{"id":214376,"date":"2025-12-18T11:00:23","date_gmt":"2025-12-18T10:00:23","guid":{"rendered":"https:\/\/metricool.com\/?p=214376"},"modified":"2026-01-14T13:31:39","modified_gmt":"2026-01-14T12:31:39","slug":"social-media-study","status":"publish","type":"post","link":"https:\/\/metricool.com\/it\/social-media-study\/","title":{"rendered":"Social Media Study 2026: Tendenze, Dati Reali e Formati che Funzionano"},"content":{"rendered":"\n<p>Cosa sta accadendo davvero sui social media? Quali piattaforme stanno crescendo? Dove c\u2019\u00e8 maggiore interazione? Quali formati catturano meglio l\u2019attenzione? E dove gli utenti interagiscono di pi\u00f9?<\/p>\n\n\n\n<p>I social cambiano velocemente, ma tra tutte queste novit\u00e0,<strong> i dati non mentono mai.<\/strong><\/p>\n\n\n\n<p>Nel nostro <strong>Social Media Study 2026<\/strong> abbiamo analizzato oltre <strong>33 milioni di contenuti<\/strong> pubblicati da pi\u00f9 di un milione di account reali.<\/p>\n\n\n\n<p>Un report di diverse centinaia di pagine dove troverai ci\u00f2 che <strong>brand, aziende e creator hanno fatto realmente<\/strong> su ogni piattaforma nell\u2019ultimo anno.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id214376_22cf85-43{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id214376_22cf85-43 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id214376_22cf85-43 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id214376_22cf85-43 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id214376_22cf85-43{background-color:#d0e9d7;}.kb-row-layout-id214376_22cf85-43 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id214376_22cf85-43 > .kt-row-column-wrap{row-gap:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id214376_22cf85-43{margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id214376_22cf85-43 > .kt-row-column-wrap{row-gap:20px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id214376_22cf85-43 alignnone kt-row-has-bg wp-block-kadence-rowlayout\" id=\"form\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column214376_0a1621-ee > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column214376_0a1621-ee > .kt-inside-inner-col,.kadence-column214376_0a1621-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column214376_0a1621-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column214376_0a1621-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column214376_0a1621-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column214376_0a1621-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column214376_0a1621-ee{position:relative;}@media all and (max-width: 1024px){.kadence-column214376_0a1621-ee > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column214376_0a1621-ee, .kt-inside-inner-col > .kadence-column214376_0a1621-ee:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column214376_0a1621-ee > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column214376_0a1621-ee {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column214376_0a1621-ee\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading214376_66746a-69, .wp-block-kadence-advancedheading.kt-adv-heading214376_66746a-69[data-kb-block=\"kb-adv-heading214376_66746a-69\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading214376_66746a-69 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading214376_66746a-69[data-kb-block=\"kb-adv-heading214376_66746a-69\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading214376_66746a-69, .wp-block-kadence-advancedheading.kt-adv-heading214376_66746a-69[data-kb-block=\"kb-adv-heading214376_66746a-69\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading214376_66746a-69 heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading214376_66746a-69\">Scarica GRATIS il<mark style=\"\" true=\"true\" class=\"kt-highlight\"><b> Social Media Study<\/b> 2026<\/mark> <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading214376_7282ed-0a, .wp-block-kadence-advancedheading.kt-adv-heading214376_7282ed-0a[data-kb-block=\"kb-adv-heading214376_7282ed-0a\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading214376_7282ed-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading214376_7282ed-0a[data-kb-block=\"kb-adv-heading214376_7282ed-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading214376_7282ed-0a, .wp-block-kadence-advancedheading.kt-adv-heading214376_7282ed-0a[data-kb-block=\"kb-adv-heading214376_7282ed-0a\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading214376_7282ed-0a, .wp-block-kadence-advancedheading.kt-adv-heading214376_7282ed-0a[data-kb-block=\"kb-adv-heading214376_7282ed-0a\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading214376_7282ed-0a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading214376_7282ed-0a\">Compila il modulo e ottieni la tua copia<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column214376_38532e-de > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:0px;}.kadence-column214376_38532e-de > .kt-inside-inner-col,.kadence-column214376_38532e-de > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column214376_38532e-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column214376_38532e-de > .kt-inside-inner-col{flex-direction:column;}.kadence-column214376_38532e-de > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column214376_38532e-de > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column214376_38532e-de{position:relative;}@media all and (max-width: 1024px){.kadence-column214376_38532e-de > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column214376_38532e-de, .kt-inside-inner-col > .kadence-column214376_38532e-de:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column214376_38532e-de > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column214376_38532e-de button {    width: 100%;    padding: 24px 10px !important;  }}@media screen and (max-width: 1024px) {  .kadence-column214376_38532e-de {    max-width: 600px !important;  }}.kadence-column214376_38532e-de button[type=\"submit\"] {  font-weight: bold;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column214376_38532e-de\"><div class=\"kt-inside-inner-col\">\n<form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=420\" id=\"mauticform_202512socialmediastudy2026it\" data-mautic-form=\"202512socialmediastudy2026it\" enctype=\"multipart\/form-data\"><div class=\"mauticform-error\" id=\"mauticform_202512socialmediastudy2026it_error\"><\/div>\n            <div class=\"mauticform-message\" id=\"mauticform_202512socialmediastudy2026it_message\"><\/div><div class=\"mauticform-innerform\">\n            <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\n                  \n\n\n      \n  \n    \n\n\n    \n\n                    \n<div id=\"mauticform_202512socialmediastudy2026it_email\" class=\"mauticform-row mauticform-email mauticform-field-1 mauticform-required\" data-validate=\"email\" data-validation-type=\"email\">\n  <label id=\"mauticform_label_202512socialmediastudy2026it_email\" for=\"mauticform_input_202512socialmediastudy2026it_email\" class=\"mauticform-label\">Email<\/label>\n  \n      <input type=\"email\" name=\"mauticform[email]\" value=\"\" id=\"mauticform_input_202512socialmediastudy2026it_email\" class=\"mauticform-input\">\n  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\">This is required.<\/span>\n<\/div>\n                  \n      \n  \n    \n    \n\n\n    <input name=\"mauticform[language]\" value=\"it\" id=\"mauticform_input_202512socialmediastudy2026it_language\" class=\"mauticform-hidden\" type=\"hidden\">\n\n\n                  \n\n\n\n\n\n\n    \n\n\n\n\n<div id=\"mauticform_202512socialmediastudy2026it_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-3\">\n    \n                  \n    <div class=\"mauticform-checkboxgrp-row\">\n    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_YES0\" type=\"checkbox\" value=\"YES\">\n        <label class=\"mauticform-checkboxgrp-label\" id=\"mauticform_checkboxgrp_label_legal_YES0\" for=\"mauticform_checkboxgrp_checkbox_legal_YES0\">Voglio ricevere comunicazioni da Metricool<\/label>\n\n    <\/div>  \n  <span class=\"mauticform-errormsg\" style=\"display:none;\"><\/span>\n<\/div>\n\n                  \n      \n  \n    \n    \n<div id=\"mauticform_202512socialmediastudy2026it_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-4\">\n  <button class=\"btn btn-default mauticform-button\" name=\"mauticform[submit]\" value=\"1\" id=\"mauticform_input_202512socialmediastudy2026it_submit\" type=\"submit\">Invio<\/button>\n<\/div>\n                  <\/div><\/div><input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202512socialmediastudy2026it_id\" value=\"420\">\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202512socialmediastudy2026it_return\" value=\"\">\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202512socialmediastudy2026it_name\" value=\"202512socialmediastudy2026it\">\n        \n    <\/form>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading214376_c59f09-78, .wp-block-kadence-advancedheading.kt-adv-heading214376_c59f09-78[data-kb-block=\"kb-adv-heading214376_c59f09-78\"]{max-width:704px;padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:10px;line-height:1.2;font-weight:400;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading214376_c59f09-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading214376_c59f09-78[data-kb-block=\"kb-adv-heading214376_c59f09-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading214376_c59f09-78, .wp-block-kadence-advancedheading.kt-adv-heading214376_c59f09-78[data-kb-block=\"kb-adv-heading214376_c59f09-78\"]{padding-bottom:0px;margin-bottom:0px;}}<\/style>\n<p class=\"kt-adv-heading214376_c59f09-78 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading214376_c59f09-78\"><em>Metricool Software, S.L. \u00e8 il titolare del trattamento dei vostri dati per inviarvi il link per il download del Calendario dei Social Media 2026 Italia e per inviarvi comunicazioni con notizie, risorse e\/o promozioni se spuntate la casella a tal fine. Avete i diritti di accesso, rettifica, cancellazione, limitazione e opposizione al trattamento e alla portabilit\u00e0 dei vostri dati. Potete esercitare i vostri diritti inviando un\u2019e-mail a&nbsp;legal@metricool.com. Ulteriori informazioni sono disponibili nell\u2019Informativa sulla <a href=\"https:\/\/metricool.com\/privacy-policy\/\">privacy.<\/a><br><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/BLOG_IT-1024x576.png\" alt=\"\" class=\"wp-image-214379\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/BLOG_IT-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/BLOG_IT-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/BLOG_IT-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/BLOG_IT.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cosa-c-e-nello-studio\"><strong>Cosa c\u2019\u00e8 nello studio<\/strong><\/h3>\n\n\n\n<p>Una fotografia completa dell\u2019attuale panorama social, piattaforma per piattaforma. Con dati comparati all\u2019anno precedente, suddivisi per dimensione dell\u2019account e tipo di contenuto.<\/p>\n\n\n\n<p>Dal boom di Threads al rendimento del video su Facebook, passando dal calo della reach su Instagram fino al nuovo ruolo del Profilo dell\u2019Azienda su Google: questo report ti aiuta a capire cosa sta funzionando, cosa no e <strong>dove si nasconde il potenziale di crescita per il tuo brand o business.<\/strong><\/p>\n\n\n\n<p>Ogni analisi \u00e8 inoltre accompagnata da <strong>insights di creator e professionisti del settore<\/strong>, che condividono la propria esperienza diretta su ci\u00f2 che sta cambiando &#8211; e ci\u00f2 che resta invariato &#8211; nel mondo dei social.<\/p>\n\n\n<style>.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-testimonial-item-wrap{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-testimonial-item-wrap{max-width:500px;}.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-testimonial-media-inner-wrap{width:60px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap214376_bb39f4-ec{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap214376_bb39f4-ec .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap214376_bb39f4-ec kt-testimonial-halign-center kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-214376_88903b-5a wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\"><\/h2><\/div><div class=\"kt-testimonial-content-wrap\"><blockquote class=\"kt-testimonial-content\"><em><em>La mia previsione per il 2026 \u00e8 un ritorno verso social pi\u00f9 lenti. Pi\u00f9 video lunghi su YouTube, un revival dei blog e la crescita di creator che trasmettono calma. Dopo cinque anni di video frenetici e un\u2019enorme quantit\u00e0 di contenuti generati con l\u2019AI, le persone torneranno a cercare un ritmo pi\u00f9 umano e una narrazione autentica.<\/em><\/em><\/blockquote><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-150x150.png\" class=\"kt-testimonial-image wp-image-211503 size-thumbnail\" alt=\"\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-150x150.png 150w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-300x300.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1-768x768.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/Latasha-James-1.png 1023w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><strong>Latasha James<\/strong><\/div><\/div><div class=\"kt-testimonial-occupation-wrap\"><div class=\"kt-testimonial-occupation\">Content Creator (228K iscritti su YouTube)<\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vuoi-scoprire-qual-e-il-social-migliore-per-crescere-nel-2026\"><strong>Vuoi scoprire qual \u00e8 il social migliore per crescere nel 2026?<\/strong><\/h3>\n\n\n\n<p>O quali formati stanno generando pi\u00f9 interazione su ogni piattaforma? O qual \u00e8 l\u2019orario migliore per pubblicare?<\/p>\n\n\n\n<p><strong>Scarica gratuitamente il report completo<\/strong> e accedi a dati reali che ti aiuteranno a prendere decisioni consapevoli.<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id214376_2adccf-f4{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id214376_2adccf-f4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id214376_2adccf-f4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id214376_2adccf-f4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id214376_2adccf-f4{background-color:#d0e9d7;}.kb-row-layout-id214376_2adccf-f4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id214376_2adccf-f4 > .kt-row-column-wrap{row-gap:24px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id214376_2adccf-f4{margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id214376_2adccf-f4 > .kt-row-column-wrap{row-gap:20px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id214376_2adccf-f4 alignnone kt-row-has-bg wp-block-kadence-rowlayout\" id=\"form\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column214376_a091c4-43 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column214376_a091c4-43 > .kt-inside-inner-col,.kadence-column214376_a091c4-43 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column214376_a091c4-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column214376_a091c4-43 > .kt-inside-inner-col{flex-direction:column;}.kadence-column214376_a091c4-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column214376_a091c4-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column214376_a091c4-43{position:relative;}@media all and (max-width: 1024px){.kadence-column214376_a091c4-43 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column214376_a091c4-43, .kt-inside-inner-col > .kadence-column214376_a091c4-43:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column214376_a091c4-43 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 1024px) {  .kadence-column214376_a091c4-43 {    max-width: 600px !important;  }}<\/style>\n<div class=\"wp-block-kadence-column kadence-column214376_a091c4-43\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading214376_9f52a3-e3, .wp-block-kadence-advancedheading.kt-adv-heading214376_9f52a3-e3[data-kb-block=\"kb-adv-heading214376_9f52a3-e3\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2em;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading214376_9f52a3-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading214376_9f52a3-e3[data-kb-block=\"kb-adv-heading214376_9f52a3-e3\"] mark.kt-highlight{font-size:var(--global-kb-font-size-xxl, 4rem);font-family:'Bodoni Moda', 'Bodoni Moda Fallback';font-weight:400;font-style:italic;color:#2d1a29;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading214376_9f52a3-e3, .wp-block-kadence-advancedheading.kt-adv-heading214376_9f52a3-e3[data-kb-block=\"kb-adv-heading214376_9f52a3-e3\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading214376_9f52a3-e3 heading-s wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading214376_9f52a3-e3\">Scarica GRATIS il<mark style=\"\" true=\"true\" class=\"kt-highlight\"><b> Social Media Study<\/b> 2026<\/mark> <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading214376_ab0034-4e, .wp-block-kadence-advancedheading.kt-adv-heading214376_ab0034-4e[data-kb-block=\"kb-adv-heading214376_ab0034-4e\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;font-weight:500;font-style:normal;font-family:'Plus Jakarta Sans', 'Plus Jakarta Sans Fallback';}.wp-block-kadence-advancedheading.kt-adv-heading214376_ab0034-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading214376_ab0034-4e[data-kb-block=\"kb-adv-heading214376_ab0034-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading214376_ab0034-4e, .wp-block-kadence-advancedheading.kt-adv-heading214376_ab0034-4e[data-kb-block=\"kb-adv-heading214376_ab0034-4e\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading214376_ab0034-4e, .wp-block-kadence-advancedheading.kt-adv-heading214376_ab0034-4e[data-kb-block=\"kb-adv-heading214376_ab0034-4e\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading214376_ab0034-4e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading214376_ab0034-4e\">Compila il modulo e ottieni la tua copia<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column214376_7f4b4b-c1 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:0px;padding-left:0px;}.kadence-column214376_7f4b4b-c1 > .kt-inside-inner-col,.kadence-column214376_7f4b4b-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column214376_7f4b4b-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column214376_7f4b4b-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column214376_7f4b4b-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column214376_7f4b4b-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column214376_7f4b4b-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column214376_7f4b4b-c1 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column214376_7f4b4b-c1, .kt-inside-inner-col > .kadence-column214376_7f4b4b-c1:not(.specificity){margin-bottom:0px;}}@media all and (max-width: 767px){.kadence-column214376_7f4b4b-c1 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media screen and (max-width: 767px) {  .kadence-column214376_7f4b4b-c1 button {    width: 100%; 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Avete i diritti di accesso, rettifica, cancellazione, limitazione e opposizione al trattamento e alla portabilit\u00e0 dei vostri dati. Potete esercitare i vostri diritti inviando un\u2019e-mail a&nbsp;legal@metricool.com. Ulteriori informazioni sono disponibili nell\u2019Informativa sulla <a href=\"https:\/\/metricool.com\/privacy-policy\/\">privacy.<\/a><br><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Cosa sar\u00e0 di tendenza sui social media nel 2026? Scoprilo nello Studio sui Social Media 2026 di Metricool, che ha analizzato oltre 1 milione di account e 39 milioni di post su 10 piattaforme.<\/p>\n","protected":false},"author":153,"featured_media":213296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830870,831469],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-214376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-posts","category-studies","etiqueta_analitica-marketing-en-redes-sociales"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/social-media-study-2026-metricool-blog-1.jpg","author_info":{"display_name":"Carlos Bravo","author_link":"https:\/\/metricool.com\/author\/carlosbravo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Study 2026: Tendenze, Dati Reali e Formati che Funzionano | Metricool<\/title>\n<meta name=\"description\" content=\"Dati ricavati da 39 milioni di post per scoprire come sta cambiando ogni piattaforma e leggere insight e previsioni di creator e professionisti del settore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/it\/social-media-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Study 2026: Tendenze, Dati Reali e Formati che Funzionano\" \/>\n<meta property=\"og:description\" content=\"Dati ricavati da 39 milioni di post per scoprire come sta cambiando ogni piattaforma e leggere insight e previsioni di creator e professionisti del settore.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metricool.com\/it\/social-media-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Metricool\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Metricool-1570481493223837\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T10:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T12:31:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metricool.com\/wp-content\/uploads\/social-media-study-2026-metricool-blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Bravo\" \/>\n<meta name=\"twitter:card\" 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