{"id":215543,"date":"2026-01-02T18:37:30","date_gmt":"2026-01-02T17:37:30","guid":{"rendered":"https:\/\/metricool.com\/?p=215543"},"modified":"2026-01-02T18:37:31","modified_gmt":"2026-01-02T17:37:31","slug":"product-updates-december-2025","status":"publish","type":"post","link":"https:\/\/metricool.com\/product-updates-december-2025\/","title":{"rendered":"Product Updates \u2013 December 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/product-updates-december-2025\/#Instagram_%E2%80%93_Trial_Reels\" >Instagram &#8211; Trial Reels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/product-updates-december-2025\/#Instagram_Reels_and_Posts_new_metrics_and_detailed_analytics_during_the_first_15_days\" >Instagram Reels and Posts, new metrics and detailed analytics during the first 15 days<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/product-updates-december-2025\/#Planner_%E2%80%93_Generate_a_thumbnail_from_a_video_frame\" >Planner \u2013 Generate a thumbnail from a video frame<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/product-updates-december-2025\/#Smartlinks_%E2%80%93_Experience_improvements_and_new_features\" >Smartlinks \u2013 Experience improvements and new features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metricool.com\/product-updates-december-2025\/#Other_important_updates\" >Other important updates<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-trial-reels\"><span class=\"ez-toc-section\" id=\"Instagram_%E2%80%93_Trial_Reels\"><\/span>Instagram &#8211; Trial Reels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is a top-tier feature, Metricoolers: we\u2019re launching Trial Reels.<\/p>\n\n\n\n<p>This feature lets you show a test Reel to a new audience of people who don\u2019t follow you yet, so you can see how the content performs before publishing it.<\/p>\n\n\n\n<p>The goal is to check whether the Reel resonates with your audience\/ potential audience. If the Reel performs well, you can automatically publish it to your entire audience \ud83d\udc4f\ud83c\udffb<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"992\" height=\"480\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Metricool-Trial-Reels-Product-Updates.gif\" alt=\"\" class=\"wp-image-215544\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-instagram-reels-and-posts-new-metrics-and-detailed-analytics-during-the-first-15-days\"><span class=\"ez-toc-section\" id=\"Instagram_Reels_and_Posts_new_metrics_and_detailed_analytics_during_the_first_15_days\"><\/span>Instagram Reels and Posts, new metrics and detailed analytics during the first 15 days<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Last month we released <strong>advanced metrics for Reels, and now we\u2019ve rolled them out for posts as well<\/strong>.<\/p>\n\n\n\n<p>On top of that, we\u2019ve introduced a couple of changes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analytics view: cumulative or daily<\/li>\n\n\n\n<li>The interactions axis has been moved to the right<\/li>\n<\/ul>\n\n\n\n<p>Detailed analytics are available on the&nbsp;<strong>Advanced&nbsp;<\/strong>plan.<\/p>\n\n\n\n<p>With the&nbsp;<strong>Starter&nbsp;<\/strong>plan, you can add up to 10 brands, connect your LinkedIn account, generate reports, and much more.<br><br>With the&nbsp;<strong>Advanced&nbsp;<\/strong>plan, you get all the Starter benefits, plus advanced features like: add up to 50 brands, manage teams, clients, and roles, approve content, and create reports with custom templates, among others.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/IG-Reels-Posts-Metrics-Metricool-Pproduct-Updates-1024x459.webp\" alt=\"\" class=\"wp-image-215545\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/IG-Reels-Posts-Metrics-Metricool-Pproduct-Updates-1024x459.webp 1024w, https:\/\/metricool.com\/wp-content\/uploads\/IG-Reels-Posts-Metrics-Metricool-Pproduct-Updates-300x135.webp 300w, https:\/\/metricool.com\/wp-content\/uploads\/IG-Reels-Posts-Metrics-Metricool-Pproduct-Updates-768x345.webp 768w, https:\/\/metricool.com\/wp-content\/uploads\/IG-Reels-Posts-Metrics-Metricool-Pproduct-Updates-1536x689.webp 1536w, https:\/\/metricool.com\/wp-content\/uploads\/IG-Reels-Posts-Metrics-Metricool-Pproduct-Updates-2048x919.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-planner-generate-a-thumbnail-from-a-video-frame\"><span class=\"ez-toc-section\" id=\"Planner_%E2%80%93_Generate_a_thumbnail_from_a_video_frame\"><\/span>Planner \u2013 Generate a thumbnail from a video frame<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is great, Metricooler. Now you can <strong>select the exact moment of a video to generate a thumbnail<\/strong>. This feature is only available for social networks that support thumbnails<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Planner-Video-Thumnails-Metricool-Prod-Updates-1024x459.gif\" alt=\"\" class=\"wp-image-215546\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Planner-Video-Thumnails-Metricool-Prod-Updates-1024x459.gif 1024w, https:\/\/metricool.com\/wp-content\/uploads\/Planner-Video-Thumnails-Metricool-Prod-Updates-300x134.gif 300w, https:\/\/metricool.com\/wp-content\/uploads\/Planner-Video-Thumnails-Metricool-Prod-Updates-768x344.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-smartlinks-experience-improvements-and-new-features\"><span class=\"ez-toc-section\" id=\"Smartlinks_%E2%80%93_Experience_improvements_and_new_features\"><\/span>Smartlinks \u2013 Experience improvements and new features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019re going all in on Smartlinks. We\u2019ve added the following improvements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Download a CSV with all your Smartlinks analytics.<\/li>\n\n\n\n<li>Choose the font and color for your buttons, descriptions, and titles.<\/li>\n\n\n\n<li>Change the aspect ratio of your images or videos to 1:1, 4:5, or 16:9.<\/li>\n<\/ul>\n\n\n\n<p>Smartlinks are only available on <strong>paid plans<\/strong>.<\/p>\n\n\n\n<p>With the&nbsp;<strong>Starter&nbsp;<\/strong>plan, you can add up to 10 brands, connect your LinkedIn account, generate reports, and much more.<br><br>With the&nbsp;<strong>Advanced&nbsp;<\/strong>plan, you get all the Starter benefits, plus advanced features like: add up to 50 brands, manage teams, clients, and roles, approve content, and create reports with custom templates, among others.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Smartlinks-Metricool-Prod-Updates-1024x457.gif\" alt=\"\" class=\"wp-image-215547\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/Smartlinks-Metricool-Prod-Updates-1024x457.gif 1024w, https:\/\/metricool.com\/wp-content\/uploads\/Smartlinks-Metricool-Prod-Updates-300x134.gif 300w, https:\/\/metricool.com\/wp-content\/uploads\/Smartlinks-Metricool-Prod-Updates-768x343.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-other-important-updates\"><span class=\"ez-toc-section\" id=\"Other_important_updates\"><\/span>Other important updates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>[TikTok Personal][Planner]<\/strong> The best times for your personal TikTok account are now available in the planner.<\/li>\n\n\n\n<li><strong>[Settings][Email]<\/strong> The <a href=\"https:\/\/app.metricool.com\/user-settings\/account?utm_source=tips&amp;utm_medium=email&amp;utm_campaign=20253012_product_product-update-december_en&amp;utm_content=cta-bottom&amp;utm_term=q3\" target=\"_blank\" rel=\"noreferrer noopener\">monthly summary<\/a> has been updated. It now shows information from your brand summary and is sent on the 3rd of every month<\/li>\n\n\n\n<li><strong>[Analytics][Summary]<\/strong> A new column has been added with post types: Posts, Video, Reels, Stories, Carousels, etc.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Instagram &#8211; Trial Reels This is a top-tier feature, Metricoolers: we\u2019re launching Trial Reels. This feature lets you show a test Reel to a new audience of people who don\u2019t follow you yet, so you can see how the content performs before publishing it. The goal is to check whether the Reel resonates with your [&hellip;]<\/p>\n","protected":false},"author":216,"featured_media":198014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830085],"tags":[],"etiqueta_analiticav2":[831099],"class_list":["post-215543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/February-Product-launches-1-1.jpg","author_info":{"display_name":"Kalum","author_link":"https:\/\/metricool.com\/author\/kalumalleyne\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Updates \u2013 December 2025 | Metricool<\/title>\n<meta name=\"description\" content=\"December is all about gifts, and we didn&#039;t forget about you, Metricoolers. 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