n<div id=\"mauticform_202512socialmediastudy2026fr_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\n  <label id=\"mauticform_label_202512socialmediastudy2026fr_email\" 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value=\"YES\">\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal1_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal1_YES0\">Je souhaite recevoir des communications avec des actualit\u00e9s, des offres, des promotions et\/ou des ressources de Metricool.<\/label>\n\n    <\/div>  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\n<\/div>\n\n                  \n      \n  \n    \n    \n<div id=\"mauticform_202512socialmediastudy2026fr_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202512socialmediastudy2026fr_submit\" type=\"submit\">T\u00c9L\u00c9CHARGER<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202512socialmediastudy2026fr_id\" value=\"418\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202512socialmediastudy2026fr_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202512socialmediastudy2026fr_name\" value=\"202512socialmediastudy2026fr\">\n        \n    <\/form>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading213636_2f6f4b-4e, .wp-block-kadence-advancedheading.kt-adv-heading213636_2f6f4b-4e[data-kb-block=\"kb-adv-heading213636_2f6f4b-4e\"]{max-width:704px;padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213636_2f6f4b-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213636_2f6f4b-4e[data-kb-block=\"kb-adv-heading213636_2f6f4b-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading213636_2f6f4b-4e, .wp-block-kadence-advancedheading.kt-adv-heading213636_2f6f4b-4e[data-kb-block=\"kb-adv-heading213636_2f6f4b-4e\"]{padding-bottom:0px;margin-bottom:0px;}}<\/style>\n<p class=\"kt-adv-heading213636_2f6f4b-4e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213636_2f6f4b-4e\"><em><em><em>Metricool Software, S.L. est responsable du traitement de vos donn\u00e9es afin de g\u00e9rer votre inscription \u00e0 l\u2019\u00c9tude des R\u00e9seaux Sociaux 2026 et de segmenter vos int\u00e9r\u00eats dans le cas o\u00f9 vous seriez utilisateur\/trice de Metricool. Vous pouvez exercer vos droits \u00e0 legal@metricool.com. Plus d\u2019informations dans la&nbsp;<a href=\"https:\/\/metricool.com\/fr\/politique-de-confidentialite\/\">Politique de confidentialit\u00e9.<\/a><\/em><\/em><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Que se passe-t-il vraiment sur les r\u00e9seaux sociaux ? Quelles plateformes ont connu la plus forte croissance ? O\u00f9 les utilisateurs interagissent-ils le plus ? Quels formats captent le mieux l\u2019attention ? Les r\u00e9seaux sociaux \u00e9voluent \u00e0 toute vitesse, mais une chose reste s\u00fbre : les donn\u00e9es, elles, ne mentent jamais. Dans notre \u00c9tude des [&hellip;]<\/p>\n","protected":false},"author":208,"featured_media":213753,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830035,10579],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-213636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","category-reseaux-sociaux","etiqueta_analitica-marketing-en-redes-sociales"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/social-media-study-2026-metricool-blog-3.jpg","author_info":{"display_name":"David B.","author_link":"https:\/\/metricool.com\/author\/davidbustos\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - 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