{"id":213655,"date":"2025-12-16T10:09:01","date_gmt":"2025-12-16T09:09:01","guid":{"rendered":"https:\/\/metricool.com\/?p=213655"},"modified":"2026-01-14T13:14:16","modified_gmt":"2026-01-14T12:14:16","slug":"social-media-studie","status":"publish","type":"post","link":"https:\/\/metricool.com\/de\/social-media-studie\/","title":{"rendered":"Social-Media-Studie 2026: Trends, echte Daten und Formate, die funktonieren"},"content":{"rendered":"\n<p>Was passiert&nbsp; gerade auf Social Media? Welche Plattformen sind gewachsen? Wo gibt es mehr Interaktionen? Mit welchem Format bekommst du die meiste Aufmerksamkeit? Und auf welchen Plattformen sind die Nutzer am aktivsten?<\/p>\n\n\n\n<p>Plattformen \u00e4ndern sich st\u00e4ndig. <strong>Doch eines bleibt immer verl\u00e4sslich: die Daten.<\/strong><\/p>\n\n\n\n<p>F\u00fcr unsere Social-Media-Studie 2026&nbsp; haben wir <strong>39 Millionen Beitr\u00e4ge aus mehr als einer Million echten Konten<\/strong> unter die Lupe genommen.&nbsp;<\/p>\n\n\n\n<p>Das Ergebnis? Ein Dokument mit Hunderten von Seiten, das dir zeigt, was Marken, Unternehmen und Creator im vergangenen Jahr auf jeder Plattform wirklich getan haben.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id213655_9c89ba-f4{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id213655_9c89ba-f4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id213655_9c89ba-f4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id213655_9c89ba-f4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id213655_9c89ba-f4{background-color:#d0e9d7;}.kb-row-layout-id213655_9c89ba-f4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id213655_9c89ba-f4 > .kt-row-column-wrap{row-gap:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id213655_9c89ba-f4{margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id213655_9c89ba-f4 > .kt-row-column-wrap{row-gap:20px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id213655_9c89ba-f4 alignnone kt-row-has-bg wp-block-kadence-rowlayout\" id=\"form\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column213655_9124dd-d3 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column213655_9124dd-d3 > .kt-inside-inner-col,.kadence-column213655_9124dd-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column213655_9124dd-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column213655_9124dd-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column213655_9124dd-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column213655_9124dd-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column213655_9124dd-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column213655_9124dd-d3 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column213655_9124dd-d3, .kt-inside-inner-col > .kadence-column213655_9124dd-d3:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column213655_9124dd-d3 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column213655_9124dd-d3 {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column213655_9124dd-d3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading213655_64b764-86, .wp-block-kadence-advancedheading.kt-adv-heading213655_64b764-86[data-kb-block=\"kb-adv-heading213655_64b764-86\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213655_64b764-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213655_64b764-86[data-kb-block=\"kb-adv-heading213655_64b764-86\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading213655_64b764-86, .wp-block-kadence-advancedheading.kt-adv-heading213655_64b764-86[data-kb-block=\"kb-adv-heading213655_64b764-86\"]{text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading213655_64b764-86 heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213655_64b764-86\"><strong>Lade dir die<\/strong><br><strong><mark true=\"true\" class=\"kt-highlight\">Social-Media-Studie 2026<\/mark><\/strong> <strong>KOSTENLOS herunter!<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading213655_158806-65, .wp-block-kadence-advancedheading.kt-adv-heading213655_158806-65[data-kb-block=\"kb-adv-heading213655_158806-65\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-sm, 0.9rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213655_158806-65 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213655_158806-65[data-kb-block=\"kb-adv-heading213655_158806-65\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading213655_158806-65, .wp-block-kadence-advancedheading.kt-adv-heading213655_158806-65[data-kb-block=\"kb-adv-heading213655_158806-65\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading213655_158806-65, .wp-block-kadence-advancedheading.kt-adv-heading213655_158806-65[data-kb-block=\"kb-adv-heading213655_158806-65\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading213655_158806-65 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213655_158806-65\">F\u00fclle das Formular aus und du erh\u00e4ltst die Studie per E-Mail!<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column213655_69bdbf-b5 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column213655_69bdbf-b5 > .kt-inside-inner-col,.kadence-column213655_69bdbf-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column213655_69bdbf-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column213655_69bdbf-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column213655_69bdbf-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column213655_69bdbf-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column213655_69bdbf-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column213655_69bdbf-b5 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column213655_69bdbf-b5, .kt-inside-inner-col > .kadence-column213655_69bdbf-b5:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column213655_69bdbf-b5 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column213655_69bdbf-b5 button {    width: 100%;    padding: 24px 10px !important;  }}@media screen and (max-width: 1024px) {  .kadence-column213655_69bdbf-b5 {    max-width: 600px !important;  }}.kadence-column213655_69bdbf-b5 button[type=\"submit\"] {  font-weight: bold;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column213655_69bdbf-b5\"><div class=\"kt-inside-inner-col\">\n<form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=419\" id=\"mauticform_202512socialmediastudy2026de\" data-mautic-form=\"202512socialmediastudy2026de\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202512socialmediastudy2026de_error\"><\/div>\n            <div class=\"mauticform-message\" id=\"mauticform_202512socialmediastudy2026de_message\"><\/div><div class=\"mauticform-innerform\">\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\n                  \n\n\n      \n  \n    \n\n\n    \n\n                    \n<div id=\"mauticform_202512socialmediastudy2026de_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\n  <label id=\"mauticform_label_202512socialmediastudy2026de_email\" for=\"mauticform_input_202512socialmediastudy2026de_email\" class=\"mauticform-label\">Email<\/label>\n  \n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202512socialmediastudy2026de_email\" class=\"mauticform-input\">\n  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\n<\/div>\n                  \n      \n  \n    \n    \n\n\n    <input name=\"mauticform[language]\" value=\"de\" id=\"mauticform_input_202512socialmediastudy2026de_language\" class=\"mauticform-hidden\" type=\"hidden\">\n\n\n                  \n\n\n\n\n\n\n    \n\n\n\n\n<div id=\"mauticform_202512socialmediastudy2026de_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\n    \n                  \n    <div class=\"mauticform-checkboxgrp-row\">\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">Ja, ich m\u00f6chte Strategien, Ressourcen und Angebote von Metricool erhalten, um meine digitale Marke weiter auszubauen<\/label>\n\n    <\/div>  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\n<\/div>\n\n                  \n      \n  \n    \n    \n<div id=\"mauticform_202512socialmediastudy2026de_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202512socialmediastudy2026de_submit\" type=\"submit\">ANMELDEN<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202512socialmediastudy2026de_id\" value=\"419\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202512socialmediastudy2026de_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202512socialmediastudy2026de_name\" value=\"202512socialmediastudy2026de\">\n        \n    <\/form>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading213655_cc7ecc-e8, .wp-block-kadence-advancedheading.kt-adv-heading213655_cc7ecc-e8[data-kb-block=\"kb-adv-heading213655_cc7ecc-e8\"]{max-width:704px;padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213655_cc7ecc-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213655_cc7ecc-e8[data-kb-block=\"kb-adv-heading213655_cc7ecc-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading213655_cc7ecc-e8, .wp-block-kadence-advancedheading.kt-adv-heading213655_cc7ecc-e8[data-kb-block=\"kb-adv-heading213655_cc7ecc-e8\"]{padding-bottom:0px;margin-bottom:0px;}}<\/style>\n<p class=\"kt-adv-heading213655_cc7ecc-e8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213655_cc7ecc-e8\"><em><em>Metricool Software, S.L. ist f\u00fcr die Verarbeitung deiner Daten verantwortlich, um den Versand der vollst\u00e4ndigen Daten der Social-Media-Studie 2026 zu verwalten und um deine Interessen zu segmentieren, falls du ein Metricool-Nutzer bist. Du kannst deine Rechte unter&nbsp;legal@metricool.com&nbsp;aus\u00fcben. Weitere Informationen findest du in der&nbsp;<a href=\"https:\/\/metricool.com\/de\/datenschutzrichtlinie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Datenschutzrichtlinie<\/a>.<br><\/em><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/BLOG_DE-1024x576.png\" alt=\"\" class=\"wp-image-213863\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/BLOG_DE-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/BLOG_DE-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/BLOG_DE-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/BLOG_DE.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-was-dich-in-der-studie-erwartet\"><strong>Was dich in der Studie erwartet<\/strong><\/h2>\n\n\n\n<p>Die Studie ist wie ein R\u00f6ntgenbild der aktuellen Social-Media-Landschaft. Sie zeigt den Status quo jeder Plattform, inklusive Vergleichsdaten zum Vorjahr, sortiert nach Accountgr\u00f6\u00dfe und Content-Typen.<\/p>\n\n\n\n<p>Vom Wachstum von Threads \u00fcber die Videoperformance auf Facebook, den R\u00fcckgang der Reichweite auf Instagram bis hin zur neuen Rolle des Google Unternehmensprofils: Die Studie hilft dir zu verstehen, was 2026 funktioniert, <em>was nicht<\/em>&nbsp; und <strong>wo noch Wachstumspotenzial f\u00fcr deine Marke oder dein Business drinsteckt.&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Jede Analyse wird au\u00dferdem erg\u00e4nzt durch Insights von Content Creatorn und Branchenprofis, die ihre Erfahrung aus erster Hand teilen: Was ver\u00e4ndert sich gerade&nbsp; wirklich (und was bleibt konstant) auf Social Media?&nbsp;<\/p>\n\n\n<style>.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-testimonial-item-wrap{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-testimonial-item-wrap{max-width:500px;}.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-testimonial-media-inner-wrap{width:60px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap213655_7f6b22-ab{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap213655_7f6b22-ab .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap213655_7f6b22-ab kt-testimonial-halign-center kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-213655_35b215-f8 wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\"><\/h2><\/div><div class=\"kt-testimonial-content-wrap\"><blockquote class=\"kt-testimonial-content\"><em><em><em><em>\u201eMeine Prognose f\u00fcr 2026 ist ein deutlicher Wandel hin zu langsamer Social Media. Mehr lange Videos auf YouTube, ein Comeback von Blogs und mehr Fokus auf Creator, die Ruhe ausstrahlen. Nach f\u00fcnf Jahren voller rasender Kurzvideos und einer Flut an KI-generierter Inhalte sehnt man sich wieder nach einem menschlichen Rhythmus und authentischen Geschichten.\u201d\u00a0\u00a0<\/em><\/em><\/em><\/em><\/blockquote><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-150x150.png\" class=\"kt-testimonial-image wp-image-104432 size-thumbnail\" alt=\"\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-150x150.png 150w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-300x300.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1024x1024.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-768x768.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1536x1536.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-2048x2048.png 2048w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><strong><strong>Latasha James<\/strong><\/strong><\/div><\/div><div class=\"kt-testimonial-occupation-wrap\"><div class=\"kt-testimonial-occupation\">Content Creator (228K Abonnenten auf YouTube)<\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fragst-du-dich-auf-welcher-social-media-plattform-du-2026-am-besten-wachsen-kannst\"><strong>Fragst du dich, auf welcher Social-Media-Plattform du 2026 am besten wachsen kannst?<\/strong><\/h2>\n\n\n\n<p>Oder welche Formate auf den einzelnen Plattformen die meisten Interaktionen bringen? Oder wann der beste Zeitpunkt zum Posten auf jedem Netzwerk ist?<\/p>\n\n\n\n<p>Dann lade die komplette Studie kostenlos herunter und greif auf echte Daten zu, die dich bei deinem n\u00e4chsten strategischen Move unterst\u00fctzen.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id213655_1a8ba6-70{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id213655_1a8ba6-70 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id213655_1a8ba6-70 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id213655_1a8ba6-70 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id213655_1a8ba6-70{background-color:#d0e9d7;}.kb-row-layout-id213655_1a8ba6-70 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id213655_1a8ba6-70 > .kt-row-column-wrap{row-gap:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id213655_1a8ba6-70{margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id213655_1a8ba6-70 > .kt-row-column-wrap{row-gap:20px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id213655_1a8ba6-70 alignnone kt-row-has-bg wp-block-kadence-rowlayout\" id=\"form\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column213655_73f28f-9c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column213655_73f28f-9c > .kt-inside-inner-col,.kadence-column213655_73f28f-9c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column213655_73f28f-9c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column213655_73f28f-9c > .kt-inside-inner-col{flex-direction:column;}.kadence-column213655_73f28f-9c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column213655_73f28f-9c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column213655_73f28f-9c{position:relative;}@media all and (max-width: 1024px){.kadence-column213655_73f28f-9c > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column213655_73f28f-9c, .kt-inside-inner-col > .kadence-column213655_73f28f-9c:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column213655_73f28f-9c > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column213655_73f28f-9c {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column213655_73f28f-9c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading213655_73b662-64, .wp-block-kadence-advancedheading.kt-adv-heading213655_73b662-64[data-kb-block=\"kb-adv-heading213655_73b662-64\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213655_73b662-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213655_73b662-64[data-kb-block=\"kb-adv-heading213655_73b662-64\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading213655_73b662-64, .wp-block-kadence-advancedheading.kt-adv-heading213655_73b662-64[data-kb-block=\"kb-adv-heading213655_73b662-64\"]{text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading213655_73b662-64 heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213655_73b662-64\"><strong>Lade dir die<\/strong><br><strong><mark true=\"true\" class=\"kt-highlight\">Social-Media-Studie 2026<\/mark><\/strong> <strong>KOSTENLOS herunter!<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading213655_992afb-74, .wp-block-kadence-advancedheading.kt-adv-heading213655_992afb-74[data-kb-block=\"kb-adv-heading213655_992afb-74\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-sm, 0.9rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213655_992afb-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213655_992afb-74[data-kb-block=\"kb-adv-heading213655_992afb-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading213655_992afb-74, .wp-block-kadence-advancedheading.kt-adv-heading213655_992afb-74[data-kb-block=\"kb-adv-heading213655_992afb-74\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading213655_992afb-74, .wp-block-kadence-advancedheading.kt-adv-heading213655_992afb-74[data-kb-block=\"kb-adv-heading213655_992afb-74\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading213655_992afb-74 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213655_992afb-74\">F\u00fclle das Formular aus und du erh\u00e4ltst die Studie per E-Mail!<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column213655_4f5b95-9b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column213655_4f5b95-9b > .kt-inside-inner-col,.kadence-column213655_4f5b95-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column213655_4f5b95-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column213655_4f5b95-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column213655_4f5b95-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column213655_4f5b95-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column213655_4f5b95-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column213655_4f5b95-9b > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column213655_4f5b95-9b, .kt-inside-inner-col > .kadence-column213655_4f5b95-9b:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column213655_4f5b95-9b > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column213655_4f5b95-9b button {    width: 100%;    padding: 24px 10px !important;  }}@media screen and (max-width: 1024px) {  .kadence-column213655_4f5b95-9b {    max-width: 600px !important;  }}.kadence-column213655_4f5b95-9b button[type=\"submit\"] {  font-weight: bold;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column213655_4f5b95-9b\"><div class=\"kt-inside-inner-col\">\n<form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=419\" id=\"mauticform_202512socialmediastudy2026de\" data-mautic-form=\"202512socialmediastudy2026de\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202512socialmediastudy2026de_error\"><\/div>\n            <div class=\"mauticform-message\" id=\"mauticform_202512socialmediastudy2026de_message\"><\/div><div class=\"mauticform-innerform\">\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\n                  \n\n\n      \n  \n    \n\n\n    \n\n                    \n<div id=\"mauticform_202512socialmediastudy2026de_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\n  <label id=\"mauticform_label_202512socialmediastudy2026de_email\" for=\"mauticform_input_202512socialmediastudy2026de_email\" class=\"mauticform-label\">Email<\/label>\n  \n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202512socialmediastudy2026de_email\" class=\"mauticform-input\">\n  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\n<\/div>\n                  \n      \n  \n    \n    \n\n\n    <input name=\"mauticform[language]\" value=\"de\" id=\"mauticform_input_202512socialmediastudy2026de_language\" class=\"mauticform-hidden\" type=\"hidden\">\n\n\n                  \n\n\n\n\n\n\n    \n\n\n\n\n<div id=\"mauticform_202512socialmediastudy2026de_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\n    \n                  \n    <div class=\"mauticform-checkboxgrp-row\">\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">Ja, ich m\u00f6chte Strategien, Ressourcen und Angebote von Metricool erhalten, um meine digitale Marke weiter auszubauen<\/label>\n\n    <\/div>  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\n<\/div>\n\n                  \n      \n  \n    \n    \n<div id=\"mauticform_202512socialmediastudy2026de_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202512socialmediastudy2026de_submit\" type=\"submit\">ANMELDEN<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202512socialmediastudy2026de_id\" value=\"419\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202512socialmediastudy2026de_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202512socialmediastudy2026de_name\" value=\"202512socialmediastudy2026de\">\n        \n    <\/form>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading213655_2a7884-e0, .wp-block-kadence-advancedheading.kt-adv-heading213655_2a7884-e0[data-kb-block=\"kb-adv-heading213655_2a7884-e0\"]{max-width:704px;padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading213655_2a7884-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading213655_2a7884-e0[data-kb-block=\"kb-adv-heading213655_2a7884-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading213655_2a7884-e0, .wp-block-kadence-advancedheading.kt-adv-heading213655_2a7884-e0[data-kb-block=\"kb-adv-heading213655_2a7884-e0\"]{padding-bottom:0px;margin-bottom:0px;}}<\/style>\n<p class=\"kt-adv-heading213655_2a7884-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading213655_2a7884-e0\"><em><em>Metricool Software, S.L. ist f\u00fcr die Verarbeitung deiner Daten verantwortlich, um den Versand der vollst\u00e4ndigen Daten der Social-Media-Studie 2026 zu verwalten und um deine Interessen zu segmentieren, falls du ein Metricool-Nutzer bist. Du kannst deine Rechte unter&nbsp;legal@metricool.com&nbsp;aus\u00fcben. Weitere Informationen findest du in der&nbsp;<a href=\"https:\/\/metricool.com\/de\/datenschutzrichtlinie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Datenschutzrichtlinie<\/a>.<br><\/em><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Entdecke, wie sich die Social-Media-Welt in den letzten 6 Monaten entwickelt hat und welche wichtigen Trends sich abzeichnen. <\/p>\n","protected":false},"author":153,"featured_media":213661,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830257,830556],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-213655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soziale-medien","category-studien","etiqueta_analitica-marketing-en-redes-sociales"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/social-media-study-2026-metricool-blog-2.jpg","author_info":{"display_name":"Carlos Bravo","author_link":"https:\/\/metricool.com\/author\/carlosbravo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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