{"id":38071,"date":"2024-02-09T01:00:39","date_gmt":"2024-02-09T00:00:39","guid":{"rendered":"https:\/\/metricool.com\/?p=38071"},"modified":"2025-03-26T10:38:35","modified_gmt":"2025-03-26T09:38:35","slug":"linkedin-marketing","status":"publish","type":"post","link":"https:\/\/metricool.com\/linkedin-marketing\/","title":{"rendered":"LinkedIn Marketing Guide for Businesses"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#Getting_Started_With_Your_LinkedIn_Strategy\" >Getting Started With Your LinkedIn Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#Optimizing_Your_LinkedIn_Profile\" >Optimizing Your LinkedIn Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#7_LinkedIn_Marketing_Aspects_to_Consider_For_Your_Strategy\" >7 LinkedIn Marketing Aspects to Consider For Your Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#LinkedIn_Ads_Give_Your_Content_A_Boost\" >LinkedIn Ads: Give Your Content A Boost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#Analyzing_Your_LinkedIn_Marketing_Strategies\" >Analyzing Your LinkedIn Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metricool.com\/linkedin-marketing\/#B2B_Marketing_on_LinkedIn\" >B2B Marketing on LinkedIn<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>LinkedIn is the leading professional social network with expansive opportunities for creating connections, finding business projects, hiring new employees, promoting your brand, and gaining authority in your industry. <\/p>\n\n\n\n<p>However, if you only utilize it to follow and accept new connections, you are wasting the potential of this network for your personal or professional brand. <\/p>\n\n\n\n<p>LinkedIn differs from other social networks in one thing: its focus is on the professional world to connect professionals from all types of fields and companies all around the world. If you want to get the most out of LinkedIn from a marketing perspective, this article is a comprehensive guide on learning how to design a successful strategy for this social network.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/automate-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Automate Your LinkedIn Content <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-started-with-your-linkedin-strategy\"><span class=\"ez-toc-section\" id=\"Getting_Started_With_Your_LinkedIn_Strategy\"><\/span>Getting Started With Your LinkedIn Strategy <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Users are active on&nbsp;<a href=\"https:\/\/metricool.com\/what-is-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>&nbsp;for two main reasons or objectives:<\/p>\n\n\n\n<p>\u25b6\ufe0f They have a personal profile and are&nbsp;<a href=\"https:\/\/metricool.com\/open-to-work-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>actively looking for a job<\/strong><\/a>&nbsp;or want to promote their personal brand. <\/p>\n\n\n\n<p>\u25b6\ufe0f They are promoting their brand, or trying to increase the visibility of their company.<\/p>\n\n\n\n<p>If you are on LinkedIn for either of these reasons, you will need to create a marketing strategy to achieve your goals. So, take note of how to stand out on LinkedIn and build your marketing plan from scratch&#8230;<\/p>\n\n\n\n<p class=\"has-text-align-center\">\ud83d\udca1<strong><a href=\"https:\/\/metricool.com\/tips-for-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">8 Tips to Grow Your LinkedIn Profile<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"How to Grow on LinkedIn: 6 Ways to improve your LinkedIn Strategy \ud83d\ude80\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FDLckD2jV9o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-your-company-page\">Create your company page<\/h3>\n\n\n\n<p id=\"h-a-linkedin-page-can-serve-as-a-window-display-for-your-business-to-interact-with\"><strong>A LinkedIn Page can serve as a window display for your business to interact with<\/strong>&#8230; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prospective customers<\/li>\n\n\n\n<li>Users interested in your brand<\/li>\n\n\n\n<li>Professionals who want to partner or collaborate with your company <\/li>\n\n\n\n<li>Users who want to work for your company&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\">\ud83d\udcdd <strong><a href=\"https:\/\/metricool.com\/linkedin-beginners-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Guide for Beginners<\/a><\/strong><\/p>\n\n\n\n<p>These pages should help your marketing strategy and include all the relevant information about your brand or company. Take it as if it were your cover letter to capture the attention of future customers.<\/p>\n\n\n\n<p>A LinkedIn company Page allows you to include updates to promote and show your audience the products or services that you are offering.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"708\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/metricoollinkedin.png\" alt=\"\" class=\"wp-image-126839\" title=\"\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/metricoollinkedin.png 554w, https:\/\/metricool.com\/wp-content\/uploads\/metricoollinkedin-235x300.png 235w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/figure>\n<\/div>\n\n\n<p>Having a LinkedIn Company Page brings a lot of advantages to your marketing strategy\u2026<\/p>\n\n\n\n<p>\ud83d\udd25 People interested in your company can learn more about it by entering your Page profile.<\/p>\n\n\n\n<p>\ud83d\udd25 You can post job offers and hire new staff.<\/p>\n\n\n\n<p>\ud83d\udd25 You can create a communication plan to introduce your products and services.<\/p>\n\n\n\n<p>\ud83d\udd25 Help improve your content rankings and position on LinkedIn. <\/p>\n\n\n\n<p>In the next step, we will tackle&nbsp;how to optimize your account, improve the position of your page, and analyze how your industry competitors are doing. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-your-linkedin-profile\"><span class=\"ez-toc-section\" id=\"Optimizing_Your_LinkedIn_Profile\"><\/span>Optimizing Your LinkedIn Profile <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How can you optimize your LinkedIn page? There are a few actions you can focus on to make sure your profile accurately represents your brand, and that it clearly explains what your company does. You want to ensure that viewers are 100% clear about your brand&#8217;s purpose when visiting your page. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strong-profile-picture\">Strong Profile Picture <\/h3>\n\n\n\n<p>LinkedIn is a window to the professional world, a platform to interact with thousands of professionals and companies. This is why your image is crucial for your LinkedIn marketing strategy. <\/p>\n\n\n\n<p>So, it&#8217;s necessary to have a profile picture that reflects your brand accurately, whether that&#8217;s a brand logo, professional headshot, or an image of your work in action. Whatever you think will best represent your brand, and encompass your brand identity. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-accurate-about-section\">Accurate &#8216;About&#8217; Section <\/h3>\n\n\n\n<p>The <strong>&#8220;About&#8221;<\/strong> section of LinkedIn is where users can find all the vital information and descriptions about your company. Therefore, this section must be completed thoroughly and updated per any changes. <\/p>\n\n\n\n<p>In the <strong>&#8220;Overview&#8221;<\/strong> section, is where you can add your <strong>brand description, website link, industry category, company size, headquarters, year founded, and location.<\/strong> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-work-samples-collaborations-projects\">Work Samples, Collaborations, Projects <\/h3>\n\n\n\n<p>LinkedIn is where you can show off your professional work, so why not flex a little? Post your latest projects, collaborations, or campaigns. With LinkedIn, you can also <strong>pin posts to your LinkedIn page<\/strong>, so when viewers navigate to your Home page, they can see this content here. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-proper-linkedin-images-sizes\">Proper LinkedIn Images Sizes<\/h3>\n\n\n\n<p>Photos and videos are key for your LinkedIn marketing strategy. Each day more users prefer seeing photos over reading text, so your images, videos, and GIFs must be correctly sized <\/p>\n\n\n\n<p>On LinkedIn, the main focus should be on the quality of your profile and content. Therefore, the images that accompany the content must be the right size to keep up with the quality of the content.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">\ud83d\udd27 <strong><a href=\"https:\/\/metricool.com\/linkedin-images-sizes\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Image Size Guide<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-linkedin-marketing-aspects-to-consider-for-your-strategy\"><span class=\"ez-toc-section\" id=\"7_LinkedIn_Marketing_Aspects_to_Consider_For_Your_Strategy\"><\/span>7 LinkedIn Marketing Aspects to Consider For Your Strategy <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once your LinkedIn profile is optimized it is time to take a step forward and stand out with your marketing strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-understanding-the-linkedin-algorithm\">Understanding the LinkedIn algorithm<\/h3>\n\n\n\n<p>The same as with the rest of social networks, LinkedIn has its own algorithm to organize and determine which content appears on each user&#8217;s feed. Understanding what triggers and factors rank content on the network will help you gain visibility, and know what content your audience favors. <\/p>\n\n\n\n<p>There are two main objectives for this professional network:<\/p>\n\n\n\n<p>\u2714\ufe0f Prioritize relevant content<\/p>\n\n\n\n<p>\u2714\ufe0f Promote engagement<\/p>\n\n\n\n<p class=\"has-text-align-center\">\ud83d\udca1<strong><a href=\"https:\/\/metricool.com\/linkedin-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Algorithm Explained<\/a><\/strong><\/p>\n\n\n\n<p>This means that you need to prioritize content that is relevant to your sector and leave behind the more informal content for another social network.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increasing-your-engagement-nbsp\">Increasing your engagement&nbsp;<\/h3>\n\n\n\n<p>Engagement is the ability that a company has to captivate its customers and encourage them to interact with them.&nbsp;LinkedIn wants to promote engagement, so your focus should be on attracting your audience, captivating them with your content, and encouraging them to interact with you, that is, liking and sharing your content, commenting on your posts, etc.&nbsp;<\/p>\n\n\n\n<p>To be able to do all this, you must show interest in your users and invite them to interact with your publications and brand. Analyzing how your engagement rate varies depending on the LinkedIn marketing strategy that you apply will provide you with priceless information.<\/p>\n\n\n\n<p><strong>Do you want to know how to measure your Engagement on LinkedIn?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">  \ud83d\udd27 <strong><a href=\"https:\/\/metricool.com\/linkedin-engagement-how-to-measure-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Measure LinkedIn Engagement<\/a><\/strong><\/p>\n\n\n\n<p>I recommend mixing up your LinkedIn content beyond just normal posts. You can create <strong><a href=\"https:\/\/metricool.com\/linkedin-pdf-carousels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Li<\/a><a href=\"https:\/\/metricool.com\/linkedin-carousel\/\" target=\"_blank\" rel=\"noreferrer noopener\">nkedIn carousels<\/a><\/strong>, videos, articles, events, newsletters, polls, documents, and occasions. Take advantage of all that this platform offers to diversify how you share content. By doing this, you can also analyze which content has worked best and continue to add this to your strategy. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-improving-your-linkedin-social-selling-index\">Improving your LinkedIn Social Selling Index<\/h3>\n\n\n\n<p>LinkedIn SSI stands for Social Selling Index.&nbsp;What does this mean? LinkedIn gives an index to the accounts about how they position as a personal brand amongst the rest of users, that is, the position that LinkedIn considers that your brand occupies on people\u2019s minds.&nbsp;<\/p>\n\n\n\n<p>This index is a number based on 4 factors:<\/p>\n\n\n\n<p>\ud83d\udccc If you have a complete profile <\/p>\n\n\n\n<p>\ud83d\udccc If you are connecting with the right people <\/p>\n\n\n\n<p>\ud83d\udccc Your LinkedIn activity <\/p>\n\n\n\n<p>\ud83d\udccc Professional relationships and engagement <\/p>\n\n\n\n<p>LinkedIn&#8217;s SSI is on a 0 to 100 scale, so ideally you <strong>want to have an SSI score of 75 or higher<\/strong>. Pay attention to this index because it can help you with your marketing strategy!<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong> \ud83d\udd27&nbsp;<a href=\"https:\/\/metricool.com\/linkedin-ssi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Your LinkedIn SSI<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-posting-job-offers-on-linkedin\">Posting job offers on LinkedIn<\/h3>\n\n\n\n<p>Are you looking to hire a new employee at your business? One way to find the best candidate is by posting your ad on the professional social network, LinkedIn. You can create new job listings by navigating to the <strong>&#8220;Jobs&#8221;<\/strong> section, and clicking on <strong>&#8220;Post a free job&#8221;<\/strong>. This will take you to a page where you can add the following information: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Job title <\/li>\n\n\n\n<li>Company <\/li>\n\n\n\n<li>Workplace type<\/li>\n\n\n\n<li>Job location<\/li>\n\n\n\n<li>Job type<\/li>\n\n\n\n<li>Job description <\/li>\n<\/ul>\n\n\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"How to Post a Job on LinkedIn \ud83d\udcbc STEP BY STEP GUIDE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/J6r00kApapQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkedin-recruiter\">LinkedIn Recruiter<\/h3>\n\n\n\n<p>If LinkedIn helps you as a user to find a job, is there an option for you, as a company, to search for the ideal candidate? The answer is yes. <\/p>\n\n\n\n<p><strong>LinkedIn Recruiter<\/strong> is the solution to your problems: cover the network of LinkedIn contacts, filter between several options, contact the users that interest you the most, and find the ideal candidate. This is the perfect solution for large companies that are actively looking to fill job positions.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\ud83d\udd27<\/strong> <strong><a href=\"https:\/\/metricool.com\/what-is-linkedin-recruiter\/\" target=\"_blank\" rel=\"noreferrer noopener\">How LinkedIn Recruiter Works<\/a> <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scheduling-posts-on-linkedin\">Scheduling posts on LinkedIn<\/h3>\n\n\n\n<p>Scheduling and planning your posts on LinkedIn helps you manage your work more efficiently and save time, maximizing your performance in your day-to-day life. With Metricool, you can schedule your content, create post autolists, and always keep your LinkedIn profile or company page active.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\ud83d\udd27 <strong><a href=\"https:\/\/metricool.com\/how-post-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Post on LinkedIn<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-copywriting-for-linkedin\">Copywriting for LinkedIn<\/h3>\n\n\n\n<p>Yes, that&#8217;s right, persuasive writing also has a place on LinkedIn, where you convert prospects into customers in the B2B world. By applying an excellent copywriting content strategy, you can succeed in the professional social network and attract new users to convert them into customers.<\/p>\n\n\n\n<p>Of course, you will have to prepare your content well and think about which sections to apply it to: your profile, posts, or resume.<\/p>\n\n\n\n<p class=\"has-text-align-center\">\ud83d\udca1 <strong><a href=\"https:\/\/metricool.com\/copywriting-for-linkedin\/\">Copywriting for LinkedIn<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-ads-give-your-content-a-boost\"><span class=\"ez-toc-section\" id=\"LinkedIn_Ads_Give_Your_Content_A_Boost\"><\/span>LinkedIn Ads: Give Your Content A Boost <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LinkedIn also allows you to invest in ads to increase the visibility of your business and achieve your marketing goals.<\/p>\n\n\n\n<p>This professional platform brings a great advantage for advertising: the possibility of segmenting your audience and therefore, reaching the public that is interested in you or your brand..<\/p>\n\n\n\n<p>LinkedIn lets you make two types of ads:<\/p>\n\n\n\n<p>1\ufe0f\u20e3&nbsp;<strong>Sponsored Content:<\/strong>&nbsp;To promote your company and increase your visibility.<\/p>\n\n\n\n<p>2\ufe0f\u20e3&nbsp;<strong>Traditional ads:&nbsp;<\/strong>With texts and images, very popular to promote courses, webinars, ebooks, etc.&nbsp;<\/p>\n\n\n\n<p>If you want to learn more about each type of LinkedIn ads and what you can use them for, click on the following article:<\/p>\n\n\n\n<p class=\"has-text-align-center\">\ud83d\udd27 <strong><a href=\"https:\/\/metricool.com\/linkedln-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Launch LinkedIn Ads Campaigns <\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-analyzing-your-linkedin-marketing-strategies\"><span class=\"ez-toc-section\" id=\"Analyzing_Your_LinkedIn_Marketing_Strategies\"><\/span>Analyzing Your LinkedIn Marketing Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You won&#8217;t know how well your LinkedIn page is working if you don&#8217;t analyze the numbers. Analyzing your content is vital to understanding what content has worked best, so you can continue to improve your strategy and create content that is valuable for your audience. <\/p>\n\n\n\n<p>Plus, if you don&#8217;t know if your strategy is profitable, this might be costly both in terms of time and money. To assess your LinkedIn strategy, you must know the social network well and measure all relevant parameters:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Community growth <\/li>\n\n\n\n<li>Engagement<\/li>\n\n\n\n<li>Interactions <\/li>\n\n\n\n<li>Reactions<\/li>\n\n\n\n<li>Shares <\/li>\n\n\n\n<li>Clicks <\/li>\n\n\n\n<li>Top-performing content<\/li>\n<\/ul>\n\n\n\n<p>Within Metricool, you have all of this data at hand. See how your profile has grown, how many people have clicked on your content, where your engagement rate sits, how many people have shared your content, and what posts have performed the best. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/linkedinanalyticsmetricool-1024x478.png\" alt=\"\" class=\"wp-image-126845\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/linkedinanalyticsmetricool-1024x478.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/linkedinanalyticsmetricool-300x140.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/linkedinanalyticsmetricool-768x358.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/linkedinanalyticsmetricool.png 1489w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\ud83d\udd27 <a href=\"https:\/\/metricool.com\/linkedin-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Analytics with Metricool<\/strong><\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_Marketing_on_LinkedIn\"><\/span>B2B Marketing on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Business-to-business, or B2B, marketing refers to a business&#8217;s process of promoting products and services to other companies to help them improve their operations. B2B marketing is very important and there are some key components to keep in mind when creating your strategy: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Know your audience<\/strong>: Narrowing down your audience is very important to know their wants and needs to target the right group of people. LinkedIn offers a wide variety of professional targeting parameters. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyze your competitors<\/strong>: Knowing who your competitors are is not enough, it is important to see what is working and not working for them and how you can do better. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set<\/strong> <strong>Objectives<\/strong>: Set clear and measurable goals that will drive your business revenue. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Measure Success<\/strong>: LinkedIn offers very in-depth analytics for you to use on their <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/business-manager\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Business Manager<\/strong><\/a> page where you can measure all of your efforts. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Map out your customer&#8217;s journey<\/strong>: B2B content needs to reach the right people in the right context at the right time and right place. Consider: which topics they search, which platforms they utilize, etc. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Form relationships<\/strong>:&nbsp;Emotion, trust, and real relationships are a vital part of B2B marketing. Rather than competing with other businesses, think about what brand collaborations and partnerships you can form for lasting relationships. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"_iub_cs_skip\" title=\"Advanced Strategies on LinkedIn - Tips to Become an Expert on LinkedIn! \ud83d\ude80\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0fd9O9OP3dM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Here is everything about how to create a successful LinkedIn Marketing Strategy. Now is your turn to create one! Metricool is here to help you manage your LinkedIn account and any other social platforms you manage. <\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Note that LinkedIn connection with Metricool is a Premium feature, but also unlocks a variety of advanced features not available in the Free plan. View all our <strong><a href=\"https:\/\/metricool.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">pricing plans here<\/a>,<\/strong> and while you&#8217;re at it, go ahead and create your Metricool account! <\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Create Your Metricool Account<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Create your LinkedIn Marketing Strategy step by step and launch your brand on the most important professional social network at the moment. Discover how here!<\/p>\n","protected":false},"author":34,"featured_media":129527,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[829881],"tags":[],"etiqueta_analiticav2":[],"class_list":["post-38071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin","etiqueta_analitica-linkedin"],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/guia-linkedin-1.jpg","author_info":{"display_name":"Sara Mart\u00edn","author_link":"https:\/\/metricool.com\/author\/saramartin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Marketing Strategy and Techniques for Businesses<\/title>\n<meta name=\"description\" content=\"Create your LinkedIn Marketing Strategy step by step and launch your brand on the most important professional social network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/linkedin-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing on LinkedIn [Guide 2019]\" \/>\n<meta property=\"og:description\" content=\"Create your LinkedIn Marketing Strategy step by step and launch your brand on the most important professional social network at the moment. 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